Web Design & Dev for Biotech Company
Featured Review- Web Design Web Development
- $50,000 to $199,999
- Jan. 2024 - Jan. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Groundwrk exceeded our expectations in every way."
- Wellness & Fitness
- Denver, Colorado
- 1-10 Employees
- Online Review
- Verified
Groundwrk developed a website for a biotech company. The team conducted pre-discovery research and created a sitemap. They also designed the website and developed a custom Shopify theme.
Groundwrk delivered an industry-leading website with a first-of-its-kind checkout system. The site had a 22% conversion rate and was recognized as the most advanced in the client's industry. Moreover, Groundwrk's team was responsive, proactive, and timely.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder / CEO of Haj Botanics
Describe what your company does in a single sentence.
Biotech company developing direct-to-consumer, adaptogenic, and psilocybin-infused edible products for microdosing.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Groundwrk to accomplish?
- Create a customer journey that didn't exist and allows us to stay compliant
- Build the most advanced website for our industry
- Design a beautiful website
SOLUTION
How did you find Groundwrk?
Referral
Why did you select Groundwrk over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Groundwrk were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- Pre-Discovery Research
- Pre-Discovery Meeting (Internal)
- 2 Hour Discovery Meeting
- Digital Producer (Full Project)
- Interactive CD (Full Project)
- Sitemap Creation (2 Rounds of Revisions)
- Homepage PDD (2 Rounds of Revisions)
- Homepage Design (2 Rounds of Revisions)
- Batch 1 Designs (5 Pages and 2 Rounds of Revisions)
- Batch 2 Designs (5 Pages and 2 Rounds of Revisions)
- Prototype Presented in
- Internal Design to Development Handoff Meeting
- Custom Shopify Theme Development
- 20 Pages (max) on delivery with ease for Haj Botanics to scale
- There are roughly 11 product pages on the current website. The scope
- includes these pages with ease for client to add more.
- LearnDash integration.
- Details TBD
- Scope includes the upload of 1 Masterclass with ease for
- client to add more.
- Shopify Dashboard to allow for easy client management
- Intuitive, custom navigation which will scale for desktop, tablet, and mobile
- CRM Form Integration If Necessary
- Site Speed Optimization
- Uploading Capabilities for Videos, PDFs, Etc.
- Testing
- QA, QC, Alpha
- Browser testing of all major browsers (2 legacy versions) excluding Internet
- Explorer.
- Launch (3 Hours Budgeted. If launch exceeds 3 hours due to a third party, Haj
- Botanics will be invoiced at $175 per hour for any additional hours.)
- 1 Hour CMS Training
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The success of our Haj Botanics website build with Groundwrk can be seen through clear, measurable outcomes that demonstrate real progress and impact:
Industry-Leading Innovation
- First-of-Its-Kind Checkout System – Successfully built a custom, never-before-seen eCommerce model that ties product sales to educational downloads via our Masterclass. This has positioned Haj Botanics as an industry leader with a unique and proprietary business model.
Conversion & Customer Experience
- 22% Website Conversion Rate – Since launch, our website has achieved an exceptionally high conversion rate (22%), far exceeding industry averages for eCommerce in the wellness space. This demonstrates that the site is visually stunning and optimized for sales and customer engagement.
- Seamless User Experience – Customers consistently provide positive feedback about the website’s ease of navigation, intuitive design, and seamless checkout process, reinforcing that Groundwrk delivered a platform built for both beauty and function.
Competitive Differentiation
- The Most Advanced Website in Our Industry – Based on customer and industry feedback, our new platform is considered the most advanced in our niche, setting a new standard for digital innovation in the psychedelic and adaptogenic wellness space.
- Brand Credibility & Trust – The website’s design, functionality, and storytelling have elevated Haj Botanics’ reputation, establishing us as a leader in both product innovation and digital presence.
Business Growth & Scalability
- Foundation for Paid Ad Scaling – The website was built with performance marketing in mind, making it ready for large-scale paid advertising efforts (Instagram Ads, future Google Ads) to drive sustainable revenue growth.
- Future-Proof Infrastructure – The site is scalable, ensuring we can easily expand with future product launches, additional Masterclass offerings, and new marketing initiatives without requiring major overhauls.
