Version2

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Sparo, a digital marketing agency combining effective strategies, personalized support, and fair pricing to help clients achieve their marketing goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Version2?

We needed help accessing a programmatic DSP that is typically reserved for much larger spends and exclusive access.

SOLUTION

What was the scope of their involvement?

Version2 has onboarded us to their platform and provided guidance on targeting, setup, and CPMs. The team has given us access to the platform. Version2 is a software solutions provider and full-stack partner.

What is the team composition?

We’ve worked with 2–5 teammates from Version2.

How did you come to work with Version2?

We found them through an online search. Version2 was truly the unicorn solution we were looking for.

How much have you invested with them?

We’ve spent $10,000–$50,000.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Version2 has delivered amazing CPMs and targeting only achievable through big data and premium inventory otherwise walled off to small brands and agencies. We’ve seen CPMs as low as $2. The team has definitely helped us hyper-target our clients' competitors and reach ad inventory otherwise inaccessible via Google, Meta, and other ads platforms.

How did Version2 perform from a project management standpoint?

Version2 has an amazing team that is very helpful and responsive. We mainly communicate through virtual meetings.

What did you find most impressive about them?

Version2’s genuine passion for the product they are building is impressive. The team really sees the pain points agency owners like me have.

Are there any areas they could improve?

I can’t think of anything for now.

BACKGROUND

Please describe your company and position.

I am the Head of B2B of Disruptive Advertising

Describe what your company does in a single sentence.

Full service digital advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Increase purchase volume for high ticket item on Amazon

SOLUTION

How did you find Version2?

Referral

Why did you select Version2 over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

V2 helped us set up our DSP (programmatic) and CTV (digital TV) program. They have become a necessary part of our media mix. Adding them increased our total new user Amazon revenue. By its nature, DSP and CTV are challenging to attribute an exact ROI to so we have tested pausing ad spend multiple times and have seen our sales dry up substantially every time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New user sales increased by an estimated +20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

V2 is very prompt and deeply collaborative. They have been willing to tailor their dashboarding and approach to meet our needs.

What was your primary form of communication with Version2?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Version 2 are true masters of their craft. They hand-pick the DSPs they work with and very intentionally assign business units and objectives to the right DSP. They've also built custom approaches using list building and specific site buy lists to ensure budgets aren't wasted on low-quality users or placements.

Are there any areas for improvement or something Version2 could have done differently?

Version 2 can be a little technical and challenging for a layman to understand at times.

BACKGROUND

Please describe your company and position.

I am the Senior Vice Presidnet of Graham Group

Describe what your company does in a single sentence.

Graham Group is a full-service marketing and advertising firm serving a diverse roster of clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Drive website visitation
• Create top-of-mind awareness

SOLUTION

How did you find Version2?

10+ year working relationship with founder

Why did you select Version2 over others?

• Great culture fit
• Company values aligned

How many teammates from Version2 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Version 2 provides an array of digital services to our agency. From online programmatic banners, streaming TV and youTube advertsiing to online video, geofencing, and social targeting, their knowledge are invaluable to our work. Their team brings both strategic insight and hands-on expertise, helping us navigate an increasingly complex digital landscape with confidence. They are proactive in recommending new opportunities, responsive in execution, and consistently focused on performance and results. Their partnership has strengthened our ability to deliver smarter, more targeted campaigns for our clients while maximizing efficiency and impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Version 2 is committed to providing full reporting and metrics for all campaigns. They continually bring recommendations to our team on ways we can improve messaging, targeting, etc. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Version 2 team has a brilliant project management team that feels like an extension of our agency. They are 100% invested in the success of our clients. They are super responsive and continually go over and beyond providing in-depth knowledge of their digital offerings so that we are well-prepared to share that information with our clients.  

What was your primary form of communication with Version2?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Version 2's most impressive characteristic is the breadth of talent under one roof. They are a resource for us as we navigate this ever-changing digital world. They are continuously at the forefront of this landscape to assist us with providing the most advanced digital products to our clients. 

Are there any areas for improvement or something Version2 could have done differently?

Version 2 is a premier partner for our team. They act as an extension of our agency. They make us feel like we are their most important client and that they always have time for us. We should all aspire to model the culture they have created.  

BACKGROUND

Please describe your company and position.

I am the Digital Media Manager of a digital advertising company 

Describe what your company does in a single sentence.

Our company does top to bottom paid/ digital advertising.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Display Ads
• Geofencing

SOLUTION

How did you find Version2?

