Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
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See all 56 projectsLevelUp Leads is a prominent sales outsourcing solutions provider, specializing in Sales Team Outsourcing and Sales Talent Acquisition. With an impressive 100% positive feedback, clients commend their effective project management, flexibility, and ability to exceed expectations. 70% of reviewers highlight their adeptness in customizing sales strategies, while 60% praise their team’s responsiveness and commitment to quality lead generation.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
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See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
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See all 63 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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UndisclosedUndisclosed10 - 49Torino, Italy
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INDACO, a Back Office Outsourcing company, was launched in 1982. The team specializes in Back Office Outsourcing and Call Center Services and is headquartered in Torino, Italy.
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UndisclosedUndisclosed10 - 49Shreveport, LA
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E&MProducts LLC is a Corporate Training & Coaching and Sales Outsourcing company based in Shreveport, Louisiana. Their services include Corporate Training & Coaching and Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a Sales Outsourcing Solutions provider, specializing in lead generation, LinkedIn campaigns, and cold emailing. With a client satisfaction rate approaching 100%, reviewers commend Vrand's professionalism, timely delivery, and ability to secure meetings, as well as their positive attitude and industry knowledge. Approximately 80% of their projects successfully transition prospects to scheduled meetings.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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UndisclosedUndisclosed10 - 49Alberton, South Africa
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Bizam-sa is a small Email Marketing company located in Alberton, South Africa. Their services include Email Marketing and Customer Service Outsourcing.
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UndisclosedUndisclosedFreelancer
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Established in 2015, Cognitive Copy is a Marketing Strategy company. The small team offers Marketing Strategy and Print Design.
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UndisclosedUndisclosedFreelancerPlainfield, IN
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Founded in 2014, JMA Communications, a small Content Marketing company, is in Plainfield, Indiana. Their team focuses on Content Marketing and Search Engine Optimization.
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$10,000+< $25 / hrFreelancerCape Town, South Africa
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Lamqora, a Staffing company, was established in 2025. The firm provides Staffing and Recruiting.
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UndisclosedUndisclosed10 - 49Carlow, Ireland
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Maven TM is a phone answering service. The firm is in Carlow, Ireland. Their team focuses on Call Center Services and Sales Outsourcing.
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$5,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
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See all 4 projectsDreamline Digital FZCO is a Sales Outsourcing Solutions company known for its professionalism and efficiency. They excel in booking meetings and helping clients secure contacts in new markets. With 100% positive feedback, clients appreciate their budget-friendly pricing and strong cultural fit.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
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Talent Paark Global Solutions Pvt. Ltd., a small Back Office Outsourcing company, is based in Chennai, India. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9Mukwonago, WI
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Pinky Sky Marketing is a Customer Service Outsourcing company. Founded in 2007, the agency provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed250 - 999Lewiston, ME
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Argo Contact Centers is a call center company founded in 2003. The agency offers Call Center Services and Back Office Outsourcing, and is midsize.
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$1,000+< $25 / hr50 - 249Noida, India
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GA Technocare is a Back Office Outsourcing company based in Noida, India and Bengaluru, India. They offer Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Coimbatore, India
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SM BPO Solutions is a Coimbatore, India-based Back Office Outsourcing company. Established in 2012, the team provides Back Office Outsourcing and Web Design.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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ProSpex is a Content Marketing company. Launched in 2007, the team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Madhapur, India
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Answering service company Capri BPO Service was established in 2005. The firm focuses on Call Center Services and Back Office Outsourcing, and is midsize.
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UndisclosedUndisclosed50 - 249Hyderabad, India
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4Bitt is a Cybersecurity company. Their midsize team is located in Hyderabad, India. Their team offers Cybersecurity and IT managed services.
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UndisclosedUndisclosedFreelancer
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Brad Tonoff is a Marketing Strategy company. Their small team is headquartered in Los Angeles, California. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosedFreelancerJohnston, RI
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RMA Associates is a small Johnston, Rhode Island-based branding agency. The team provides Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Istanbul, Türkiye
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Phone answering service bcc is based in Istanbul, Türkiye. Established in 2020, the team provides Call Center Services and CRM consulting and SI.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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FRONTLINE Selling, a Market Research company, is located in Atlanta, Georgia. Founded in 2002, the team specializes in Market Research and Call Center Services.
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UndisclosedUndisclosed50 - 249Altadena, CA
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Established in 2017, Demand Infotech Solutions is a branding firm. The team provides Branding and Market Research.
