Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,644 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Taillight highlight their exceptional performance in brand strategy and design. Clients praised their ability to enhance brand clarity and visibility, with one noting a 2,709% increase in social media followers post-launch. The team demonstrated impressive project management skills, delivering ahead of schedule and exceeding expectations. Feedback emphasized Taillight's collaborative approach and deep understanding of client needs, with clients expressing a desire for ongoing partnerships. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Well-organized projects
Clients consistently praise The Bureau Of Small Projects for their well-organized project management and clear communication. For instance, one client noted their project management was 'reliable and low-maintenance,' with weekly status reports enhancing visibility and reducing the need for constant check-ins. Another highlighted their ability to deliver projects on time while maintaining high quality, stating, 'their proactive approach and professionalism made the entire process smooth and efficient.' Overall, the sentiment reflects a strong appreciation for their structured and communicative approach to project execution.-
Web Design & Development for Healthcare Products Co
5.0 Apr 18, 2024Each phase of the project was meticulously measured and discussed in meetings, culminating in a weekly wrap-up. Incredibly organized, Abby was also one of the most enthusiastic PM's I've had the pleasure of working with.
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Web Dev & Redev for Musician
5.0 Apr 13, 2020Their team made it simple for me. They communicated clearly and responded right away. Their team was organized and gave me a timeline for the project. Their team was efficient and always got back to me in a timely manner.
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Web Design & Dev for Psychologist
5.0 Sep 13, 2019The project management was impressive. Organized, coherent and enthusiastic. They understand how important your site is to you and your future.
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Website Design for Media & PR Agency
5.0 Mar 19, 2019Their team was very well-organized. We communicated via Google Docs and Dropbox. It was easy for us to execute and deliver what they needed to create the site.
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Web Design & Development for Casino & Hospitality Operator
5.0 May 23, 2025The Bureau Of Small Projects demonstrated excellent project management throughout the engagement. Konan (Founder & Creative Director) and Andre (Director of Client Services) were fantastic—highly organized, communicative, and consistently responsive to our needs. They maintained clear timelines, delivered every milestone on schedule, and adapted quickly to our feedback without compromising quality. Their proactive approach and professionalism made the entire process smooth and efficient, and their attention to detail ensured that nothing was overlooked.
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3 of 3 reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the last six months, clients have praised The Bureau Of Small Projects for their reliable project management, effective communication, and high-quality deliverables. Feedback highlights their proactive approach, such as providing consistent weekly status reports and quick resolutions to urgent issues. Notably, one client appreciated the team's ability to deliver a database-driven website on a tight deadline, while another emphasized their engagement and investment in brand success. Suggestions for improvement include enhancing data-driven insights for marketing strategies.Was this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Results-oriented
The feedback regarding Savage Creative Agency's results-oriented approach is overwhelmingly positive. Clients noted their clear project structure, strong communication, and commitment to measurable outcomes, such as increased brand awareness and lead generation. One client highlighted the agency's collaborative process and alignment with goals, stating that the team executed a well-defined scope of work efficiently. Overall, the sentiment reflects satisfaction with the agency's ability to deliver impactful results.-
Branding & Web Design for Home Construction Firm
5.0 Mar 13, 2025Their team handled projects with a clear structure, strong communication, and a results-driven approach. They follow a defined scope of work, starting with a brand audit and strategy, then refining our visual identity, marketing materials, website, and digital presence. Their collaborative process ensures alignment with our goals, with regular check-ins and structured reviews to maintain quality.
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11 of 12 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 12 ReviewsBranding PROJECT HIGHLIGHT
Branding & Site Dev for Architecture & Interior Design Firm
5.0 — Savage Creative Agency has provided an architecture and interior design firm with branding and website development services. They've created the client's new logo, brand book, and brand guidelines. Read moreWas this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Savage Creative Agency for their excellent value for money, noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted the agency's 'good value for cost' and 'great culture fit,' while another emphasized their ability to meet project timelines and budgets effectively. Overall, the sentiment reflects satisfaction with both the affordability and quality of services provided, reinforcing their reputation as a reliable partner.Was this helpful?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention Proactive
The feedback indicates a strong sentiment of proactivity from Massive Media Inc. Clients praised their project management, highlighting their excellent organization and responsiveness. One client noted their proactive approach in addressing needs and swiftly implementing feedback, which was crucial for meeting project goals. Overall, the sentiment reflects a high level of satisfaction with the company's ability to understand and adapt to client requirements effectively.-
Rebranding, Website Design & Development for Acting Studio
5.0 Jan 22, 2025Their project management was excellent—highly organized and responsive. They consistently delivered items on time and maintained clear, open communication throughout the project. They were proactive in addressing our needs, quickly implementing feedback, and ensuring that our goals were met seamlessly.
