Creating Meaningful Connections
Kreate is an independent integrated marketing agency, specializing in brand experiences, communications and promotional staffing.
Kreate were engaged by Rocket Comms to develop, design and roll out a product demonstration activation for an international children's edutainment brand Osmo.
Our roadshow engaged with over 6,700 customers in meaningful interactions which helped to generate sales uplifts with partner retailers within each tour location. One retailer saw a 150% increase in sales across our tour dates.
We were delighted to develop design and produce the roadshow concept including creative design and build, roadshow management, logistics and full event management including Working with Children's Checked Brand Ambassadors.
"We engaged Kreate to develop, design and execute a product activation across a 1-month period - what a success it was! We were very pleased with the professionalism and communication throughout the process, as well as the overall management of the roadshow.
The team at Kreate were very accommodating to specific requirements and were able to speak from a place of experience when offering input and feedback.
The team working the activation and brand ambassadors at all locations were fantastic - engaged with the product, well presented, on brand and professional. We look forward to working with Kreate on future projects!"
When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were super excited to think outside the box. We were challenged to really up the ante with the in-store experience, beyond just tastings.
So, we created a pop-up inspired by the chic beach parties of the French Riviera - complete with a DJ spinning party tunes and a team sampling a mixed cocktail called Le Grand Fizz - a mixture of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda.
Activating 10 sessions across Sydney and Melbourne in the lead up to Christmas and New Year 2019 we saw an average of 11 bottles sold and 129 samples per 4hr activity.
With global co-working phenomenon WeWork opening its first site in Perth, Kreate was engaged to produce an activity which would herald the grand-opening and engage with locals and potential customers.
Our solution was to produce a fun and engaging pop-up brand awareness and sales activation in the busy heart of Perth and close to WeWork's newest home at the iconic Central Park office tower.
Offering passers by coffee and breakfast, the attractive set up invited consumers in for a conversation about their workspace each day for a week.
Kreate developed the concept and coordinated all production to deliver a stand-out event, resulting in a successful number of customer engagements, leads and enquiries.
To celebrate World Vegan Month in November 2019, Kreate were briefed by Australian plant-based food brand Vegie Delights to create a PR and Experiential campaign which would get Australians talking about plant-based alternatives which worked in easily with everyone’s lifestyle.
We created the Join our Vegie-table campaign which was all about Aussies getting together, having BBQ's and sharing food - no matter what their dietary preferences are!
The campaign include a Summer Entertaining Guide curated by Australian Olympic Gold Medalist, Entrepreneur and 98% vegan Stephanie Rice, as well as pop-up BBQs in Sydney and Melbourne.
Steph Rice hosted the BBQ in Melbourne which secured a live-cross with the Today show as well as feature across a range of publications and multiple content pieces through social media platforms.
West Hotel is the first Curio Collection by Hilton hotel to open in Australia.
Kreate was briefed to introduce this boutique, native-botanical inspired hotel to the Sydney market with a PR stunt and interactive activation.
We created a beautiful pop-up experience in the heart of Barangaroo which brought together a bespoke botanical installation created by Loose Leaf Studio, a pop-up version of the hotel's Solander Bar serving mocktails made from locally sourced ingredients and hand massages provided by natural Australian-made body care brand Biology.
Kreate also kicked off the PR and sustained media relations for West Hotel at the time.
Kreate were briefed by OPPO in 2019 to help them reignite their stand at the annual Optus Kickstart Roadshow.
The brief was to bring together a cohesive brand message, increase employee engagement and be bold, whilst educating and increasing awareness of the brand message and the upcoming 5G device.
The outcome was a visually eye-catching stand that had real impact within the event. 3 different zones allowed for 3 key features to come to life.
Low light camera quality via a neon/mirror photo opportunity, 5G speed via a basketball game that tested your speed and accuracy and finally a
product display area for a hands-on experience.