Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Forza Migliozzi, an Advertising company, was launched in 2007. Located in Los Angeles, California, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Asbury Park, NJ
Services provided
M studio is a branding company. The Asbury Park, New Jersey-based firm was established in 2004. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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$5,000+Undisclosed2 - 9Montréal, Canada
Services provided
See all 1 projectsEst. 2011 - Montreal Monolith is a Montreal-based creative company that brings brands and ideas to life through a full range of design and branding solutions. Our passionate team
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$1,000+Undisclosed50 - 249
Services provided
Midsize public relations agency 360 Digital Agency, is based in Quezon City, Philippines. Their services include Public Relations and Web Development.
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UndisclosedUndisclosed50 - 249
Services provided
Fasha Cosmetics is a Product Marketing company. In Lahore, Pakistan, their team specializes in Product Marketing and Branding.
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$1,000+$100 - $149 / hr50 - 249Bengaluru, India
Services provided
Black Pepper Global is an Advertising company. Established in 2024, the company is based in Bengaluru, India. Their team offers Advertising and Branding.
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$1,000+< $25 / hr2 - 9Caledon, Canada
Services provided
Tribe and Tales is a branding company. They are headquartered in Caledon, Canada and have small team of experts. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$1,000+< $25 / hr10 - 49
Services provided
DG Digital is a public relations company. Founded in 2014, the company focuses on Public Relations and Event Marketing.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Launched in 2010, Tropics Mēdia Group is a branding firm. The team specializes in Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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$5,000+$25 - $49 / hr50 - 249Hanoi, Vietnam
Services provided
Galaxy Communications is an Advertising company. They were established in 1994, and their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsRed Herring Digital is a social media advertising agency that manages Facebook and Instagram campaigns. However, feedback from their clients indicates a significant underperformance, with concerns over limited resources and lack of strategic engagement. Notably, 100% of the reviews emphasize poor communication and transparency issues, affecting overall client satisfaction and raising concerns about account ownership and data handling practices.
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$5,000+UndisclosedFreelancer
Services provided
Phoenix Anthem, LLC is a PR firm. They were established in 2015 and specialize in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Small Business Consulting company Olmec Consulting, is based in Dubai, United Arab Emirates. The team focuses on Business Consulting and Market Research.
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$1,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Content Marketing company Sugar PR is located in Manchester, England. Founded in 2016, the team specializes in Content Marketing and Public Relations.
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$1,000+< $25 / hr2 - 9
Services provided
Dry Cleaning Junction is a Business Consulting company. Their small team of employees is based in London, England. Their team focuses on Business Consulting and Public Relations.
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UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
BRG Communications is a small Alexandria, Virginia-based PR firm. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Content Marketing company Limelight is in London, England and Dubai, United Arab Emirates. Founded in 2002, the team specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Flint PR is a branding company. They are based in London, England and New Delhi , India and have small team of experts. Their services include Branding and Public Relations.
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Undisclosed$100 - $149 / hr10 - 49София, Bulgaria
Services provided
Intelday Solutions is a PR agency. They are located in София, Bulgaria. Their team provides Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Nashville, TN
Services provided
Lovell Communications is a Nashville, Tennessee-based branding company. Their services include Branding and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Weston, MA
Services provided
Launched in 2003, Nickerson is a public relations firm. The company specializes in Public Relations and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Cicero & Bernay, a PR company, was founded in 2005. The team specializes in Public Relations and Social Media Marketing and is in Dubai, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Santa Cruz, CA
Services provided
Founded in 1993, Nadel Phelan, Inc. Is a small Content Marketing company. Their team provides Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
Launched in 1987, The Communications Group is a small Marketing Strategy company headquartered in Little Rock, Arkansas. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
REP Interactive is a Los Angeles, California-based video production agency. The team provides Video Production and Advertising.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Tech Image is a public relations firm. The Chicago, Illinois-based company focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
Small social media marketing agency Digital Dust Agency, is located in Milano, Italy. Their services include Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Boise, ID
Services provided
Resolve is a SEO agency. The team is located in Boise, Idaho, and their services include Search Engine Optimization and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
Kreps PR & Marketing is a public relations agency. Founded in 1987, the team offers Public Relations and Social Media Marketing. The agency is headquartered in Coral Gables, Florida.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Mobius Industries Ltd is a public relations firm. Launched in 2006, their team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Mark360 is a social media marketing firm. The Karachi, Pakistan-based agency was founded in 2017. Their services include Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr10 - 49
Services provided
See all 2 projectsG.Digital specializes in website design, development, and SEO strategy implementation. Reviews highlight their modern and visually appealing designs, effective SEO strategies, and impressive project management capabilities. Clients appreciate their responsiveness, even in challenging circumstances, and their ability to deliver projects on time while exceeding expectations.
