What evidence can you share that demonstrates the impact of the engagement?
We were a bit hesitant about digital marketing at first, but it was cool to see analytics on the demographics we were reaching. In our minds, a digital presence just meant having a website, but YellowFin helped us understand that it’s a multipronged ballgame. We also needed ways to get people to our website from searches.
We’ve gotten a lot of traffic and contacts just in the last couple of months. We definitely have traffic that we didn’t have before, from industries we hadn’t previously broken into. We’re getting inquiries from some larger employers, but most are from small companies, and that’s predominantly whom we work with anyway.
We use an internal database to track our prospects, with two categories: in-network and out-of-network prospects. Our goal was to increase out-of-network ones, or people who’d never come to us before. Those prospects have increased from zero to nine between March–September 2020. That may not seem like a lot, but it’s quite a bit for us. Many of these companies are small, but each has around 25 insurable employees, so just one new employer is a significant boost for us. This is really exciting and cool to see because we didn’t have it before. I don’t know anything about the internet, so it just looks like magic.
How did YellowFin Digital perform from a project management standpoint?
They’re 100% on top of it. I wear a lot of hats around here, so there have been times when I got behind on stuff. YellowFin keeps open communication, and they’re constantly reminding me about what I need to get to them.
There’s never been a time when I wasn’t able to get a hold of either their creative person or project manager. One of the things that’s endeared me to them is that they’re so responsive.
What did you find most impressive about them?
The issue with the first person we hired was that we were getting no response whatsoever. The main thing that has impressed me about YellowFin is their level of responsiveness. They make any content changes I want immediately. For example, when COVID hit, we wanted to put a banner on the top of our website, and the task was super seamless. I talked to their project manager and creative person, after which they gathered the material and delivered exactly what we wanted. That’s been extremely valuable because we have people coming to our site just for the COVID page.
They’re also receptive to our ideas. The other person we worked with just pushed what she wanted. YellowFin took what we wanted and made it happen.
Are there any areas they could improve?
The only hiccup we’ve had was getting a direct link to their account for payments, so we had to use a credit card. We’ve talked about that, and it’s a very small improvement point. It’s definitely not a deal-breaker.
Do you have any advice for future clients of theirs?
They should be receptive to what YellowFin has to offer. I know that business people can be concerned with cost, but business is all about cost, all the time. We really have to see what we’re doing with YellowFin as an investment into the future. When I talk about spending more money in fiscal years 2021 and 2022, I’m talking about an investment in the company’s future, so I don’t see that as cost.
Anyone wanting to work with YellowFin should tell them what they envision for the business and let them take the wheel and make it happen. If you’re involved with them at every step of the way, they’ll be fully transparent with you and make sure you get what you need.