elk Marketing

BACKGROUND

OPPORTUNITY / CHALLENGE

• Manage paid media
• Build digital ecosystem

SOLUTION

• Good value for cost
• Referred to me

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Vice President of Diesel Emissions Service / DPF Parts Direct

Describe what your company does in a single sentence.

We provide emissions solutions for the heavy-duty on-road truck industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• Increase e-commerce sales

SOLUTION

How did you find elk Marketing?

Online Search

Why did you select elk Marketing over others?

• High ratings
• Company values aligned

How many teammates from elk Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goals were to create a profitable eCommerce site within our very specific industry. We have a strong presence in the B2B and manufacturer sales space and wanted to increase our eCommerce presence in a significant and matched way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our e-commerce site DPF Parts Direct has seen a 91% increase in organic sessions and a 154% increase in page one keyword growth. Since the start of our relationship, we have seen a whopping 1112% increase in annual revenue. 

The elk team also created landing pages that outrank and/or compete with DA (domain authority) sites of 70-80, which propelled us forward in a powerful way. We exist in a competitive and saturated market with much larger companies to go up against, so the success of these landing pages was/is huge.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The elk team successfully highlights realistic timelines and manages expectations well. We communicate primarily through email and their response times are quick if any questions or changes come up that need to be addressed. We currently meet on a weekly basis with their team and are updated regularly on changes and improvements.

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've found their communication and their investment in our success the most impressive quality of elk marketing. They have expressed enjoyment in seeing our growth, from little initial presence online to now competing with large, established companies and coming out on top.

Are there any areas for improvement or something elk Marketing could have done differently?

No, we are thoroughly satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Highline Wellness responsible for overseeing marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing, and what were your goals?

As the CBD market gains traction and popularity at an exceedingly fast rate, we find ourselves competing with several other online CBD retailers and eCommerce brands. We wanted to expand our industry and improve brand recognition through the method of organic search. We hired elk Marketing to help us improve our current rankings and cast a wider net within our industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

The elk team reached out to us via e-mail expressing significant SEO opportunities they discovered for our site and they provided an audit. After shopping around with several other vendors, we decided to work with elk due to their extreme attention to detail, professionalism, and fast response times.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a full site audit, a comprehensive keyword research report, and a proposed 6-month campaign. This included providing site fixes where any errors existed, a list of attainable target keywords, and a thorough and prioritized plan of attack.

They also helped us with keyword research and analysis of our competitors. Their research was extensive and they ensured clear communication throughout the entire process.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with an account manager, an eCommerce business strategist, and the company’s head of SEO. Additional team members and departments supported different stages of the work, including several SEO Specialists on an ongoing basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the suggested changes, we’ve landed on page one for several CBD gummy-related keywords, despite the incredibly high keyword difficulty of those search terms. Additionally, we’ve seen over a 60% increase in total ranking keywords and a 70% increase in keywords ranking in the top three.

Describe their project management style, including communication tools and timeliness.

The team at elk has done a great job of highlighting timelines, managing expectations, and meeting promised deadlines. We communicate primarily through email and their response times are quick if any questions or changes come up that need to be addressed. We currently meet on a weekly basis with their team and are updated regularly on changes and improvements.

What did you find most impressive or unique about this company?

Aside from their team’s professionalism and expertise in their industry, we thoroughly enjoy the passion and personality they bring to each meeting. Their team is always transparent and willing to make adjustments to accommodate us. Lastly, they never make us feel like we’re in the dark and do a great job explaining a very intricate process to us.

Are there any areas for improvement or something they could have done differently?

So far, so good.

BACKGROUND

Please describe your company and your position there.

I was the Director of Marketing for a logistics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing, and what were your goals?

We were looking for a very niche customer, eCommerce retailers that ship over 1,000 orders in a month. We contracted with Elk Marketing in hopes of optimizing our PPC, increasing our SEO rankings, and increasing our lead gen efforts. We wanted to see SEO gains for our targeted keywords, resulting in more first-page SERPs. We also wanted to improve our PPC results, leading to more qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Elk did a fantastic job - exceeding all expectations. They delivered a significant improvement in SEO rankings and ensured that our PPC efforts were optimized and generating the customer we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Discovery phase. We took an extraordinary amount of time describing our business and even did a warehouse tour with Elk. Since they had a greater understanding of the 3PL business, they were able to begin the next phase.
• Strategy phase - Elk created a strategy that tackled the biggest issues including SEO efforts and PPC
• Implementation phase - Elk implemented their strategies and constantly review their tactics to make sure the programs are always producing results.
• Continuous Improvement - Elk is always evaluating and analyzing campaign performance. They make improvements and adjustments as necessary.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a dedicated team for SEO and a second dedicated team for PPC. We also had the agency's owner on all our calls.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They continued to produce gains in SEO and PPC.

How effective was the workflow between your team and theirs?

With our weekly meetings, we were always aware of their work. In addition, the Elk Team was available to use at all times. Their responsiveness was exceptional.

What did you find most impressive or unique about this company?

The knowledge of the team and their passion for results is amazing! I have worked with several agencies over the years and Elk is by far the top agency! They deliver results, are extremely collaborative, and are client-focused.

Are there any areas for improvement or something they could have done differently?

Honestly - no improvements. I also think the time we took to explain the business was a key component of their success.

BACKGROUND

Please describe your company and your position there.

VP of marketing for a rent tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing, and what were your goals?

SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

Personal relationship initially but ran through a vetting process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO: Ramp up SEO efforts as we recovered from a website revamp that lost almost everything. PPC: Additionally, the paid media team at ELK helped us place ads that were in-budget while still reaching a respectable number of consumers, leaving us pleased with our improved click-through rate.

How many people from the vendor's team worked with you, and what were their positions?

Probably around 5 all in.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their team was able to quickly place Funnel Leasing in the top three positions for 30+ of our targeted keywords, and on page one for more than 100 of our targeted keywords.

Describe their project management style, including communication tools and timeliness.

Weekly check in calls with helpful delivery of results and impact. Team experts on as needed.

What did you find most impressive or unique about this company?

The rapid results they were able to help us achieve.

Are there any areas for improvement or something they could have done differently?

Some internal communication challenges to speed up responsiveness but overall very pleased.

BACKGROUND

Please describe your company and your position there.

I'm the owner and President of Neptonics! We are a Spearfishing and Freediving manufacturer importer and exporter. of diving and supervising equipment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing?

We hired ELK for set and marketing work.

SOLUTION

How did you select this vendor?

we searched through several companies tell had the best response times and seemed to have the most genuine answers

Describe the scope of their work in detail.

they do see back linking and content development for our website. we doo virtual meetings to go over stats and progress.

What was the team composition?

I've worked closely we the owners and founders of Elk. They are very professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we've had 120% growth in online sales since we hired ELK!

How effective was the workflow between your team and theirs?

The work flow is amazing and efficient.

What did you find most impressive about this company?

their desire to make our company succeed is very impressive

Is there any area for improvement or anything that could have been done differently?

if there was an area to improve they did it in the being it was just emails and items at task would get buried. then they started using cloud based documents with items assigned to all team members