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2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, Takt has received positive feedback for their comprehensive project management and design capabilities. Clients praised their efficiency and responsiveness, particularly highlighting the successful redesign of websites and brand strategies. Specific instances include a restaurant chain's website relaunch that garnered positive user feedback and a marine company's anniversary video that was well-received at a major event. Overall, the sentiment reflects strong satisfaction with Takt's deliverables and communication, with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Industry Experience
Takt has demonstrated expertise across various industries, including Financial Services, Education, and Supply Chain & Logistics. Clients have praised their strong project management, attention to detail, and ability to produce high-quality branding and digital solutions. Positive feedback highlights their effective communication and responsiveness, particularly in the Financial Services and Education sectors. Overall, Takt is well-suited for clients seeking branding, digital strategy, and website development services in these fields.
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Construction Education Media Other Industry Medical Automotive Consulting Healthcare Beauty & Cosmetics Hospitality & leisure Agriculture Government Retail Real estate Arts, entertainment & music Financial services Supply Chain, Logistics, and Transport RestaurantsWas this helpful?
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$1,000+$25 - $49 / hr50 - 249Dallas, TX
Services provided
25% Branding25% Content Writing Services25% Print Design +1 service25% Product MarketingNYC Publishing Company is a branding company. In Dallas, Texas, the agency was established in 2000. Their team provides Branding and Print Design.
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UndisclosedUndisclosed50 - 249Mount Pleasant, SC
Services provided
20% Branding20% Content Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% UX/UI DesignUnruled is a branding agency. They specialize in Branding and Content Marketing and were established in 1959. The agency is located in Mount Pleasant, South Carolina.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
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$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
Reviews mention Unique expertise
The feedback regarding Xhilarate's unique expertise is overwhelmingly positive. Clients highlight their strong design skills and ability to integrate innovative ideas with project requirements. One client noted their receptiveness to feedback and effective communication, stating, 'They’re my go-to team for visual design because they always deliver great results.' Another emphasized their fresh design skills and understanding of business operations, reflecting a high level of satisfaction with Xhilarate's contributions to their projects.-
UX Design for Digital Agency
5.0 Apr 17, 2019Unlike many other agencies, they do a good job balancing innovative design ideas with current project needs and expectations. Engage with them; they’ll bring an additional level of expertise and design skills to your project.
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Web Design for Real Estate Platform
5.0 Apr 20, 2018I appreciated their fresh design skills and their ability to understand business operations and create useful designs. They have been a great asset while developing my ideas and bringing them to production.
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2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have expressed high satisfaction with Xhilarate's graphic design services, noting their exceptional customer service and responsiveness. One client highlighted the team's ability to create visually engaging materials that improved outreach and engagement. Another praised their project management, emphasizing effective communication and timely delivery. Overall, the sentiment is overwhelmingly positive, with minor suggestions for enhancing creative freedom in design.Was this helpful?
13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchXhilarate is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$1,000+$100 - $149 / hr50 - 249Rochester, NY
Services provided
25% Branding25% Content Writing Services25% Marketing Strategy +1 service25% Social Media MarketingFounded in 2022, Digital Book House is a branding company. The agency specializes in Branding and Marketing Strategy, and is midsize.
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$5,000+$100 - $149 / hr50 - 249Sheridan, WY
Services provided
25% Branding25% Mobile App Development25% Web Design +1 service25% Web DevelopmentWorldwidewordpress, a web design company, was founded in 2023. Located in Sheridan, Wyoming, the team specializes in Web Design and Mobile App Development.
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$1,000+$100 - $149 / hr50 - 249Charlotte, NC
Services provided
25% Branding25% Advertising25% Graphic Design +1 service25% Web DesignLaunched in 2015, Stone Bridge Publications is a midsize branding agency. Their team focuses on Branding and Advertising.
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$1,000+Undisclosed50 - 249Parsippany-Troy Hills, NJ
Services provided
25% Branding25% Advertising25% Marketing Strategy +1 service25% Search Engine OptimizationInova Digitals is an Advertising company. They were launched in 2023 and offer Advertising and Branding.