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$50,000+$100 - $149 / hr10 - 49Reno, NV
Services provided
Amplify Relations is a branding firm headquartered in Reno, Nevada. They specialize in Branding and Graphic Design and were established in 2009.
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$10,000+$200 - $300 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Go International Group Dotcom is a Marketing Strategy company launched in 2005. The firm specializes in Marketing Strategy and Content Marketing, and is small.
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$5,000+$200 - $300 / hr2 - 9Dubai, United Arab Emirates
Services provided
N-Factor is a public relations agency. Founded in 2015, the team specializes in Public Relations and Event Marketing. The firm is based in Dubai, United Arab Emirates and Dubai, United Arab
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$1,000+$200 - $300 / hr2 - 9
Services provided
Established in 2021, Blue Chip Content is a small public relations company. Their team offers Public Relations and Content Writing Services.
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Undisclosed< $25 / hr2 - 9
Services provided
Public relations company Quirk Bank Media offers Public Relations and Branding. They were launched in 2024.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
Alchemy Communications & Consulting is a public relations agency. They were founded in 2024, and their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Market Research company fixitfusion is based in New York, New York. Established in 2026, the team focuses on Market Research and Public Relations.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Tanmay Patange is a PR firm. They were established in 2011, and their services include Public Relations and Blockchain Marketing.
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$5,000+$300+ / hr2 - 9Sunny Isles Beach, FL
Services provided
Paper Communications is a public relations company. Located in Sunny Isles Beach, Florida, their team provides Public Relations and Fractional CMO Services.
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UndisclosedUndisclosed10 - 49Portland, OR
Services provided
Noble Communications, a PR firm, was founded in 2000. The team offers Public Relations and Marketing Strategy and is in Portland, Oregon.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
MediaTree Marketing & Advertising is a branding agency. Their small team of employees is in Nashville, Tennessee. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Phoenix is a video production agency launched in 2000. Their services include Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Empyre Communications is a PR company. Their small team is headquartered in Dubai, United Arab Emirates and focuses on Public Relations and Social Media Marketing. The agency was established in
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$1,000+$200 - $300 / hr10 - 49
Services provided
The IMC People Ltd is a PR company. Located in Nairobi, Kenya, the company was founded in 2021. Their services include Public Relations and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Established in 2021, Rootz Communication is a small PR company. Their team specializes in Public Relations and Marketing Strategy.
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$5,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
See all 3 projectsLBM Solutions specializes in software development and e-commerce solutions, offering services such as OTT platforms, crypto launchpads, smart contracts, and NFT marketplaces. Clients frequently commend their timely delivery, effective project management, and excellent communication skills. Overall feedback highlights their team's professionalism, adaptability, and a strong work ethic, although some suggest improving the documentation and KYC processes.
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$10,000+$150 - $199 / hr10 - 49Brighton, England
Services provided
Brilliant Noise is a SEO services firm. They are in Brighton, England and have small team. They specialize in Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.5/40.016.4/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style