Internal Efficiency & Customization
- Seamless Backend for Easy Management – The site’s backend is custom-built for our team’s efficiency, allowing easy product updates, content changes, and data tracking without unnecessary complexity.
- Flawless Integration with Third-Party Tools – The website seamlessly integrates with payment processors, analytics, and email marketing tools, ensuring smooth operations and data-driven decision-making.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Groundwrk’s project management was nothing short of exceptional from start to finish. They didn’t just execute the project—they owned it, ensuring that every detail was handled with precision, professionalism, and care.
Timeliness & Deliverables
- Met Every Deadline – Despite the complexity and unconventional nature of our business model, Groundwrk delivered every milestone on time, ensuring we stayed on track for our website launch.
- Proactive Planning – Their team mapped out a clear project timeline, setting realistic yet ambitious deadlines and ensuring that no detail was overlooked.
- No Last-Minute Surprises – Everything was delivered as expected (or better) with zero unexpected delays. Their ability to anticipate challenges and address them proactively made a huge difference in keeping things on schedule.
Responsiveness & Communication
- Unparalleled Responsiveness – Every question, request, or concern was met with quick, thoughtful responses. Whether it was a design tweak, a backend adjustment, or strategic guidance, Groundwrk was always available, engaged, and solutions-focused.
- They Listened & Adapted – Unlike many agencies that stick rigidly to a set scope, Groundwrk truly listened to our needs and adapted as the project evolved. They weren’t just fulfilling a contract—they were collaborating, problem-solving, and innovating with us.
- Felt Like Internal Team Members – Rather than just a third-party vendor, Groundwrk felt like an extension of our own team, genuinely invested in our success. Their personalized approach made working with them not just effective, but enjoyable.
Problem-Solving & Support
- Handled Unconventional Challenges with Ease – Given our unique checkout system and business model, this wasn’t a typical eCommerce build. Groundwrk tackled each challenge head-on with creative solutions, making the impossible feel effortless.
- Went Above & Beyond – Whether it was offering strategic insights, refining user flows, or ensuring pixel-perfect execution, they exceeded expectations at every step.
What was your primary form of communication with Groundwrk?
- In-Person Meeting
- Virtual Meeting
What did you find most impressive or unique about this company?
Groundwrk’s project management was nothing short of exceptional from start to finish. They didn’t just execute the project—they owned it, ensuring that every detail was handled with precision, professionalism, and care.
Timeliness & Deliverables
- Met Every Deadline – Despite the complexity and unconventional nature of our business model, Groundwrk delivered every milestone on time, ensuring we stayed on track for our website launch.
- Proactive Planning – Their team mapped out a clear project timeline, setting realistic yet ambitious deadlines and ensuring that no detail was overlooked.
- No Last-Minute Surprises – Everything was delivered as expected (or better) with zero unexpected delays. Their ability to anticipate challenges and address them proactively made a huge difference in keeping things on schedule.
- Responsiveness & Communication
- Unparalleled Responsiveness – Every question, request, or concern was met with quick, thoughtful responses. Whether it was a design tweak, a backend adjustment, or strategic guidance, Groundwrk was always available, engaged, and solutions-focused.
- They Listened & Adapted – Unlike many agencies that stick rigidly to a set scope, Groundwrk truly listened to our needs and adapted as the project evolved. They weren’t just fulfilling a contract—they were collaborating, problem-solving, and innovating with us.
- Felt Like Internal Team Members – Rather than just a third-party vendor, Groundwrk felt like an extension of our own team, genuinely invested in our success. Their personalized approach made working with them not just effective, but enjoyable.
- Problem-Solving & Support
- Handled Unconventional Challenges with Ease – Given our unique checkout system and business model, this wasn’t a typical eCommerce build. Groundwrk tackled each challenge head-on with creative solutions, making the impossible feel effortless.
- Went Above & Beyond – Whether it was offering strategic insights, refining user flows, or ensuring pixel-perfect execution, they exceeded expectations at every step.
Are there any areas for improvement or something Groundwrk could have done differently?
To be completely honest, Groundwrk exceeded our expectations in every way, and finding areas for improvement is challenging.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS