Brand Design and Consulting for Growth Companies

DBC delivers brand consulting and design, creating an unfair advantage for organizations against their competition. DBC is Driven by Data, using any available data points to drive our creative decision making.

Above all, we seek clients who have strategic change in mind. Our clients are typically seeking large scale growth and DBC is excellent in developing strategies to help achieve these goals. Our ability to build these tactics create value in new revenue, reduced costs and effective placement of the brand.

DBC is known for solving complex communication problems, crafting a more authentic connection between brand and audience. At DBC, we Reduce the Noise.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2013
Show all +
New York, NY
headquarters
  • 40 Water Street, FL 4
    New York, NY 10004
    United States

Portfolio

Key clients: 

Financial/Prof. Services American Express Bain & Co. StockTwits Education: College Board Fashion Institute of Technology SUNY Research Foundation For Purpose: Ms. Foundation for Women Neighbors Together Hot Bread Kitchen Real Estate: Corcoran Knotel Hidrock Properties Sports: National Basketball Players Assoc. Foundation Women’s National Basketball Players Assoc. J.P. Morgan Tourn. of Champions Oracle NetSuite Open Tech/Data: Duality Analytics Leaf Logistics Applied Data Quotient

The 18 Months We Worked With American Express To Transform The Card Member Email Ecosystem Image

The 18 Months We Worked With American Express To Transform The Card Member Email Ecosystem

From an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written communication.

We helped Amex with their Email Strategy, Email Transformation, Agile Methodology (Marketing), Guidelines Deployment, Creative Ideation, Motion Graphics, User Experience Design and Rebrand

Implementation. 

With this strategy, American Express saw the following results: 

  • Typical Reduction in Call Volume between 3 and 5%, and specific templates having success stories of 25-30% reduction
  • 7000+ communications revamped and optimized to be mobile first and empower Card Members to manage their account faster through Digital Self Servicing.
  • Deployment of servicing email guidelines throughout the organization
  • Our Agile Project Team won an internal Amex award for Innovation in the organization

Visit https://studiodbc.com/brand-strategy/americanexpress to read the full case study. 

 

Using Clean Visual Communication To Increase Donations That Empower Women Across The Globe Image

Using Clean Visual Communication To Increase Donations That Empower Women Across The Globe

The Ms. Foundation for Women is taking bold steps forward for women across the globe. Our work broadcasts their impact to current and potential donors who can exponentially increase their reach and results.

We helped Ms. Foundation for Women with their Direct Mail Transformation, Print Design, Infographic Design, Print Coordination, Mailing Service, Results Measurement, Motion Graphic Design. 

With this

strategy, Ms. Foundation for Women saw following results:
  • Year-over-year increase in average donation amount
  • Donors buzzing about the quality of the new materials

Visit https://studiodbc.com/brand-strategy/msfoundation to read the full case study. 

The Project We Established A Brand For NBA Players' Philanthropic Efforts. Image

The Project We Established A Brand For NBA Players' Philanthropic Efforts.

The NBPA Foundation had existed for 20 years without a brand identity or any formal way to garner recognition for its members' work. 
Our solution to this challenge was to team the identity with its organizations and initiatives they support.

We helped NBPA Foundation with their Audience Research and Strategy, Identity Creation, Digital Copywriting, Content Creation, Creative Concept Testing, Motion Graphics,

Brand Development, Brand Strategy, Brand Architecture, Logo Design, Brand Guidelines, Print Design. 

With this strategy NBPA Foundation saw following results: 

  • Brand launched within 6 weeks
  • NBPA Foundation All-Star Weekend Takeovers
  • Subscriber list grown exponentially
  • Multiple imitative websites and videos for player audience and public

Visit https://studiodbc.com/brand-strategy/nbpafoundation to read the full case study.

Activating The Growth Of A Sprouting Brand In Transportation Logistics Image

Activating The Growth Of A Sprouting Brand In Transportation Logistics

Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.

We helped Leaf with their Brand Consulting, Messaging Strategy, Logo Optimization, Print Design, Motion Design, Launch Planning. 

With this strategy Leaf saw following results: 

  • Ease of transition for
existing customers
  • Increased impressions with brand video
  • Visit https://studiodbc.com/brand-strategy/leaf to read the full case study. 

    Increase awareness and usage of the center for continuing education. Image

    Increase awareness and usage of the center for continuing education.

    SUNY Adirondack’s Wilton Center in Saratoga, NY was popular when it first opened, the excitement began to dwindle in 2015, and resulted in reduced usage. The school’s leadership was looking for ways to increase awareness and usage of the center for continuing education.

    DBC interviewed stakeholders from the school and community, identified new focus areas for the center and made bold new recommendations for the brand of

    the center.

