Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Wood Creative is an Advertising company. The firm is based in Sheffield, England. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
Services provided
In Buenos Aires, Argentina, V.Z. Diseño Gráfico is a small web design company. The team focuses on Web Design and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Gothenburg, Sweden
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Pinkport Design is a web design agency. Launched in 2012, the agency is headquartered in Gothenburg, Sweden. Their team specializes in Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
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Established in 2014, Alpha Advertising and Marketing is an Advertising company. The firm offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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RudekWydra Marketing Estratégico is an Advertising company. The São Paulo, Brazil-based company provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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Infinite Owl Marketing & Design Studio, a graphic design agency, specialize in Graphic Design and Logo. They were founded in 2018.
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UndisclosedUndisclosed2 - 9Morganton, NC
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VanNoppen Marketing is a branding company located in Morganton, North Carolina. Their services include Branding and Web Design.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed2 - 9București, Romania
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FWD Bucharest is a small e-commerce development company headquartered in București, Romania. The team focuses on E-Commerce Development and Web Development.
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UndisclosedUndisclosed2 - 9San Luis Obispo, CA
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Established in 1973, S. Lombardi & Associates is an Advertising company. The company specializes in Advertising and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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Small web design company OZ estudio, is in Montevideo, Uruguay. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9
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D&M Creative Limited is a graphic design agency. In , the agency was launched in 2002. Their team offers Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosed2 - 9Roseville, CA
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Located in Roseville, California, The Marketing Minds Group Inc is an Advertising company. Established in 2008, the team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9London, England
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Gibson is an Advertising company. Their small team of employees is based in London, England. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Itelligent is a small Advertising company. The team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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Launched in 2012, Agencia Bó is an e-commerce development firm. The firm offers E-Commerce Development and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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JF Pages is a small Advertising company located in Rio de Janeiro, Brazil. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Perspective Media is a graphic design agency founded in 2005. The team focuses on Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Object Unknown is an Advertising company established in 2008. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Based in Milano, Italy, Art District ™ is a small Advertising company. The team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Located in Dublin, Ireland, Allen Creative is a small branding firm. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Launched in 2017, Monday Creatives is an Advertising company. The team specializes in Advertising and Corporate Photography and is located in Jersey City, New Jersey.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Advertising company Occa m.PL Branding is based in São Paulo, Brazil. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Springfield, MO
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Departika, an Advertising company, was launched in 2006. The company focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Founded in 2008, Estúdio Claraboia, a small Advertising company, is based in São Paulo, Brazil. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Ação e Contexto is a small Advertising company located in São Paulo, Brazil. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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PR Properties, a Commercial Brokerage Services company, is located in Anaheim, California. The team focuses on Commercial Brokerage Services and Accounting.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Launched in 2000, M&CS, a small Advertising company, is based in Milano, Italy. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Kalmar,, Sweden
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Next Gates Business is an Accounting company based in Kalmar,, Sweden. The team offers Accounting and Advertising.
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UndisclosedUndisclosed2 - 9Ashburnham, MA
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ComfortZones Communications is an Ashburnham, Massachusetts-based Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Traipler - Milan Offices is a small Milano, Italy-based video production company. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Milano, Italy
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BLOCK10 is a video production company. Their small team is located in Milano, Italy. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
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The bigmama Srl is a -based video production agency. The team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Campinas , Brazil
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Based in Campinas , Brazil, Neder de Paula - Arte Imagem Movimento is an Advertising company. Founded in 2015, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Founded in 2015, BRAND-CROSS Srl, a small video production agency, is in Milano, Italy. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Mercurio Cinematografica is a Milano, Italy-based video production agency. Launched in 1980, the team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Huntley, IL
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515 Group Inc is an Advertising company. Their team is in Huntley, Illinois and specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Abstr^ct:groove is a video production agency. They were launched in 2004, and their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Curitiba, Brazil
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Linha Urbana Aplicativos is a small Curitiba, Brazil-based Advertising company. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9East Petersburg, PA
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Advertising company TCG Design was established in 1990. The agency offers Advertising and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Based in Milano, Italy, Peperosso Srl is a small Advertising company. The team focuses on Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9
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Located in Curitiba, Brazil , Brazil, Adcomm Brazil is a small Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Graphic design agency U.S.G. Custom Graphics was founded in 1993. The company specializes in Graphic Design and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Cobalt Communications, Inc. Is a small Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Curitiba, Brazil
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Studio Axis is a Curitiba, Brazil-based Advertising company. Their services include Advertising and Architectural Design.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Founded in 2011, The Interactive Pixel Company is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Castro Valley, CA
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Playback Video & Film Productions is a small video production company. Established in 1984, the team specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Elephant Creative Co., LLC, an Advertising company, was founded in 2016. The firm focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Birmingham, MI
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Headquartered in Birmingham, Michigan, AlbaTech Services is a small Advertising company. Their services include Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Curitiba, Brazil
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Headquartered in Curitiba, Brazil, Tackle Mídias de Impacto is an Advertising company. They provide Advertising and Digital Strategy and were founded in 2006.
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UndisclosedUndisclosed2 - 9
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Small Advertising company burnell, is headquartered in Curitiba, Brazil. The team provides Advertising and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.