Top Web Design Companies in Texas
From Austin’s startup scene and design talent to Dallas–Fort Worth’s Fortune 500 ecosystem, Texas is a prime market for high-performing websites that convert. Clutch connects you with top web design agencies statewide—boutique studios in San Antonio, ecommerce specialists in Houston, and enterprise partners across the Metroplex.
Every firm on Clutch is evaluated through verified client reviews, service focus, and demonstrated results, so you can hire with confidence. Use filters to narrow by budget, hourly rate, platform expertise (WordPress, Webflow, Shopify), industry, and team size to find the right partner for custom web design, UX, and development. Explore more options and nearby hubs here:
• Web Design Companies in the United States
• Web Design Companies in Dallas
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves TexasServices provided
See all 104 projectsUPQODE is a web design and development company specializing in custom website development, responsive design, and user experience (UX) design. Across reviews, clients praise UPQODE for their excellent communication, detailed project management, and ability to deliver high-quality, mobile-friendly designs on time. Approximately 90% of feedback highlights their responsiveness and attention to detail, with minimal areas for improvement noted.
$50,000+$150 - $199 / hr10 - 49Serves TexasServices provided
See all 48 projectsGLIDE® is a comprehensive web design and development company specializing in Website Design, UX Design, and Responsive Web Design, offering tailored solutions across various industries. With a 100% positive feedback rate, clients commend their exceptional project management, innovative designs, and effective communication. Approximately 90% of reviewers highlight their ability to create intuitive, visually appealing websites that significantly enhance user experience and drive engagement.
$1,000+$100 - $149 / hr10 - 49Serves TexasServices provided
See all 39 projectsThrillX is a web design company renowned for its comprehensive website design services, including custom website development, responsive design, and UI/UX design. Across their reviews, 100% of clients noted their timely delivery and responsiveness. Clients also praised their ability to enhance user experiences, with 75% highlighting improved conversion rates and SEO rankings. Overall, ThrillX excels in meeting customer needs through tailored, strategic design solutions.
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$1,000+$50 - $99 / hrFreelancerPlano, TX
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LocalWord is a SEO services firm. They are headquartered in Plano, Texas and have small team. They offer Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
Advertising company Emergent Order is based in Austin, Texas. Established in 2011, the team focuses on Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves TexasServices provided
See all 17 projectsGroundwrk is a web design and development company that specializes in custom website development and UI/UX design. They have received overwhelmingly positive feedback, with 100% of clients praising their ability to meet deadlines, deliver innovative designs, and maintain excellent communication throughout projects. Their work is characterized by a strong alignment with client values, attention to detail, and responsiveness, ensuring seamless project execution and successful outcomes.
$25,000+$100 - $149 / hr10 - 49Serves TexasServices provided
See all 47 projectsQream is a sophisticated web design company specializing in UI/UX design, custom website development, and responsive design. With overwhelmingly positive feedback, over 90% of reviewers commend their creativity, project management, and on-time delivery. Clients appreciate Qream's exceptional adaptability and innovative approach, making them a highly recommended choice for those seeking top-quality web design services.
$1,000+$100 - $149 / hr10 - 49Serves TexasServices provided
See all 10 projectsAjroni is a web design and development company offering comprehensive web design services, including UI/UX design, responsive web design, and custom website development. With a 100% positive feedback rate, clients commend their excellent communication, responsiveness, and timely project delivery. Approximately 75% of reviewers highlight Ajroni's ability to meet deadlines and effectively address client needs.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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White Hat Agency is an Advertising company. Based in Austin, Texas, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Southeast Media is an Advertising company. Founded in 1999, the agency is located in Houston, Texas. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49El Paso, TX
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Currey Adkins is an application development company. The team offers Mobile App Development and cloud consulting & SI, and the company is in El Paso, Texas.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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In Austin, Texas, SpaceCraft is a small SEO services firm. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49College Station, TX
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AgniTEK is a small SEO services firm and web design agency. They specialize in Search Engine Optimization and Web Design and were established in 1995.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves TexasServices provided
See all 4 projectsPremier Marketing is a web design and SEO agency known for its professionalism and creativity. They have successfully built engaging websites and improved SEO performance, as noted by 100% of reviewers. Clients highlight their effective project management and strategic action steps, with 0% negative feedback. Their commitment to delivering timely and high-quality solutions is frequently praised.
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UndisclosedUndisclosed10 - 49McKinney, TX
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Keenwise, Inc. Is a mobile application development company and web design agency. They are in McKinney, Texas, and their services include Mobile App Development and Web Design.
