Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$5,000+Undisclosed50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 59 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in sales team augmentation and sales performance enhancement. Their services include sales development, lead generation, and outbound sales processes. With 100% positive feedback, clients commend their ability to tailor messaging, enhance sales pipelines, and maintain efficient project management. Approximately 50% of reviewers highlight their adaptability and the human element in communication, emphasizing collaboration over transactional interactions.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed2 - 9Beranang, Malaysia
Services provided
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Founded in 1979, TAKO Since 1979 is a small Beranang, Malaysia-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9València, Spain
Services provided
Focus Areas
Ambiuz, a Sales Outsourcing company, was established in 2024. The agency offers Sales Outsourcing and Market Research, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 22 projectsVirtual Sales Limited is a professional sales outsourcing solutions provider, specializing in sales team augmentation and business development. They consistently receive positive feedback, with approximately 95% of reviewers praising their ability to integrate seamlessly with client teams and their strong communication skills. Clients highlight their impressive project management and ability to enhance sales performance effectively.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+$50 - $99 / hr2 - 9Heemskerk, Netherlands
Services provided
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Social media marketing company Navigatio is located in Heemskerk, Netherlands. They focus on Social Media Marketing and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Outcome Appointments is a call center company. The Sheridan, Wyoming-based agency was established in 2025. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+Undisclosed2 - 9
Services provided
Focus Areas
Established in 2025, Caribbean Closers is a small call center in Strathbogie, Jamaica. Their team provides Call Center Services and Corporate Training & Coaching.
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$5,000+$25 - $49 / hr2 - 9Lugbe, Nigeria
Services provided
Focus Areas
Astute Business Consult, a Corporate Training & Coaching company, provide Corporate Training & Coaching and Business Consulting. They were launched in 2021.
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UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Small Sales Outsourcing and SMS Marketing company Text Solutions Canada, is headquartered in Toronto, Canada. The team focuses on Sales Outsourcing and SMS Marketing.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Focus Areas
Email Marketing company Surge Street was established in 2019. The team offers Email Marketing and CRM consulting and SI and is headquartered in Gurugram, India.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
GBC is a London, Andorra-based Sales Outsourcing company. The team specializes in Sales Outsourcing and Business Continuity Management.
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UndisclosedUndisclosed2 - 9Paris, France
Services provided
Focus Areas
ABILEO is a Marketing Strategy company launched in 2003. The team specializes in Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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The Virtual Deal is a Back Office Outsourcing company launched in 2019. The firm provides Back Office Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
Focus Areas
Spark Outbound is a Marketing Strategy company. The team provides Marketing Strategy and Sales Outsourcing and is headquartered in Tampa, Florida.
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UndisclosedUndisclosed2 - 9Kitchener, Canada
Services provided
Focus Areas
Established in 2018, Digitl Inc., a small Ecommerce Marketing company, is headquartered in Kitchener, Canada. Their team focuses on Ecommerce Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Zionsville, IN
Services provided
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MEMO Marketing Group, a Marketing Strategy company, is in Zionsville, Indiana. The team provides Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
Services provided
Focus Areas
Digital Web Geeks, a SEO company, is in Fort Worth, Texas. They specialize in Search Engine Optimization and Web Design and were founded in 2011.
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UndisclosedUndisclosed2 - 9Magee, MS
Services provided
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Located in Magee, Mississippi, Wachlook Digital Marketing Agency is a SEO company. They offer Search Engine Optimization and Sales Outsourcing and were established in 2023.
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UndisclosedUndisclosed2 - 9Mountain Top, PA
Services provided
Focus Areas
ContentMender, a Content Marketing company, is in Mountain Top, Pennsylvania. Founded in 2017, the team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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AdSpan is a small social media marketing agency. Founded in 2021, the team focuses on Social Media Marketing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Established in 2022, Kick Ass Leads is an Email Marketing company. The agency provides Email Marketing and Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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Fractional Marketing Solutions is a small Newburyport, Massachusetts-based branding firm. Their services include Branding and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Highland Park, IL
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Metrist Partners is a SEO company. They are located in Highland Park, Illinois and have small team. Their team specializes in Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Grünwald, Germany
Services provided
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Located in Grünwald, Germany, CoachPulse is a branding firm. They specialize in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Plymouth, England
Services provided
Focus Areas
Headquartered in Plymouth, England, JRJ Consulting is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Carlow, Ireland
Services provided
Focus Areas
The Social Network is a SEO services firm. The Carlow, Ireland-based firm provides Search Engine Optimization and Blockchain.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Focus Areas
Lava Marketing Solutions is a small Las Vegas, Nevada-based web design company. Their services include Web Design and Graphic Design.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsCallenta is an international remote call center offering 24/7 inbound and outbound support, live chat, CRM integration, and multilingual assistance in English, Russian, and Turkish. We specialize
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$1,000+Undisclosed2 - 9
Services provided
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Email Marketing company ARD Lead Leverage is in Middletown, Delaware. Founded in 2016, the team provides Email Marketing and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Focus Areas
RenoAds.ca is a Digital Strategy company. Their small team is based in Toronto, Canada and provides Digital Strategy and Social Media Marketing. The firm was founded in 2023.
