Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$10,000+$150 - $199 / hr2 - 9Bletchley, England
Services provided
YellowYoyo is a SEO company. The firm is in Bletchley, England and London , England. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Glasgow , Scotland
Services provided
The Media Shop Scotland is a small SEO services firm. Launched in 1988, the team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$10,000+$150 - $199 / hr2 - 9Strathblane, Scotland
Services provided
Founded in 2008, POSH Communication is a SEO services firm. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newbury, England
Services provided
SEO company Ratio Creative is in Newbury, England. Established in 2010, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Adrac is a pay per click agency. They are based in Manchester, England and Blackburn, England and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Voyage Brand and Communication is a SEO company. Their team is headquartered in Reading, England and focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Based in Nottingham, England, The New Fat is a SEO company. They focus on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Haiwyre Design Limited is a small SEO company located in Glasgow, Scotland. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Dagnall, England
Services provided
Ecoutez Creative Limited is a Dagnall, England-based SEO agency. The team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$10,000+$150 - $199 / hr2 - 9Paintworks, England
Services provided
DNA (Digital Native Advertising), a SEO agency, focus on Search Engine Optimization and Web Design. They were founded in 2010.
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$10,000+$150 - $199 / hr2 - 9Glasgow , Scotland
Services provided
Randak Design Consultants Limited is a SEO agency. Their small team is in Glasgow , Scotland. Their team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 5 projectsPremier Marketing is an advertising agency specializing in setting up and managing paid media campaigns on platforms like Facebook and TikTok. Reviewers highlight their excellent project management skills and effective guidance on data tracking, with 100% positive feedback emphasizing timely delivery and impactful results.
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$10,000+$150 - $199 / hr2 - 9Elland, England
Services provided
Fourteen19® is a small SEO services firm. They specialize in Search Engine Optimization and Web Design and were established in 2010.
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$10,000+$150 - $199 / hr2 - 9Nottingham, England
Services provided
Blue Nectar Design is a SEO agency launched in 2007. The firm focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Real Public Relations Ltd is a SEO services firm. Founded in 2000, the company is located in Glasgow, Scotland. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Catch London is a SEO services firm. Their small team of employees is headquartered in London, England. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Cadishead, England
Services provided
Reform Creative, a SEO company, offer Search Engine Optimization and Web Design. They were launched in 2005.
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$10,000+$150 - $199 / hr2 - 9Chestfield, England
Services provided
Located in Chestfield, England, Amelix Group is a SEO agency. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Inspired Agency is a SEO company. In London, England, their small team focuses on Search Engine Optimization and Web Design. The agency was founded in 2009.
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$10,000+$150 - $199 / hr2 - 9Derby , England
Services provided
Established in 2009, InsideOut Creative is a small SEO services firm. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2014, Tagged Digital is a SEO agency. The agency focuses on Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9St Albans , England
Services provided
IUVO Design is a SEO services firm. They are located in St Albans , England and have small team. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Serious Marketing Communications Ltd, a SEO company, provide Search Engine Optimization and Web Design. They were founded in 2005.
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$10,000+$150 - $199 / hr2 - 9Alyth, Scotland
Services provided
Peapod Studios Scotland is a SEO services firm. Headquartered in Alyth, Scotland, the firm was launched in 2011. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 2010, Dynamic Net Solutions is a SEO company. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Inverness, Scotland
Services provided
2bcreative Ltd is a SEO agency. Established in 2003, the team provides Search Engine Optimization and Web Design. The firm is headquartered in Inverness, Scotland.
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$10,000+$150 - $199 / hr2 - 9Gomersal, England
Services provided
Small SEO services firm Outsmart Agency, is located in Gomersal, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9York, England
Services provided
Pyper York Limited is a SEO agency. Established in 2012, the team offers Search Engine Optimization and Web Design. The company is located in York, England.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
Rewired PR, a SEO services firm, was established in 2008. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
Tandem Digital, a SEO services firm, was established in 2008. The firm specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Brighton, England
Services provided
Hot Dog Digital, a SEO agency, was launched in 2011. The company specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9
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Paul Thackeray, a SEO services firm, is based in York, England. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hatfield Peverel, England
Services provided
Mulberry Advertising, a small SEO company, is located in Hatfield Peverel, England. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Move It Marketing is a SEO services firm. Founded in 2012, their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Leicester, England
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Shinebright Creative is a SEO agency established in 1999. Based in Leicester, England, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
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In Glasgow, Scotland, Taylormade Marketing Ltd is a small SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Loxwood, England
Services provided
Launched in 2010, Silverback Studios Ltd, a small SEO company, is based in Loxwood, England and Redhill, England. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
The Spirit of... Is a SEO services firm located in Leeds, England. They specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Grantham, England
Services provided
CWM Studios is a SEO company launched in 2008. The small team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Papillion, NE
Services provided
Established in 1972, Infogroup is a SEO services firm. The small team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Small SEO company RCA Ltd, is located in London, England. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Wareham, England
Services provided
Small SEO agency spiderJAR, is in Wareham, England. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Verwood, England
Services provided
Founded in 2009, Supermonkey Creative is a small Verwood, England-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Chesterfield, England
Services provided
Small SEO agency 10th Planet, is in Chesterfield, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Farsley, England
Services provided
ICM Creative Communications Limited, a small SEO services firm, is headquartered in Farsley, England. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Brighton, England
Services provided
Electric Putty Digital is a SEO services firm launched in 2004. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hebden Bridge, England
Services provided
We Love The Web, a SEO company, was launched in 2003. The small team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newcastle upon Tyne, England
Services provided
Smith Creative is a Newcastle upon Tyne, England-based SEO services firm. They focus on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Peterborough, England
Services provided
Creative Remedy is a Peterborough, England-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Ad Republic is a SEO company. The London, England-based agency offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Milton, England
Services provided
Established in 2009, Keynote PR is a SEO services firm. The firm offers Search Engine Optimization and Web Design.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing
Latest Advertising Articles
See all articles
How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.