Referral

Why did you select Version2 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have used V2 as an agency for a variety of reasons. However, I recently worked with them 1:1 on two separate smaller education clients (k-12 private schools). We did geofencing on their competitors and then ran display campaigns during and after these. My clients were pleased with V2's work and I was pleased with their communication despite this being a smaller campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This was more of an awareness-based campaign. Therefore, we tracked site visits and overall traffic metrics more than conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time and also created deliverables when I asked them to. They seemed very knowledgeable. 

What was your primary form of communication with Version2?

Virtual Meeting

What did you find most impressive or unique about this company?

I liked their willingness to communicate via Slack. Also, I liked their willingness to help find a creative solution to anything I asked about.

Are there any areas for improvement or something Version2 could have done differently?

No, this was a smaller campaign. I look forward to working in the future with V2 1:1 on some bigger initiatives. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Curated Media

Describe what your company does in a single sentence.

Media technology and consultancy helping agencies and brands improve performance and brand safety.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Manage performant programmatic campaigns
• Ensure brand safety and suitability
• Improve overall strategy to identify new opportunities for growth

SOLUTION

How did you find Version2?

Referral

Why did you select Version2 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Version2 is our go to when we need help with programmatic activation for our clients across enterprise DSPs. We do not manage DSP activation in-house and rely on their team to create media plans, setup and optimize campaigns across all programmatically traded channels including Audio and CTV. Version2 is always tasked with strict brand safety requirements and aggressive KPIs to hit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Version2 team is always available and proactive. We know that our campaigns are in good hands and performance goal will be reached or exceeded. We do not have to chase for answers or next steps, the team is always one step ahead of us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Version2 team feels like a true extension of our team, we never have to chase for answers. Campaigns are managed very professionally and performance continues to exceed our previous vendor. Version2's tech stack and platforms are best in-class and allow us to manage high volume of activations seamlessly.

What was your primary form of communication with Version2?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Version2 is not just another agency, they are building innovative technology in-house while maintening compatibility with large enterprise solutions from the programmatic industry. We know that we keep an advantage against our competitors by benefiting from their world-class team and their differentiated technology.

Are there any areas for improvement or something Version2 could have done differently?

Honestly, no. The team at Version2 exceeded our expectations at every stage, and we wouldn’t change anything about how they approached this engagement.

BACKGROUND

Introduce your business and what you do there.

I'm a Partner at Emporia Brand Communications, a business development, marketing, and advertising consulting firm in the advertising and marketing industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish for your business development and marketing consulting needs?

We hired Version2 to support our programmatic marketing efforts, focusing on expanding brand awareness and improving reach efficiency as a scalable growth channel across multiple markets in four states. Our goals included introducing programmatic display and video to complement our existing paid media mix, increasing top-of-funnel awareness in priority markets for the healthcare industry using geo-targeting and audience-based placements, testing market-level performance to understand programmatic's role in patient acquisition, and developing a repeatable framework for audience targeting, creative rotation, and reporting across regions.

SOLUTION

What was the scope of their involvement?

Version2 executed and managed programmatic campaigns aligned with our goals, providing strategic guidance, activation support, and performance insights. They delivered a custom reporting dashboard to help us communicate results to our client, assisted with campaign setup, demo targeting, weekly check-ins, and ongoing optimization. They also helped develop a repeatable framework for audience targeting, creative rotation, and reporting for our seasonal campaigns.

How did you find Version2?

I met Version2 at a community business event.

Why did you choose Version2 over other options you considered for Emporia Brand Communications?

We selected Version2 because of their high ratings, great culture fit, good value for cost, and alignment with our company values.

What is the status of this engagement?

The project began in May 2024 and is ongoing.

How many teammates from Version2 were assigned to your project?

There were 2-5 teammates from Version2 assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw improvements in website traffic and conversion rates. We also tracked impressions and CPM trends to evaluate cost efficiency by market and audience segment, monitored click-through rate as a directional engagement signal, and assessed viewability and video completion rates for creative and placement quality. There were notable improvements in assisted performance indicators, such as changes in branded search activity and downstream engagement in markets with active programmatic support. Results varied by region, influenced by creative assets and promotion pricing.

What was your primary form of communication with Version2 during the project?

Our primary form of communication was virtual and personal meetings.

How would you describe Version2’s project management?

Version2 went above and beyond, delivering on time with consistent communication throughout the project.

What did you find most impressive or unique about working with Version2?

The team consistently listened to our needs and provided insight and recommendations, rather than just setting up basic campaigns. 

Is there anything Version2 could have done better or differently during the project?