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$50,000+$50 - $99 / hr50 - 249San Francisco, CA
Services provided
25% Branding25% Content Writing Services25% Product Design +1 service25% Product MarketingBranding agency American Star Publisher was founded in 2012. The company provides Branding and Product Design.
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$5,000+$50 - $99 / hr50 - 249Denver, CO
Services provided
25% Branding25% Business Consulting25% Content Writing Services +1 service25% Public RelationsBook Publishinhg Of USA is a public relations firm. The firm is headquartered in Denver, Colorado. Their services include Public Relations and Branding.
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$1,000+$50 - $99 / hr10 - 49Edison, NJ
Services provided
10% Branding10% Digital Strategy10% E-Commerce Development +7 services10% Logo10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web DevelopmentSee all 1 projectsDorts Digital offers comprehensive services including Branding, Marketing, Corporate Identity, and Web Development. Reviews highlight their effective brand development, professional project management, and commitment to delivering positive results. Clients appreciate their expeditious problem-solving and overall satisfaction with the services provided by Dorts Digital.
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$5,000+Undisclosed2 - 9Sarasota, FL
Services provided
15% Branding30% Search Engine Optimization30% Web Design +4 services10% Video Production5% Email Marketing5% Graphic Design5% Print DesignSozo Web Agency is a Sarasota, Florida-based SEO company. They provide Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hrFreelancerMilwaukee, WI
Services provided
15% Branding50% Web Design20% Advertising +1 service15% Graphic DesignSee all 4 projectsAlexander Ramsey Creative is a branding agency specializing in brand identity development and visual identity design. Clients commend the company for its ability to create distinctive and lasting brands, with 100% positive feedback highlighting their creativity and responsive project management. Their work in logo design and brand strategy is particularly praised for effectively differentiating businesses in competitive industries.
Reviews mention Communicative
The sentiment regarding communication with Alexander Ramsey Creative is overwhelmingly positive. Clients appreciate his responsiveness and knowledge, stating that he effectively solves problems quickly and maintains excellent communication through various channels. One client emphasized the value of direct interaction with the owner, which enhances the speed of project execution. Overall, clients express complete satisfaction with his communicative approach, describing it as a key factor in the success of their engagements.-
Web Dev & Design for Marketing & Advertising Agency
5.0 Jan 25, 2022Our clients have been nothing less than thrilled with his work; he’s responsive and knowledgeable, which is what people need to solve website issues. It’s important to have someone that solves problems fast, and that communicates well — it’s been a pleasure to work with him in all aspects, and we’re 100% satisfied with how he has exceeded our expectations. In terms of communication, we use phone calls, email, and Zoom meetings.
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1 of 1 Branding reviews are 5 starsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Web Design, Marketing & Branding for Construction Company
5.0 — Alexander Ramsey Creative has developed a logo, branding, website design, and marketing materials for a general contractor. They host the client’s site and update marketing materials to match Read moreWas this helpful?
Industry Experience
Alexander Ramsey Creative has garnered positive feedback across various industries, including Advertising & Marketing, Media, Manufacturing, and Construction. Clients praise their web development, graphic design, and branding capabilities, highlighting strengths in project management, communication, and attention to detail. The overall sentiment is highly favorable, with clients noting the provider's responsiveness, creativity, and ability to create impactful marketing tools that resonate with target audiences, making them a strong fit for similar sectors.
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Advertising & marketing Media Manufacturing ConstructionWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise Alexander Ramsey Creative for providing excellent value for money, noting that their investments yield impressive results. One client mentioned spending around $200,000 and expressed complete satisfaction with responsiveness and effective problem-solving. Another client, who invested $30,000–$40,000, highlighted a tripling of leads due to a user-friendly website design. Overall, clients appreciate the quality of work and integrity, often remarking that the services exceed their expectations.Was this helpful?
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Undisclosed$100 - $149 / hr2 - 9Huntington, NY
Services provided
10% Branding20% Advertising20% Print Design +4 services20% Web Design10% Logo10% Marketing Strategy10% Web DevelopmentThinkhouse, an Advertising company, offers Advertising and Print Design. The agency is based in Huntington, New York and Rincon, PR, Puerto Rico.
