Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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Undisclosed$200 - $300 / hr2 - 9Toronto, Canada
Services provided
Public relations firm Goldcomm was launched in 2015. In Toronto, Canada, the team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Langley Township, Canada
Services provided
Katrina Owens is a Langley Township, Canada-based PR agency and branding firm. They provide Public Relations and Branding and were established in 2022.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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$1,000+$100 - $149 / hr2 - 9Guadalajara, Mexico
Services provided
No Name Latam, a PR company, was established in 2024. The small team offers Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
DAVIS Marketing PR is a Jakarta, Indonesia-based public relations company. Established in 2016, the team provides Public Relations and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Little Rock, AR
Services provided
C. Bahn Strategic Partners, a PR firm, was launched in 2025. The team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Nakamoto Daily is a public relations agency and Advertising company. Founded in 2025, the firm is in Dubai, United Arab Emirates. Their team provides Public Relations and Advertising.
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$1,000+Undisclosed2 - 9Kolkata, India
Services provided
MediaX Agency, a PR firm, is based in Kolkata, India. Their services include Public Relations and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$5,000+$200 - $300 / hr2 - 9Ho Chi Minh City, Vietnam
Services provided
TQPR Vietnam is a public relations company located in Ho Chi Minh City, Vietnam. Their services include Public Relations and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Beograd, Serbia
Services provided
RichardOnWeb3 is a public relations firm. The team specializes in Public Relations and Branding, and the agency is located in Beograd, Serbia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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$1,000+Undisclosed10 - 49New York, NY
Services provided
Valux Digital is a public relations agency. The team is based in New York, New York, and their services include Public Relations and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Mar del Plata, Argentina
Services provided
Seotronix is a Digital Strategy company. They offer Digital Strategy and Public Relations and were launched in 2017.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$5,000+Undisclosed2 - 9Sapulpa, OK
Services provided
VentureFilm Studios is a video production agency. The team provides Video Production and Advertising and is located in Sapulpa, Oklahoma.
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$5,000+$300+ / hr2 - 9Singapore, Singapore
Services provided
McGallen & Bolden Pte Ltd, a PR company, focuses on Public Relations and Digital Strategy. The company is located in Singapore, Singapore.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Press Kitchen is a PR agency. The company is based in Los Angeles, California. Their team focuses on Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Quinn is a public relations firm. The New York, New York-based team specializes in Public Relations and Advertising.
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$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Launched in 2009, W Communications, a midsize PR agency, is headquartered in London, England and Newcastle upon Tyne, England. Their team specializes in Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
Kreate Australia is an Event Marketing company. The Sydney, Australia-based firm offers Event Marketing and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Clark Influence, a social media marketing agency, is headquartered in Montréal, Canada and Toronto, Canada. Established in 2017, the team provides Social Media Marketing and Public Relations.
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$5,000+$150 - $199 / hr2 - 9Dubai, United Arab Emirates
Services provided
Spread Communications is a public relations firm. The team offers Public Relations and Branding and is in Dubai, United Arab Emirates.
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$1,000+$25 - $49 / hr2 - 9
Services provided
IMfluenciar is a public relations firm. Established in 2020, the team specializes in Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
KWI Communications is a small Atlanta, Georgia-based PR company. The team provides Public Relations and Business Consulting.
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$1,000+$50 - $99 / hr10 - 49Vilnius, Lithuania
Services provided
Established in 2016, Expertmedia is a public relations firm. The small team specializes in Public Relations and Digital Strategy.
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$10,000+Undisclosed10 - 49Washington, DC
Services provided
Vision360 Partners, a PR company, provide Public Relations and Litigation Support Services. They were launched in 1993.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
Kartz Media Works is a public relations company launched in 2010. The small team focuses on Public Relations and Graphic Design.
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$25,000+Undisclosed10 - 49Paddington, Australia
Services provided
Illuminate Communications is a small PR firm established in 2017. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49London, England
Services provided
PR agency Liminal was launched in 2005. The agency focuses on Public Relations and Branding.
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$25,000+$150 - $199 / hr10 - 49București, Romania
Services provided
Public Affairs Solution is a Business Consulting company. The small București, Romania-based team offers Business Consulting and Public Relations. The company was founded in 2007.