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UndisclosedUndisclosed10 - 49Richmond, TX
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SEO services firm and web design company Adwebvertising, LLC is headquartered in Richmond, Texas. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Bedford, TX
Services provided
CoderCrafts Inc is a social media marketing agency. Their small team is based in Bedford, Texas. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49El Paso, TX
Services provided
8 SIGNAL, a Fractional CMO Services company, provide Fractional CMO Services and Branding. They were launched in 2015.
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UndisclosedUndisclosed10 - 49McKinney, TX
Services provided
Established in 2017, Impact Brands is a branding agency. Headquartered in McKinney, Texas, the team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
Services provided
WEBNYS Technology is a website development firm in Houston, Texas and Ahmedabad, India. They offer Web Development and Web Design.
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Undisclosed$25 - $49 / hrFreelancerAllen, TX
Services provided
Nix Web Design is a small SEO agency in Allen, Texas. The team focuses on Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Fort Worth, TX
Services provided
Generous Branding & Design is a branding firm founded in 2016. The team focuses on Branding and Web Design and is headquartered in Fort Worth, Texas.
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$10,000+$150 - $199 / hr10 - 49The Woodlands, TX
Services provided
The Woodlands is a PPC agency established in 2010. Based in The Woodlands, Texas, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Garrett Digital is a SEO agency located in Austin, Texas. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Raxa Design is a branding firm based in Houston, Texas. They specialize in Branding and Social Media Marketing and were established in 2008.
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$5,000+$100 - $149 / hr2 - 9Bellaire, TX
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Bernstein & Associates is a Digital Strategy company. The small Bellaire, Texas-based team provides Digital Strategy and Search Engine Optimization. The agency was established in 1983.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
SQmedia is an Advertising company founded in 2011. The agency offers Advertising and Branding, and is small.
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$5,000+$100 - $149 / hr2 - 9Irving, TX
Services provided
Humble Bear is an Advertising company located in Irving, Texas. They offer Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Conroe, TX
Services provided
Palm Small Business Marketing is a web design company. Their small team of employees is in Conroe, Texas. Their team offers Web Design and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
CixxFive Concepts is a branding company. In Dallas, Texas, the agency was founded in 2014. Their services include Branding and Content Marketing.
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Undisclosed< $25 / hr2 - 9Spring, TX
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Headquartered in Spring, Texas, Dolphin Digital is a small social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Atascocita, TX
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AJWN Consulting is a SEO services firm. The team is located in Atascocita, Texas, and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Flower Mound, TX
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Portside Marketing is a SEO agency founded in 2011. The team focuses on Search Engine Optimization and Web Design and is located in Flower Mound, Texas and Dallas, Texas.
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$5,000+$50 - $99 / hr2 - 9Sugar Land, TX
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In Sugar Land, Texas, retna media is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
Pael Digital Marketing Agency, an Advertising company, is in El Paso, Texas. They provide Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Lakeway, TX
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Established in 2004, Three Lakes Marketing is a small branding agency. Their team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Houston, TX
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LabWorkz LLC is a graphic design agency. The team specializes in Graphic Design and IT managed services, and the agency is located in Houston, Texas.
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UndisclosedUndisclosedFreelancerBrownsville, TX
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Artisan Website Designs is a web design company. The Brownsville, Texas-based team provides Web Design and Logo.
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Undisclosed$25 - $49 / hrFreelancerAmarillo, TX
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Sanford Marketing, a web design agency, was launched in 2023. Based in Amarillo, Texas, the team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDallas, TX
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Established in 2011, Dialed-In Web is a Marketing Strategy company. Their team offers Marketing Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerWhite Settlement, TX
Services provided
Founded in 2007, DAM Marketing Services is an Event Marketing company. Their team focuses on Event Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
See all 2 projectsAt Design in Houston, we craft meaningful user experiences. By leveraging the power of advanced tools and a collaborative mindset, we offer groundbreaking web design that pushes the boundaries of
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Online Business Owners is an Advertising company. Their small team is located in San Antonio, Texas. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Garland, TX
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Established in 1993, Dallas SEO Staff is a SEO company. Their services include Search Engine Optimization and Web Design.
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Undisclosed$100 - $149 / hr2 - 9Houston, TX
Services provided
Established in 2014, Web Developers Firm is a web design agency. The agency focuses on Web Design and Search Engine Optimization, and is small.
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$1,000+Undisclosed2 - 9Taylor, TX
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Roundhouse Digital Marketing, a branding company, is located in Taylor, Texas. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Austin, TX
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ASP Branding is a branding agency. The Austin, Texas-based firm provides Branding and Social Media Marketing.
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$1,000+UndisclosedFreelancerEl Paso, TX
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Web design agency Seth Fannin is in El Paso, Texas. They provide Web Design and Web Development and were founded in 2021.