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$5,000+$150 - $199 / hr2 - 9Mechanicsville, VA
Services provided
10% Branding40% Web Development25% Graphic Design +3 services10% Logo10% Web Design5% Packaging DesignVisual Appeal LLC is a website development firm founded in 1994. Based in Mechanicsville, Virginia, the team specializes in Web Development and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Greensboro, NC
Services provided
10% Branding20% Content Marketing15% Graphic Design +6 services15% Social Media Marketing10% Email Marketing10% Marketing Strategy10% Search Engine Optimization5% Digital Strategy5% Pay Per ClickLaunched in 2012, Precise Creative is a small Content Marketing company. Their team offers Content Marketing and Social Media Marketing.
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$1,000+Undisclosed2 - 9Charlotte, NC
Services provided
20% Branding30% Search Engine Optimization20% Advertising +3 services15% Web Design10% Social Media Marketing5% Content MarketingDental Inbound Advertising is a SEO agency. Their small team is in Charlotte, North Carolina. Their services include Search Engine Optimization and Advertising.
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$50,000+$150 - $199 / hr2 - 9Greenwood Village, CO
Services provided
20% Branding20% Advertising20% Graphic Design +3 services20% UX/UI Design10% Video Production10% Web Design_defyThemAll is an Advertising company. Based in Greenwood Village, Colorado, their small team provides Advertising and Branding. The company was launched in 2015.
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$1,000+Undisclosed2 - 9Cleveland, OH
Services provided
20% Branding20% Logo20% Out of Home Design +2 services20% Print Design20% Search Engine OptimizationIronTek Solutions is a branding company founded in 2019. In Cleveland, Ohio, the team specializes in Branding and Logo.
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$5,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
20% Branding20% Digital Strategy20% Search Engine Optimization +2 services20% UX/UI Design20% Web DevelopmentKinetik Lab is a branding agency. Their team is located in Miami, Florida. The agency offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Boise, ID
Services provided
20% Branding20% Content Marketing20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignIdaho Web Development is a branding firm. Located in Boise, Idaho, the company was launched in 2020. Their services include Branding and Digital Strategy.
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$25,000+$300+ / hr2 - 9Atlanta, GA
Services provided
20% Branding30% Business Consulting25% Marketing Strategy +4 services10% Market Research5% Executive Search5% Product Marketing5% RecruitingEstablished in 2020, Well Made Decisions is a Business Consulting company. The small team focuses on Business Consulting and Marketing Strategy.
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$50,000+$100 - $149 / hr250 - 999Chicago, IL
Services provided
10% Branding30% Web Design20% Digital Strategy +3 services20% Search Engine Optimization10% Advertising10% Marketing StrategyGyro, a web design company, was established in 1981. The agency specializes in Web Design and Digital Strategy.
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UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
10% Branding20% Advertising20% Media Planning & Buying +5 services10% Content Marketing10% Digital Strategy10% Pay Per Click10% Public Relations10% Social Media MarketingLocated in Chicago, Illinois and Milwaukee, Wisconsin, Cramer-Krasselt is a midsize Advertising company. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Dallas, TX
Services provided
10% Branding40% Advertising10% Digital Strategy +4 services10% Event Marketing10% Marketing Strategy10% Social Media Marketing10% Video ProductionTMA (The Marketing Arm) is an Advertising company. The Dallas, Texas-based company was founded in 1993. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerWashington, DC
Services provided
35% Branding20% Digital Strategy20% Graphic Design +3 services15% Web Design5% Content Marketing5% Market ResearchSee all 4 projectsW Street Design is a branding company specializing in brand identity development, logo design, and visual identity design. They have received 100% positive feedback, highlighting their creativity, effective communication, and ability to enhance corporate branding and marketing strategies. Clients appreciate their seamless project management and alignment with company values.
Reviews mention Creative
Clients have expressed high satisfaction with W Street Design's creativity and innovative approach. One client noted the designer's 'strong work ethic' and 'progressive ideas' that led to 'cutting edge websites that produce results.' Another client praised the company's ability to modernize their brand while maintaining its core identity, highlighting the seamless process and effective communication. Overall, the feedback reflects a positive sentiment toward W Street Design's creative capabilities and their successful execution of branding projects.-
Web Design for Architecture Company
5.0 Dec 13, 2019Ryan has worked with us in developing websites for our clients as well as for my company, FORMA Design and for my personal art website. He has a strong work ethic, is creative, meets his deadlines and has very progressive ideas that result in cutting edge websites that produce results.
