Interdependence

BACKGROUND

Introduce your business and what you do there.

I’m a department VP for an IT company. We’re the sovereign data and AI platform for the agentic enterprise. We’re built on Postgres, the world’s leading open-source database. We unify transactional, analytical, and AI workloads in a single governed architecture, on-premises and across clouds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

We needed earned media coverage to support our share of voice. We also needed help owning the AI and data sovereignty conversation and category. We wanted to garner media placements with competitive positioning against some of our bigger rivals.

SOLUTION

What was the scope of their involvement?

Interdependence provides a specific formula of earned media to help us maintain and grow our share of voice objectives against a growingly competitive market. The scope includes the quantity of that earned coverage target, as well as the quality of the mix of bylines, interviews, commentary, etc. They’ve secured media placements, supported Q&A, developed briefing documents, and arranged interviews. They also provide support for industry awards tracking and develop media pitches and press releases.

What is the team composition?

We work with 2–5 teammates from Interdependence.

How did you come to work with Interdependence?

They were referred to me. Their company values aligned with ours. They also had a modern model for earned media and experience in B2B tech.

How much have you invested with them?

We cannot disclose. 

What is the status of this engagement?

We started working with them in December 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our share of voice, earned media coverage, and pitch-to-placement ratio. Interdependence has secured coverage in relevant tech trade publications such as TechTarget and similar.

How did Interdependence perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Interdependence’s ability to adapt and respond to feedback is impressive.

Are there any areas they could improve?

Depth of media relationships with some more difficult tier 1 publications 

BACKGROUND

Please describe your company and position.

 I am the NA of an other industries company 

Describe what your company does in a single sentence.

Develops scientifically backed air wellness technology that helps create healthier indoor environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• Reputation management and relationship management with press and consumers
• Brand awareness
• New Product Launch success

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Competent team that has direct experience representing competitor brands

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Active pitching and earned media
• Improving press relations and brand sentiment
•  Supporting launches of products
• Award submissions
• Thought leadership positioning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coverage placements, brand sentiment data, press feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The team is always on time with deliverables and supports all requests and needs with care and thoroughness.

What was your primary form of communication with Interdependence?

Virtual Meeting

What did you find most impressive or unique about this company?

Responsiveness and ability to provide expertise with limited budget, willingness to work closely on details.

Are there any areas for improvement or something Interdependence could have done differently?

For Interdependence to challenge our thinking by proactively bringing forward opportunities, gaps, and best practices we may be overlooking—not just executing against the current plan. Even if an idea isn't feasible today, I'd rather know what we're missing so we can prioritize toward it. Goal setting suggestions would be great (x amount of coverage by x date, x amount of podcasts by x date, etc.)

BACKGROUND

Introduce your business and what you do there.

I'm an Executive of From Ordinary to Extraordinary, an education company that empowers survivors of abuse by providing access to skilled trades training, career opportunities, and supportive resources that foster self-sufficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

We hired Interdependence to help increase public awareness of our company and expand our reach to individuals, organizations, and communities that can benefit from or support our mission. As a nonprofit dedicated to empowering survivors of abuse through skilled trades training and pathways to self-sufficiency, we needed strategic PR support to amplify our message, build credibility, and connect with a broader audience.

SOLUTION

What was the scope of their involvement?

Interdependence has developed and distributed press releases, secured media opportunities, crafted compelling messaging about our mission and impact, identified strategic media outlets and journalists, and helped tell the stories of the survivors and families we serve. The team has also provided guidance on positioning our organization within the nonprofit and social impact sectors, helping us communicate our work in a way that resonates with the public, potential donors, community partners, and advocates.

What is the team composition?

We've worked with 2–5 teammates from Interdependence.

How did you come to work with Interdependence?

We found Interdependence through an online search. We chose them over other options because their company values aligned with ours.

What is the status of this engagement?

We started working together in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the most significant outcomes of our engagement with Interdependence has been the development of community partnerships that have created real opportunities for our program participants. As a direct result of increased visibility and networking efforts, we've established connections with 64 clinics that are willing to provide employment opportunities for our students after they complete their training. This represents a major step toward our goal of helping survivors of abuse achieve economic independence and long-term self-sufficiency.For us, the greatest measure of success is the increased number of opportunities available to the survivors and families we serve, and Interdependence has played a significant role in helping us expand those opportunities. While we don't have specific numbers or percentages to quantify growth in program participation as it relates to hiring Interdependence, our mission has always been focused on impact over volume. We believe that if even one survivor or one family is empowered to break the cycle of abuse, achieve self-sufficiency, and create a better future, then we've succeeded.

