Uproar by Moburst

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officerr of OverDrive

Describe what your company does in a single sentence.

OverDrive is a mission-based company with apps, platforms and content collections that support libraries and schools around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Uproar by Moburst to accomplish?

• Earned Media Coverage
• Thought Leadership Positioning
• Message & Narrative Development

SOLUTION

How did you find Uproar by Moburst?

Existing relationship with the company when I was hired

Why did you select Uproar by Moburst over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Uproar by Moburst were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Garner positive, high profile national media coverage for the Libby app and public libraries across lifestyle, business and technology publications to boost awareness of Libby’s unique features and extensive library. KPIs vary by quarter but are specific to number of pieces of coverage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We track pieces of coverage each quarter

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes- They're very responsive, flexible, and organized. 

What was your primary form of communication with Uproar by Moburst?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our team loves books and reading. They GET our product, because they're fans of what we provide. I love their creativity.

Are there any areas for improvement or something Uproar by Moburst could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the Executive director of a non profit specializing in Sports

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uproar PR, and what were your goals?

We wanted to create a user friendly app for all of our members who have various levels of technology

SOLUTION

How did you select this vendor and what were the deciding factors?

Professionalism Time Cost Previous work they had done

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a series of meetings to discuss goals and objectives. Provided their team with wireframes and designs. Within 2 weeks they delivered the first round of iOS app. They used our feedback and delivered the revised version before launch

How many resources from the vendor's team worked with you, and what were their positions?

Project manager Two leads from development

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within 3 months we had all oof our groups moved onto the new app and over 1000 downloads

Describe their project management style, including communication tools and timeliness.

Easy communication pathway Responsive Listened to what we needed and implemented

What did you find most impressive or unique about this company?

Their knowledge of mobile app development was unbelievable

Are there any areas for improvement or something they could have done differently?

Status report at each stage of development would’ve been helpful