How did you select this vendor?
There was two main criteria for selecting a vendor; Firstly we were seeking a vendor who demonstrated an intimate understanding of the challenges of start up companies in the digital, luxury space with a prove track record in this niche.
Most importantly, Sovereign Stones sought a team who were were honest, transparent, flexible and who shared our vision.
Our trust and judgement has been validated, particularly given the challenges of launching into the COVID-19 environment. We are indebted to Five by Five for their loyalty, courage and ongoing support given the enormous task we have set them.
Describe the scope of their work in detail.
Five by Five delivered the brand identity, associated creatives and launch strategy. FBF worked to design the Sovereign stones logo and colour palette that would better align with who we are and the experience that our customers are seeking.
In each step of the launch process, FBF have partnered us as by critical friend and protector of the brand to ensure that we did not stray, particularly during challenging times. Digital marketing channels were the primary source of engagement for FBF.
Content creation, monitoring and reporting were all completed by FBF with a critical eye for improving and learning from each experience. This approach allowed us to pivot and shape our launch strategy based on a data informed approach and protect the integrity of the brand and budget.
FBF were tasked with launching the company digitally in Sydney, New York and London. Unfortunately COVID-19 interfered with these plans and with FBF guidance we pivoted our launch approach to something that was more suitable and coherent for a new company in the luxury space, confronted by the' new norm'.
What was the team composition?
I worked with members of the FBF team. This included critical engagement with the principal at pivot points.Account Managers, creative directors, IT developers have been directly engaged at various appropriate times through the journey.
FBF have even discussed staff recruitment as a means of resourcing any pivots in strategy by Sovereign Stones. This flexibility and commitment to our company has given us extraordinary confidence.