Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$200 - $300 / hr2 - 9Houston, TX
Services provided
Lucifer Virroc & Co is an Advertising company. They are in Houston, Texas and have small team. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
Founded in 2020, The Media Lab is a small Advertising company. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
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$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Services provided
Marqz Marketing & Media is an Advertising company established in 2021. The firm offers Advertising and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Philadelphia, PA
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Apex Era, an Advertising company, is based in Philadelphia, Pennsylvania. They provide Advertising and Marketing Strategy and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9Grand Rapids, MI
Services provided
WebMenara is an Advertising company. They offer Advertising and Market Research and were founded in 2023. The agency is located in Grand Rapids, Michigan.
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$10,000+Undisclosed2 - 9Malibu, CA
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BANANA Media is an Advertising company. They focus on Advertising and Media Planning & Buying and are located in Malibu, California and Dallas, Texas.
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$1,000+$300+ / hr2 - 9San Diego, CA
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Advertising company The Pixel Network is in San Diego, California. Established in 2015, the team offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 90 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$100 - $149 / hr2 - 9St. Petersburg, FL
Services provided
Launched in 2020, Romeo Alfa Juliett is a small St. Petersburg, Florida-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$1,000+Undisclosed2 - 9Las Vegas, NV
Services provided
Small social media marketing company Boosted Advisors, is in Las Vegas, Nevada. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Based in Austin, Texas, MAUVE Social is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Altus Agency is an Advertising company. They were launched in 1988, and their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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The matters group is a Content Marketing company based in Seattle, Washington. They focus on Content Marketing and Digital Strategy and were established in 2009.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
Vibe Creative Marketing is a Honolulu, Hawaii-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Macomb, MI
Services provided
See all 1 projectsLJB Marketing Agency specializes in branding, advertising strategies, and media buying, providing comprehensive marketing solutions. The agency's attention to detail and expertise in niche markets are highly praised, with clients experiencing significant increases in foot traffic. Their collaborative approach and flexibility contribute to a smooth workflow, making them a valued partner for businesses seeking effective promotional strategies.
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$1,000+$25 - $49 / hr2 - 9Dillon, CO
Services provided
Launched in 2019, CDCreative LLC is an Advertising company. Located in Dillon, Colorado, the team specializes in Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Huntersville, NC
Services provided
PPC company Quantifi Marketing is located in Huntersville, North Carolina. The team focuses on Pay Per Click and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
Blue Advertising is an Advertising company. Founded in 2001, the firm is based in Washington, District of Columbia. Their team focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Carmel, IN
Services provided
Headquartered in Carmel, Indiana, QBall Digital is a branding agency. They focus on Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
Services provided
Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
KRW Consulting, a Marketing Strategy company, focus on Marketing Strategy and Event Marketing. They were launched in 2017.
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$1,000+$50 - $99 / hr2 - 9Titusville, PA
Services provided
Arrow & East, Inc. Is a small Titusville, Pennsylvania-based Advertising company. Their services include Advertising and Web Design.
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$1,000+$300+ / hr2 - 9Los Angeles, CA
Services provided
+49 Media is an Advertising company founded in 2019. The small team offers Advertising and Business Consulting.
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$5,000+$25 - $49 / hr2 - 9El Paso, TX
Services provided
Independiente Creative Consulting is a small Advertising company in El Paso, Texas. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Decatur, GA
Services provided
Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Pleasanton, CA
Services provided
Based in Pleasanton, California, Terzetto Digital is an Advertising company. They offer Advertising and Digital Strategy and were founded in 1995.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Creative:MINT is a branding company headquartered in San Francisco, California. Founded in 2003, the team provides Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9St. George, UT
Services provided
Keystone Marketing Agency is a web design company headquartered in St. George, Utah. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Cleveland, OH
Services provided
Aetomic Digital Marketing is a small branding firm located in Cleveland, Ohio. Their services include Branding and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Salt Lake City, UT
Services provided
Eaux Neaux is an Advertising company located in Salt Lake City, Utah. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Novato, CA
Services provided
Kreativz., Inc. Is an Advertising company. They were founded in 2007, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Part Three is a Marketing Strategy company. Their small team is in Chicago, Illinois. Their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Ankeny, IA
Services provided
Located in Ankeny, Iowa, Klean is a small Advertising company. The team provides Advertising and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Doraville, GA
Services provided
7 Sided Cube LLC, a Digital Strategy company, was launched in 2004. Headquartered in Doraville, Georgia, the team provides Digital Strategy and Search Engine Optimization.
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$50,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Flare Media Agency is a small media planning and buying company. Established in 2019, the team focuses on Media Planning & Buying and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9Vista, CA
Services provided
Star Fox Media is a Marketing Strategy company in Vista, California. Their services include Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Vive Marketing is an Advertising company established in 2007. The team focuses on Advertising and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Murfreesboro, TN
Services provided
Adams + Swann is an Advertising company. Founded in 2014, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
Services provided
232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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$25,000+Undisclosed2 - 9Chandler, AZ
Services provided
Bishamon Media is an Advertising company located in Chandler, Arizona. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Founded in 2017, TurnKey Mate is an Advertising company. Based in Miami, Florida, the team focuses on Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Founded in 2021, LSC International Media is a social media marketing company. Their services include Social Media Marketing and Advertising.
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$5,000+$300+ / hr2 - 9Nocatee, FL
Services provided
FiFuel is a small media planning & buying company launched in 2017. Their team focuses on Media Planning & Buying and Advertising.
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$10,000+$50 - $99 / hr2 - 9Long Island City, NY
Services provided
In Long Island City, New York, Seven Circle Media is a branding firm. Established in 2014, the team offers Branding and Advertising.
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$1,000+Undisclosed2 - 9New Orleans, LA
Services provided
BlueLight Marketing & Advertising is a social media marketing company. The team provides Social Media Marketing and Advertising and is headquartered in New Orleans, Louisiana.
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$1,000+$50 - $99 / hr2 - 9Mahomet, IL
Services provided
Peyton Marie Marketing is a social media marketing agency. The small Mahomet, Illinois-based team provides Social Media Marketing and Advertising. The firm was founded in 2017.
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$25,000+$150 - $199 / hr2 - 9Knoxville, TN
Services provided
Morris Group LLC is an Advertising company. They were launched in 1991 and focus on Advertising and Branding.
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$1,000+Undisclosed2 - 9Huntsville, AL
Services provided
Move Digital Group is a Digital Strategy company established in 2013. The firm focuses on Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Lancaster, PA
Services provided
GATE is a branding firm. The small Lancaster, Pennsylvania-based team provides Branding and Advertising. The firm was established in 2012.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.