    We helped SUNY Adirondack with their Audience Research and Strategy, Identity Creation, Digital Copywriting, Content Creation
    Creative Concept Testing, Creative Ideation, Brand Strategy, Brand Planning, Naming Strategy. 

    Recommendations:

    1.BUILD TRUST

    Rename the center SUNY Adirondack at Saratoga

    2. CREATE DEMAND

    New Offerings: One day bootcamps, elder learning lecture series, career advancement programs

    3. DRIVE CONVERSIONS

    Targeting non-traditional students where they are. From social campaigns to out-of-home ads,
    their internal marketing team has
    the direction they need to grow
    the center.

     

    Reviews

    Sort by

    Ongoing Creative Design for Women's Foundation

    "DBC has a spirit that is creative and enthusiastic. Working with them is fun and always promises to be fulfilling."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    June 2018 - Ongoing
    Project summary: 

    DBC was initially tasked with designing an annual fundraising appeal for a women's foundation. Based on that success, they've remained on retainer to supply creative services for subsequent projects.

    The Reviewer
     
    11-50 Employees
     
    Brooklyn, New York
    Stephanie K. Blackwood
    Director of Major Gifts, Ms. Foundation for Women
     
    Verified
    The Review
    Feedback summary: 

    DBC's work was essential in helping the organization reach its revenue goal and earn more responses. The designs also bolstered the foundation's brand image. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    The Ms. Foundation for Women, founded in 1973, is the first women's foundation in the US.

    Its work is to build women's collective power, which it does through grantmaking, strategic communications, leadership development, and policy advocacy that are focused on the Safety, Health, and Economic Justice of women and girls.

    I am the Director of Major Gifts and have held responsibility for management of our relationship with Studio DBC.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire DBC?

    Originally DBC was hired to design an annual fundraising appeal. The outcome was so successful that we created a retainer relationship in order to have their creativity and capability available for all projects directed to our donors and various audiences.

    What were your goals for this project?

    For the original project, our goals were: 

    1. To reach our revenue goal
    2. To achieve a certain percentage of response
    3. To upgrade the foundation's image through improved design.

    We achieved all three goals.

    SOLUTION

    How did you select this vendor?

    I started by researching design firms that were self-professed feminist in their values and focus. DBC was one of the few .

    Describe the project in detail.

    See above.

    What was the team composition?

    Diverse by gender, race, and ethnicity.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We met all the goals of the project, as described above.

    How effective was the workflow between your team and theirs?

    Workflow and communication were smooth, collaborative, and stress free, primarily because DBC is attentive to deadlines and deeply attentive to customer service.

    What did you find most impressive about this company?

    DBC has a spirit that is creative and enthusiastic. Working with them is fun and always promises to be fulfilling. After 18 months of partnership, I can say that they have delivered consistently, efficiently, and cost-effectively.

    Are there any areas for improvement?

    We have open communications and address any concerns as they arise. The nature of our relationship makes it easy to see improvement from project to project.

    5.0
    Overall Score We are a pleased, satisfied, happy customer.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Always responsive to requests.
    • 5.0 Cost
      Value / within estimates
      Excellent quality at the lowest possible cost.
    • 4.5 Quality
      Service & deliverables
      There's always room for improvement.
    • 5.0 NPS
      Willing to refer
      I already have referred DBC and I will continue to do so.

    Presentation Design for Snack Company

    "The speed, quality, and collaborative nature of the team stood out to us."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    August 2019
    Project summary: 

    DBC provided presentation support for a snack company. This included design work on the board deck.

    The Reviewer
     
    11-50 Employees
     
    New York, New York
    Ilana Fischer
    CEO, Whisps
     
    Verified
    The Review
    Feedback summary: 

    The final deck is professional and innovative. DBC provides beautifully designed deliverables with a quick turnaround time. The team is creative, attentive, and personable.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We are a new snack company in NYC.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire DBC?

    DBC helped us to make our board deck look great and polished before our first major meeting.

    What were your goals for this project?

    We had a lot of really good content but didn't have time to design the deck. We needed it to look professional, and that's what DBC helped us accomplish!

    SOLUTION

    How did you select this vendor?

    I had worked with Carlos before and knew he produced fantastic presentations.

    Describe the project in detail.

    See above.

    What was the team composition?

    There were five of us working on the deck.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Deck looked amazing! Just like it hadn't been finished three hours before the meeting!

    How effective was the workflow between your team and theirs?

    Great. Carlos was super patient about taking various drafts and inputs from everyone and was also very accommodating about our last minute changes and needs.

    What did you find most impressive about this company?

    The speed, quality, and collaborative nature of the team stood out to us

    Are there any areas for improvement?

    Nothing!

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer