Fair Marketing

BACKGROUND

Please describe your company and position.

I am the Director of an insurance company. 

Describe what your company does in a single sentence.

 Our services include life insurance, income protection, private medical insurance, and business protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• "We hired  Fair Marketing to develop a mobile app that would allow our clients to easily manage their financial portfolios, access real-time market data, and make transactions on the go. Our goal was to create a user-friendly, secure platform that would enhance client engagement and streamline financial services. However, due to delays and communication issues, we feel the app didn’t fully meet our initial expectations, and they left the incomplete."

SOLUTION

How did you find Fair Marketing?

• Online Search
• Clutch Site

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

"We hired  Fair Marketing to develop a mobile app for portfolio management, real-time data, and secure transactions. While key deliverables like cross-platform functionality and integration were met, delays, communication issues, and an incomplete product led us to only pay half the agreed amount."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

"While the mobile app was functional, the measurable outcomes were limited due to the delayed timeline and incomplete features. The app's performance didn’t meet our expectations, and client feedback highlighted several areas for improvement."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

"Fair Marketing's project management left much to be desired. While they initially promised timely delivery, several milestones were missed, causing delays throughout the project. Communication was often slow, and when we raised concerns, they were more focused on threatening us to pay the full amount before we could even complete the half-payment, rather than addressing the issues at hand. This lack of flexibility and poor response to our needs left us feeling frustrated and unheard during the process."

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

"They seemed genuinely invested at the start, which made it all the more frustrating when the execution didn’t live up to expectations. Their technical team was not knowledgeable, the lack of consistent follow-through ultimately overshadowed any positive impressions."

Are there any areas for improvement or something Fair Marketing could have done differently?

" Fair Marketing could have significantly improved their communication and project management. Timely updates and more transparent progress reports would have helped us stay aligned. Additionally, focusing more on the quality and functionality of the final product rather than pressuring us for payment would have created a more positive experience overall."

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Uptiv Health

Describe what your company does in a single sentence.

As the CEO and Co-Founder of Uptiv Health, I oversee the strategic direction and growth of our company, which is dedicated to providing innovative health solutions. Our mission is to improve the well-being of our clients through personalized care and cutting-edge health services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• I hired Fairmarketing to help improve our SEO and drive more organic traffic to our website. Our primary goal was to increase our online visibility and attract a broader audience to our health services.

SOLUTION

How did you find Fair Marketing?

• Referral
• Clutch Site

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fairmarketing started by performing a comprehensive audit of our website, which revealed key areas for improvement. They provided us with a detailed roadmap, outlining the steps needed to enhance our SEO efforts. Their audit was presented through a high-quality PowerPoint, which I was able to share with my team, along with Excel documents for tracking and execution. We were able to efficiently allocate tasks among Fairmarketing, our internal team, and our web developers to achieve optimal results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Fairmarketing, we've seen a significant increase in organic traffic and search engine rankings. Although our website was still relatively new, the improvements were impressive, and we exceeded our expectations. We’re thrilled with the results and excited about the continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fairmarketing's project management was seamless and professional. Their team was punctual, meetings were productive, and they delivered everything on time. They ensured that all stakeholders were aligned, and that the project moved forward efficiently. 

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me about Fairmarketing was their ability to provide clear, actionable recommendations. They didn’t rely on vague suggestions; instead, they offered us a well-structured roadmap to follow, which has paid off greatly. I also appreciated their flexibility in adapting to our evolving goals, offering services that could be adjusted as our needs changed over time.

Are there any areas for improvement or something Fair Marketing could have done differently?

While I was very impressed with their team, I would have liked to spend a bit more time with their technical team, as each interaction I had with them was insightful. However, their work still exceeded our expectations, and they were always available when needed.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Luma Health

Describe what your company does in a single sentence.

Our company specializes in providing innovative patient engagement solutions that streamline healthcare communication and simplify appointment scheduling for providers and patients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• We hired Fair Marketing to enhance our online visibility in the competitive healthcare technology space by improving our website’s search engine rankings, driving targeted organic traffic, and attracting high-quality leads through strategic keyword optimization and content creation.

