Global independent integrated creative agency

Five by Five is a global independent integrated creative agency with offices in London, Sydney, LA and Southampton.  

We've spent over 40 years launching brands and businesses to make them memorable and buyable. Our approach is simple, be bold and keep communication loud and clear. This ethos and purpose has served us well and we are now working with a wide range of brands from scale-ups to global corporations, delivering strategy, branding, PR, events, advertising, web development, social media and influencer management.

 
$50,000+
 
$200 - $300 / hr
 
50 - 249
 Founded
1979
Show all +
Southampton, United Kingdom
headquarters
  • 4/5 Grosvenor Square
    Southampton, HAM SO15 2BE
    United Kingdom
other locations
  • 3415 S.Sepulveda Boulevard, Suite 670
    Los Angeles, CA 90034
    United States
  • 22 Upper Ground, South Bank
    London, LND SE1 9PD
    United Kingdom
  • 6/50 Reservoir Street Surry Hills
    Sydney, NSW NSW 2010
    Australia

Portfolio

Key clients: 

Activision, B&Q, Bacardi, Bethesda, Bungie, Callaway, CooperVision, Cunard, DLA Piper, Epic Games, Green Man Gaming, Ignite, Irvine Corporation, Just Eat, Lenovo, National Trust, Patron Tequila, Perrigo, Red Bull, Ring, Riot Games, RFL, Screwfix, Stagecoach, Sofidel, Southern Comfort, SunLife, Ubisoft, Wargaming

Reviews

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Branding & Creative Strategy for Luxury Jewelry E-Comm. Store

"[They] have provided us within unparalleled support during the most difficult and trying of circumstances."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2019 - Ongoing
Project summary: 

Five by Five provided branding and a digital marketing strategy in preparation for the launch of a luxury jewelry e-commerce business. Their scope of work included content creation and consistent reporting.

The Reviewer
 
1-10 Employees
 
Brisbane, Australia
Sian Burke
Director, Sovereign Stones
 
Verified
The Review
Feedback summary: 

Five by Five successfully elevated the client's brand personality. Their social media management was also successful in prepping for quality leads. They were responsive and flexible vis-a-vis demanding or evolving requirements. They're an innovative team whose strategic skill is second to none.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Director of Sovereign Stones and have responsibility for all facets of the eCommerce business; developing and pioneering innovative solutions to disrupt the luxury jewellery space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five by Five?

Sovereign Stones engaged Five by Five to assist in developing the brand, creative assets and digital marketing launch strategy.

What were your goals for this project?

To develop the brand identity, launch strategy and creative content.

SOLUTION

How did you select this vendor?

There was two main criteria for selecting a vendor; Firstly we were seeking a vendor who demonstrated an intimate understanding of the challenges of start up companies in the digital, luxury space with a prove track record in this niche.

Most importantly, Sovereign Stones sought a team who were were honest, transparent, flexible and who shared our vision.

Our trust and judgement has been validated, particularly given the challenges of launching into the COVID-19 environment. We are indebted to Five by Five for their loyalty, courage and ongoing support given the enormous task we have set them.

Describe the scope of their work in detail.

Five by Five delivered the brand identity, associated creatives and launch strategy. FBF worked to design the Sovereign stones logo and colour palette that would better align with who we are and the experience that our customers are seeking.

In each step of the launch process, FBF have partnered us as by critical friend and protector of the brand to ensure that we did not stray, particularly during challenging times. Digital marketing channels were the primary source of engagement for FBF.

Content creation, monitoring and reporting were all completed by FBF with a critical eye for improving and learning from each experience. This approach allowed us to pivot and shape our launch strategy based on a data informed approach and protect the integrity of the brand and budget.

FBF were tasked with launching the company digitally in Sydney, New York and London. Unfortunately COVID-19 interfered with these plans and with FBF guidance we pivoted our launch approach to something that was more suitable and coherent for a new company in the luxury space, confronted by the' new norm'.

What was the team composition?

I worked with members of the FBF team. This included critical engagement with the principal at pivot points.Account Managers, creative directors, IT developers have been directly engaged at various appropriate times through the journey.

FBF have even discussed staff recruitment as a means of resourcing any pivots in strategy by Sovereign Stones. This flexibility and commitment to our company has given us extraordinary confidence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have successfully ascertained a brand affiliation with a high profile personality. Given the symbiotic nature of these collaborations, this has given Sovereign Stones great confidence about the future success of the campaign.

In addition, social media interactions have resulted in positive engagements with potential customers despite the complexities of trying to educate a sophisticated buyer within a new paradigm.

How effective was the workflow between your team and theirs?

Work was always completed on time and within budget. Weekly updates and regular written communication was received at key juncture points within the project.

FBF responded to feedback and made adjustments to meet our expectations. They were also willing to provide greater clarity around creative decisions or educate our team when required.

What did you find most impressive about this company?

FBF 's ability to strategise with innovation and adaptability to suit the brands evolving needs.

Are there any areas for improvement?

We are in no position to offer feedback in this regard to a team who have provided us within unparalleled support during the most difficult and trying of circumstances.

Five by Five Principal Matt Lawton has been outstanding in every aspect of his leadership and support for Sovereign Stones. We are incredibly fortunate to have worked with Matt and his team!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always delivered on time and within budget
  • 5.0 Cost
    Value / within estimates
    We received exceptional value and loyalty that is well beyond what dollars can buy. Thank you FBF!
  • 5.0 Quality
    Service & deliverables
    The team were presented with significant challenges to overcome. With a very limited budget. Challenged, FBF prioritised without compromising quality
  • 5.0 NPS
    Willing to refer
    Most definitely would refer to any company in the start up space.

