Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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$1,000+$100 - $149 / hr50 - 249Bengaluru, India
Services provided
Black Pepper Global is an Advertising company. Established in 2024, the company is based in Bengaluru, India. Their team offers Advertising and Branding.
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$1,000+< $25 / hr2 - 9Caledon, Canada
Services provided
Tribe and Tales is a branding company. They are headquartered in Caledon, Canada and have small team of experts. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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$1,000+< $25 / hr10 - 49
Services provided
DG Digital is a public relations company. Founded in 2014, the company focuses on Public Relations and Event Marketing.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Launched in 2010, Tropics Mēdia Group is a branding firm. The team specializes in Branding and Public Relations.
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$5,000+$25 - $49 / hr50 - 249Hanoi, Vietnam
Services provided
Galaxy Communications is an Advertising company. They were established in 1994, and their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsRed Herring Digital is a social media advertising agency that manages Facebook and Instagram campaigns. However, feedback from their clients indicates a significant underperformance, with concerns over limited resources and lack of strategic engagement. Notably, 100% of the reviews emphasize poor communication and transparency issues, affecting overall client satisfaction and raising concerns about account ownership and data handling practices.
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$5,000+UndisclosedFreelancer
Services provided
Phoenix Anthem, LLC is a PR firm. They were established in 2015 and specialize in Public Relations and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Small Business Consulting company Olmec Consulting, is based in Dubai, United Arab Emirates. The team focuses on Business Consulting and Market Research.
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$1,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Content Marketing company Sugar PR is located in Manchester, England. Founded in 2016, the team specializes in Content Marketing and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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$1,000+< $25 / hr2 - 9
Services provided
Dry Cleaning Junction is a Business Consulting company. Their small team of employees is based in London, England. Their team focuses on Business Consulting and Public Relations.
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UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
BRG Communications is a small Alexandria, Virginia-based PR firm. Their services include Public Relations and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Content Marketing company Limelight is in London, England and Dubai, United Arab Emirates. Founded in 2002, the team specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Flint PR is a branding company. They are based in London, England and New Delhi , India and have small team of experts. Their services include Branding and Public Relations.
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Undisclosed$100 - $149 / hr10 - 49София, Bulgaria
Services provided
Intelday Solutions is a PR agency. They are located in София, Bulgaria. Their team provides Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Nashville, TN
Services provided
Lovell Communications is a Nashville, Tennessee-based branding company. Their services include Branding and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Weston, MA
Services provided
Launched in 2003, Nickerson is a public relations firm. The company specializes in Public Relations and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Cicero & Bernay, a PR company, was founded in 2005. The team specializes in Public Relations and Social Media Marketing and is in Dubai, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Santa Cruz, CA
Services provided
Founded in 1993, Nadel Phelan, Inc. Is a small Content Marketing company. Their team provides Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
Launched in 1987, The Communications Group is a small Marketing Strategy company headquartered in Little Rock, Arkansas. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
REP Interactive is a Los Angeles, California-based video production agency. The team provides Video Production and Advertising.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Tech Image is a public relations firm. The Chicago, Illinois-based company focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
Small social media marketing agency Digital Dust Agency, is located in Milano, Italy. Their services include Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Boise, ID
Services provided
Resolve is a SEO agency. The team is located in Boise, Idaho, and their services include Search Engine Optimization and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
Kreps PR & Marketing is a public relations agency. Founded in 1987, the team offers Public Relations and Social Media Marketing. The agency is headquartered in Coral Gables, Florida.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Mobius Industries Ltd is a public relations firm. Launched in 2006, their team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Mark360 is a social media marketing firm. The Karachi, Pakistan-based agency was founded in 2017. Their services include Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr10 - 49
Services provided
See all 2 projectsG.Digital specializes in website design, development, and SEO strategy implementation. Reviews highlight their modern and visually appealing designs, effective SEO strategies, and impressive project management capabilities. Clients appreciate their responsiveness, even in challenging circumstances, and their ability to deliver projects on time while exceeding expectations.
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$50,000+$100 - $149 / hr10 - 49Reno, NV
Services provided
Amplify Relations is a branding firm headquartered in Reno, Nevada. They specialize in Branding and Graphic Design and were established in 2009.
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$10,000+$200 - $300 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Go International Group Dotcom is a Marketing Strategy company launched in 2005. The firm specializes in Marketing Strategy and Content Marketing, and is small.
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$5,000+$200 - $300 / hr2 - 9Dubai, United Arab Emirates
Services provided
N-Factor is a public relations agency. Founded in 2015, the team specializes in Public Relations and Event Marketing. The firm is based in Dubai, United Arab Emirates and Dubai, United Arab
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$1,000+$200 - $300 / hr2 - 9
Services provided
Established in 2021, Blue Chip Content is a small public relations company. Their team offers Public Relations and Content Writing Services.
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Undisclosed< $25 / hr2 - 9
Services provided
Public relations company Quirk Bank Media offers Public Relations and Branding. They were launched in 2024.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
Alchemy Communications & Consulting is a public relations agency. They were founded in 2024, and their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Market Research company fixitfusion is based in New York, New York. Established in 2026, the team focuses on Market Research and Public Relations.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Tanmay Patange is a PR firm. They were established in 2011, and their services include Public Relations and Blockchain Marketing.
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UndisclosedUndisclosed10 - 49Portland, OR
Services provided
Noble Communications, a PR firm, was founded in 2000. The team offers Public Relations and Marketing Strategy and is in Portland, Oregon.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
MediaTree Marketing & Advertising is a branding agency. Their small team of employees is in Nashville, Tennessee. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Phoenix is a video production agency launched in 2000. Their services include Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Empyre Communications is a PR company. Their small team is headquartered in Dubai, United Arab Emirates and focuses on Public Relations and Social Media Marketing. The agency was established in
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$1,000+$200 - $300 / hr10 - 49
Services provided
The IMC People Ltd is a PR company. Located in Nairobi, Kenya, the company was founded in 2021. Their services include Public Relations and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Established in 2021, Rootz Communication is a small PR company. Their team specializes in Public Relations and Marketing Strategy.
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$5,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
See all 3 projectsLBM Solutions specializes in software development and e-commerce solutions, offering services such as OTT platforms, crypto launchpads, smart contracts, and NFT marketplaces. Clients frequently commend their timely delivery, effective project management, and excellent communication skills. Overall feedback highlights their team's professionalism, adaptability, and a strong work ethic, although some suggest improving the documentation and KYC processes.
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$10,000+$150 - $199 / hr10 - 49Brighton, England
Services provided
Brilliant Noise is a SEO services firm. They are in Brighton, England and have small team. They specialize in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Bareilly, India
Services provided
TechTorch Solutions Private Limited is a PR company launched in 2024. The team provides Public Relations and Digital Strategy and is in Bareilly, India and Noida, India.
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$1,000+< $25 / hr10 - 49Kyiv, Ukraine
Services provided
PR company WARTO is based in Kyiv, Ukraine. Founded in 2010, the team specializes in Public Relations and Digital Strategy.
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$25,000+$100 - $149 / hr10 - 49London, England
Services provided
Established in 2010, The 10 Group is a video production agency. The small team provides Video Production and Public Relations.
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UndisclosedUndisclosed10 - 49Montclair, NJ
Services provided
Founded in 2001, GWP Inc. Is an Advertising company. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
MSSmedia: Media Experts is an Advertising company. They were launched in 2003 and offer Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
KYNE is a New York, New York-based public relations firm. Their services include Public Relations and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style