Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Red Griffin is a branding agency. Their team is based in Nashville, Tennessee and offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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Navigation Advertising, an Advertising company, offers Advertising and Branding. The company is headquartered in Murfreesboro, Tennessee.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Branding agency Circa Design is in Nashville, Tennessee. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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I Image Design is a Logo company. They offer Logo and Print Design and were launched in 2015. The company is headquartered in New York, New York.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Hummingbird Productions is a small Advertising company located in Nashville, Tennessee. The team offers Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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NV Design and Marketing Creative Firm is a Logo company launched in 1996. Their services include Logo and Print Design.
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UndisclosedUndisclosed2 - 9Bethany, OK
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Founded in 2002, Gearworks Media is a graphic design company. The team offers Graphic Design and Print Design and is in Bethany, Oklahoma.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Yonkers, NY
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Image Faucet - Design and Photography is a Corporate Photography company. The agency is based in Yonkers, New York. Their team offers Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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JJ Social Light, a Content Marketing company, was founded in 2011. The small team focuses on Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed2 - 9Canandaigua, NY
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LaBarge Media, a branding agency, was launched in 1984. The team offers Branding and Corporate Photography and is in Canandaigua, New York.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Headquartered in Orlando, Florida, Maven Creative is an Advertising company. Their services include Advertising and Custom Software Development.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Aurora, IL
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Zappa Studios is a small Corporate Photography company founded in 2000. Their team provides Corporate Photography and Branding.
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UndisclosedUndisclosed2 - 9Ronkonkoma, NY
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Madison East Advertising is a Ronkonkoma, New York-based Corporate Photography company. Their services include Corporate Photography and Logo.
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UndisclosedUndisclosed2 - 9Daytona Beach, FL
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Dream Light Digital is a graphic design company. Founded in 2001, their team offers Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Mazzo Media is an Advertising company. They are in Nashville, Tennessee and have small team. They focus on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Small Advertising company Citiscape Productions, is in Tulsa, Oklahoma. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Rollins Communications is an Advertising company. Headquartered in Tulsa, Oklahoma, their small team specializes in Advertising and Media Planning & Buying. The company was established in 1996.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Phame Marketing is a media planning & buying agency. The Tulsa, Oklahoma-based firm was launched in 2009. Their services include Media Planning & Buying and Video Production.
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UndisclosedUndisclosed2 - 9Collierville, TN
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Located in Collierville, Tennessee, Five17 Design is a small branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Relik, an Advertising company, is in Chattanooga, Tennessee. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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SYN3RGY Creative is a Marketing Strategy company founded in 2013. The team specializes in Marketing Strategy and Video Production and is located in Oklahoma City, Oklahoma.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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Seedling Marketing Group LLC, an Advertising company, was launched in 2014. The company offers Advertising and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Located in Colorado Springs, Colorado, Sight and Sound Technologies, Inc is a small Lighting Design company. Their services include Lighting Design and Video Production.
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UndisclosedUndisclosed2 - 9Tampa, FL
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VisionOne Marketing Agency is an Email Marketing company established in 2014. The small team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Based in Alameda, California, Lemonade is an Advertising company. They offer Advertising and Content Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Branding Freedom, a small branding company, is headquartered in Marietta, Georgia. The team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Wheatland Productions Inc is an Email Marketing company. Headquartered in Overland Park, Kansas, the company focuses on Email Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Oxon Hill, MD
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EFocus LLC is a small Oxon Hill, Maryland-based branding firm. The team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9St. Simons Island, GA
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Advertising company Fierce Strategy + Creative was founded in 2014. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hattiesburg, MS
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Red Door Marketing Agency is a branding firm. Launched in 2012, their team provides Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Athens, GA
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Thrasher Photo & Design, LLC is a small branding company headquartered in Athens, Georgia. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Midland, MI
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Aberro Creative is a branding company. Their small team of employees is headquartered in Midland, Michigan. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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McMahon Advertising Design, Inc. Is a graphic design agency. The team provides Graphic Design and Logo and is based in Las Vegas, Nevada.
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UndisclosedUndisclosed2 - 9Cumming, GA
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Advertising company Tafgraphics Design Studio, Inc. Was launched in 2004. Headquartered in Cumming, Georgia, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Iver Design is a small branding firm established in 2011. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9North Newton, KS
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Flint Hills Design, a graphic design company, is headquartered in North Newton, Kansas. The team focuses on Graphic Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Advertising company The Day Group is in Baton Rouge, Louisiana. Founded in 1995, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Cupio Media is a Corporate Photography company. They are located in Shreveport, Louisiana, and their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9West Point, NE
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Best Point Web Design is a Corporate Photography company. The West Point, Nebraska-based firm was founded in 2016. Their team offers Corporate Photography and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Starkville, MS
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Tellos Creative is a small branding company in Starkville, Mississippi and Jackson, Mississippi. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Papillion, NE
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Launched in 2003, Creative Marketing Solutions, Inc. Is a Broadcast Video company. Based in Papillion, Nebraska, the team focuses on Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Aksarben Creative is a branding company. They are headquartered in Omaha, Nebraska. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Holland, MI
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Captivation Capital Advertising is a Marketing Strategy company. The Holland, Michigan-based agency was established in 2001. Their team offers Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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FINDit is a Lenexa, Kansas-based Advertising company. Their services include Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Web Mountain Media is a small web design agency founded in 2000. Their services include Web Design and Corporate Photography.
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UndisclosedUndisclosed2 - 9Brighton, MI
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Mammoth! is an Event Marketing company. Established in 2012, the agency offers Event Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Batavia, IL
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Small graphic design company Pedersen Design, is located in Batavia, Illinois. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Omaha Computer Service Pros is a small Corporate Photography company launched in 2014. Their services include Corporate Photography and Logo.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Launched in 2013, Culturecast Agency, a small graphic design company, is headquartered in New Orleans, Louisiana. Their team specializes in Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bossier City, LA
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Carey Brown Media is an Advertising company. The agency is in Bossier City, Louisiana. Their services include Advertising and Graphic Design.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.