Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,658 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Taillight highlight their exceptional performance in brand strategy and design. Clients praised their ability to enhance brand clarity and visibility, with one noting a 2,709% increase in social media followers post-launch. The team demonstrated impressive project management skills, delivering ahead of schedule and exceeding expectations. Feedback emphasized Taillight's collaborative approach and deep understanding of client needs, with clients expressing a desire for ongoing partnerships. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
29 of 29 Branding reviews are 5 stars3 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 29 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Multi-Port Transformer Developer
5.0 — Taillight provided branding services for a multi-port transformer developer. The team helped with brand architecture, positioning, product naming, visual identity, and website content and design. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Establish clear expectations
Clients have expressed that The Bureau of Small Projects excels in establishing clear expectations throughout the project lifecycle. One client noted the seamless communication with a dedicated project manager, enhancing organization and responsiveness. Another highlighted the team's ability to explain technical terms in an understandable manner, fostering effective collaboration. Overall, feedback reflects a strong sentiment towards the company's commitment to client engagement and satisfaction, ensuring that clients feel heard and their needs are met.-
Web Redesign for Church IT Consulting Firm
5.0 May 17, 2018They are in the process of switching to more of a ticket-based system. We mainly communicated with our project manager. It was very seamless as she was the person I would reach out to if I had any questions. From my end, it felt very organized because I just went through her.
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Web Dev for Higher Ed Organization
5.0 May 12, 2017I had qualms, but The Bureau has been able to explain these matters. They also provide digital competency and good communication. They’re a good, knowledgeable, quick, and affordable team.
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3 of 3 reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, clients have consistently praised The Bureau Of Small Projects for their reliability, strong communication, and high-quality deliverables. One client highlighted their consistent weekly reporting and quick resolution of issues, while another commended their project management and responsiveness during high-pressure situations. Although some feedback suggested a need for improved data-driven insights in marketing strategies, overall sentiment remains highly positive, with clients expressing satisfaction with the agency's culture fit and commitment to their success.Was this helpful?
11 of 11 Branding reviews are 5 starsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding & Website Development for Salsa Brand
5.0 — The Bureau Of Small Projects developed the branding for a salsa brand, including designing their logo. The team also built a website for the client. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
2 of 2 reviews are 5 stars1 new review for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, client feedback for Savage Creative has been overwhelmingly positive, highlighting their responsiveness, creativity, and ability to deliver high-quality work on time. Clients appreciated the tailored approach, exemplified by the creation of unique branding for a tourism campaign and a rebranding project for a food and beverage company. One client noted, 'They created an eye-catching logo and website that stand out,' while another praised their 'exceptional creativity.' Suggestions for improvement included deeper client engagement.Was this helpful?
11 of 12 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 12 ReviewsBranding PROJECT HIGHLIGHT
Branding & Site Dev for Architecture & Interior Design Firm
5.0 — Savage Creative Agency has provided an architecture and interior design firm with branding and website development services. They've created the client's new logo, brand book, and brand guidelines. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Savage Creative Agency for their excellent value for money, noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted the agency's 'good value for cost' and 'great culture fit,' while another emphasized their ability to meet project timelines and budgets effectively. Overall, the sentiment reflects satisfaction with both the affordability and quality of services provided, reinforcing their reputation as a reliable partner.Was this helpful?
More responsive than most other service providers
Get in TouchSavage Creative is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention Detail-oriented
Overall, client feedback highlights a strong sentiment towards Takt's detail-oriented approach. One client emphasized the team's exceptional attention to detail, stating, 'They were always on top of those little things,' which was crucial for their complex business needs. Another client noted, 'Attention to detail was bar none,' reflecting the meticulousness in project execution. This consistent acknowledgment of thoroughness across reviews indicates a high level of client satisfaction regarding Takt's commitment to detail.-
E-Commerce Development for Auto Repair & Parts Company
5.0 Apr 29, 2024Attention to detail was bar none, they had a team for every aspect of the website. Response time was almost instant as I had a project manager tend to all my needs. Delivery time was on point!