How did Interdependence perform from a project management standpoint?

Interdependence's project management has been outstanding. The team is organized, responsive, and consistent in following up on opportunities and making valuable connections for our organization. I always feel that our goals are a priority and that the team is committed to helping us succeed.My primary point of contact, Kelly (PR Director), has been exceptional throughout the process. She genuinely believes in our mission and has shown a level of compassion and dedication that goes beyond what I expected. Kelly truly wants the best for our organization and the survivors we serve. She has matched me with an incredible team that understands our mission and goals. What stands out most is that she doesn't simply pass me along to others and step away; she remains actively engaged throughout the process, checking in regularly, offering support, and ensuring our needs are being met every step of the way.From my experience, Interdependence delivers on time, remains engaged throughout the project, and consistently works to create opportunities that help expand our impact and reach within the community. Their professionalism, commitment, and genuine investment in our success make them feel like a true partner in our mission.

What did you find most impressive about them?

What impresses me most about working with Interdependence is their ability to move quickly and deliver results, even under challenging circumstances. There have been times when opportunities or scheduling changes happen almost overnight, and what seems impossible, such as securing media connections and interview opportunities within just a few days, somehow becomes possible because of their team's dedication and responsiveness.Their time management and sense of urgency are remarkable. Instead of focusing on obstacles, they focus on solutions. Whenever a deadline is tight or plans change unexpectedly, they adapt quickly and work tirelessly to make things happen.I'm also impressed by how personally invested they are in our success. The team doesn't treat us like just another client; they genuinely care about our mission and work hard to help us share our message with a larger audience. Their combination of professionalism, persistence, strong relationships, and commitment to our cause makes them a truly unique partner for our company.

Are there any areas they could improve?

Interdependence deserves to take a break and celebrate their successes. Maybe a cup of coffee together, but knowing their work ethic, I doubt they'll have the time. They're always focused on finding opportunities, making connections, and helping us move forward. Maybe one day, we can celebrate over a cup of coffee.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of HealthTrackRx

Describe what your company does in a single sentence.

HealthTrackRx is the nation’s premier molecular testing laboratory for infectious diseases, dedicated to delivering next-morning PCR results that empower providers and communities to make timely, precise treatment decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• To position HealthTrackRx as a national thought leader in infectious disease, antimicrobial resistance (AMR), and diagnostic innovation. The goal was to drive consistent, high-credibility media visibility — putting HealthTrackRx’s leadership voices at the forefront of public health conversations and shaping the national dialogue around diagnostic stewardship.

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

Good value for cost

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goal: Ongoing aggressive media pitching based on AI matching of breaking, trending, and emerging stories. 

Action:

• Access to Interviewed AI tool for Media Relations – evergreen approach to staying ahead and current on all topics
• Pitch creation, dissemination, and follow-up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results to Date: 38 published media placements covering up to 7.7B UVM (Unique Visitors per Month)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and collaborative. They work to ensure our needs are met in terms of pitching and fielding requests and correspondence. Very helpful in terms of defining ROI and return for leadership. Great partners.  

What was your primary form of communication with Interdependence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strong ability to move fast and think strategically, identifying story angles that elevated HealthTrackRx’s visibility in infectious disease, antimicrobial resistance (AMR), and diagnostic innovation. Their team brought a newsroom-like urgency to media outreach, while still maintaining brand precision and message discipline.

Are there any areas for improvement or something Interdependence could have done differently?

Continue to refine targeting to focus more directly on what we do; prioritize storylines and outlets that align tightly with our core expertise and proof-of-value messaging, ensuring every placement reinforces our leadership in these domains.

BACKGROUND

Please describe your company and position.

 I am the VP, Communications of a consulting company 

Describe what your company does in a single sentence.

We're the world’s premier management consulting firm specializing in the proactive selection of corporate board appointments for America’s top executives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• Increase firm visability, credability, and engagement.

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

·         Build brand awareness and credibility for us.

·         Position us as a thought leader in corporate governance.