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Small Business Branding Refresh for Pet Service
5.0 Apr 4, 2020Since working with W Street, we have received countless positive remarks on our new logo and brand image. Our updated website has led to a significant increase in visitor traffic, and more importantly, new business. Creativity and reception to feedback were the most impressive aspects of this company.
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2 of 2 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsBranding PROJECT HIGHLIGHT
Small Business Branding Refresh for Pet Service
5.0 — A pet care business hired W Street Design to overhaul its brand identity. This included designing a new logo, a new slogan, clothing design, and redesigning a website to aid with SEO. Read moreWas this helpful?
Industry Experience
W Street Design has demonstrated expertise across various industries, including skincare, business services, and retail. Clients in the skincare sector praised their abilities in website optimization and impactful branding, noting exceptional communication and problem-solving skills. In business services, they delivered a modernized online presence that facilitated client engagement. Retail clients appreciated the seamless brand overhaul and increased traffic. Overall, the sentiment is highly positive, suggesting a strong fit for businesses seeking innovative design and effective communication.
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Beauty & Cosmetics Retail Consumer Products Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express satisfaction with W Street Design's pricing, noting it as a strong fit for their budgets and a source of great value. One CEO highlighted that the company's pricing aligned well with their financial expectations, stating it provided 'good value for cost.' Another client emphasized the cost-effectiveness of the services received, which led to significant business growth. Overall, the sentiment reflects a commendable balance between quality and affordability.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Springfield, NJ
Services provided
15% Branding15% Pay Per Click15% Search Engine Optimization +5 services15% Social Media Marketing10% Email Marketing10% SMS Marketing10% Web Design10% Web DevelopmentLaunched in 2011, AKG Creative is a branding agency. The firm provides Branding and Social Media Marketing, and is small.
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$5,000+$200 - $300 / hr2 - 9Estero, FL
Services provided
10% Branding10% Content Marketing10% Conversion Optimization +7 services10% Digital Strategy10% Direct Marketing10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DesignSee all 3 projectsOlympia Marketing, a branding and marketing agency, specializes in brand development, marketing, and SEO services. The company is praised for its prompt communication and detailed care, with 100% of reviewers noting their satisfaction with increased website traffic and effective brand positioning. Reviewers appreciated the alignment of company values and reported a 33% increase in website traffic.
Reviews mention Timely
Overall, client feedback regarding Olympia Marketing's timeliness is highly positive. One client noted that all projects were delivered on time, with prompt responses to inquiries, stating, 'They were very quick to get back to me the minute I reached out.' Another client emphasized that 'all projects were delivered on time and their outcomes as well.' This consistent feedback reflects a strong commitment to timely delivery and responsiveness, contributing to high client satisfaction.-
Website Enhacement, SEO & Google Ads for Spa Academy
5.0 Nov 17, 2023All projects were delivered on time and their outcomes as well. The individual I worked with was prompt with his responses and took the time to truly understand my industry and business, going above and beyond to ensure this. Very responsive and easy to work with.
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Branding & SEO for Real Estate Company
5.0 Nov 3, 2023They delivered on time, and they responded promptly to all our needs and questions. The care that they take for their work is impressive, and they ensured that I was kept up to date.
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Branding & Design for Commercial Real Estate Brokerage
5.0 Aug 2, 2025Yes they acted very fast and did exactly what I asked of them. They were very quick to get back to me the minute I reached out.
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2 of 2 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 2 ReviewsBranding PROJECT HIGHLIGHT
Branding & Design for Commercial Real Estate Brokerage
5.0 — Olympia Marketing has developed and designed a WordPress website for a commercial real estate brokerage and implemented basic SEO strategies. Read moreWas this helpful?
Industry Experience
Olympia Marketing has received positive feedback across the real estate and education industries. In real estate, clients noted significant traffic increases and effective branding. The education sector praised their ability to optimize websites, resulting in higher quality leads and full class enrollments. Overall sentiment is very favorable, emphasizing Olympia's expertise in SEO, project management, and client communication, making them a strong candidate for businesses in both sectors.
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Real estate EducationWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Olympia Marketing's excellent value for money, noting their competitive pricing and high-quality deliverables. One client appreciated the 'good value for cost' while another emphasized that their pricing 'fit our budget'. Overall, the sentiment is positive, with clients reporting measurable successes and a strong return on investment, indicating that the services rendered exceeded expectations relative to the cost.Was this helpful?
