EWR Digital

BACKGROUND

Please describe your company and your position there.

Marketing within a global company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EWR Digital, and what were your goals?

EWR has helped us grow our search engine presence and provide a consistent flow of well crafted content for our audiences.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew of Geoff's SEO expertise and he is very knowledgeable with our industry. It was a no brainer working with him.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Primarily, the project is SEO. The work they do is on site as well as link building.

How many people from the vendor's team worked with you, and what were their positions?

We work with Geoff (Account Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the beginning, our rankings have been steadily improving.

Describe their project management style, including communication tools and timeliness.

Email and phone communication

What did you find most impressive or unique about this company?

Their knowledge of our industry.

Are there any areas for improvement or something they could have done differently?

We've been pleased with their work.

BACKGROUND

Please describe your company and position.

I am the Founder of 3VVV, Inc.

Describe what your company does in a single sentence.

3VVV, INC. is an innovative technology development company, that specializes in software development, artificial intelligence, and custom tech solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EWR Digital to accomplish?

• Graphic Design
• Web Design
• Videography

SOLUTION

How did you find EWR Digital?

Referral

Why did you select EWR Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

What was the size of EWR Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EWR Digital helped us redesign our brand. They put together our pitch deck with professional graphic design. They designed and built our website. They made a corporate video for us which is used on our website as well as the first item we send in all our investor packages. Their services provided were: logo design, branding, graphic design, digital strategy consulting, web design, corporate videography, and we will continue to work with them not just on this project but any others we come across in the future. They are great to work with and truly care about your project.

They understood our vision which helped us achieve our goals through all of the high end services in which I consider them masters in. I highly recommend them to any and all companies &/or personnel if you are looking to have success in any area you are having doubt in.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to raise capital successfully and received a numerous amount of positive comments about our Brand & Graphic Design. Whether it was from people seeing our pitch deck or stumbling across the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All the items were delivered ahead of schedule. I became close with the team I was working with which allowed us to communicate any revisions or updates in the same day. They were truly one of the best companies I have worked with to date.

What was your primary form of communication with EWR Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The information they want to learn about your vision and brand. The way they then are able to work with you as an individual and truly dive into the project with you. When you care about your project it’s sometimes hard to allow someone else to play or change anything which you previously had, I trusted them and the changes they made were better than anything I had prior. Their professionalism in helping you is what I truly believe separates them from everyoneI tried to work with previously.

Are there any areas for improvement or something EWR Digital could have done differently?

None, I wish I found them earlier!

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of BitWallet, a cryptocurrency company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with EWR Digital?

We needed help with social media marketing (SMM).

SOLUTION

What was the scope of their involvement?

EWR Digital handles our SMM on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Quora. Their work includes content creation, making our pitch deck, developing brand guidelines, managing Google Ads, and other sales tools. They’ve done market research based on our business and other companies to generate a game plan for us.

What was the team composition? 

We work with 12 members of EWR Digital, but Mike (Creative Director) is our main point of contact.

How did you come to work with EWR Digital?

Our business analyst referred them to us, saying that EWR Digital was the best in the business.

How much have you invested with them?

So far, we’ve spent around $250,000 with them.

What is the status of this engagement?

We started working together in January 2018, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EWR Digital’s work has been instrumental in helping us win awards for our brand. In addition, we’ve noticed an increase in engagement in our social media and online channels. Overall, they’re a very professional, thorough, diverse, and creative team with no weak points.

How did EWR Digital perform from a project management standpoint?

EWR Digital is good with project management. Regarding tools and communication, we have daily contact via email.

What did you find most impressive about them?

EWR Digital’s team is up to date on the latest trends of SMM.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

I recommend starting sooner rather than later and being patient with the results.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Geek Window Cleaning, a residential home service provider. We do window cleaning, pressure washing, roof washing, gutter cleaning, and basically, every kind of cleaning needed for house exteriors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EWR Digital?

We hired EWR Digital to build a new SEO-friendly website for us. Our main goal was to have a website that ranked in the top positions of search results for our main keywords.

SOLUTION

What was the scope of their involvement?

Initially, I asked EWR Digital to fully audit our existing website. They discovered a lot of wrong things with it, so they suggested starting with a blank slate and building a new one from scratch. Then, they created the proposal for the web development, which included ongoing SEO services moving forward.

Since then, they’ve built our new site and handled our SEO, website analytics, and Google Business Profile. They also make updates to our website and ensure we’re ranking high for all our specific keywords.

In addition to that, EWR Digital has helped us run some PPC campaigns for our social media accounts — Facebook and Instagram. We run those campaigns periodically around springtime and around the holidays; it’s not something we continuously do. Their team is in charge of managing those campaigns for us.

EWR Digital also helps us with our Google Ads, including ad retargeting. Initially, they also helped us with our email marketing campaigns, which have been tweaked here and there since then.