·         Drive coverage of our studies, surveys, and executive insights.

·         Amplify visibility among key business and financial media.

·         Leverage data-driven storytelling around governance insights.

·         Develop recurring media touchpoints through survey-driven content.

·         Align PR outreach with high-profile corporate news cycles.

·         Utilize earned media placements to reinforce our leadership voice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Interdependence has secured more than two dozen opportunities for us to be published or cited in print and digital articles. We've also been invited to participate in approximately 10 radio shows and podcasts. As a result, our firm has enjoyed increased brand recognition, reputation, and authority in our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Interdependence team is highly timely and reliable. They go above and beyond to respond to our needs, even outside of traditional work hours. 

What was your primary form of communication with Interdependence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Interdependence team's ability to learn, adapt, and strategize around our firm's unique business model and niche in the market.

Are there any areas for improvement or something Interdependence could have done differently?

Interdependence has done a great job so far. We would love it if our firm were asked to contribute more frequently to major business publications like the Wall Street Journal, Forbes, Fortune, Bloomberg, etc., and we would like to be invited to contribute to and/or cited by major national broadcast/cable television news outlets (CNBC, Fox Business, CNN Business, etc.). We would like Interdependence to help us make this happen sooner rather than later, and I am confident that they will. 

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of a theatrical licensing company.

Describe what your company does in a single sentence.

Theatrical licensing company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• Secure first-class media placements
• Grow our company brand
• Grow company thought leadership

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Technology forward

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought on Interdependence in a time-sensitive moment, on the eve of a major go to market announcement. They stepped right in without missing a beat, bringing in a team of four PR account executives (each across the four time zones) to ensure real-time hour by hour monitoring and work. They secured a major placement for our launch, and over the next two years proceeded to elevate our brand and thought leadership. The result is that our company led in share of voice across all its major competitors and drove substantial, high-quality web traffic to our business websites -- resulting in increased revenue across the globe.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

# media placements 

# media impressions

% share of voice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Interdependence brought in a team of four PR account executives (each across the four time zones) to ensure real-time hour by hour monitoring and work from the start. They established weekly, standing check ins, with an updated media tracker -- including opportunities, pitches, placements. The team was always very timely with communications and managed multiple projects and goals at once, always with clear focus and consistent high-quality deliveries.

What was your primary form of communication with Interdependence?

Virtual Meeting

What did you find most impressive or unique about this company?

The value proposition of Interdependence was that they use a proprietary technology to identify reporters and media outlets who were well positioned to report on the types of stories we needed to promote, before those writers or outlets reported on such stories. The result was often successful pitching of those stories because we were offering new and exciting features that fit well with their readerships/listenership.

Are there any areas for improvement or something Interdependence could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the VP & Division Manager of Nation One Mortgage Corp, a bank that processes and approves home loans for new buyers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

We needed to spread the word about our services outside Charleston, SC, and beyond. We wanted to show up in major publications related to our industry.

SOLUTION

What was the scope of work done?

Interdependence seeks out and identifies news outlets and publications that could use commentary from me on subject matter. They also learn about our team and process to create more opportunities for future growth.

What is the team composition?

We work with five teammates from Interdependence.

How did you come to work with Interdependence?

We found Interdependence through a referral and online research. We liked their team presentation and depth of the organization. They also had prior experience with businesses of a similar size.

What is the status of this engagement?

We started working together in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Interdependence has helped us publish three bylines in Scotsman Guide (two) and Inman, a big real estate-focused industry magazine. We've also been featured on the cover of National Mortgage Professional, which has helped us land new national partners and re-establish our existing accounts with more recognition.

We've found placements in every important industry publication and, in some cases, a feature. We have significant growth, but it's difficult to identify a specific metric because we utilize many platforms. This has been more of a holistic approach in all phases.

How did Interdependence perform from a project management standpoint?

We communicate through Zoom meetings, emails, and scheduled follow-up calls as needed. I'm pleased with the professionalism and consistency of the Interdependence team. They get the job done, and I've extended our existing contract.

What did you find most impressive about them?

I'm impressed with Interdependence's ability to adapt their messaging based on results. The evolving feedback has improved over time.

Are there any areas they could improve?

I'm pleased with everything we've targeted together.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Steel Tube Institute

Describe what your company does in a single sentence.

