Driven by creativity, measured by results.

The Bold x Collective is a digital marketing agency that is different from the status quo. Comprised of creative agencies that came together after being the secret sauce behind the success of other well known companies, together we formed the collective. With unlimited imagination and dedication to results, we help brands communicate with their target audience and cut through the clutter.

Located in Toronto Ontario, we service clients around the world. Our team is made up of hand-selected creatives who specialize in digital marketing, brand strategy, content marketing and content creation.

We craft marketing and brand strategies that develop influential brands that connect with their target audiences’ evolving expectations in the digital world.

Our services include strategy + digital marketing, brand development, creative production, social media, and digital platform design. We serve ground breakers - those ready to change their business and stand out from the rest. How can we help you grow?

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2018
Show all +
Mississauga, Canada
headquarters
  • 55 Village Centre Place, 200
    Mississauga, ON L4Z 1V9
    Canada

Portfolio

Key clients: 
- Richmond Station - Yonge St. Clair - Jack Black Skincare - Old Firehall Confectionery - Hilary MacMillan - Nadege Patisserie - The Sultan's Tent & Cafe Moroc - Shaman Sisters - The Rex Jazz & Blues Bar - Viaggio - Bryst Football Academy - EcoKids - Bullymake - Signifi Solutions - Gregory Signs - The Lending Suite - Hideseek - Demant - Precima

Oracle & Gregory Signs

Production of a sign installation for Oracle by Gregory Signs. The Bold x Collective has partnered up with Gregory Signs to produce corporate videos showcasing the differnt skills, work ethic and teamwork during each job by Gregory Signs.

Use social media to strengthen your digital appeal Image

Use social media to strengthen your digital appeal

Carl wanted Richmond Station to seem as authentic as possible online, to keep with their brand strategy of being more organic and real. We conducted research to get an idea of what has worked best for other restaurants and industry related businesses in terms of getting their target audience to consume content. This was followed up by a social media audit of Richmond Station.

The strategy was composed

of 2 parts, a social media strategy that focused on the best kinds of content to post, with time, geo-tagging tricks, tips on how to use captions more effectively to increase engagement, how to better use short-form content such as stories to generate interest and drive action from their audience. We also laid out some of our best secrets on how to run contests and promotions to get the audience more engaged.

On the second part of the strategy, we focused on how to better implement Facebook ads into the social strategy of Richmond Station. We went over which types of ads have the best ROI for restaurants in terms of engagement, thereby decreasing overall cost of ad-spend.

Digital marketing to drive sales and lead generations Image

Digital marketing to drive sales and lead generations

As always our process started out with conducting research and analytics. This is the foundation of all our work because sometimes what’s working and what’s not working isn’t always apparent, but numbers never lie. They do give valuable insights on where to start, and where there maybe potential gaps that need bridging.

After our initial research we saw the need and demand for sport focused chiropractic

services. So the digital strategy we created had 2 pillars: 1) Drive traffic, 2) Optimize for lead generation and conversions.

In terms of driving traffic we put together a campaign that consisted of Google Adwords and Facebook Ads. We wanted to reach as many targeted individuals as possible all while keeping CPC (Cost per click) and CPA (Cost per Acquisition) as low as possible. When targeting the audience we had implemented both a Google Adwords Pixel and a Facebook Pixel for re-targeting for both on-site and off-site events.

Bold x Collective Video Reel 2019

The Bold x Collective is a digital marketing agency that is different from the status quo. Comprised of creative agencies that came together after being the secret sauce behind the success of other well known companies, together we formed the collective. With unlimited imagination and dedication to results, we help brands communicate with their target audience and cut through the clutter. Located in Toronto Ontario, we service

clients around the world. Our team is made up of hand-selected creatives who specialize in digital marketing, brand strategy, experiential marketing, content marketing and content creation.
Take your brand digital to increase sales and client loyalty Image

Take your brand digital to increase sales and client loyalty

We met with Artisan management to initiate client discovery, and find out what the short- and long-term goals of the company were. Their primary goal was to stand out from all the other household renovation companies, and be positioned as more of a premium brand, and find a way to generate leads consistently which they were getting mainly through word-of-mouth and referrals as most renovation companies do. After

conducing research on the company and the industry as a whole we set out our plan of action.

We went through a back and forth process with Artisan’s management and owners on the visual identity of their new brand. We all came to the agreement that “Artisan Design & Supply”, needed to become just “Artisan”. From there we went through typography choices, visual asset designs, logo designs and overall brand identity proposals and created one that was a home run. Knowing how they wanted a premium feel to the brand we wanted to keep the colours black and white - simple and elegant. This way the focus on their digital touch-points could be placed on visually appealing and colourful photos and videos of their work.

Selling out a sports festival with a digital strategy Image

Selling out a sports festival with a digital strategy

Even before conducting research and analytics we know the biggest challenge when planning an event or festival is getting people to attend. Whether that’s teams, vendors to take part, or attendees. One of the benefits we had when dealing with Western Sydney Sports Festival is that it started in 2013, so the festival had 5 years of brand building in the local community already in place. We gathered all past data on the

brand, email lists, and relevant Facebook pixel insights to then create a digital marketing strategy.

Our team knew that the all objectives outlined above could be achieved through simply creating a digital strategy that was focused on Facebook geo-targeting, re-targeting, re-marketing and then optimizing the tactics to increase conversions while decreasing CPA (cost per acquisition) and CPC (cost per click).

Facebook geo-targeting was highly specified to drive as much traffic as possible that were interested in sports in Western Sydney, team sports, individual sports and networking opportunities.