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$1,000+$50 - $99 / hr2 - 9Miami Beach, FL
Services provided
10% Branding20% Marketing Strategy15% Direct Marketing +8 services10% Advertising10% Digital Strategy10% Public Relations5% Ecommerce Marketing5% Event Management5% Media Planning & Buying5% Performance Marketing5% Social Media MarketingMarketing Strategy company Pinkhyevents is headquartered in Miami Beach, Florida and Málaga, Spain. Founded in 2017, the team focuses on Marketing Strategy and Direct Marketing.
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Undisclosed$150 - $199 / hr10 - 49Charleston, SC
Services provided
20% Branding30% Web Design30% Web Development +1 service20% Digital StrategyIn Charleston, South Carolina, Cobble Hill Digital is a web design company. Founded in 2012, the team specializes in Web Design and Web Development.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
20% Branding20% Digital Strategy20% Marketing Strategy +3 services20% Social Media Marketing10% Event Management10% Public RelationsMotion PR is a branding company. They are located in Chicago, Illinois, and their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
20% Branding30% Social Media Marketing20% Content Marketing +2 services20% Web Development10% Public RelationsSmall social media marketing agency BackBay Communications, is in Boston, Massachusetts and London, England. The team provides Social Media Marketing and Branding.
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$5,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +2 services20% UX/UI Design20% Web DesignHexaGroup is an UX design agency. They are in Houston, Texas and Paris, France and have small team. Their services include UX/UI Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Media Planning & Buying20% Web DesignDNA Seattle is an Advertising company. The small Seattle, Washington-based team offers Advertising and Branding. The firm was founded in 1998.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
20% Branding20% E-Commerce Development20% Social Media Marketing +2 services20% UX/UI Design20% Web DesignFell Swoop is an UX agency. In Seattle, Washington, their team specializes in UX/UI Design and Branding.
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$5,000+$50 - $99 / hr10 - 49Baltimore, MD
Services provided
20% Branding30% Web Development25% Web Design +2 services15% Graphic Design10% Digital StrategyWeb development company Drexler was founded in 2009. The small team provides Web Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49Orlando, FL
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignFindsome & Winmore is an Advertising company. Located in Orlando, Florida, the company was established in 1995. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignEstablished in 1996, PrimeView is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
20% Branding45% Public Relations20% Social Media Marketing +1 service15% Content MarketingSee all 1 projectsBliss Integrated provides PR and demand generation services, with a focus on connecting businesses to B2B influencers. Overall feedback indicates some success in generating PR buzz, but client experiences were marred by ineffective workflows and concerns about their interpersonal strategies within client teams.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
20% Branding20% Graphic Design15% Content Marketing +3 services15% Marketing Strategy15% Public Relations15% Social Media MarketingBraithwaite Communications is a branding agency. They are based in Philadelphia, Pennsylvania. Their team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignKitchen Sink Studios, Inc. Is an Advertising company. They are headquartered in Phoenix, Arizona and have small team of experts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignD Custom is a Dallas, Texas-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignApogee Results is an Advertising company. They are located in Austin, Texas, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
20% Branding20% Content Marketing20% Graphic Design +2 services20% Marketing Strategy20% Video ProductionGarlic Media Group is a branding firm. Founded in 2009, the team focuses on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignTractorbeam is an Advertising company. The Dallas, Texas-based agency focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Oakland, CA
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20% Branding80% Business ConsultingPiedmont Avenue Consulting, Inc. Is a small Business Consulting company established in 2001. Their services include Business Consulting and Branding.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignLaunched in 2005, Perspective Branding is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Campbell, CA
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Search Engine Optimization20% Web DesignFounded in 2001, CKR Interactive, a small Advertising company, is in Campbell, California and Philadelphia , Pennsylvania. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
20% Branding20% Advertising20% Digital Strategy +2 services20% Social Media Marketing20% Web DesignCCF is an Advertising company. Launched in 1979, the company is based in Minneapolis, Minnesota. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
20% Branding20% Advertising20% Media Planning & Buying +4 services10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignHunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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20% Branding20% AI Development20% Digital Strategy +2 services20% Media Planning & Buying20% Web DesignModern Climate, a branding agency, is headquartered in Minneapolis, Minnesota. They provide Branding and Digital Strategy.
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$10,000+Undisclosed10 - 49New Orleans, LA
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +3 services20% Web Design10% Advertising10% Digital StrategyFounded in 1997, Trumpet is a branding company. Their services include Branding and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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