What evidence can you share that demonstrates the impact of the engagement?
They hit all their timelines, even though we changed the color template late in the game. That change meant retoggling pages on the site and redoing some of the branding materials. There were no problems with that, and we were really pleased with their flexibility. Our ranking in searches continues to get better and better, and we're on track for where we think we should be.
How did YellowFin Digital perform from a project management standpoint?
They're excellent project managers and very easy to work with. We have monthly calls with them, and they often waited on us for deliverables. They knew what we needed and helped us manage get everything done on time in a logical order. We could text, call, or email him, and we heard back right away.
What did you find most impressive about them?
Their responsiveness sets them apart. They're very quick and always available by cell phone. They do what they say they will, and their estimates are accurate. Beyond just building our website, they acted as consultants and came to us with their ideas. I've worked with other companies, but YellowFin’s ongoing SEM work is so much better. They take the work personally, and our brand performance is very important to them.
Are there any areas they could improve?
I don't know of anything they could improve. I'm very happy with their work, and their prices are competitive. They are very accommodating.
Do you have any advice for potential customers?
Be communicative and thorough about your expectations. They're very good listeners, and they will give you what you need. They'll also point out any weaknesses in your plans and can share their ideas for improvements.