Launch Strategy & Branding for E-Commerce Platform

"They become true partners — we have formed a relationship beyond the standard working arrangement."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2019 - Ongoing
Project summary: 

Five by Five is developing a product launch plan for a new e-commerce platform. They've supported all facets of the project, from product suggestions, UX/UI design, social support, networking, and branding.

The Reviewer
 
11-50 Employees
 
Sydney, Australia
Leanne Bats
Head of Marketing, Better That
 
Verified
The Review
Feedback summary: 

While the site has yet to go live, Five by Five has already helped secure two essential partners for the platform. The team is candid in their communication, favoring Google Docs to work simultaneously with the internal staff. A collaborative partner, they're timely and always follow up unprompted.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company is a tech start up in the e-commerce industry. I am the marketing and partnerships manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five by Five?

We have engaged Five by Five to help us build our launch plan, plus product and brand development.

What were your goals for this project?

To launch the new e-commerce platform successfully.

SOLUTION

How did you select this vendor?

I researched online first and then spoke to Matt via video link. I felt we fit immediately.

Describe the project and the services they provided in detail.

Five by Five have helped us to prepare all facets of launch - from input at a product level, to UX, website design, social media, networking and introductions, branding, positioning, strategy and launch marketing plans. They have essentially been an extension of our internal team.

What was the team composition?

Being a start up then internal team was originally just myself, we have now grown to include 3 others and work closely with Five by Five.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are yet to launch so do not have tangible measurements on that front, but we have had early success in onboard two partner streams which are essential for our platform. Early indications are very promising.

How was project management arranged and how effective was it?

We mostly deal via google docs to manage WIP (esp recently with COVID19). This way the whole team can work together simultaneously. Five by Five have always stuck to promised timeframes and I have not once ever had to prompt or follow them up.

What did you find most impressive about this company?

They become true partners — we have formed a relationship beyond the standard working arrangements — I feel they are part of our team. They are completely candid and will always look to assist in every way they can.

Are there any areas for improvement?

It's hard to find faults to be honest - they are very easy to work with. If I had to be picky, in the earlier days I would say that their creative design was their weakness, but in saying that, recently this has been great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They're very reasonable, they understand the start up world and difficulties with cashflow, they always look to accommodate our needs here.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing for Game Development & Publishing Company

"Their nimble team size allows collaboration and then decisions to be made extremely quickly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. - Nov. 2017
Project summary: 

Five by Five provided marketing services for a game developer and publisher. This included marketing across broadcast, digital and social channels and providing PR outreach.

The Reviewer
 
1,001-5,000 Employees
 
Sydney, Australia
Travis Plane
Country Manager, Wargaming
 
Verified
The Review
Feedback summary: 

The marketing strategy played a critical role in the client's launch of a new server. Five by Five establishes a seamless workflow, successfully collaborating in a fast-paced environment. The team is hard-working, nimble, and tenacious. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Wargaming is an award-winning online game developer and publisher. One of the leaders in the free-to-play MMO market, we deliver authentic gaming experiences and services across PC, console and mobile platforms. My role at the time was Country Manager for the ANZ markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five by Five?

One of the challenges for online players receiving the best experience possible is latency. Essentially how long it takes for your inputs (and the server's outputs) to be sent, received and responded to. A key way to resolve this is to place server clusters in close proximity to players. However many games don't have dedicated servers close to ANZ. Wargaming was going to fix that. And we hired Five By Five to help us launch this and build excitement within the Wargaming community.

What were your goals for this project?

The key goals for this project were simple.

  1. Creatively announce that the dedicated servers were launching (as the message around servers can be a little 'dry').
  2. As this was the first time Wargaming was seriously investing in this market, make the messages' tone of voice 'Australian'
  3. Keep the creative idea simple to produce, as the marketing budget wasn't huge.
SOLUTION

How did you select this vendor?

I'd worked with Five By Five previously in my role as VP Global Brand Management at THQ based in LA. Once I'd moved back to Australia and started at Wargaming, the time to launch was very quick so I knew Five By Five could deliver what was needed in this short time frame.

Describe the scope of their work in detail.

Five By Five developed the entire creative platform across channels. This included broadcast, digital and social. They created key assets as well as used existing assets from the Wargaming portfolio. They also helped with PR outreach and events.

What was the team composition?

The core team was 5 people. From MD to Creative Director to Account Management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Being an online game company, we are able to track all player behaviour whilst in the gaming environment. The server originally launched for only a few peak hours each day with the plan to extend the hours it operated once the demand was shown for it. We estimated extending the server's live time after 2 weeks. Due to the demand, we opened up the server after 48 hours. The launch by Five By Five played a critical role in this achievement.

How effective was the workflow between your team and theirs?

The workflow between Five By Five and Wargaming was incredibly effective. Their nimble team size allows collaboration and then decisions to be made extremely quickly. In a fast-paced, ever-changing environment like video games, having a partner able to keep up is important.

What did you find most impressive about this company?

Although they aren't as large as a multinational, they have heavyweight personnel there. Senior people working directly on the business that know what they're doing. Too many agencies push important work to inexperienced juniors, which is usually where errors are made. No such issues here.

Are there any areas for improvement?

None around this project.

5.0
Overall Score Seriously they're that good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Worked tirelessly to get everything done in the short time period we had.
  • 5.0 Cost
    Value / within estimates
    Everything was within our budget. No nasty surprises.
  • 5.0 Quality
    Service & deliverables
    Brilliantly executed, in a mad rush and on budget.
  • 5.0 NPS
    Willing to refer
    If you work in fast paced environment I'd definitely refer them.