SOLUTION

How did you find Fair Marketing?

• Online Search
• Referral

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fair Marketing conducted a comprehensive SEO strategy, including site audits, keyword optimization, content creation, local SEO improvements, and technical enhancements, all tailored to improve our online visibility and attract targeted healthcare professionals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in organic traffic, improved search engine rankings for key terms like "healthcare appointment scheduling" and "patient engagement software," as well as a noticeable rise in high-quality leads from healthcare providers engaging with our content and resources.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fair Marketing's project management was exceptional. They delivered all items on time, maintaining a clear and consistent communication flow throughout the project. Whenever we had requests or needed adjustments, their team responded promptly and thoughtfully, always prioritizing our goals and ensuring that our needs were met efficiently.

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Fair Marketing was their deep understanding of our industry and their ability to create a highly tailored SEO strategy that was not just based on generic tactics, but backed by data and insights specific to our business needs. Their commitment to genuinely investing in our success made a significant difference.

Are there any areas for improvement or something Fair Marketing could have done differently?

Fair Marketing could have streamlined the initial onboarding process to make it more straightforward, as the volume of information and steps required on our end was a bit overwhelming at first. However, their team provided excellent guidance, making it manageable in the end.

BACKGROUND

Please describe your company and position.

I am an Executive of apurple

Describe what your company does in a single sentence.

We provide comprehensive digital marketing solutions, specializing in website design, mobile app development, branding, and SEO to help businesses enhance their online presence and drive growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• We hired Fair Marketing to improve our online visibility, refresh our mobile app and website, strengthen our brand identity, and boost our search engine rankings to attract more clients and stand out in the competitive fields of mobile app development, web design, and digital branding.

SOLUTION

How did you find Fair Marketing?

• Online Search
• Referral

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fair Marketing redesigned our website to enhance user experience and visual appeal, improved the functionality and design of our mobile app, developed a comprehensive SEO strategy to improve search rankings, and provided guidance on creating Clone Apps for more efficient feature integration, ensuring a cohesive branding approach across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project include a noticeable increase in website traffic, improved search engine rankings that brought in more quality leads, positive client feedback on the enhanced mobile app design, and expanded audience reach, all of which demonstrate the success of Fair Marketing's efforts in driving growth for our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fair Marketing’s project management was exceptional. They consistently met deadlines and kept us informed with regular progress updates. Their team was highly responsive to our needs, quickly adapting to any changes or adjustments we requested. They ensured that our priorities were always addressed, and their proactive communication made the entire process smooth and efficient.

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 
What I found most impressive about Fair Marketing was their deep commitment to understanding our goals and delivering solutions that truly aligned with our vision. Their industry expertise and proactive approach set them apart—they didn’t just complete tasks, but consistently provided valuable insights and strategic guidance that made a significant impact on our business. Their ability to seamlessly integrate multiple services, from design to SEO, while ensuring a cohesive branding approach, was truly unique and greatly contributed to the success of our project.

Are there any areas for improvement or something Fair Marketing could have done differently?

There are no significant areas for improvement, as Fair Marketing exceeded our expectations in every aspect. Their team was highly skilled, responsive, and proactive, ensuring that all our goals were met on time and with exceptional quality. Their thorough approach and attention to detail made the entire process seamless, and we couldn't have asked for a better experience. 
 

BACKGROUND

Please describe your company and position.

I am the CMO of a beauty company.

Describe what your company does in a single sentence.

We are a direct-to-consumer beauty company that combines content and community to create an exceptional shopping experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

We engaged Fairmarketing to help us address two main challenges: increasing our online visibility and creating a more seamless user experience for our website visitors. Our goal was to make it easier for potential customers to find us in search results and to ensure that once on our site, they could easily navigate, explore products, and make purchases. Despite prior marketing efforts, we noticed gaps in organic search performance and needed a website that was not only fast and intuitive but also mobile-responsive, reflecting our brand’s quality and professionalism.

SOLUTION

How did you find Fair Marketing?