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$10,000+$25 - $49 / hr250 - 999Carrollton, TX
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See all 43 projectsLollypop Design Studio - A Terralogic Company is a proficient web design and development firm specializing in UI/UX design, responsive web design, and mobile-friendly design. With a 100% positive feedback rate from clients, the studio is praised for timely delivery, excellent project management, and creating user-friendly designs. Approximately 80% of reviewers highlight their impressive work culture and attention to detail.
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$250,000+Undisclosed1,000 - 9,999Plano, TX
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See all 75 projectsValtech is a web design company specializing in UI/UX design, web development, and responsive web design services. The reviews indicate varied experiences: 67% were positive, highlighting their excellent communication and project management skills, while 33% pointed out challenges post-deployment, emphasizing the need for improvement in QA processes. Despite this, they are recommended for tight deadline projects due to their efficiency.
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$5,000+$25 - $49 / hr50 - 249Plano, TX
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See all 13 projectsSannacode is a multifaceted software development company specializing in mobile and web application development. Across numerous reviews, clients consistently praise Sannacode's professional and timely delivery, with no areas for improvement identified in 88% of the feedback provided. Approximately 75% of reviewers commend their project management skills and ability to integrate seamlessly into client teams, underscoring their adaptability and collaborative nature.
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$1,000+$100 - $149 / hr10 - 49Irving, TX
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Rocket Park is a website development firm. They are in Irving, Texas and have small team. They specialize in Web Development and E-Commerce Development.
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$10,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
Based in Austin, Texas and Lahore, Pakistan, Tronsit Solutions is an IT managed services company. The team specializes in IT managed services and Custom Software Development.
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UndisclosedUndisclosedFreelancerAustin, TX
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Elite Legal Marketing is a Digital Strategy company founded in 2016. The company provides Digital Strategy and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Fort Worth, TX
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Founded in 2022, DitDigitallabs is a small Fort Worth, Texas-based web design company. Their services include Web Design and UX/UI Design.
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$5,000+Undisclosed2 - 9Dallas, TX
Services provided
Gameplan is a Dallas, Texas-based branding company. Founded in 2022, the team provides Branding and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Texas Web Design Agencies
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$1,000+$100 - $149 / hr10 - 49Houston, TX
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Web Design50% Other -
$1,000+Undisclosed2 - 9Dallas, TX
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
65% Web Design35% Other -
$10,000+$150 - $199 / hr50 - 249Plano, TX
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Web Design50% Other -
$50,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
35% Web Design65% Other -
$10,000+$150 - $199 / hr2 - 9Dallas, TX
Ability to deliver
34.2/40.016.4/20 Reviews9.7/10 Clients & Experience8.1/10 Market PresenceService focus
70% Web Design30% Other -
$1,000+$100 - $149 / hr2 - 9Dallas, TX
Ability to deliver
33.4/40.016.6/20 Reviews9.5/10 Clients & Experience7.3/10 Market PresenceService focus
100% Web Design -
$1,000+$150 - $199 / hr250 - 999Houston, TX
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Web Design90% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
15% Web Design85% Other -
$5,000+$150 - $199 / hr2 - 9Dallas, TX
Ability to deliver
35.1/40.017/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
50% Web Design50% Other -
$10,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
40% Web Design60% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Web Design90% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Web Design85% Other -
$10,000+$300+ / hr10 - 49Houston, TX
Ability to deliver
30.9/40.017.4/20 Reviews6.6/10 Clients & Experience6.8/10 Market PresenceService focus
60% Web Design40% Other -
$5,000+$50 - $99 / hr10 - 49Houston, TX
Ability to deliver
33.8/40.016/20 Reviews9.7/10 Clients & Experience8.1/10 Market PresenceService focus
40% Web Design60% Other -
$5,000+$150 - $199 / hr10 - 49Houston, TX
Ability to deliver
35.3/40.016.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
30% Web Design70% Other -
$10,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
30% Web Design70% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
25% Web Design75% Other -
$5,000+$100 - $149 / hr50 - 249Plano, TX
Ability to deliver
37.7/40.018/20 Reviews9.7/10 Clients & Experience10/10 Market PresenceService focus
10% Web Design90% Other -
$10,000+$100 - $149 / hr10 - 49Katy, TX
Ability to deliver
32.6/40.016.8/20 Reviews6.4/10 Clients & Experience9.4/10 Market PresenceService focus
40% Web Design60% Other -
$10,000+$25 - $49 / hr50 - 249Houston, TX
Ability to deliver
35.2/40.017/20 Reviews9.1/10 Clients & Experience9.1/10 Market PresenceService focus
20% Web Design80% Other -
$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
40% Web Design60% Other -
$5,000+$150 - $199 / hr10 - 49Houston, TX
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
15% Web Design85% Other -
$50,000+$200 - $300 / hr10 - 49Addison, TX
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
15% Web Design85% Other -
$25,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
20% Web Design80% Other -
$1,000+$100 - $149 / hr10 - 49The Woodlands, TX
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Web Design90% Other -
$5,000+$100 - $149 / hr2 - 9Corpus Christi, TX
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
20% Web Design80% Other -
$1,000+$50 - $99 / hr10 - 49Houston, TX
Ability to deliver
28/40.016.2/20 Reviews6.5/10 Clients & Experience5.3/10 Market PresenceService focus
70% Web Design30% Other -
$10,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
32.9/40.017/20 Reviews8.4/10 Clients & Experience7.5/10 Market PresenceService focus
35% Web Design65% Other -
$5,000+$150 - $199 / hr2 - 9Dallas, TX
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
25% Web Design75% Other -
$5,000+$150 - $199 / hr50 - 249Austin, TX
Ability to deliver
34.8/40.015.6/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
15% Web Design85% Other
Latest Web Design Articles
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Texas Web Design FAQs
Looking for a web design company but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a web design company in Texas from pricing and services to results and red flags.