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Web Dev & Marketing for Educational Website
5.0 Aug 28, 2019Their depth of understanding was impressive. Next, came the work of planning and doing. Their attention to detail and timelines is unparalleled. They provided us with regular meetings that were scheduled around specific deliverables toward the project completion.
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Video Production & Logo Design for Marine Company
4.5 Jan 9, 2026I think the attention to detail the team displayed was really important. We're a team that can nitpick the smallest detail and they were always on top of those little things.
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2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, Takt has received positive feedback for their comprehensive project management and design capabilities. Clients praised their efficiency and responsiveness, particularly highlighting the successful redesign of websites and brand strategies. Specific instances include a restaurant chain's website relaunch that garnered positive user feedback and a marine company's anniversary video that was well-received at a major event. Overall, the sentiment reflects strong satisfaction with Takt's deliverables and communication, with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
20% Branding20% Graphic Design20% Search Engine Optimization +3 services20% Web Development10% Logo10% Pay Per ClickDigiax Studio is a branding agency. Their team is located in Miami, Florida. The agency specializes in Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Chicago, IL
Services provided
20% Branding20% Content Marketing20% Public Relations +2 services20% Search Engine Optimization20% Web DevelopmentDesign Lab 365 is a branding firm. They are located in Chicago, Illinois. Their team focuses on Branding and Public Relations.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
Reviews mention Honest
Clients have consistently praised Qream for their honesty and professionalism throughout the project lifecycle. One client highlighted the team's exceptional communication, describing them as 'very fast, professional, polite, and honest.' Additionally, the timely delivery of all project milestones further underscores their commitment to transparency and reliability, reinforcing the overall positive sentiment surrounding their honest approach.-
Web Dev, Branding UX/UI Design for Steam Sauna Co
5.0 May 14, 2026The team met all deadlines. Their communication is on top, very fast, professional, polite and honest. It's really exceptional.
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5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have expressed high satisfaction with Xhilarate's graphic design services, noting their exceptional customer service and responsiveness. One client highlighted the team's ability to create visually engaging materials that improved outreach and engagement. Another praised their project management, emphasizing effective communication and timely delivery. Overall, the sentiment is overwhelmingly positive, with minor suggestions for enhancing creative freedom in design.Was this helpful?
13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
Industry Experience
Xhilarate has demonstrated expertise across multiple industries, including non-profit, financial services, automotive, and education. They have received positive feedback for their impactful branding, web design, and project management. Non-profits highlighted their ability to enhance engagement through visual identity, while financial services praised their innovative approaches to branding and websites. Overall, sentiment is particularly strong in non-profit and financial sectors, making Xhilarate an excellent fit for organizations seeking creative and effective design solutions.
Read All ReviewsSelect Industry to see insights
Financial services Non-profit Real estate Automotive Nonprofit Other industries Manufacturing Consulting Arts, entertainment & music Legal Chemicals & Biotechnology Software Design Construction Education Information technology Consumer Products Advertising & marketing Pharmaceuticals Food & BeveragesWas this helpful?
More responsive than most other service providers
Get in TouchXhilarate is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49Bay Shore, NY
Services provided
20% Branding60% Insurance Services & Brokers20% Affiliate MarketingClickPrefer, an Insurance Services & Brokers company, is in Bay Shore, New York. They specialize in Insurance Services & Brokers and Branding and were launched in 2020.
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Undisclosed$25 - $49 / hr10 - 49Charlotte, NC
Services provided
20% Branding20% Corporate Photography20% Graphic Design +2 services20% Mobile App Development20% Pay Per ClickIn Charlotte, North Carolina and Charlotte, North Carolina, Espanglish Marketing is a branding company. The team offers Branding and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
20% Branding20% Content Marketing20% Print Design +2 services20% Search Engine Optimization20% Social Media MarketingBranding company Masterpiece Sites was established in 2022. The team specializes in Branding and Social Media Marketing and is in Dallas, Texas.
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$5,000+$100 - $149 / hr10 - 49Clermont, FL
Services provided
20% Branding20% Affiliate Marketing20% Ecommerce Marketing +2 services20% Packaging Design20% Social Media MarketingLaunched in 2019, Chaptr Agency is a branding agency. The team specializes in Branding and Social Media Marketing.
