Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed2 - 9Rogers, AR
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Founded in 2020, Collab Design Co. Is a social media marketing company. The team offers Social Media Marketing and Advertising and is located in Rogers, Arkansas.
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UndisclosedUndisclosed2 - 9Northwood, OH
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ABC Ad Agency is an Advertising company located in Northwood, Ohio. They focus on Advertising and Social Media Marketing and were founded in 2013.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Muncie, IN
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Circle Three Branding is a Market Research company. In Muncie, Indiana, the firm was established in 2017. Their team specializes in Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Reno, NV
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Digital Evolution Marketing Group is an Advertising company. Founded in 2020, their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2011, Gild Creative Group is an Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
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Big Gains Media - Marketing Recovery, an Advertising company, was launched in 2018. They offers Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Established in 2015, Converset Design is a branding agency. The agency specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Good Bear Creative is an Advertising company. They were established in 2019 and offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Digital Genius is an Advertising company based in Las Vegas, Nevada. They specialize in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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AIDIA STUDIO is an Advertising company. Their small team is based in Honolulu, Hawaii. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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RISE- is an Advertising company. The team is based in New York, New York, and their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosed2 - 9Smithtown, NY
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Founded in 2015, Social Vibe Marketing, Inc. Is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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Branding company UP Design, LLC is in Montclair, New Jersey. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Ruston, LA
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The AdZilla Agency is a small Advertising company based in Ruston, Louisiana. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Milton, DE
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Advertising company SugarFly Studios is in Milton, Delaware. Launched in 2009, the team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Half Moon Bay, CA
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Coastside Media is a small Advertising company launched in 2017. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Millsap, TX
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BPUBLIC is an Advertising company. The firm is in Millsap, Texas. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mankato, MN
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Erudite Media, a small Advertising company, is headquartered in Mankato, Minnesota. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Columbus, OH
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In Columbus, Ohio, Perfectly One Marketing, LLC is a small Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Big Deal Digital is an Advertising company in Portland, Oregon. They focus on Advertising and Branding and were founded in 2014.
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UndisclosedUndisclosed2 - 9Wheaton, IL
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Penguin E-Commerce is a SEO services firm. Founded in 2019, the team offers Search Engine Optimization. The firm is in Wheaton, Illinois.
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UndisclosedUndisclosed2 - 9Saginaw, MI
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Blufeather Designs is a web design company established in 2015. The small team focuses on Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Lake Effect Digital is an Advertising company. They are based in Traverse City, Michigan and have small team. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Conroe, TX
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Small Advertising company Mitchell Marketing, is located in Conroe, Texas. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9West Chester, PA
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Process Social LLC., an Advertising company, was founded in 2020. The company specializes in Advertising and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Laguna Niguel, CA
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Advertising company Semtrak Inc. Was established in 2007. The agency focuses on Advertising and Content Marketing, and is small.
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UndisclosedUndisclosedFreelancerCarteret, NJ
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StarrComm Strategies is a PR firm. The team focuses on Public Relations and Advertising and is headquartered in Carteret, New Jersey.
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UndisclosedUndisclosedFreelancerMankato, MN
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Advertising company Mediar Marketing, LLC specializes in Advertising and Branding. They were established in 2017.
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UndisclosedUndisclosedFreelancerRochester, NY
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Investors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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$1,000+$150 - $199 / hrFreelancerBloomfield, CT
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Mac on the Mic is a video production agency. They were established in 2020, and their services include Video Production and Advertising.
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UndisclosedUndisclosedFreelancerWinston-Salem, NC
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GM Webworks, a web design agency, is based in Winston-Salem, North Carolina. They specialize in Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerSpring Hill, FL
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Small web design agency Graphic Motion Studio, is located in Spring Hill, Florida. Their services include Web Design and Advertising.
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$1,000+< $25 / hrFreelancerBoulder, CO
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Located in Boulder, Colorado, VA247 is an Email Marketing company. They provide Email Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Wake Forest, NC
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Redwood Productions, Inc. Is a web design company launched in 1999. Their team focuses on Web Design and Email Marketing.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Pascat Graphics and Marketing Company is a branding company founded in 1999. The small team provides Branding and Advertising.
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$1,000+$100 - $149 / hrFreelancerFargo, ND
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Advertising company Meckler Marketing Consulting is headquartered in Fargo, North Dakota. Established in 2019, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lewes, DE
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Located in Lewes, Delaware, Techno Goober is a Digital Strategy company. They specialize in Digital Strategy and Web Design.
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$5,000+$100 - $149 / hrFreelancerWest Hollywood, CA
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Dean Russell Productions LLC, a small video production company, is headquartered in West Hollywood, California. Their services include Video Production and Advertising.
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$10,000+Undisclosed2 - 9Raleigh, NC
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In Raleigh, North Carolina, Ravie.co is a small Video Marketing company. The team specializes in Video Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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See all 1 projectsConway Marketing is a web development company that appears to have challenges in delivering on their commitments, as reflected in the reviews. The feedback indicates dissatisfaction with their communication and project execution, with 100% of reviewers expressing disappointment and noting a lack of adherence to agreements and poor internal coordination.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
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A Work Of Art, Inc. Is an Advertising company. Their small team of employees is located in Fort Lauderdale, Florida. Their team provides Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Westerville, OH
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Inspire PR Group is a small Westerville, Ohio-based PR firm. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Tradewind Markets, Inc. Is an Accounting company. The New York, New York-based company provides Accounting and Advertising.
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UndisclosedUndisclosed10 - 49Wasilla, AK
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Optima Public Relations is an Advertising company in Wasilla, Alaska. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bentonville, AR
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Elkins Design is an Advertising company. They are headquartered in Bentonville, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wheeling, WV
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Wheelhouse Creative LLC is an Advertising company based in Wheeling, West Virginia. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49High Point, NC
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KEMP Advertising + Marketing is a Marketing Strategy company. Located in High Point, North Carolina, the company specializes in Marketing Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Founded in 2002, Century Marketing, Inc., a small Advertising company, is headquartered in Overland Park, Kansas. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Manchester, NH
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Wedu is an Advertising company. The company is based in Manchester, New Hampshire. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Centerton, AR
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Based in Centerton, Arkansas, Bravis Marketing Agency is a branding company. They provide Branding and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.