Global independent integrated creative agency

Five by Five is a global independent integrated creative agency with offices in London, Sydney, LA and Southampton.  

We've spent over 40 years launching brands and businesses to make them memorable and buyable. Our approach is simple, be bold and keep communication loud and clear. This ethos and purpose has served us well and we are now working with a wide range of brands from scale-ups to global corporations, delivering strategy, branding, PR, events, advertising, web development, social media and influencer management.

 
$50,000+
 
$200 - $300 / hr
 
50 - 249
 Founded
1979
Show all +
Southampton, United Kingdom
headquarters
  • 4/5 Grosvenor Square
    Southampton, HAM SO15 2BE
    United Kingdom
other locations
  • 3415 S.Sepulveda Boulevard, Suite 670
    Los Angeles, CA 90034
    United States
  • 22 Upper Ground, South Bank
    London, LND SE1 9PD
    United Kingdom
  • 6/50 Reservoir Street Surry Hills
    Sydney, NSW NSW 2010
    Australia

Portfolio

Key clients: 
Activision, B&Q, Bacardi, Bethesda, Bungie, Callaway, CooperVision, Cunard, DLA Piper, Epic Games, Green Man Gaming, Ignite, Irvine Corporation, Just Eat, Lenovo, National Trust, Patron Tequila, Perrigo, Red Bull, Ring, Riot Games, RFL, Screwfix, Stagecoach, Sofidel, Southern Comfort, SunLife, Ubisoft, Wargaming

Reviews

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Marketing for Game Development & Publishing Company

"Their nimble team size allows collaboration and then decisions to be made extremely quickly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. - Nov. 2017
Project summary: 

Five by Five provided marketing services for a game developer and publisher. This included marketing across broadcast, digital and social channels and providing PR outreach.

The Reviewer
 
1,001-5,000 Employees
 
Sydney, Australia
Travis Plane
Country Manager, Wargaming
 
Verified
The Review
Feedback summary: 

The marketing strategy played a critical role in the client's launch of a new server. Five by Five establishes a seamless workflow, successfully collaborating in a fast-paced environment. The team is hard-working, nimble, and tenacious. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Wargaming is an award-winning online game developer and publisher. One of the leaders in the free-to-play MMO market, we deliver authentic gaming experiences and services across PC, console and mobile platforms. My role at the time was Country Manager for the ANZ markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five by Five?

One of the challenges for online players receiving the best experience possible is latency. Essentially how long it takes for your inputs (and the server's outputs) to be sent, received and responded to. A key way to resolve this is to place server clusters in close proximity to players. However many games don't have dedicated servers close to ANZ. Wargaming was going to fix that. And we hired Five By Five to help us launch this and build excitement within the Wargaming community.

What were your goals for this project?

The key goals for this project were simple.

  1. Creatively announce that the dedicated servers were launching (as the message around servers can be a little 'dry').
  2. As this was the first time Wargaming was seriously investing in this market, make the messages' tone of voice 'Australian'
  3. Keep the creative idea simple to produce, as the marketing budget wasn't huge.
SOLUTION

How did you select this vendor?

I'd worked with Five By Five previously in my role as VP Global Brand Management at THQ based in LA. Once I'd moved back to Australia and started at Wargaming, the time to launch was very quick so I knew Five By Five could deliver what was needed in this short time frame.

Describe the scope of their work in detail.

Five By Five developed the entire creative platform across channels. This included broadcast, digital and social. They created key assets as well as used existing assets from the Wargaming portfolio. They also helped with PR outreach and events.

What was the team composition?

The core team was 5 people. From MD to Creative Director to Account Management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Being an online game company, we are able to track all player behaviour whilst in the gaming environment. The server originally launched for only a few peak hours each day with the plan to extend the hours it operated once the demand was shown for it. We estimated extending the server's live time after 2 weeks. Due to the demand, we opened up the server after 48 hours. The launch by Five By Five played a critical role in this achievement.

How effective was the workflow between your team and theirs?

The workflow between Five By Five and Wargaming was incredibly effective. Their nimble team size allows collaboration and then decisions to be made extremely quickly. In a fast-paced, ever-changing environment like video games, having a partner able to keep up is important.

What did you find most impressive about this company?

Although they aren't as large as a multinational, they have heavyweight personnel there. Senior people working directly on the business that know what they're doing. Too many agencies push important work to inexperienced juniors, which is usually where errors are made. No such issues here.

Are there any areas for improvement?

None around this project.

5.0
Overall Score Seriously they're that good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Worked tirelessly to get everything done in the short time period we had.
  • 5.0 Cost
    Value / within estimates
    Everything was within our budget. No nasty surprises.
  • 5.0 Quality
    Service & deliverables
    Brilliantly executed, in a mad rush and on budget.
  • 5.0 NPS
    Willing to refer
    If you work in fast paced environment I'd definitely refer them.