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$10,000+Undisclosed10 - 49New Castle, DE
Services provided
20% Branding20% AI Consulting20% Digital Strategy +2 services20% Generative AI20% Social Media MarketingAha Lab, a branding company, is headquartered in New Castle, Delaware. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Fairfax, VA
Services provided
20% Branding20% Mobile App Development20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DevelopmentEOne Digital is a branding firm. Their small team is based in Fairfax, Virginia. Their services include Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Valrico, FL
Services provided
20% Branding20% Logo20% Mobile App Development +2 services20% Search Engine Optimization20% Web DesignDesigners Pro Hub is a branding agency. Their team is in Valrico, Florida and Valrico, Florida and focuses on Branding and Search Engine Optimization.
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$1,000+$200 - $300 / hr10 - 49Las Vegas, NV
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +2 services20% Web Design20% Web DevelopmentTyche Digital Agency is a branding firm. They are based in Las Vegas, Nevada, and their services include Branding and Social Media Marketing.
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$1,000+Undisclosed10 - 49Sugar Land, TX
Services provided
20% Branding60% Print Design20% Product MarketingPenguin Book Publishers is a print design company. The small Sugar Land, Texas-based team focuses on Print Design and Branding. The agency was established in 2023.
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$1,000+$100 - $149 / hr10 - 49New York, NY
Services provided
20% Branding20% Market Research20% Public Relations +2 services20% Search Engine Optimization20% Social Media MarketingLumus Inc is a New York, New York-based branding agency. Their services include Branding and Public Relations.
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$1,000+Undisclosed10 - 49Ocala, FL
Services provided
20% Branding20% Marketing Strategy20% Social Media Marketing +2 services20% Web Design20% Web DevelopmentMedia Minds Digital Marketing Agency is a branding firm. The Ocala, Florida-based team specializes in Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Austin, TX
Services provided
20% Branding20% Graphic Design20% Pay Per Click +2 services20% Search Engine Optimization20% Web DesignLaunched in 2021, Ecom Lancerz, a small branding agency, is based in Austin, Texas. Their services include Branding and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Duluth, GA
Services provided
20% Branding20% Custom Software Development20% Mobile App Development +2 services20% Web Design20% Web DevelopmentBranding company DesWave is based in Duluth, Georgia. Established in 2023, the team focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Parma, OH
Services provided
20% Branding35% Advertising25% Direct Marketing +1 service20% Product MarketingThe Beanie Factory, an Advertising company, is located in Parma, Ohio. They provide Advertising and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49Santa Clara, CA
Services provided
20% Branding45% Manufacturing Consulting25% Market Research +1 service10% Direct MarketingSteek Apparel is a small Manufacturing Consulting company. Founded in 2025, the team offers Manufacturing Consulting and Market Research.
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UndisclosedUndisclosed10 - 49Newark, CA
Services provided
20% Branding20% Web Design15% Ecommerce Marketing +3 services15% Mobile App Development15% Video Production15% Web DevelopmentLaunched in 2018, Nex Creative Studio is a branding agency. The company offers Branding and Web Design.
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$5,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
20% Branding20% Advertising20% Affiliate Marketing +2 services20% Ecommerce Marketing20% Product MarketingEcom Eternals is a Product Marketing company. The Los Angeles, California-based firm offers Product Marketing and Advertising.
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Undisclosed< $25 / hr2 - 9Raymore, MO
Services provided
10% Branding40% Social Media Marketing10% Advertising +4 services10% Corporate Photography10% Graphic Design10% Video Production10% Web DesignSee all 1 projectsBlue Door Marketing offers comprehensive website development and social media management services. Clients have praised the company for its responsiveness, timely project delivery, and collaborative approach. Blue Door Marketing is noted for its personalized service, ensuring direct interactions with the owner and delivering high-quality results that elevate social media engagement.
$1,500 Best for any small to medium size business. $2,000 Best for any small to medium size business. $2,500 Best for any small to medium size business.View PackagesBranding & Design
Establish a cohesive brand identity for your business. We help small business owners define and establish their brand identity so their business looks great online and in print.Was this helpful?
