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The IMC People Ltd

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Customer centric, Bold Creativity, Innovation

The IMC People is an award-winning integrated marketing and communications agency shaping narratives, building trust, and driving growth for brands across Africa.
We blend data-driven insight with bold creative execution to deliver public relations, corporate communications, digital marketing, brand strategy, events management, and behavior change communications.

  • Min project size
    $1,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2021

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    Our Story

    Founded in Nairobi, The IMC People is an independent, award-winning Public Relations and Communications agency with a Pan-African vision.

    We craft bold, research-driven, AI-enhanced strategies that elevate brands, shape perceptions, and drive real impact across borders and sectors. 

    We don’t just tell stories: we deliver measurable success. Let’s elevate your brand together.

    What Sets Us Apart

    True continental reach & cultural resonance

    We are deeply rooted in Africa, present and active in 16 countries across the continent. This extensive footprint means we don't just observe African realities; we live them. We truly know and understand the unique challenges, opportunities, cultural nuances, and market dynamics.

    Award-winning founder & expert team

    We have won numerous awards over the years because of the brilliant and bold customer campaigns. Give us a chance to elevate your brand to an award winning one!

    Strong media relationships

    We work very closely with media to amplify your story; most of us were journalists first before we ventured into PR, so we have the right media contacts!

    Tools and Technology

    Microsoft Teams
    Zoom
    Google Meet
    Skype for Business
    Asana
    Zoho Projects
    Google Drive
    OneDrive
    SharePoint
    Microsoft OneNote
    Workday
    HubSpot

    Commonly Asked Questions

    Depends on the project - we typically get back to clients for a quick introduction and project briefing in less than 2 hours, prepare the first pitch in less than 48 hours.

    We are flexible because we have sector-based teams - Agriculture, Climate, FMCG, Tech, Finance, etc. Each of our clients gets a dedicated team just for their work.

    We believe true success is measurable impact, whether it's revenue growth, reputation elevation, or lasting social & behavioral change in development contexts. We go beyond vanity metrics to deliver clear, data-backed results tied to your objectives. These are some of our metrics: Revenue & Commercial Impact Sales uplift, lead generation, ROI/ROMI Market share growth, product off-take (e.g., agriculture sector) Brand & Reputation Elevation Awareness & sentiment shifts (pre/post surveys) Share of voice, Net Promoter Score (NPS) improvement Earned media value & quality placements across 16 countries Audience Engagement & Reach Engagement rates, geographic/demographic coverage Message resonance & amplification via strong media ties Development Communications & Social Impact (special focus) Behavior change outcomes (e.g., adoption of practices in health, agriculture, gender equality, sustainability) Community mobilization metrics: participation rates, knowledge/attitude shifts (via surveys & focus groups) Measurable progress toward SDGs & local priorities (e.g., beneficiary reach, policy influence, long-term social outcomes) Evidence-based impact: recall of key messages, action taken (e.g., registrations, attendance, sustained behavior adoption) Efficiency & Accountability On-time/on-budget delivery Transparent dashboards with agreed KPIs Cost-per-result (e.g., per lead, mention, behavior change)

    At The IMC People Ltd, our onboarding process is designed to deliver clarity, strategic alignment, and measurable impact from day one. 1. Lead Qualification All inquiries are assessed for strategic fit, decision-maker access, budget alignment, and timelines. Only engagements aligned to our expertise and standards proceed to discovery. 2. Discovery & Insight We conduct a structured discovery session to understand business objectives, communication challenges, stakeholders, risks, and success metrics. Insights gathered inform strategy not assumptions. 3. Internal Strategy Alignment Our senior team reviews findings to define the core problem statement, strategic direction, KPIs, and the optimal mix of PR, digital, content, events, or advocacy services. 4. Proposal & Commercials Clients receive a clear, outcome-driven proposal outlining objectives, strategy, scope, timelines, deliverables, KPIs, and fees. Every activity is linked to value and impact. 5. Contracting & Setup Upon approval, contracts are executed and onboarding payments confirmed. A dedicated account team is assigned, and internal systems are activated. 6. Client Onboarding Session A formal onboarding meeting introduces teams, reconfirms objectives, reviews scope and timelines, clarifies communication cadence, approvals, escalation protocols, and reporting frameworks. 7. Strategy Finalization & Planning We develop and seek approval for detailed strategies and execution plans, breaking work into clear phases, ownership, and milestones. 8. Execution & Quality Control All work is delivered through disciplined execution, weekly internal check-ins, and senior oversight to ensure quality, consistency, and timeliness. 9. Reporting & Optimization Clients receive regular reports combining performance data with insights, learnings, and recommendations for continuous improvement. 10. Relationship Growth Quarterly reviews, identify growth opportunities, capture testimonials, and document case studies.

    The IMC People Ltd applies a structured, insight-led project management approach to ensure strategic alignment, timely delivery, quality control, and measurable outcomes across all client engagements. 1. Project Initiation Once a contract is signed, a dedicated Account Lead is appointed as the single point of contact. Project objectives, scope, timelines, KPIs, and risks are confirmed and documented. 2. Planning & Work Breakdown The strategy is translated into a detailed project plan, outlining tasks, deliverables, responsibilities, dependencies, and deadlines. Each activity is assigned an owner to ensure accountability. 3. Resource Allocation Specialist team members across PR, digital, content, creative, events, and strategy are assigned based on project requirements. Senior leadership provides oversight on high-impact or sensitive accounts. 4. Execution & Coordination The Account Lead manages day-to-day execution, coordinating internal teams and external partners. Progress is tracked against milestones, ensuring alignment with approved scope and timelines. 5. Quality Assurance All client-facing materials undergo internal review to ensure strategic consistency, accuracy, brand alignment, and reputational risk management before release. 6. Communication & Reporting Clients receive regular updates through agreed channels and timelines. Any changes to scope, risks, or timelines are communicated proactively with recommended solutions. 7. Monitoring & Optimisation Performance is tracked against KPIs, with insights used to refine tactics and improve impact throughout the project lifecycle. 8. Risk & Issue Management Potential risks are identified early, with escalation protocols in place to address issues swiftly and protect client and agency reputation. 9. Project Review & Close-Out At project completion, outcomes are reviewed against objectives, lessons learned are documented, and recommendations for future phases are presented.

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