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Get a custom proposalDesigned To Last
Karolina Łoboda is a Toronto-based Creative Director, Art Director, Graphic Designer, Brand Designer and Strategist known for crafting timeless, intelligent branding that resonates.
Blending design artistry with strategic thinking, she partners with visionary startups and established icons alike—offering a full-service, holistic approach that bridges aesthetics and purpose. With deep experience across lifestyle, fashion & beauty, luxury, and hospitality, Karolina creates immersive brand worlds that captivate, connect, and endure.
Her work goes beyond beautiful design—every detail is built to inspire, tell a story, and deliver meaningful results.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Locations
Toronto, Canada
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Year founded
Founded 2021
1 Locations
- Toronto , Canada
Service Lines
- Advertising
- 20%
- Branding
- 20%
- Graphic Design
- 20%
- Packaging Design
- 20%
- Print Design
- 20%
Industries
- Hospitality & leisure
- 50%
- Beauty
- 20%
- Business services
- 20%
- Real estate
- 5%
- Retail
- 5%
Clients
- Small Business (<$10M)
- 95%
- Midmarket ($10M - $1B)
- 5%
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Our Story
KL Design Studio is a Toronto-based brand design studio led by Karolina Loboda, specializing in brand identity, strategy, and visual systems for founders and growing businesses across fashion, beauty, hospitality, and lifestyle industries. The studio has partnered with recognized brands including Canada Goose, Lululemon, and Biko Jewelry, alongside independent founders launching new ventures. KL Design Studio offers a structured range of engagements — from focused brand foundations for early-sta
What Sets Us Apart
Strategy-first, not just visual execution.
Every engagement starts with brand positioning and strategy, not just visual design.Boutique attention with big-brand experience.
Direct access to Karolina throughout, backed by experience with major brands like Canada Goose, Lululemon, and Biko Jewelry.Transparent, scalable packages
Clear scope and investment upfront, with room to customize as needs grow.Locations (1)
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