Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+< $25 / hr2 - 9Escondido, CA
Services provided
Pacific Ergonomics is an Advertising company. Headquartered in Escondido, California, the firm offers Advertising and Media Planning & Buying.
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$1,000+< $25 / hr250 - 999Laguna Beach, CA
Services provided
Data4eCom is a midsize Laguna Beach, California-based Advertising company. The team offers Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$25 - $49 / hr250 - 999Atlanta, GA
Services provided
Branding firm Writer Cosmos | WriterCosmos provides Branding and Advertising. They were launched in 2014.
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UndisclosedUndisclosed250 - 999Pune, India
Services provided
Media 7 is a Content Marketing company. Located in Pune, India, the firm was established in 2017. Their services include Content Marketing and Media Planning & Buying.
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$1,000+< $25 / hr250 - 999
Services provided
FoxData is a Mobile & App Marketing company. Located in Hong Kong, Hong Kong and Singapore, the agency focuses on Mobile & App Marketing and Advertising.
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$1,000+Undisclosed250 - 999
Services provided
Based in Dubai, United Arab Emirates, Lush Loom Carpets & Curtains is a midsize Direct Marketing company. Their services include Direct Marketing and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Advertising company Infinity Advertising Network Private Limited was established in 1994. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Paper Moose is a small Advertising company headquartered in Surry Hills, Australia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fargo, ND
Services provided
Avenue Right, an Other Digital Marketing company, was established in 2008. The team provides Other Digital Marketing and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$150 - $199 / hr2 - 9London, England
Services provided
Established in 2014, White Bear Studio is a branding agency. The agency offers Branding and Advertising.
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$1,000+Undisclosed10 - 49
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Windfors is an Advertising company. Their small team of employees is headquartered in. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$50,000+Undisclosed50 - 249San Francisco, CA
Services provided
Retina is a branding firm. Launched in 2012, their team focuses on Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
See all 2 projectsTarbell Media is a web development company offering services including website creation and optimization. The feedback on their performance is mixed; 50% of reviewers highlight their professionalism and empathic approach, while the other 50% report dissatisfaction, citing poor communication and significant project errors. The company's charismatic CEO is both praised and critiqued for his impact on client trust.
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$5,000+Undisclosed10 - 49London, England
Services provided
See all 1 projectsAzam Marketing is an international, full-service digital marketing and design agency headquartered in Covent Garden, central London. It unleashes the potential of the internet to grow clients'
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$10,000+$150 - $199 / hr10 - 49
Services provided
Advertising company Holland Mark is located in Boston, Massachusetts. The team offers Advertising and Direct Marketing.
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$5,000+$300+ / hr10 - 49Edina, MN
Services provided
Founded in 2002, Vertical Rail is a small Advertising company in Edina, Minnesota. Their team provides Advertising and Marketing Strategy.
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$1,000+$300+ / hr10 - 49Southend-on-Sea, England
Services provided
Advertising company PropertyHeads was launched in 2018. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Kochi, India
Services provided
Teknoppy is an Advertising company. They are based in Kochi, India and Kochi, India. Their team specializes in Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Malvern, PA
Services provided
Stream Companies is a midsize Malvern, Pennsylvania-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999Washington, DC
Services provided
Business Consulting company Avalere Health was founded in 2001. In Washington, District of Columbia and London, England, the team specializes in Business Consulting and Marketing Strategy.
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$5,000+$100 - $149 / hr1,000 - 9,999Minato City, Japan
Services provided
Vector, Inc., a PR agency, is located in Minato City, Japan. They focus on Public Relations and Advertising and were established in 1993.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
Net Natives is an Advertising company founded in 2008. The team provides Advertising and Branding and is in New York, New York.
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$5,000+$300+ / hr10 - 49Manila, Philippines
Services provided
IMARK International is an Advertising company launched in 2008. The team provides Advertising and Content Marketing and is in Manila, Philippines.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Codebold IT Solutions is a web design company. The firm is in Hyderabad, India. Their team specializes in Web Design and Web Development.