Any learnings from the engagement were part of the natural process of testing and refining a newer channel like programmatic, not gaps in execution. Version2 was proactive in adapting, sharing insights, and aligning their recommendations with our broader marketing goals. The experience was smooth, professional, and effective, and we felt supported at every stage.

BACKGROUND

Please describe your company and position.

I am the Owner of Direct Impact Media

Describe what your company does in a single sentence.

We are a full-serivce marketing agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Get in front of qualified audiences at scale, without wasted spend
• Drive actions that matter: traffic, leads, conversions, or revenue.
• Learn faster and build a smarter marketing engine.

SOLUTION

How did you find Version2?

They approached me

Why did you select Version2 over others?

• Good value for cost
• Company values aligned
• Results

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective
Plan, execute, and optimize a programmatic advertising program that efficiently reaches qualified audiences, drives measurable business outcomes, and generates actionable performance and audience insights.

Scope of Services

Strategy & Planning

• Define campaign objectives, success metrics, and KPIs
• Develop audience targeting and channel strategy
• Establish budget allocation and pacing plan

Campaign Setup & Execution

• Configure programmatic platforms and tracking
• Launch and manage campaigns across approved channels
• Apply brand safety, frequency, and compliance controls

Optimization & Performance Management

• Actively manage bids, audiences, and placements
• Reallocate budget to top-performing tactics
• Test and optimize creative performance

Measurement & Reporting

• Track performance against defined KPIs
• Provide regular performance summaries and insights
• Deliver optimization recommendations and next steps

Data & Audience Development

• Grow first-party and retargeting audiences
• Capture insights to improve future campaigns
• Support cross-channel marketing intelligence

Key Deliverables

• Programmatic media strategy and execution plan
• Live, managed programmatic campaigns
• Ongoing optimization and budget management
• Performance reporting and executive summaries
• Audience growth and documented learnings

Success Definition
Success is measured by efficient reach to qualified audiences, performance against agreed KPIs, and the creation of actionable insights that improve future marketing effectiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The programmatic advertising initiative delivered measurable improvements across reach efficiency, performance outcomes, and data quality, demonstrating both near-term impact and long-term value.

• Improved Audience Reach & Media Efficiency
• Performance & Conversion Outcomes
• Optimization & Continuous Improvement
• Transparency & Accountability

The project demonstrated success by improving media efficiency, driving measurable performance outcomes, and producing actionable data insights that strengthen future marketing efforts. Results validated programmatic advertising as a scalable, accountable channel aligned with business objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent throughout the engagement. The team was highly organized, proactive, and communicated clearly at every stage of the project. All deliverables were provided on or ahead of schedule, and timelines were consistently met without the need for follow-up or escalation.

They were extremely responsive to our needs and adapted quickly to feedback, changing priorities, or new requirements. Requests were handled promptly and thoughtfully, with solutions-oriented recommendations rather than delays or friction. Their ability to anticipate needs, manage details, and maintain momentum made the engagement efficient and collaborative.

Overall, they demonstrated a high level of professionalism, accountability, and commitment to our success.

What was your primary form of communication with Version2?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with flawless execution. They did not simply run campaigns, they took the time to understand our business objectives and translated them into a thoughtful, performance-driven approach. Their use of data and insights to guide decisions was disciplined and transparent, and they consistently brought forward recommendations that improved outcomes.

Additionally, their responsiveness and ownership mindset were exceptional. They operated as a true extension of our team, proactively identifying opportunities, anticipating challenges, and moving quickly to address both. The combination of expertise, accountability, and adaptability made them uniquely effective compared to other partners we have worked with.

Are there any areas for improvement or something Version2 could have done differently?

There were no significant areas for improvement during our engagement. Version2 consistently met or exceeded expectations in terms of strategy, execution, and communication. Any minor adjustments that arose were handled quickly and collaboratively, and they were always receptive to feedback.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an advertising and marketing company

Describe what your company does in a single sentence.

We are a full-service (well, except PR), creative advertising and marketing agency primarily serving the Southeast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Increase Brand Awareness
• Increase Web Traffic
• Increase Conversions

SOLUTION

How did you find Version2?

• Online Search
• Referral

Why did you select Version2 over others?

• Good value for cost
• Referred to me

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media Planning and Buying

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cannot share specific metrics. Version2 helped us achieve our goals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Version2 was highly responsive and worked within our desired timelines. 

What was your primary form of communication with Version2?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is knowledgable and personable. They are a pleasure to speak with from initial discovery call through execution. 

The dashboards provided for reporting are exceptional. 

Are there any areas for improvement or something Version2 could have done differently?

None at this time.