What was the scope of their involvement?
We had our site somewhat built out, but it was really just a placeholder page on Squarespace. They built out our entire site on WordPress and moved over the hosting domain to WordPress and WP Engine.
We’ve also worked with a designer they have staff who drummed up a lot of beautiful wireframes for us. They handled certain graphic elements, some video elements, and incorporated our current brand aesthetic (colors, our text, fonts, and photos). They created an entire site that really reflected who we are and who we wanted to be as a brand. They exceeded our expectations and made us feel a lot cooler than we are, essentially.
I handled the content on my end, but they optimized it, and Jesse and his team really did a lot to enhance our current content to make sure our ranking is as high as possible. They’re including that in our future maintenance plan as we continue to work with them. They also worked with us on our SEO rankings when it came to content creation, visible functionality on the site, execution, and publishing. It was a completely end-to-end service.
I found the homepage to be really exciting. When we were dreaming of how the site would function, Jesse (Founder/Project Lead, Lion’s Share Digital) and his team did a lot of extensive research on competitor brands and dug into the archives of what they have done before. They also dreamt on their side about what they wanted to do that they had never done before. When we were looking at other people’s sites, we thought they were so out there and that there was no way we could achieve that advanced level of web design, but Lion’s Share really did.
They came to us with a lot of different ideas and brought forth some examples of what other sites have done, whether it was in the liquor industry or not. They wanted to include some type of parallax scrolling and animation of sorts to get people involved in the site more.
When you land on our homepage, it is the most beautiful on a desktop. The initial design makes people want to scroll. As they do that, our different products morph onto the screen, as well as different photos. The entire aesthetic changes as they go through the homepage. I find that to be an addicting feel for a user when they are experiencing a fun transition from product to product.
There are so many little details on the site that a lot of people would look past, but Lion’s Share did a really great job of being thoughtful in their design. For example, on the side of the web page there are hash marks that are on the side of our label. At the end of the day, those are all small touches where people are absorbing more and more of who we are as a brand and our aesthetic starts digging into the consumer’s brain.
What is the team composition?
Jesse (Founder, Lion’s Share Digital) was our main point of contact, as well as Alicia (Project Manager, Lion’s Share Digital). She kept me on task and extremely organized. Prior to all the project management meetings, I worked with their designer, who is extremely skilled. She really sketched out our wireframes and all of our design elements. Jesse had a team of web developers who would then take her designs and execute them, although I didn’t interface with them.
How did you come to work with Lion’s Share Digital?
I wanted to work with someone that was here in Austin where we are because we like supporting local businesses. I also thought it would be easier in case we needed to have in-person meetings.
I reached out to and compared quotes from several vendors and Lion’s Share Digital had such a strong portfolio that I felt that they could very easily complete the task. They had incredible reviews online, and I spoke to a few other people in the tech industry who mentioned they had worked with them in some capacity or another. They came highly recommended.
Pretty quickly after I reached out, Jesse sent me a detailed proposal, a strong maintenance plan that would extend after the site went live, a detailed timeline on exactly what to expect, and a very fair quote. It all felt very organized, and I knew that he would be as diligent as we needed him to be for a task such as this. I think that when it comes to your digital presence and your online site, you don’t want to skimp. They are worth every penny in my opinion, but I also felt like there were other people that I spoke with who had a higher price point and a portfolio that was nowhere close to Lion’s Share’s.
What is the status of this engagement?
We began working with them in April 2019, and the work is still ongoing. Lion’s Share has executed everything we asked them to do in our contract, and now we’re starting to move into phase two ideas and ways we want to continue improving the site. I believe we will continue to work with them indefinitely to stay up to date on maintenance and security. Jesse and his team are just so easy to work with and we feel that it is definitely worth the investment.