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$10,000+$100 - $149 / hr2 - 9West Chester, PA
Services provided
15% Branding30% UX/UI Design30% Web Development +2 services20% Web Design5% LogoPractice Creative, an user experience design agency, was founded in 2016. The small team specializes in UX/UI Design and Web Development.
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$10,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
10% Branding10% AR/VR Development10% Custom Software Development +10 services10% IT Managed Services10% Mobile App Development10% Web Design10% Web Development5% Cloud Consulting & SI5% IT Strategy Consulting5% Pay Per Click5% Search Engine Optimization5% Social Media Marketing5% UX/UI DesignVND is a branding agency. Their small team of employees is headquartered in San Antonio, Texas and San Antonio, Texas. Their team provides Branding and Web Design.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
10% Branding20% Social Media Marketing10% Advertising +6 services10% Content Marketing10% Marketing Strategy10% Mobile & App Marketing10% Other Digital Marketing10% Pay Per Click10% Search Engine OptimizationHeadquartered in San Diego, California, Dental Canz is a social media marketing company. The team provides Social Media Marketing and Advertising.
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$1,000+Undisclosed2 - 9Maitland, FL
Services provided
10% Branding20% Content Marketing20% Web Design +4 services20% Web Development10% Graphic Design10% Search Engine Optimization10% Social Media MarketingSee all 1 projectsLikeButter Digital is a branding and digital marketing company that excels in brand identity development and visual identity design. They are praised for their professionalism, diligence, and flexibility. With 100% positive feedback, they are noted for their excellent project management, timely communication, and ability to deliver impressive results, such as a fully integrated Shopify site and user-friendly designs.
1 of 1 Branding reviews are 5 stars1 new review for Branding in past 6 monthsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Website Revamp & E-Commerce Dev for Nonprofit
5.0 — LikeButter Digital has redesigned a website for a nonprofit organization. The team has also set up a Shopify store, created a monthly video blog system, built a user-friendly and accessible design, Read moreWas this helpful?
Industry Experience
LikeButter Digital has received positive feedback primarily from the non-profit industry, highlighting their expertise in web design, branding, and e-commerce solutions. Clients commend their professionalism, communication, and adaptability throughout projects. Their strengths include delivering user-friendly, mission-driven websites and effective online platforms for fundraising and community engagement. Overall, the sentiment is highly favorable, making them an excellent choice for non-profit organizations seeking digital transformation.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight LikeButter Digital's exceptional value for money, noting their 'good value for cost' and the team's professionalism and flexibility. One client emphasized their satisfaction with the project outcomes, stating they were 'thrilled with the outcome' and appreciated the timely and organized approach. Overall, feedback reflects a strong sentiment towards the company's pricing being justified by the high-quality results delivered.Was this helpful?
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$1,000+$25 - $49 / hr10 - 49Santa Monica, CA
Services provided
15% Branding20% Marketing Strategy15% Video Production +8 services15% Web Design5% Advertising5% E-Commerce Development5% Generative AI5% Packaging Design5% Product Design5% Product Marketing5% UX/UI DesignEstablished in 2018, Voxelar is a small لوسيل, Qatar-based Marketing Strategy company. Their services include Marketing Strategy and Branding.
Read moreSee All Locations (2)Santa Monica, CA
California, Santa Monica, Downtown, 7th Ct
Santa Monica, CA 9040110 - 15
+1 (714) 306-3931
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
20% Branding80% Video ProductionFuel & Spark Media is a video production company. Founded in 2020, the company is based in Fort Worth, Texas. Their services include Video Production and Branding.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
55% Branding30% Graphic Design15% LogoSee all 22 projectsDBC is a renowned branding agency specializing in brand identity development, corporate branding, and visual identity design. With overwhelmingly positive reviews, 100% of clients praise their creative branding solutions and professionalism. DBC is recognized for its ability to capture client values and brand essence, as evidenced by successful projects across diverse industries, including SaaS, finance, and architecture.