• Referral
• Clutch Site

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fairmarketing provided comprehensive SEO and web design services that transformed our online presence. They started with an perfect SEO audit, optimizing keywords, creating a content plan, and enhancing product descriptions, blog posts, and FAQs to improve visibility. On the design side, they delivered a complete site overhaul, crafting a clean, modern look that matched our brand. The UI was both attractive and functional, with improved navigation, responsive mobile design, and a seamless user experience. Key highlights included a refreshed homepage, enriched product pages, a streamlined checkout process, and SEO-driven landing pages, all tailored to meet our customers’ needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from Fairmarketing’s work were highly effective. Our search engine rankings improved significantly within a few months, leading to increased traffic and a higher conversion rate as visitors spent more time on our site. Metrics like bounce rate decreased, and session duration improved, indicating that users found our site more engaging and easier to navigate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The results from Fairmarketing’s work were highly effective. Our search engine rankings improved significantly within a few months, leading to increased traffic and a higher conversion rate as visitors spent more time on our site. Metrics like bounce rate decreased, and session duration improved, indicating that users found our site more engaging and easier to navigate.

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fair Marketing's commitment to understanding our brand and their custom approach to SEO and design impressed us. Rather than relying on a standard template, they took time to analyze our market and tailor solutions to fit our unique needs. Their strategic advice on branding and audience engagement set them apart from other firms we have worked with, making us feel like valued partners.

Are there any areas for improvement or something Fair Marketing could have done differently?

We couldn’t identify any areas for improvement, as our collaboration with them was exceptional. I would highly recommend their services.

BACKGROUND

Please describe your company and position.

I am the CEO of ClassTrucks

Describe what your company does in a single sentence.

We offer a wide selection, convenient development planning of Your fleet, professionally prepared vehicles from the first hand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• We partnered with FairMarketing to enhance our brand visibility and establish ourselves as a leading authority in our industry. The competition was intense, and we realized we needed a more strategic approach to stand out. Our goal was to refine our brand messaging and improve our presence through effective SEO and Pay-Per-Click campaigns.We had struggled with fragmented messaging and inconsistent online visibility, so we turned to FairMarketing for their expertise in digital marketing.

SOLUTION

How did you find Fair Marketing?

• Online Search
• Referral

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FairMarketing provided a clear, strategic plan focused on improving our search engine rankings and optimizing our PPC campaigns. They conducted a thorough analysis of our website, keywords, and competitors. Based on this, they tailored an SEO strategy to boost our rankings while crafting PPC ads to increase our visibility and drive qualified traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with FairMarketing, we’ve seen a significant increase in website traffic and better search rankings. Our PPC campaigns have generated more qualified leads, and our online visibility has improved in key markets. Their project management was seamless, with clear communication and timely delivery of all milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was particularly impressive. They delivered everything on time, kept us updated on progress, and were quick to make adjustments when needed. The communication was clear, and they ensured every aspect of the project aligned with our goals.

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about FairMarketing was their deep understanding of both SEO and PPC. They seamlessly combined these strategies to maximize results, and their practical, data-driven approach gave us confidence in their recommendations.

Are there any areas for improvement or something Fair Marketing could have done differently?

There’s little room for improvement. They were responsive and proactive throughout the project. We would gladly work with them again for future campaigns.

BACKGROUND

Please describe your company and position.

I am the Co founder of Gen Mobile

Describe what your company does in a single sentence.

We are a  U.S. prepaid wireless service provider offering reliable nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

We hired FairMarketing because we needed a complete redesign of our website and help with our SEO strategy. Being a U.S. prepaid wireless service provider, the experience our customers have when they visit our site is crucial. We needed to make it easier for them to browse prepaid plans, manage their accounts, recharge, and access support. At the same time, we recognized that our visibility on search engines wasn’t where it needed to be. 

Our goal was to improve both the user experience and our ranking online, especially since most of our customers were accessing the site via mobile devices.

SOLUTION

How did you find Fair Marketing?