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$1,000+Undisclosed10 - 49Quezon City, Philippines
Services provided
PR company media.Xchange PR is based in Quezon City, Philippines. Founded in 2007, the team provides Public Relations and Branding.
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$5,000+< $25 / hr10 - 49Almaty, Kazakhstan
Services provided
Grey Cardinals is an Almaty, Kazakhstan-based PR agency. They provide Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
Services provided
UMAMI COMMS DMCC is a PR agency in Dubai, United Arab Emirates. Launched in 2016, the team offers Public Relations and Branding.
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$1,000+$50 - $99 / hr10 - 49
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PR company modocon is in Aparecida, Brazil. They offer Public Relations and Marketing Strategy and were launched in 2018.
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UndisclosedUndisclosed10 - 49Port Coquitlam, Canada
Services provided
Ariana Heating & Air Conditioning Ltd., a Direct Marketing company, is located in Port Coquitlam, Canada. The team provides Direct Marketing and Public Relations.
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$100,000+$300+ / hr250 - 999
Services provided
See all 2 projectsWhether you need help with ghostwriting, editing, formatting, cover design, publishing, creating an author website, marketing your book, or any other book-related services, we’re the experts
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$5,000+$150 - $199 / hr250 - 999
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LARMA Publishers is a Burbank, California-based branding firm. They provide Branding and Product Marketing and were launched in 2021.
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$1,000+$25 - $49 / hr250 - 999Chicago, IL
Services provided
Feather Publication is an Advertising company founded in 2020. The agency focuses on Advertising and Public Relations, and is midsize.
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$10,000+$25 - $49 / hr10 - 49Singapore
Services provided
Elliot & Co. Is a small public relations company launched in 2017. Their team offers Public Relations and Content Writing Services.
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$5,000+$150 - $199 / hr250 - 999Chestertown, MD
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Launched in 1991, Benchworks is an Advertising company. The agency offers Advertising and Branding, and is midsize.
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$5,000+Undisclosed250 - 999
Services provided
Vision India is a public relations agency launched in 2018. The firm provides Public Relations and Application Testing.
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$5,000+$150 - $199 / hr10 - 49Paris, France
Services provided
Gust is a social media marketing firm located in Paris, France. They provide Social Media Marketing and Content Marketing and were launched in 2023.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
Centaur Marketing is a Makati, Philippines-based SEO agency. They focus on Search Engine Optimization and Public Relations and were founded in 2008.
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UndisclosedUndisclosed2 - 9Springfield, MA
Services provided
Garvey Communication Associates Inc. (GCAi) is an Email Marketing company. The company is in Springfield, Massachusetts. Their team provides Email Marketing and Media Planning & Buying.
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$5,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Aadya Marketing Management FZ-LLC is a public relations company. The agency is in Dubai, United Arab Emirates. Their services include Public Relations and Social Media Marketing.
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$1,000+$200 - $300 / hrFreelancerEast Brisbane, Australia
Services provided
Small PR company MH Visuals, is based in East Brisbane, Australia. Their services include Public Relations and Corporate Photography.
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$1,000+Undisclosed2 - 9Delhi, India
Services provided
See all 1 projectsRjuhasta offers comprehensive marketing services including strategic planning, creative concept development, and content creation across traditional and digital media. Overall feedback from clients highlights their strong interpersonal skills, deep marketing strategy knowledge, and a collaborative, positive working experience, with some minor delays noted but outweighed by the quality of their work and overall satisfactory results.
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$5,000+$25 - $49 / hr50 - 249Madrid, Spain
Services provided
Axicom is a Content Marketing company. Located in Madrid, Spain and London, England, their midsize team provides Content Marketing and Public Relations. The agency was established in 1994.
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$5,000+$100 - $149 / hr50 - 249Sao Paulo, Brazil
Services provided
Branding agency SMARTPR is headquartered in Sao Paulo, Brazil. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Advertising company markettiers focuses on Advertising and Public Relations. They were founded in 1994.
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$5,000+Undisclosed50 - 249Bridgeport, CT
Services provided
Pascale is a Digital Strategy company founded in 2005. The midsize team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Timbre Media is an Audio Production company founded in 2010. The team offers Audio Production and Branding.
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$1,000+$200 - $300 / hr50 - 249
Services provided
Tactical Rabbit is a public relations agency headquartered in Jacksonville, Florida. They offer Public Relations and Litigation Support Services and were launched in 2012.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style