Reviews mention Open to feedback
The overall sentiment regarding DBC's openness to feedback is highly positive. Clients appreciated the iterative approach taken during the project, which facilitated rapid delivery of assets. Specific feedback highlighted the value of open feedback sessions and the willingness of the team to understand the client's culture and values. One client noted that initial miscommunications ultimately contributed to a valuable discovery process, emphasizing that openness to feedback was instrumental in achieving satisfactory outcomes.-
Branding Services for SaaS Solutions Provider
5.0 Jun 22, 2023We particularly liked the open feedback session we had after project delivery, which was an honest, open forum on the process, the interaction, and the delivery. Once we got rolling into the process and had figured out how to clearly communicate the image we were going for, our culture and values, and what we liked (and didn't), delivery was very iterative and ideas, feedback, and asset iterations were passed over to us very quickly. We really loved the iterative approach and how above any limited number of iterations or anything restrictive, DBC worked hard to truly understand who we were, our culture and values, and what we were looking to convey.
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12 of 13 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 13 ReviewsBranding PROJECT HIGHLIGHT
Branding, Graphic Design & Web Dev for Government Agency
5.0 — DBC created the branding identity and messaging of a government agency. The team created a website for the client and delivered an information deck and content library for use in social media. Read moreWas this helpful?
Industry Experience
DBC has demonstrated expertise across various industries, including Government, Education, Financial Services, and Retail. Clients praised their ability to enhance brand identity, create impactful marketing materials, and engage audiences effectively. Overall sentiment is highly positive, highlighting DBC's creativity, responsiveness, and collaborative approach. Industries such as Education and Financial Services particularly benefitted from DBC's branding strategies, while clients in Government noted substantial improvements in public engagement and identity establishment.
Read All ReviewsSelect Industry to see insights
Construction Beauty & Cosmetics Government Other Industry Nonprofit Education Financial services Healthcare Software Arts, entertainment & music Retail Business services Engineering Real estate Consumer ProductsWas this helpful?
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New York City, New York (10) Boston, Massachusetts (2) Washington, District of Columbia (1) Somerset, New Jersey (1) Albany, New York (1) Brooklyn, New York (1) Manhattan, New York (1) Concord, California (1) Denver, Colorado (1) Wenatchee, Washington (1) Philadelphia, Pennsylvania (1) Rye Brook, New York (1)Was this helpful?
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$5,000+$50 - $99 / hr2 - 9Boston, MA
Services provided
55% Branding20% Advertising5% Corporate Photography +4 services5% Graphic Design5% Packaging Design5% Social Media Marketing5% Video ProductionFounded in 2002, Pinkergreen is a branding firm. Their services include Branding and Advertising.
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$5,000+$150 - $199 / hr10 - 49Federal Way, WA
Services provided
15% Branding25% Web Design15% Search Engine Optimization +8 services10% Social Media Marketing5% Advertising5% Content Marketing5% Conversion Optimization5% Digital Strategy5% Pay Per Click5% Product Design5% UX/UI DesignCreative Clear is a web design agency. Their team is in Federal Way, Washington. The firm focuses on Web Design and Branding.
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$50,000+$200 - $300 / hr50 - 249Los Angeles, CA
Services provided
10% Branding30% Advertising20% Marketing Strategy +4 services10% Content Marketing10% Digital Strategy10% Direct Marketing10% Public RelationsSee all 7 projectsFive by Five is a branding and marketing agency highly praised for its comprehensive brand identity development and strategic brand positioning services. Across various projects, 100% of the reviews highlight their professionalism, involvement, and effective project management. Clients appreciate their innovative and client-focused approach, noting their ability to deliver impactful visual identity designs and brand strategies that align with core values and objectives.
Reviews mention Understands their clients' needs
Client feedback reflects a strong sentiment that Five by Five demonstrates a deep understanding of their clients' needs. One client highlighted their proactive and detail-oriented approach, noting that Five by Five produced well-founded results that aligned perfectly with their brand vision. Another emphasized the agency's genuine interest in grasping the intricacies of their business, stating that clients should trust them to deliver precisely what is required.-
Market Research & Brand Dev for Agricultural Startup
5.0 Nov 17, 2021Clearly explain your market offering and listen to their reliable and passionate ideas. Five by Five is an exceptional partner with genuine interests in understanding the ins and outs of their client's business, so you can trust them to deliver your exact needs.