Pricing varies because of factors like scope, platform, and team seniority. On Clutch, most Texas-based web designers charge:
- Small business sites (5–10 pages, template-based): $5,000 – $15,000
- Custom web design with UX research, copy, and development: $20,000 – $80,000+
- Complex e-commerce or web apps: $60,000 – $200,000+
- Hourly rates in major metros typically range from $90 – $175; premium boutiques and enterprise shops may exceed $200.
To estimate accurately, share goals (leads, sales), required integrations (CRM, marketing automation), content needs, and accessibility/performance requirements. Ask for a line-item scope and clear change-order policy.
Texas web design agencies commonly serve a wide range of clients, reflecting the region’s diverse and expansive business landscape. You’ll often find specialists for:
- Energy and industrials (Houston, DFW)
- Healthcare and life sciences (Texas Medical Center, bioscience corridors)
- SaaS and startups (Austin’s “Silicon Hills”)
- Financial services and insurance (DFW, San Antonio)
- Higher education and nonprofits (UT Austin, Texas A&M, Rice University)
- Real estate, hospitality, and restaurants (statewide tourism hubs)
Many also specialize in Shopify and headless commerce, B2B lead-gen sites, and multilingual content for Spanish-speaking audiences.
Strategically outline your project’s particular requirements and objectives. Then, browse through Clutch’s vetted directories and follow these 5 steps to help evaluate your options:
- Match platform and stack — WordPress/Webflow for marketing velocity, Shopify/Headless for ecommerce, or custom frameworks for apps.
- Validate UX capabilities — research plan, information architecture, usability testing, and accessibility (WCAG 2.2) expertise.
- Review proof — case studies with measurable outcomes, industry examples, and live site performance scores (Core Web Vitals).
- Check operations — dedicated PM, sprint cadence, QA process, content strategy, and a maintenance plan.
- Compare proposals — scope, timeline, stakeholder roles, and ownership of code/design files.
Shortlist locally if you’ll benefit from in-person workshops; remote-first teams can still be great for simpler builds.
- Guarantees like “rank #1 on Google” bundled with design-only scopes.
- No portfolio examples matching your platform (e.g., Shopify) or industry complexity.
- Vague deliverables (no site map, wireframes, or component library) and no QA plan.
- Ignoring accessibility, performance, or mobile responsiveness.
- No clarity on content production, analytics setup, or post-launch support.
- You don’t retain ownership of design/source files, or key IP terms are missing.
- Limited communication structure or no project management tooling.
Ignoring these red flags now can lead to headaches and regrets in the future. Make sure to spot and avoid the warning signs as soon as possible.
Texas-based web design agencies pair strong design with practical, business-first execution. If you partner with these dedicated local agencies, you’ll gain strategic advantages such as:
- Proximity to major industries (energy, healthcare, fintech, manufacturing) for domain-informed UX.
- Competitive pricing versus coastal markets with access to senior talent in Austin, DFW, Houston, and San Antonio.
- Local collaboration for workshops, stakeholder interviews, and on-site testing—useful for complex custom web design or brand refreshes.
- Time zone alignment and familiarity with US compliance (ADA/WCAG, privacy best practices), plus Spanish-language UX support in many markets.
For brands targeting Texas customers or scaling nationally, a local partner can move faster and tailor content, SEO, and conversion paths to regional buyer behavior.