Moreover, EWR Digital helps us with content writing and content creation. To do this, we provide them with photos, videos, and topics, and they do research on their own to write blogs. Then, they give us the content for approval to ensure all the information is accurate. After our approval, they post the content on our website and Google Business Profile.

What is the team composition?

Initially, I worked with an onboarding specialist from EWR Digital, after which I met Matt (Head of Digital Strategy & Lead SEO Consultant). Over the last three years, I’ve been working with Adam (Digital Marketing Consultant), who manages our account.

How did you come to work with EWR Digital?

I found them by doing an online search for marketing and SEO agencies in Houston, Texas. They ranked high on Google for those terms, so I thought that they must know what they were doing. I also heard about them through their SEO podcast on Apple and Spotify.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We started working together in June 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

EWR Digital has helped us get into the top first and second positions of search results for our main keywords, and they’ve maintained those rankings for the last three years. Now, we’re ranking for over 100 keywords, both long tail and short tail, some of which are very high-value keywords.

EWR Digital’s team has also managed to get our Google Business Profile into the number one position, so it now shows up all across Houston, Texas, and our second location, Austin, Texas. As part of these efforts, they’ve helped us get more reviews on our profile consistently.

Overall, these results have really helped us grow our business. Since we started working with EWR Digital, our revenue has grown by 20%–30% yearly. Additionally, our site traffic has increased by 30%–40% year over year.

Moreover, the seasonal PPC campaigns that they manage have always worked well. Although our social media accounts have also grown as a result of these campaigns, those aren’t our main focus points.

How did EWR Digital perform from a project management standpoint?

EWR Digital’s communication is great. They’re very good at explaining the metrics we’re looking for, our objectives and how we’re reaching them, our milestones, and our main KPIs. Adam handles reporting and sets up our biweekly meetings to ensure we stay on track with our goals. He also makes suggestions about the directions we should be going and what we should be targeting.

Our budget has been consistent every month — that’s how EWR Digital’s billing works. Whenever there’s a project that needs more hours for specific tasks, such as backlinking or content creation, the budget changes a little bit. However, we’ve never been outstandingly over budget.

As for our communication, we use email and talk over the phone. Additionally, we use Google Meet or Zoom for our meetings, during which we go over what EWR Digital has been doing for the last two weeks. We also use Google Docs and Google Sheets to track the project.

What did you find most impressive about them?

EWR Digital’s customer service is great, and dealing with Adam has always been fantastic. However, EWR Digital’s most impressive asset has been their ability to get us into the top position of search results for our main keywords and keep us there.

SEO is always a moving target. Google constantly updates its algorithm, and we have to update our strategy accordingly. Still, EWR Digital has been able to anticipate those changes and ensure that our site is ready for whatever update Google will roll out next. Whereas other sites tend to lose rankings when that happens, we’ve never lost our rankings when these updates have occurred, which has been great.

Are there any areas they could improve?

I wish we could see slightly better results for our social media advertising. We’ve never really lost money, but we’ve also never seen a lot of leads coming from social media. However, I don’t know if this issue has to do with our industry — maybe it’s harder to sell our services through social media.

Do you have any advice for potential customers?

Have clear goals and understand that SEO is a moving target, so it takes time to get results. Still, EWR Digital is always on top of everything and knows which strategies to deploy and when in order to get you to the top-ranking positions.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-owner of a swimming pool maintenance, warranty, repair, and service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eWebResults?

We needed help with marketing and lead generation.

SOLUTION

What was the scope of their involvement?

They built our website for us, and now they do SEO. They handle all our social media posts, PPC campaigns, and digital content creation. They also design other materials like T-shirts and announcements for new hours or locations. Currently, we’re discussing a programming project that would take swimming pool content and create a digital game out of it. They’ve also introduced geo-fencing and IP-capturing.

What is the team composition?

The owner, an old friend of mine, assigned an employee to our company who interacts with me and our in-house point person. They also have someone doing graphics for us.

How did you come to work with eWebResults?

I’ve known their founder for many years, and we realized that we had the same business coach. Originally, we met with someone from his company once a month, but that wasn’t working out, so we moved into our current arrangement. We’re very much a team now.

How much have you invested with them?

We spend about $3,500 every month.

What is the status of this engagement?

We’ve been working together since November 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is our number one source of leads. We converted 40 of our 60 total leads last month, and we bring in about $20,000 of revenue every month, on the low-end.

How did eWebResults perform from a project management standpoint?

We usually connect over the phone and by email, but we also meet in person at least once a month. Their responsiveness and correspondence are excellent. The only glitch we experience is that there are three people in my company who are involved in marketing, and we haven't worked out the best communication system yet. Between the people on his staff and the three people on my staff, there’s a structure that we're mutually working on.

What did you find most impressive about them?

I've used two other providers in the past, and their communication was very confusing. I’m not very digital, so things have to be explained more to me than to other clients. They’re willing to explain things in person or on the phone, instead of just by email. They also seem to be very up to date on their market. They’ll tell me about new changes in the IT and SEO markets and I feel like I'm getting fresh ideas. The other company I worked with didn't seem to keep up with the newest changes in their field.

