Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Metairie, LA
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Based in Metairie, Louisiana, Event Design Build is a small Event Marketing company. Their services include Event Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Houston, TX
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Judson Design is a Houston, Texas-based branding company. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Greenville, NC
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Marketing Matters, Inc. Is a small Advertising company. Launched in 1995, the team provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Small Marketing Strategy company Clarion Marketing, is in St. Louis, Missouri. Their services include Marketing Strategy and Video Production.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Rumor Advertising is an Advertising company. They are located in Salt Lake City, Utah and have small team of experts. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Launched in 1993, Tenth Crow Creative is a small Burlington, Vermont-based Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Solidarity of Unbridled Labour is an Advertising company. Established in 2014, the firm is located in Burlington, Vermont. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Christiana, DE
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Delaware Design Company, a small Marketing Strategy company, is located in Christiana, Delaware. The team provides Marketing Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Millersville, MD
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AdsIntelligence Marketing is a small Advertising company. They focus on Advertising and Digital Strategy and were launched in 2002.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Based in Las Vegas, Nevada, Lawrence Creative Group is a small Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Jackson, MS
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Small Advertising company Communication Arts Company, is in Jackson, Mississippi. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Eugene, OR
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Established in 1998, Creatrix Realms Creative Community is an Advertising company. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Decatur, GA
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Interprint Communications is an Advertising company. The team specializes in Advertising and Fulfillment, and the agency is located in Decatur, Georgia.
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UndisclosedUndisclosed10 - 49Stockbridge, GA
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Priority Press, Inc is an Advertising company launched in 2001. The team provides Advertising and Fulfillment and is located in Stockbridge, Georgia.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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954Design, an Advertising company, was established in 2003. The small team provides Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Yakima, WA
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Visual Marketing NW is a small Yakima, Washington-based Advertising company. The team provides Advertising and Broadcast Video.
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UndisclosedUndisclosed10 - 49Amesbury, MA
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EPS Communications is an Advertising company. They are based in Amesbury, Massachusetts and have small team. Their team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Cary, NC
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Red Bella Agency is an Advertising company established in 2011. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Delray Beach, FL
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Ambassador Marketing Group is an Advertising company. Their small team is in Delray Beach, Florida. Their team provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Troy, MI
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Axis CrossMedia is an Advertising company established in 1992. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49LaGrange, GA
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Kelsey Advertising & Design is an Advertising company. Established in 2004, the firm provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rancho Cucamonga, CA
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Advertising company Pritzer Media is based in Rancho Cucamonga, California. They specialize in Advertising and Graphic Design and were launched in 2007.
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UndisclosedUndisclosed10 - 49Seattle, WA
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NXT, an Advertising company, focus on Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Established in 2016, The Creative Co. Is a SEO company. The team provides Search Engine Optimization and Web Design and is located in Honolulu, Hawaii.
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$1,000+$200 - $300 / hr2 - 9Sarasota, FL
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Gold Compass Commerce is a Digital Strategy company. Their small team is in Sarasota, Florida. Their services include Digital Strategy and Ecommerce Marketing.
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UndisclosedUndisclosed10 - 49Shelburne, VT
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Origin Outside is an Advertising company. Their team is in Whistler, Canada and Montréal, Canada and specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Rochester, MI
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Video production agency Clearview Media was established in 2005. The firm focuses on Video Production and Advertising, and is small.
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$1,000+$150 - $199 / hr2 - 9Pipersville, PA
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The Steve Williams Design Office, a small graphic design company, is located in Pipersville, Pennsylvania. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerPrior Lake, MN
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Illume marketing is a branding firm. They are based in Prior Lake, Minnesota and have small team of experts. Their services include Branding and Logo.
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UndisclosedUndisclosedFreelancerPalm Bay, FL
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Design Cloud Studios is an Advertising company. They were established in 2011 and specialize in Advertising and Web Design.
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UndisclosedUndisclosedFreelancerLivermore, CA
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Annette Frei Graphics and Illustration is a branding firm launched in 2001. The firm provides Branding and UX/UI Design.
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UndisclosedUndisclosedFreelancerRaleigh, NC
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OEP Marketing + Advertising is a Raleigh, North Carolina-based branding firm. They specialize in Branding and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
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Small Advertising company Skuba Design Studio, is located in New Orleans, Louisiana. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Rockville, MD
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Tim Kenney Marketing is an Advertising company in Rockville, Maryland. They specialize in Advertising and Graphic Design and were established in 1982.
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UndisclosedUndisclosed2 - 9Bloomingdale, IL
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Bananafox, a small graphic design company, is located in Bloomingdale, Illinois. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Concord, NH
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Based in Concord, New Hampshire, NNEdigital is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Media planning & buying agency Tele-Video Productions & Advertising is based in Virginia Beach, Virginia. They specialize in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Warrenton, VA
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Talk 19 Media, LLC, an Advertising company, is based in Warrenton, Virginia. Founded in 2012, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Vista, CA
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Plavidian Marketing is a web design agency headquartered in Vista, California. They focus on Web Design and Graphic Design and were launched in 2008.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Graphic design company Moonshadow Productions is based in Stockton, California. They specialize in Graphic Design and Video Production and were established in 1992.
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UndisclosedUndisclosed2 - 9Hull, MA
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SCREECH Marketing is a graphic design company based in Hull, Massachusetts. They specialize in Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Summerville, SC
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Launched in 2003, Dekka Studios is a social media marketing company. Their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Richmond, VA
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3XG Media, a web design company, is in Richmond, Virginia. Established in 2020, the team focuses on Web Design and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Dallas, TX
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WALO is a Digital Strategy company. The team is located in Dallas, Texas and Morocco, and their services include Digital Strategy and Email Marketing.
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$50,000+$100 - $149 / hr50 - 249New York, NY
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Freedman International is a midsize Advertising company. They specialize in Advertising and Broadcast Video and were established in 1990.
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$1,000+< $25 / hr10 - 49Glendale, AZ
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LightMindMedia is an Advertising company. They provide Advertising and Social Media Marketing and are headquartered in Glendale, Arizona.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
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RDG Advertising, a small Advertising company, is located in Las Vegas, Nevada. The team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Port Arthur, TX
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9th Avenue, a custom software development company, was established in 2024. The company provides Custom Software Development and Advertising, and is small.
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$1,000+$25 - $49 / hr50 - 249Maple Grove, MN
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It Outsourcing China is a website development company. The agency is located in Maple Grove, Minnesota and Ahmedabad, India. Their team focuses on Web Development and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
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Small Advertising company iTrust Marketing, is headquartered in Long Beach, California. Their services include Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.