Marketing & PR Services for Watch Retail Company
- Content Marketing Public Relations
- $10,000 to $49,999
- Dec. 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their team is imaginative, very innovative, and smart."
- Business services
- Austria
- 1-10 Employees
- Online Review
OBA PR provides marketing and PR services for a watch retail company. The team handles press conferences, media interviews, press releases, press kits, and social media strategy. This review is an update by the client company. The original content is located below the new review.
With OBA PR, the client’s brand is mentioned several times in leading publications, and social media engagement levels improved. As a result, the client has seen a 20% rise in online sales figures. OBA PR is knowledgeable, flexible, and attentive to detail. Their customer service is commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Operations of NetZexpertise
Describe what your company does in a single sentence.
We are selling high quality watches to the people them.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire OBA PR to accomplish?
- We hired this provider to run our marketing campaign.
SOLUTION
How did you find OBA PR?
Online Search
Why did you select OBA PR over others?
- High ratings
- Pricing fit our budget
- Good value for cost
Describe the scope of work in detail. Please include a summary of key deliverables.
Working with OBA PR, appeared to be quite good, and I must admit that their work plan was broad and their key deliverables are in sync with my expectation. Their team is professional, experienced and that can commit to the breadth of PR services for their clients. Their domain of work consisted in media relations, marketing to key opinion leaders, and social media management services, among others.
Specially the firm carried out media relationship, media list, and media monitoring; also they handled press conference, TV interview, radio interview, press release, press kit, press conference, and press statement, managed social media strategy, which was content creation and community management.
Another thing that I loved about their firm was that their team was highly knowledgeable about the changing digital dynamics, and also helped me remain updated on the latest trends and techs that had a bearing on my business. The remarkable deliverables that caught my attention were the type and amount of media coverage that were secured for my business, the level of social media engagement that was achieved within that span, and the overall positive impact that was generated to my business.
How they used their team, who was really good at what they were doing, and how they created a very valuable and useful PR package which was exactly what I was looking for.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
It is with great pleasure that I write to say that the OBA PR was an incredible gig, and the outcome cannot be denied by virtue of the fact that their efforts have delivered both measurable progress and success. Consequently, the PR campaign developed by OBA-PR transformed the brand into a major traffic hub, which resulted in greater brand awareness and an increase in social media shares.
Thanks to the OBA PR's team, our brand was mentioned several times in leading publications including leading to a doubled amount of website traffic; the result came as a result of their impressive media relations and comprehensive media strategy Besides, their effort in influencer outreach resulted in many of our products and brand being recommended by others and mentioned positively in numerous reviews, which in turn transformed into a huge increase in sales.
Our social media engagement levels also flew up, and we got a great number of both fans and shares of our digital content that brought a 20% rise in our online sales figures. Additionally, they had analytics and reporting, which we used to come up with the relevant insights and data that could be used to decide which of our strategies needed a change. As a whole, the synergy effect of OBA PR firm, innovation, and professionality propelled us to attain maximum success.
If you need a capable strategic PR partner that can deliver quantifiable results and clear-cut business goals, OBA PR will be an excellent choice.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I cannot find right words to describe the spectacular skills of OBA PR in the project management. Their team has proved to be excellent communicators, prompt to respond, and display attention to detail from the very beginning of our project. They mapped out for us a very clear project schedule and kept us updated on their progress at any given time. They always shipped all things on time and often even exceeded our expectations concerning their excellence.
Moreover, our partnership with them proved to be timely, efficient, and also flexible enough to take on any changes made along the way. The OBA PR team was available anytime in case we have any questions or issues; anything ranging from a big to a small query was attended to. They expected us to notify them regularly and update them on the progress of our project, informing us on any changes or new information that they had.
They were the best we have seen, working together with their highest level of collaboration. Our utmost satisfaction was their primary goal. Overall I was very pleased with OBA PR's ability to manage the projects effectively whilst delivering nothing but the best quality work that comes in on time and on budget.
Their customer service was superb, I couldn't have asked for more, and I knew they wanted the best for me. I can certainly say that their PR services are first-class, so don’t hesitate to contact them if you need a professional and reliable partner.
What was your primary form of communication with OBA PR?
Virtual Meeting
What did you find most impressive or unique about this company?
The firm OBA PR's distinguishing feature is their unique technique and methodology. Their team is imaginative, very innovative, and smart, and they treat every task separately, using a particular approach suited to it. What impressed me most about their company is that they traverse and also capture the heart of our brand’s messages, values, and goals, which is no cake walk.