Are there any areas they could improve?

The difficulties I had were in the past, and they were with an employee that's no longer there. It was all handled quite professionally. It really doesn't reflect how they're doing business now.

Any advice for potential customers?

If someone has a site that isn’t managed, I would say move quickly. Start today. It's made a tremendous impact in helping us grow steadily. If someone is really happy with their website, I would say that my overall impression is that they're very positive and extremely responsive. They’re brilliant in their industry and highly creative, and productive.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of the Lone Star School of Music. We teach lessons for all ages and instruments, as well as group lessons and summer camps. We also do offshoots that most schools won’t like DJ lessons and music and video production. We currently have four locations and are working on our fifth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eWebResults?

When I bought the business, the website was extremely outdated. I hired them to create a new website, do SEO and marketing for it, and handle our social media presence.

SOLUTION

What was the scope of their involvement?

We started from the very beginning, so the number one thing was our website. Our company uses scheduling software that is sometimes not the easiest to work with. eWebResults had the in-house expertise to integrate that software into our website which created a seamless experience for our customers.  Then they worked on our Adwords and rankings and social media campaigns. Most of their social media and marketing work is done on Facebook, but Twitter is still up there, too. They also handle our marketing budget, allocating funds to different platforms and efforts as they see fit.

What is the team composition?

We mainly interact with their Lead Generation Specialist, but I can also connect with their owner whenever I need to

How did you come to work with eWebResults?

Our business coach originally recommended them to us. I did some due diligence, and the prices I saw were very similar, but eWeb said they would do everything. Some of the other companies only did SEO, and wouldn’t do Facebook Ads, and others could build a really strong website but wouldn’t do social media at all. Even since we’ve been working with them, I’ll still look around, just to see what’s out there, and they’re still the only ones that will do all of it. This way I don’t have to worry about it.

How much have you invested with them?

We spend about $2,500 every month, so $90,000 in total. 

What is the status of this engagement?

We’ve been working together since February 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I purchased the business, the search rankings were around 51 or higher, and now we’re on the front page of every campaign we do. We had 200 students when we started and now we’ve doubled to over 400, and we keep growing every year. We grew 118% in our first year with them, and now we’re opening up our fifth location – we started with one.

It’s the 19th of April and we’ve already surpassed our numbers for April 2017. Just last week, I was looking up summer camps in Austin, TX and we were number one. It was the same for guitar lessons and adult group lessons too. They’ve definitely paid for themselves. We also do a lot of offshoot campaigns and make a video or a blog post for the Autism Society or the Down Syndrome Society, and it’ll also be ranked number one.

How did eWebResults perform from a project management standpoint?

We talk to with our main point of contact once a week on the phone, but I can email either them or the owner whenever if I have questions. They're very informative and take the time to explain things well, especially for someone like me who doesn’t know computers too well. When we started a new campaign, I even drove down to Houston and we talked in-person for two hours and they explained everything to me. 

Every week we have different things to go over, so we'll set the agenda a week prior and I can get my questions ready. They’re also really good about changing small things on our website, like the age range for a certain camp, or if a faculty member leaves to go on tour. They’re really sharp and get it done quickly.

What did you find most impressive about them?

At the end of the month, I get one bill. Other companies will charge extra for a video campaign or an extra Facebook campaign, but with eWebResults, everything’s included. They can also work very independently, which is great because then I don’t have to take time to keep up with all the trends and technologies, or go to seminars and learn about Google’s latest software. They stay on top of whatever they can do to benefit their customers. And again, they do everything. They don’t just focus on SEO or web design. It’s very hard to find a company that specializes in all of them.

Are there any areas they could improve?

I wish they were headquartered in Austin, but other than that, I can’t think of anything.

Do you have any advice for potential customers?

You have to realize that it's an investment in your company. I know marketing can be scary, but you’re ROI is going to be great; you’re going to get that return. Their whole goal is to make your business better, not to take your money. They’re looking out for your best interest. A lot of people think SEO happens overnight, but it takes a while because your competitors are doing the same thing. But with eWeb going to bat for you, it’s one less thing to worry about. We’re one of the only music schools with an SEO company, and that’s why we’re doing so well and have seen this kind of growth. Let them do their thing and eventually, you’re going to see that return.

BACKGROUND

Please describe your company and position.

I am the Co-CEO of 3VVV

Describe what your company does in a single sentence.

App that makes esports accessible to everyone

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EWR Digital to accomplish?

• Create deck
• Explainer video

SOLUTION

How did you find EWR Digital?

Referral

Why did you select EWR Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

What was the size of EWR Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create deck and explainer video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Amazing work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes always

What was your primary form of communication with EWR Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything

Are there any areas for improvement or something EWR Digital could have done differently?

No they were perfect