Bold x Collective

OVERVIEW

Love My Mat is a Hamilton-based e-commerce business that produces beautiful yoga and meditation products that are all handcrafted, made with reclaimed fabrics.

Their brand is focused on keeping all their products eco-friendly, and creating everything with a positive energy. Some of the products sold by Love My Mat include yoga mat bags, eye pillows, medication cushions, essential oil and more.

Love My Mat reached out to Bold x Collective, with a goal to improve their online sales and enhance their online presence.

SOLUTION

With Love my Mat having been around for such a long time, we started the project with a digital and SEO based audit to see where the previous marketing efforts made inroads. Once complete we crafted and implemented a specific and bespoke SEO and CRO (conversion rate optimization) based campaign. The strategy involved capturing enough data and analytics in-time for December to make adjustments to the website for the digital marketing campaign. Luckily, Love My Mat has a great following which made capturing vital CRO analytics easy for us.

Once we implemented the required CRO changes and adjustments on the website, we began creating the digital strategy for the December campaign. The overall campaign involved CPC based ads, retargeting and remarking via a email campaign.

RESULTS

Within a little over 30-days, revenue had increased by over 100% driven by traffic coming in from SEO and a highly targeted digital marketing campaign that achieved 900+ clicks, and a 5.73% conversion rate.

OVERVIEW

Since 1989, The Pasta Corner has been servicing some of the top restaurants in Toronto, with their extraordinary line of cut and stuffed pastas. They have always had a loyal customer base, with their amazing service. When the COVID-19 pandemic hit, the restaurant industry was affected, therefore impacting The Pasta Corner. Due to the restrictions, they decided to focus more of their efforts on their hot lunch takeout and delivery of their menu items, along with grocery items.

Now what made this difficult was that the company did not have an established website and had no e-commerce option to provide online ordering.

SOLUTION

Our team partnered up with The Pasta Corner, and worked fast to launch their new website. With an online menu, order form, and delivery set up, we were able to create a new, adaptable system for The Pasta Corner. The website covered takeout options with curbside pick-up as an availability, along with a delivery system, where people could order their fresh dinner or grocery items online.

To help create brand awareness and increase online orders, we helped The Pasta Corner with their first ever digital marketing campaigns. We ran highly successful ad campaigns and even launched a brand awareness contest, generating 300 new followers in one week.

RESULTS

The Pasta Corner successfully innovated a new solution, to launch a brand new, modern website and generate online orders. We had 6,085 actions taken from the ad campaigns alone and conversions were up 300%.

OVERVIEW

BeautyX2 was launched by Orbiiit, a well-known brand that releases contests with celebrities and influencers. Their contests help individuals showcase their talent to millions of people, through different types of contests, collecting votes, donating to charities and providing the winners with cash and career prizes.

This particular contest featured industry gurus like Amra Reyes, Ariel, Patrick Ta, and many more. Each of these influencers have millions of followers and have worked with well-known celebrities such as Kim Kardashian. This contest was also benefiting Room to Read Foundation, a foundation dedicated to create a world free from illiteracy and gender inequality.

The winners of this social media contest were awarded upto $25,000 USD in prizes.

Orbiiit reached out to the Bold x Collective team to help assist with this contest, with creation of a digital strategy and ad campaign development.

SOLUTION

Our team handled all digital marketing efforts, first, by creation of a strategy made for success, followed editing content received from influencers, leading to implementation of the strategy. Throughout the contest, to promote entries, Bold x Collective did several A/B tests on various marketing platforms, to ensure this contest would get real results. We carefully examined analytics daily and gathered key information to reach a large, strategic audience.

RESULTS

With our marketing efforts, we were able to get an impressive total of 16,785 actions from digital marketing campaigns and 300,000+ impressions. The winner was announced early 2021, with an impressive number of 12,000 votes.

OVERVIEW

Your home should be the most beautiful place in the world, and that is where KARE comes in. Since 1981, The KARE brand has 100 shops in 50 different countries. They stand for unique furnishing ideas, and stylish interiors, designed with inspiration and creativity. 

KARE’s Toronto location has a beautiful showroom located on Queen Street, where they would offer professional furnishing advice. The team at KARE reached out to us with a goal to sell their furniture online, enhance their digital presence and increase sales.

SOLUTION

Bold x Collective began the project with understanding more about KARE’s unique, stand-out brand, as well as their target audience, to get a clear vision of the website. We created a very artistic, bold e-commerce website, with several components, including options to “shop the look,” creating an online catalogue, an interior design blog, promotion of their AR tool, and so much more.

After completing the overall website development along with SEO, we implemented a CRO (conversion rate optimization) campaign use heat, click and scroll maps to further enhance the UX (user experience). In addition to this, our team also implemented a newsletter form and a chatbot to streamline customer experience and service.

The final piece of the project was implementing a digital ad campaign to drive traffic to the new website.

RESULTS

Overall, the website has received great feedback from the team at KARE as well as their customers. SEO resulted in KARE improving in their ranking for strategically selected keywords. The digital campaign concluded with 115,000 impressions and over 1,250 clicks.

OVERVIEW

Empathic Counselling Centre is a Toronto-based clinic, which specializes in anger management and intimate partner violence. Their focus is to help their clients with treatment plans that are holistic in nature, and can be applicable to all anger styles.

They have helped many individuals, while promoting empathy and giving back to the community. Empathic Counselling Centre has been featured in CBC, releasing a DIY Anger Book, and have volunteered with the Canadian Centre for Men and Families.

Owner, Juliann, reached out to Bold x Collective, to help enhance the clinic’s digital presence, streamline the digital experience and improve overall SEO.

SOLUTION

We started the project by conducting research to craft a digital strategy that was focused on pushing in-demand services. Once this was in place, our strategy team helped redefine services, packages and structure packages and digital workshops.

Our process was simple when it came to designing the website, we wanted to keep the same feel and vibe of the clinic’s previous website, but enhance the overall UX (user experience) and make it more clean and structured overall. We paired this with a SEO campaign to capture more website traffic for key services offered in-house.

RESULTS

The new website was a hit and SEO performed amazingly over the span of 4 months. With the integration of tools to streamline the website and select services the practice has reached maximum booking capacity and is now expanding the in-house team due to an overload of clients.

OVERVIEW

For 20 years, The Sultan’s Tent & Café Moroc, a Toronto-based restaurant has been entertaining their guests with an unforgettable, flavourful Moroccan experience and belly dancing show. 

With the COVID-19 outbreak, they were unfortunately forced to close down as per city guidelines. They had to think of an innovative solution to keep their business going, while respecting restrictions. Being The Sultan’s Tent’s official Digital Agency, Bold x Collective assisted them with launching a takeout & delivery menu, a gift basket program and a unique dancing experience, to keep the Moroccan culture alive. Sultana Dance Academy was formed.

SOLUTION

We created a strategy on how we would release and market the newly launched academy. First, a decision was made to promote in-person and online video classes (in-person only being available when strict restrictions were in place). In addition, the Tent was offering options of beginner and advanced classes.

Next, we designed a strategic landing page with a sign up option available, a promotional pop-up on the website, and design of all digital marketing collateral. More of the work included an email marketing strategy and implementation, social media management including consistent posting through all platforms and digital marketing for lead generation.

RESULTS

The Sultan’s Tent team was amazed with the results, as we got 36 sign-ups within one week. As for the one month progress, we achieved 2,497 actions and 170, 683 impressions for Sultana Academy.