The Steel Tube Institute is a North American Trade Association representing the interests of the leading steel tube, conduit, and pipe producers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• Promote the use of steel conduit
• Earn media that tells the story of the resiliency and utility of steel conduit.

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

• Great culture fit
• Company values aligned
• Technology and Process

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IDPR was hired to be the main messaging engine to convey the benefits and applications of steel conduit in the built environment. We needed to go on the offensive and address some of the misconceptions about this product category, as competing products had all taken direct aim at unseating steel conduit as the primary electrical raceway.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We secured more media in the first 6 months of working with IDPR than we had in the previous 3 years of working with our prior agency. We have had nearly 100 feature articles and placements with countless other opportunities for commentary and reaction work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I always know who to contact, and they get right on my projects. Their project management keeps me moving forward, which is invaluable since I wear many hats in my job.

What was your primary form of communication with Interdependence?

Virtual Meeting

What did you find most impressive or unique about this company?

Their process of identifying opportunities and ensuring fit with publications and journalists is incredible, and it makes the whole process flow. It feels like we are always one step ahead.

Are there any areas for improvement or something Interdependence could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am a Department Manager of Human Appeal

Describe what your company does in a single sentence.

Human Appeal is a humanitarian non-profit working to strengthen humanity’s fight against poverty, social injustice and natural disaster at home and abroad. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interdependence to accomplish?

• Establish and grow press presence and media relations in the U.S.
• Amplify media awareness around key campaigns and events
• Position Human Appeal as a trusted global expert on humanitarian relief aid

SOLUTION

How did you find Interdependence?

Online Search

Why did you select Interdependence over others?

• High ratings
• 100% PR

How many teammates from Interdependence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables. 

1. Support awareness campaign through media outreach across multiple verticals to establish credibility and expertise

2. Create media opportunities that increase the visibility of the Human Appeal USA brand and its investment in effective solutions to provide immediate relief and self-sustaining programs to the most vulnerable at home and abroad.

3. Leverage trending and breaking news, as well as timely story opportunities to engage national, international, local, consumer, faith-based and nonprofit media outlets to grow brand recognition and highlight the key benefits of supporting Human Appeal USA

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At Human Appeal, we value genuine partnership, and that’s exactly what we’ve found in Interdependence. The team is proactive, nimble, and deeply invested in our objectives, whether we’re sharing success stories from humanitarian emergencies in the USA like the California wildfires, to humanitarian development aid in Africa and the Middle East as well as amplifying urgent earthquake relief efforts in the Far Eastern Myanmar. Their ability to position our work—while respecting our roots as a global nonprofit—is nothing short of impressive.

Interdependence has truly been a game-changer for us. Their PR team feels like an extension of our own, working side by side with Human Appeal every step of the way to build our brand presence here in the United States. Through their strategic media relations approach, we’ve secured key media wins that have elevated our visibility and reinforced our mission to address global humanitarian needs.

Thanks to Interdependence, our U.S. expansion has gained real traction, helping us reach new supporters and connect with vital communities. We look forward to continuing this dynamic collaboration as we grow and pursue our mission of empowering vulnerable populations around the world.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Interdependence functions with the discipline of an in‑house team. They establish clear timelines at the start of every initiative and consistently hit each deadline—whether it’s a press release, a national pitch cycle, or an urgent statement during a crisis. When we need to shift gears, they adjust priorities without missing a beat. Simply put, they deliver on time and respond instantly, giving us full confidence that Human Appeal’s priorities are always front and center.

What was your primary form of communication with Interdependence?

Virtual Meeting

What did you find most impressive or unique about this company?

What sets Interdependence apart is how quickly they translate empathy into action. They don’t just execute press outreach—they internalize our humanitarian mission and find unique story angles that capture the attention of national and local media outlets. That blend of strategic creativity and genuine passion for the cause is rare—and it’s exactly what makes them an indispensable partner for Human Appeal.

Are there any areas for improvement or something Interdependence could have done differently?

Because Interdependence embedded itself so seamlessly into our day‑to‑day operations——we haven’t encountered any meaningful gaps in service. The team is consistently proactive, on‑call, and is holistic in its approach. At this stage, we don’t see any clear area where they need to “do better”; rather, we’d welcome simply continuing the same level of collaboration that has already strengthened Human Appeal’s brand across the U.S.