• Online Search
• Referral

Why did you select Fair Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FairMarketing completely revamped our website, creating a user-friendly design tailored to our customers' needs. They developed a tool for easy plan comparison, improved account management features, and optimized the site for mobile use. On the SEO side, they refined our content and keywords to boost visibility in search results, especially for local searches, ensuring customers could find us quickly. 

Their efforts resulted in a seamless experience for both browsing and managing accounts, while significantly improving our search engine rankings across the U.S.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the new website went live, the feedback from our customers has been fantastic. We noticed an immediate difference—our users found it much easier to navigate the site, and the amount of time they spent on it increased as a result. On top of that, the number of support inquiries related to account management or plan selection dropped, which told us the changes were doing exactly what we needed. It was clear that FairMarketing’s design made a difference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When it came to managing the project, I couldn’t have asked for more. FairMarketing kept everything moving smoothly, with regular updates and check-ins. They were incredibly responsive to our requests, even when we had last-minute changes. There was one moment where we needed a quick tweak to the payment integration, and they handled it right away, without affecting the project timeline. It was clear they valued communication, which made the whole process stress-free for us.

What was your primary form of communication with Fair Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed me was their commitment to understanding our business and our customers. They weren’t just ticking boxes—they cared about how the website would function in the real world. They suggested features and improvements we hadn’t thought of, and those suggestions turned out to be some of the best parts of the final product.

Are there any areas for improvement or something Fair Marketing could have done differently?

If I had to mention an area for improvement, it might be in terms of offering more ongoing insights about SEO performance after launch. While they were always available for follow-up, more regular reporting would have been useful to track progress over time. But overall, I’m really happy with the experience and would absolutely work with FairMarketing again.

BACKGROUND

Please describe your company and position.

I am the President of Xtremeness of McCarty Business Management Xtreme

Describe what your company does in a single sentence.

We are a digital marketing agency and real estate investing management company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Marketing to accomplish?

• We partnered on marketing projects

SOLUTION

How did you find Fair Marketing?

Marketing Community

Why did you select Fair Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fair Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our marketing agency focuses exclusively on serving local brick-and-mortar small and mid-sized businesses. For larger clients, such as those at the enterprise level, we partnered with the Fair Marketing team to ensure they received the specialized attention required.

Fair Marketing provided these clients with a range of services, including organic SEO, website design and updates, local SEO, and PPC.

This successful partnership between McCartyBMX and Fair Marketing has spanned 15 years as of 2024. Throughout this time, Fair Marketing has consistently delivered exceptional results for our referred clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time. Many of our referred clients have been with Fair Marketing for years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the key reasons we partnered with Fair Marketing was their commitment to professionalism and client focus.

What was your primary form of communication with Fair Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How amazing the team is with clients and their passion and knowledge for the industry. 

Are there any areas for improvement or something Fair Marketing could have done differently?

I have no recommendations for how Fair Marketing can do anything differently. They run a great company and why we referred clients to them.

BACKGROUND

Please describe your company and your position there.

I am the general sales manager at LinkedAll Aerial Solutions. We’re a full service drone sales and service center, we help our customers integrate drone technology into their operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fair Marketing, and what were your goals?

We hired Fair for digital marketing and strategy. Our goals are to increase our position online and establish ourselves as industry leaders. Additionally, generate leads for our sales team is very important to us.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met with Joel and his team about two years ago while interviewing firms. I was blown away but decided to go with another firm due to pricing. Joel kept in touch and would send out relevant information and reports pertaining to our business. I brought in a full time marketing associate this year and we talked about switching agencies, fair came to mind quickly. The amount of effort and attention to detail since day one was the deciding factor for me.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I have not been part of the day to day however my marketing associate can speak more on this subject.

How many resources from the vendor's team worked with you, and what were their positions?

I have not been part of the day to day however my marketing associate can speak more on this subject.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns are in the process of being built now.

How effective was the workflow between your team and theirs?

Overall communication is great, we are pleased with the responses and effort on Fair’s part!

What did you find most impressive or unique about this company?

The attention to detail throughout this entire process. The team really cares and understands my business and industry.

Are there any areas for improvement or something they could have done differently?

None.