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$1,000+$25 - $49 / hr2 - 9Tampa, FL
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Focus Areas
Cozy Agency is an Advertising company. They provide Advertising and Marketing Strategy and were launched in 2024.
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$1,000+< $25 / hr2 - 9Indore, India
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In Indore, India and Indore, India, Variance Assistant is a small Back Office Outsourcing company. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+$100 - $149 / hr2 - 9
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Focus Areas
ALL FOR™ Agency is a branding firm. They offer Branding and Pay Per Click and were launched in 2025.
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$25,000+$200 - $300 / hr2 - 9
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GtmWizards is a Direct Marketing company in Desselgem, Belgium. They offer Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
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SMD Networks, a Business Consulting company, is in Islamabad, Pakistan. Launched in 2024, the team focuses on Business Consulting and Back Office Outsourcing.
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$25,000+< $25 / hr2 - 9
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Launched in 2025, CBM GROUPS is a small Jamshedpur, India-based phone answering service. Their team provides Call Center Services and Back Office Outsourcing.
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$5,000+$25 - $49 / hr2 - 9Minneapolis, MN
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Focus Areas
Kordant Partners is a Back Office Outsourcing company. The agency is in Minneapolis, Minnesota. Their services include Back Office Outsourcing and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Boston, MA
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Focus Areas
SEO agency Intelligent AI World focuses on Search Engine Optimization and Web Development. They are located in Boston, Massachusetts.
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$5,000+Undisclosed2 - 9Westmount, Canada
Services provided
Focus Areas
LH Sales Consulting is a Business Consulting company. They focus on Business Consulting and Email Marketing and are located in Westmount, Canada and Westmount, Canada.
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$1,000+< $25 / hr2 - 9Ivano-Frankivs'k, Ukraine
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Amevalue is a Customer Service Outsourcing company. They are based in Ivano-Frankivs'k, Ukraine. Their team focuses on Customer Service Outsourcing and Call Center Services.
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$1,000+< $25 / hr2 - 9Preston, England
Services provided
Focus Areas
Business Consulting company Frontline Sales Consultancy was established in 2014. In Preston, England, the team focuses on Business Consulting and Call Center Services.
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$1,000+$50 - $99 / hr2 - 9Leander, TX
Services provided
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Launched in 2021, Jump Start Journey is a small Sales Outsourcing company. Their services include Sales Outsourcing and Marketing Strategy.
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$10,000+$50 - $99 / hr2 - 9
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Located in London, England, 12AM Projects is a small Business Consulting company. The team offers Business Consulting and Marketing Strategy.
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$1,000+< $25 / hr2 - 9München, Germany
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LEADHUNTER is a telephone answering service. Their small team is headquartered in München, Germany. Their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Vixicom is a small Santo Domingo, Dominican Republic-based phone answering service. The team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Norman, OK
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Easy VA Outsourcing is a small answering service launched in 2019. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9South Burlington, VT
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Focus Areas
Seo Agency Vermont, a small Mobile & App Marketing company, is based in South Burlington, Vermont. The team offers Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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In Hyderabad, India, NPN Business Consulting is a small Market Research company. The team focuses on Market Research and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hanoi, Vietnam
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Relia Vietnam JSC, a Market Research company, was established in 2009. The agency provides Market Research and Call Center Services, and is small.
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UndisclosedUndisclosed2 - 9
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Located in Queen Creek, Arizona, SocialMANNA LLC is a Digital Strategy company. The team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9
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Ubicue Marketing is a social media marketing firm. The Toronto, Canada-based company was launched in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, MO
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Focus Areas
VIP Marketing Group is a Digital Strategy company. Their small team is based in Springfield, Missouri. Their team offers Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$5,000+Undisclosed50 - 249Laguna Beach, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$10,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.3/40.019.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
UndisclosedUndisclosed250 - 999
Ability to deliver
36/40.019.4/20 Reviews8.3/10 Clients & Experience8.2/10 Market PresenceService focus
10% Sales Outsourcing100% B2B Lead Generation90% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.6/40.016.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999
Ability to deliver
31.9/40.017.4/20 Reviews8.9/10 Clients & Experience5.6/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
34.1/40.017.8/20 Reviews8.4/10 Clients & Experience7.9/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.5/40.018/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other
Latest Lead Generation Articles
See all articles
Answering Services: Professionalism in Customer Service
Professionalism in customer service is essential to retaining customers, building your brand image, and increasing sales.
![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.