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$1,000+Undisclosed2 - 9Larnaka, Cyprus
Services provided
VIRALNATION LTD. Is an Advertising company. The team provides Advertising and Branding and is based in Larnaka, Cyprus.
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$5,000+$25 - $49 / hr10 - 49Lviv, Ukraine
Services provided
Social media marketing company Linked Promo is located in Lviv, Ukraine. They focus on Social Media Marketing and Advertising and were founded in 2017.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
HIGHJAM is a branding agency. They were established in 2009 and focus on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Goeteborg, Sweden
Services provided
See all 1 projectsThe bond is a UX design and marketing company known for creating user-friendly app designs. With a 100% positive feedback rate from clients, they are praised for simplifying complex user requirements and aligning designs with marketing strategies. However, some clients noted challenges with the readability of designs for developers.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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See all 1 projectsNext Success is a Canadian Amazon Partner Agency helping brands grow profitably on Amazon.ca and Amazon.com. As an Amazon Service Provider Network (SPN) Partner and Amazon Ads Verified
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Based in București, Romania, Tokinomo is an Advertising company. They offer Advertising and Other Marketing.
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$10,000+$50 - $99 / hr50 - 249Hyderabad, India
Services provided
BCC UNITED is a branding firm. The firm is headquartered in Hyderabad, India. Their services include Branding and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Villa Park, IL
Services provided
See all 1 projectsMineral Media is a video production company known for its comprehensive services including location scouting, interview filming, and post-production. They received overwhelmingly positive feedback, with clients praising their communication clarity, flexibility, and the ability to deliver high-quality content on time. Notably, 100% of reviewers highlighted their seamless integration as partners, rather than just as vendors.
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$50,000+$200 - $300 / hr10 - 49New York, NY
Services provided
Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$5,000+Undisclosed10 - 49
Services provided
Brand Buddy is a PPC company launched in 2014. Their team focuses on Pay Per Click and Branding.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
In Miami, Florida, Click Lead Close is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Marketing Digital Gravataí, an Advertising company, is headquartered in Gravataí, Brazil. They provide Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr2 - 9Bogotá, Colombia
Services provided
Comarca Marketing Advertising is an Advertising company. Their small team of employees is headquartered in Bogotá, Colombia and Orlando, Florida. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
Services provided
Headquartered in Brooklyn, New York and Boulder, Colorado, Madwell is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
ID Public Relations is a midsize branding agency headquartered in Los Angeles, California and New York, New York. The team offers Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
MP&F Public Relations is a public relations firm. The Nashville, Tennessee-based team focuses on Public Relations and Advertising.
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$10,000+$150 - $199 / hr50 - 249Boise, ID
Services provided
Drake Cooper is an Advertising company. Launched in 1978, their team focuses on Advertising and Branding.
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$50,000+$150 - $199 / hr50 - 249Portland, OR
Services provided
Established in 1978, CMD is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Birmingham, AL
Services provided
Launched in 1953, Luckie & Company is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Costock, England
Services provided
Launched in 2003, Champions (UK) plc is a midsize Costock, England-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
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Essence is a London , England-based SEO company. Established in 2005, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Nottingham, England
Services provided
Adtrak, an Advertising company, was launched in 1997. Based in Nottingham, England, the team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
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Established in 1999, Bloxx is a midsize Edinburgh, Scotland-based Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$50 - $99 / hr50 - 249Saonara, Italy
Services provided
Studio Cappello / Digital Marketing is a PPC company. The team specializes in Pay Per Click and Advertising and is in Saonara, Italy and Milano, Italy.
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UndisclosedUndisclosed50 - 249Cleveland, OH
Services provided
Dix & Eaton is an Advertising company. They provide Advertising and Branding and are based in Cleveland, Ohio.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.