They spent time to listen, learn and embrace our business, so eventually they came up with a comprehensive PR brand package that matched our brand and also worked. They are hands-on, proactive and results-oriented firm whose strategies are set aside to the competition. They are conversant with the fact that every client has varying needs, and therefore they readily accept to do more just to make sure that they are felt.
Their collective forces never fell short of a radical approach and were ready to be risky to gain exceptional outcomes. All in all, OBA PR's different perspective, professionalism, and hard work for their clients provided me a perspective that I highly enjoyed. Searching for a PR team that will offer you customized and innovative solutions, then OPB PR is the right one to talk to.
Are there any areas for improvement or something OBA PR could have done differently?
My overall experience at OBA PR was positive; however, I would advise them to work on their report generation, and analytics tools. Although their campaign results were undensible, it would still be nice to be updated on their progress in achieving these goals, more frequently and that in more details. Plus, I would like to see them use more advanced communication methods such as face-to-face communication.
Emails also played a role but we all could have used a call or a quick chat instead of e-mails for time-to-time. These are just a couple of points to illustrate that even though the overall quality was very high, their work still had some minor shortcomings. Nevertheless, I think these areas should be considered as the focus points for improvement for OBA PR, and then they could better serve their clients.
UPDATED REVIEW
This review was published on 2/22/2024.
Kevin Hauk
Relations Manager, Cosmetics Company
Beauty & Cosmetics
1,001-5,000 Employees
New York City, New York, United States (26002)
Less than $10,000
Jan 2024 - Feb 2024
Project summary
OBA PR developed an online reputation management strategy for a cosmetics company. Tasks included online reputation assessment, crafting and publishing favorable articles and press releases, and monitoring.
Feedback summary
Thanks to OBA PR's efforts, negative content about the client got buried in Google searches in favor of good news, and site traffic increased. OBA PR delivered on time, communicated effectively, and adapted their strategies as needed. They handled challenges well, focusing on making good news shine.
BACKGROUND
Please describe your company and position.
I am the Relations Manager of a beauty and cosmetics company
Describe what your company does in a single sentence.
Providing high quality cosmetics for consumers around the world.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire OBA PR to accomplish?
- We hired OBA PR to help us clean up our online look.
SOLUTION
How did you find OBA PR?
Online Search
Why did you select OBA PR over others?
- High ratings
- Good value for cost
- Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
For this project, OBA PR was tasked with enhancing our digital presence through a comprehensive reputation management strategy. Their scope of work included several key deliverables:
- Online reputation assessment: Initially, they conducted a thorough evaluation of our current online image, identifying negative articles and content affecting our reputation.
- Positive content promotion: Alongside suppression efforts, they focused on amplifying positive narratives about our company. This included crafting and publishing favorable articles and press releases across various platforms to improve our online image.
- Monitoring and reporting: Continuous monitoring of our online reputation was carried out to track the progress of the suppression and promotion strategies. Regular reports were provided, detailing shifts in our online presence and the effectiveness of their efforts.
The combination of these efforts aimed to reshape our online narrative, ensuring that anyone searching for our company would encounter positive information, thereby enhancing our overall brand perception.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We saw some real wins from the project:
- Negative stuff about us got buried deep in Google searches, while the good news started showing up front and center.
- Traffic to our site went up, and so did the positive buzz around our brand.
- Basically, we looked a lot better online, and the numbers proved it
Describe their project management. Did they deliver items on time? How did they respond to your needs?
OBA PR showcased exemplary project management, delivering all items on schedule and maintaining open communication throughout. They were highly responsive to our needs, adapting strategies as required, and ensuring that our reputation management efforts progressed smoothly. Their proactive approach and guidance significantly contributed to the project's success.
What was your primary form of communication with OBA PR?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What really stood out about OBA PR was how they handled the tough stuff with style. They didn't just push down the bad news; they made our good news shine brighter. Plus, their team felt more like partners than just another service provider. They really threw themselves into understanding our brand and goals, which made all the difference.
Are there any areas for improvement or something OBA PR could have done differently?
OBA PR was almost spot-on with everything they did. If there's one thing they could maybe do differently, it would be to involve us a bit more in the brainstorming sessions. Getting more insight into their creative process could have been a cool opportunity for collaboration. But really, that's just looking for ways to enhance an already strong partnership.
STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 4.5
Schedule: 5
Willing to refer: 5
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