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3 of 3 Branding reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 ReviewsBranding PROJECT HIGHLIGHT
Logo, Branding & Mktg for Running Event Company
5.0 — A running event company hired Five by Five to create their logo and develop their branding. The team also handled the client’s marketing needs and created printable material plans. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlighted Five by Five's exceptional value for money, with several noting their pricing as a decisive factor in the selection process. One client remarked on their 'good value for cost' and another emphasized the company's ability to align with budgetary constraints while delivering high-quality branding and marketing services. Overall, feedback indicates a strong sentiment of satisfaction regarding the balance of cost and value, reinforcing Five by Five's reputation as a reliable partner for startups and established businesses alike.Was this helpful?
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$1,000+$100 - $149 / hr2 - 9Akron, OH
Services provided
15% Branding40% Search Engine Optimization25% Web Development +2 services10% Low/No Code Development10% Web DesignSee all 3 projectsWaking Digital is a digital marketing and web design company, highly regarded for its expertise in SEO, branding, and website development. Clients consistently praise their responsiveness and attention to detail, with 100% positive feedback for delivering projects on time and aligning with clients' values. Notably, all reviewers commend their knowledge and ability to tailor services to meet specific needs.
Reviews mention Detail-oriented
Clients have consistently praised Waking Digital for their exceptional attention to detail. One client highlighted their 'attention to detail and expertise' as impressive, while another noted that all deliverables were completed on time and that the team was very responsive to needs. This sentiment reflects a strong confidence in the company's meticulous approach to project management, contributing to significant measurable outcomes such as a 400% increase in monthly impressions.-
SEO Strategy for Webflow Services Provider
5.0 Apr 16, 2024What did you find most impressive or unique about this company? Attention to detail and expertise.
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Industry Experience
Waking Digital has garnered positive feedback across various industries, including Information Technology, Real Estate, and Construction. Clients commend their expertise in SEO optimization, digital marketing, and web design, noting significant improvements in search visibility and brand identity. The overall sentiment reflects strong satisfaction with their responsiveness, attention to detail, and ability to align with client values. Potential clients in these industries can expect a dedicated partner capable of delivering impactful digital solutions.
Read All ReviewsSelect Industry to see insights
Information technology Real estate ConstructionWas this helpful?
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$3,499 Best for small startups and local businesses. $6,499 Best for growing startups and businesses. $9,999 Best for large and rapidly growing businesses.View PackagesBranding and Logo design
There are twos way you can utilize this service. 1. You are a startup or new business and need a brand/logo. 2. You are an established business and you are looking to re-brand.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Pleasanton, CA
Services provided
10% Branding15% Advertising15% Digital Strategy +6 services10% Content Marketing10% Conversion Optimization10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Web DesignBased in Pleasanton, California, Terzetto Digital is an Advertising company. They offer Advertising and Digital Strategy and were founded in 1995.
Read more -
$1,000+$200 - $300 / hr2 - 9Houston, TX
Services provided
10% Branding45% Search Engine Optimization10% Advertising +4 services10% Digital Strategy10% Social Media Marketing10% Video Production5% Media Planning & BuyingIllumination Marketing is a Houston, Texas-based SEO agency. They provide Search Engine Optimization and Advertising.
Read more -
$5,000+$150 - $199 / hr10 - 49Costa Mesa, CA
Services provided
10% Branding10% Advertising10% Conversion Optimization +7 services10% Digital Strategy10% Ecommerce Marketing10% Email Marketing10% Marketing Strategy10% Media Planning & Buying10% SMS Marketing10% Social Media MarketingAdvertising company Bread Loaf was established in 2016. In Costa Mesa, California, the team focuses on Advertising and Branding.
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$10,000+$50 - $99 / hr10 - 49Laguna Beach, CA
Services provided
15% Branding30% Web Design30% Web Development +1 service25% Digital StrategyMercury Creative, a web design company, was established in 2001. The small team specializes in Web Design and Web Development.
