Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$100 - $149 / hr2 - 9Stevensville, MT
Services provided
CI Design LLC is a web design agency based in Stevensville, Montana. Their services include Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Established in 2010, Flipside is a small London, England-based mobile app development company. Their team offers Mobile App Development and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+Undisclosed10 - 49Tiburon, CA
Services provided
Rise25 is a Marketing Strategy company. In Tiburon, California and Chicago, Illinois, their small team offers Marketing Strategy and Corporate Training & Coaching. The agency was launched in 2015.
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$10,000+$100 - $149 / hr10 - 49Budapest, Hungary
Services provided
Founded in 2019, Ideastyle Professional Kft is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Tiburon, CA
Services provided
Marketing Strategy company Rise25 focuses on Marketing Strategy and Corporate Training & Coaching. They were established in 2015.
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UndisclosedUndisclosed50 - 249
Services provided
Based in Denver, Colorado, Bulk CBD Distributors is a Manufacturing Consulting company. They offer Manufacturing Consulting and Advertising and were launched in 2026.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
TypeTrail Media is an Advertising company. In St. Peter, Minnesota, the agency focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$100 - $149 / hr2 - 9Ankara, Türkiye
Services provided
CT Studio is an Advertising company. The Ankara, Türkiye-based agency was established in 2019. Their team provides Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsLahore Graphic Design specializes in website design and development, with a strong focus on creating attractive, functional, and customizable WordPress websites. Reviews highlight their professionalism, attention to client needs, and excellent project management. Clients consistently praise the company for its willingness to go the extra mile and deliver impressive, well-received designs.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$50 - $99 / hrFreelancerLecamey, Ireland
Services provided
Social Media Manager Ireland is a small social media marketing company located in Lecamey, Ireland and Derry, Northern Ireland. The team provides Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
The Field, a small Digital Strategy company, is based in New York, New York. Their services include Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Established in 1994, IRIX Design is a branding agency. The team offers Branding and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Founded in 2001, Supergazol is a Digital Strategy company. The small team focuses on Digital Strategy and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Heckler Associates is a branding agency located in Seattle, Washington. The team provides Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
White Hat Agency is an Advertising company. Based in Austin, Texas, the team provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Buenos Aires, Argentina
Services provided
Headquartered in Buenos Aires, Argentina, Godixital is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Small Advertising company Creative On Demand, is in Miami, Florida. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
Headquartered in St. Louis, Missouri, Stealth Creative is an Advertising company. Established in 2008, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
Services provided
Launched in 1999, Material Holdings, LLC is a small Philadelphia, Pennsylvania-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Long Beach, CA
Services provided
Founded in 1993, RMD Group Inc is an Advertising company. Located in Long Beach, California and Union City, California, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
Services provided
Matrix is a Birmingham, England-based web design company. They focus on Web Design and Advertising and were established in 1991.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Mainframe is an Advertising company located in London, England and Manchester, England. They offer Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Agency Love, a small branding company, is based in Paris, France and New York, New York. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Macclesfield, England
Services provided
House Creative is a website development firm located in Macclesfield, England. The team focuses on Web Development and Advertising.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
Services provided
3 Advertising is an Advertising company. Based in Albuquerque, New Mexico, the firm was established in 2005. Their team provides Advertising and Web Design.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
Services provided
Advertising company Simply Design was established in 2007. The firm offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Jigsaw LLC is a small Milwaukee, Wisconsin-based Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Canal Winchester, OH
Services provided
PPA Agency, an Advertising company, is headquartered in Canal Winchester, Ohio. Their services include Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
Services provided
Branding firm The Global Group is in Bournemouth, England. They specialize in Branding and Advertising and were launched in 1997.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
Bloom Agency is a branding firm. Established in 1999, the company is located in Leeds, England and Lydney, England. Their services include Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Needham, MA
Services provided
Mittcom, a media planning & buying company, was established in 2003. The team specializes in Media Planning & Buying and Content Marketing and is in Needham, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
DS.Emotion is a small Advertising company established in 2011. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Beyoğlu, Türkiye
Services provided
IGOAİMALATHANE is an Advertising company founded in 2007. The small team focuses on Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Capitola is an AR/VR development company. They provide AR/VR development and Advertising and were founded in 2014.
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$5,000+$100 - $149 / hr10 - 49Roma, Italy
Services provided
MADE IN GENESI is a Roma, Italy-based Advertising company. Their services include Advertising and Mobile App Development.
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$5,000+$150 - $199 / hr10 - 49Broadview Heights, OH
Services provided
Small Advertising company HMT Associates, Inc., is located in Broadview Heights, Ohio. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
MarketingLab, Inc. Is a Minneapolis, Minnesota-based social media marketing firm. They specialize in Social Media Marketing and Logo.
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$5,000+$100 - $149 / hr10 - 49Miraflores, Peru
Services provided
Advertising company Nativos Digitales was founded in 2010. The agency offers Advertising and UX/UI Design, and is small.
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$5,000+$100 - $149 / hr10 - 49Al Khobar, Saudi Arabia
Services provided
Daleel Advertising is an Advertising company. Established in 2008, the company is based in Al Khobar, Saudi Arabia. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
In Jeddah, Saudi Arabia, MOCKUP is an Advertising company. Launched in 2014, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Evek & Asociados is an Advertising company. Their team is headquartered in Ciudad de México, Mexico. The agency focuses on Advertising and BI & big data consulting & SI.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
Services provided
Know How Marketing Solutions, a public relations company, is in Guadalajara, Mexico. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Melrose , Scotland
Services provided
Small graphic design agency Brand Satellite, is located in Melrose , Scotland. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
Services provided
Celf Creative is an Advertising company. Their small team is based in Cardiff, Wales. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dublin 8, Ireland
Services provided
OWENS DDB is a small Advertising company. They offer Advertising and Branding and were established in 1961.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
BOOMBANG INC., a small Product Design company, is in Los Angeles, California. Their services include Product Design and Advertising.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
Services provided
Advertising company North Forty was launched in 2003. Based in Hiawatha, Iowa, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Marketing Partnerships International is a media planning & buying agency. Their small team of employees is in Chicago, Illinois. Their team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
Services provided
Full Circle Marketing and Design is an Advertising company. Their small team is headquartered in Grand Rapids, Michigan and offers Advertising and Branding. The company was founded in 2002.
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UndisclosedUndisclosed10 - 49Bloomington, IL
Services provided
Business Builders Marketing, a Marketing Strategy company, is based in Bloomington, Illinois. The team offers Marketing Strategy and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.