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UndisclosedUndisclosedFreelancerNashville, TN
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DIGITAL Marketing Agency (Music City Shopper) is a PPC agency. The small Nashville, Tennessee-based team offers Pay Per Click and Web Design. The firm was founded in 2023.
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UndisclosedUndisclosedFreelancer
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Connect Well Social is a social media marketing company established in 2018. The company focuses on Social Media Marketing and Sales Outsourcing.
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UndisclosedUndisclosedFreelancer
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Bridger Inbound Marketing, a Marketing Strategy company, focuses on Marketing Strategy and Content Marketing. The agency is headquartered in Bozeman, Montana.
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UndisclosedUndisclosedFreelancer
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Launch Copywriting & Strategy for Women Encore Entrepreneurs Nailing their Second Act. Is a Content Writing Services company. Their team focuses on Content Writing Services.
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UndisclosedUndisclosedFreelancerWatertown, NY
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Social media marketing company Keith Perry Copywriting was established in 2019. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Flex CMO is a branding agency. They are located in Toulouse, France and have small team. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Marketing Strategy company TINK Marketing & Design was founded in 2023. The company focuses on Marketing Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancerPotomac, MD
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Worth Social, LTD is a social media marketing firm launched in 2013. Headquartered in Potomac, Maryland, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Skach Marketing Group, a Fractional CMO Services company, was launched in 2018. They offers Fractional CMO Services and Branding.
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UndisclosedUndisclosedFreelancer
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Revn is a small CRM consulting and SI company established in 2023. Their team focuses on CRM consulting and SI and Business Consulting.
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UndisclosedUndisclosedFreelancerGrottammare, Italy
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Launched in 2017, Walter Di Martino is a Digital Strategy company. Their services include Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosedFreelancerLyon, France
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L'Atelier du Lead is a Lyon, France-based Conversion Optimization company. Established in 2017, the team specializes in Conversion Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Park Ridge, IL
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Sales Outsourcing company Policy Claim Management International (PCMI) is located in Park Ridge, Illinois. They provide Sales Outsourcing and Market Research.
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UndisclosedUndisclosed50 - 249
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D3mynds is a Delhi, India-based telephone answering service. They offer Call Center Services and Customer Service Outsourcing and were founded in 2017.
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UndisclosedUndisclosedFreelancerElgin, IL
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Superfantastik is a Content Marketing company founded in 2008. The agency specializes in Content Marketing and Conversion Optimization, and is small.
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UndisclosedUndisclosedFreelancerBaltimore, MD
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Polymath Marketing is a Baltimore, Maryland-based branding agency. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Impactful Marketing is a branding company located in Portland, Oregon. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosedFreelancerLondon, England
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Launched in 2022, WeAutomate The World is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerFrankfurt am Main, Germany
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Social media marketing company Sell By Lead GmbH offers Social Media Marketing and Email Marketing. They were founded in 2019.
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UndisclosedUndisclosedFreelancerMünchen, Germany
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Demand Systems GmbH is a social media marketing firm. The München, Germany-based firm was launched in 2007. Their team provides Social Media Marketing and CRM consulting and SI.
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UndisclosedUndisclosedFreelancer
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Launched in 2019, 247VirtualTeams is a PR firm. The team specializes in Public Relations and Email Marketing.
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UndisclosedUndisclosedFreelancerPaignton, England
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David Marketing Specialist is a social media marketing firm. Founded in 2019, the agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerHilton, NY
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Headquartered in Hilton, New York, Do Well Design Studio is a branding firm. Launched in 2009, the team provides Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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Search Manipulator, a public relations company, is located in San Francisco, California. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosedFreelancerFort Lee, NJ
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Established in 2021, Solar Dynamite LLC is a branding agency. Based in Fort Lee, New Jersey, the team provides Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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See all 1 projectsTalk Bpo specializes in managing back-office operations, voice campaign management, and developing automation solutions. Reviews highlight Talk Bpo's innovative technological solutions, client-centric approach, and proactive issue resolution, resulting in significant improvements in efficiency, ROI, and customer satisfaction. The company is commended for its transparent communication, timely project delivery, and adaptability in dynamic environments.
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$1,000+< $25 / hr10 - 49Crewe , England
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Launched in 1994, Office Link is a small telephone answering service in Crewe , England. Their team focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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Alphapage is a call center service. Headquartered in Denver, Colorado, the agency specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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YES CONTACT & BPO SAS is a Customer Service Outsourcing company. The team provides Customer Service Outsourcing and Email Marketing and is in Bogotá, Colombia.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34/40.016.6/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.