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Undisclosed$150 - $199 / hr10 - 49Seattle, WA
Services provided
15% Branding15% Advertising14% Print Design +4 services14% Social Media Marketing14% Video Production14% Web Design14% Web DevelopmentBullseye Creative is an Advertising company. The team is based in Seattle, Washington, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Reston, VA
Services provided
15% Branding20% Web Design10% Logo +8 services10% Search Engine Optimization10% Social Media Marketing10% Web Development5% Content Marketing5% Email Marketing5% Packaging Design5% Print Design5% UX/UI DesignFounded in 2006, StellaPop is a web design company. The team provides Web Design and Branding.
Read more -
$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
15% Branding15% Public Relations10% Corporate Photography +6 services10% Logo10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentMVP Marketing is a branding firm. Headquartered in Minneapolis, Minnesota, the firm offers Branding and Public Relations.
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$10,000+$100 - $149 / hr10 - 49The Woodlands, TX
Services provided
15% Branding35% Advertising20% Video Production +3 services12% Media Planning & Buying10% Web Design8% Content MarketingLaunched in 2003, Hallaron Advertising Agency is an Advertising company. The company provides Advertising and Video Production.
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$1,000+Undisclosed10 - 49Owings Mills, MD
Services provided
15% Branding20% Conversion Optimization20% Digital Strategy +3 services20% Search Engine Optimization15% Web Development10% Mobile App DevelopmentConversion Optimization company Brave New Markets is headquartered in Owings Mills, Maryland. They focus on Conversion Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
15% Branding15% Advertising10% Content Marketing +6 services10% Digital Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentEstablished in 2003, Ronin Advertising is an Advertising company. The firm offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
15% Branding20% Business Consulting20% Digital Strategy +3 services20% Web Design15% UX/UI Design10% Marketing StrategyLIMB Co, a Digital Strategy company, focuses on Digital Strategy and Business Consulting. The firm is located in Houston, Texas.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
15% Branding10% Advertising10% Graphic Design +7 services10% Market Research10% Media Planning & Buying10% Public Relations10% Social Media Marketing10% Video Production10% Web Design5% Content MarketingFounded in 1994, OneWorld Communications is a branding agency. The agency specializes in Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Rochester, NY
Services provided
15% Branding25% Product Design25% UX/UI Design +3 services20% Graphic Design10% Direct Marketing5% AdvertisingBZDesign, Inc., an UX design agency, was founded in 2010. Headquartered in Rochester, New York, the team provides UX/UI Design and Product Design.
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$5,000+$200 - $300 / hr10 - 49San Francisco, CA
Services provided
15% Branding20% Advertising20% Packaging Design +4 services20% Web Design10% Marketing Strategy10% Social Media Marketing5% Public RelationsAdvertising company Gauger + Associates specializes in Advertising and Web Design. They were established in 1974.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
15% Branding10% Digital Strategy10% Graphic Design +8 services10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web Design5% Email Marketing5% Print Design5% Public RelationsLaunched in 2013, Threshold is a small branding agency. Their services include Branding and Marketing Strategy.
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$10,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
15% Branding30% Web Design25% Content Marketing +2 services15% Pay Per Click15% Search Engine OptimizationTriad B2B Agency is a web design agency. In Dallas, Texas, their team specializes in Web Design and Content Marketing.
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$5,000+Undisclosed10 - 49Dayton, OH
Services provided
15% Branding25% Web Design20% Advertising +5 services10% Pay Per Click10% Social Media Marketing10% Video Production5% Digital Strategy5% Email MarketingWeb design agency Catapult Creative specializes in Web Design and Advertising. They were established in 2013.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
15% Branding85% Market ResearchThe Big Picture is a Market Research company. Based in London, England and New York, New York, their small team offers Market Research and Branding. The company was established in 1993.
Read moreSee All Locations (2)New York, NY
79 Madison Avenue, 2nd Floor
New York, NY 1001621 - 30
646.847.0236
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UndisclosedUndisclosed10 - 49Denison, IA
Services provided
15% Branding15% Marketing Strategy12% Packaging Design +6 services12% Video Production12% Web Development10% Social Media Marketing8% Advertising8% Print Design8% Public RelationsBranding company bluespace creative, inc. Was established in 1997. The firm offers Branding and Marketing Strategy, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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