Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
MEC workshop is an Advertising company. The team specializes in Advertising and Branding and is based in Dubai, United Arab Emirates and Bayrut, Lebanon.
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UndisclosedUndisclosed10 - 49
Services provided
Divine Touch Productions is a video production company headquartered in Giza, Egypt. Launched in 2017, the team specializes in Video Production and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$25 - $49 / hr10 - 49Alexandria, Egypt
Services provided
Artex Group is an Advertising company. Launched in 2014, the team specializes in Advertising and Social Media Marketing. The company is headquartered in Alexandria, Egypt.
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Undisclosed$100 - $149 / hr10 - 49Orlando, FL
Services provided
Professional Book Writers is an Advertising company. They focus on Advertising and Branding and were established in 2013.
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$1,000+$25 - $49 / hr10 - 49Sialkot, Pakistan
Services provided
Graficano is a branding company. The firm is based in Sialkot, Pakistan. Their team focuses on Branding and Graphic Design.
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$1,000+Undisclosed10 - 49San Francisco, CA
Services provided
Small Advertising company RubyLemon, is located in San Francisco, California. Their services include Advertising and Event Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
Vejjo Marketing is an Advertising company launched in 2022. Headquartered in Rio de Janeiro, Brazil, the team provides Advertising and Market Research.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49
Services provided
Advertising company Cambridge Design Vector is based in Mumbai, India and Shelu, India. Established in 2022, the team offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Blanky Creative Agency, a Digital Strategy company, is located in New Delhi, India. Their services include Digital Strategy and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Drampa is a Marketing Strategy company. The İstanbul, Türkiye-based team specializes in Marketing Strategy and Other Digital Marketing.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
In Mumbai, India, K2S2 Digistrat Solutions Private Limited is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49
Services provided
Advertising company AN Marketing Agency offers Advertising and Branding. They are located in New Cairo, Egypt.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Buzz Digital LLC is a website development company. They focus on Web Development and Advertising and are located in Austin, Texas.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
Mavic Digital is a video production agency. They provide Video Production and Advertising and were launched in 2018.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Dekmak is a social media marketing company. The team provides Social Media Marketing and Advertising and is headquartered in Matn, Lebanon.
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UndisclosedUndisclosed10 - 49
Services provided
Headquartered in west australia, Australia, 1stPage Australia is a small Advertising company. The team specializes in Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Sourcing Square is a Staffing company. In London, England, their team provides Staffing and HR Consulting.
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$10,000+Undisclosed10 - 49
Services provided
TakeMarket Ltd is a Sales Outsourcing company launched in 2018. Their team focuses on Sales Outsourcing and Account-Based Marketing.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Reinstate Amz is a Marketing Strategy company. Headquartered in London, England, their team offers Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Kozhikode, India
Services provided
Tactigo Interactive, a Performance Marketing company, was founded in 2024. They provides Performance Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Affinity Collective is an Advertising company in Johannesburg, South Africa. They provide Advertising and Branding and were launched in 2012.
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$5,000+Undisclosed10 - 49
Services provided
Scale For Impact is an Advertising company. The Tallinn, Estonia-based team offers Advertising and Product Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Zolvo Ads - Best Digital Marketing Agency in Kochi, Kerala is an Advertising company. The Kochi, India-based team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Buzz agency is an Advertising company. Established in 2024, the agency is based in London, England. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Brandbodh Communications, a graphic design company, was launched in 2004. The small team provides Graphic Design and Logo.
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$1,000+$25 - $49 / hr10 - 49Lombard, IL
Services provided
Godevico Publishing is an Advertising company. They were launched in 2022, and their services include Advertising and Product Marketing.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Launched in 2020, Front Preservation, llc is a small SEO agency. Their team offers Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Canberra, Australia
Services provided
InsightJet is an Advertising company headquartered in Canberra, Australia. They provide Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Monza, Italy
Services provided
Fox Web Vision is a web design agency established in 2020. The agency offers Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Royal Leamington Spa, England
Services provided
Small web design agency OHMY, is in Royal Leamington Spa, England. The team provides Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
MKT Communications is a mobile app development firm launched in 2015. Their services include Mobile App Development and Call Center Services.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Fit Creative is a branding company. Their small team of employees is headquartered in London , England. Their team provides Branding and Print Design.
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$10,000+$150 - $199 / hr2 - 9New Broughton, Wales
Services provided
Launched in 2003, Baa Baa Design Limited is a branding agency. The team provides Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Peakhurst, Australia
Services provided
Web development company The Marketing Co. Was launched in 2015. The agency focuses on Web Development and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
Services provided
StarWorx Services is a web design agency. The team is located in Houston, Texas, and their services include Web Design and Search Engine Optimization.
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$5,000+Undisclosed2 - 9London, Canada
Services provided
Human Brand Experience Consultants, a branding company, was founded in 2016. They focuses on Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Busic Digital is a Marketing Strategy company. They were founded in 2018, and their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Project 100 is a Marketing Strategy company. The team offers Marketing Strategy and Web Design, and the company is based in San Jose, California.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
RIVAL LA is an Advertising company established in 2014. The team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Phoenix Digital Marketing is a web design company. Their small team is located in Vancouver, Canada and offers Web Design and Graphic Design. The company was launched in 2019.
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$1,000+Undisclosed2 - 9Cypress, TX
Services provided
Conmigo Media is a small social media marketing firm founded in 2018. Their team focuses on Social Media Marketing and Web Development.
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$10,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
INTSIGN | branding agency, a branding company, was founded in 2010. In Montréal, Canada and Kyiv, Ukraine, the team focuses on Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Mayagüez, Puerto Rico
Services provided
Large Media is a Mayagüez, Puerto Rico-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Larnaka, Cyprus
Services provided
Launched in 2017, FOXVISITS LTD is a web design company. The small team specializes in Web Design and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Sanctify is an Advertising company. They were founded in 2012 and offer Advertising and Branding.
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Undisclosed$200 - $300 / hr2 - 9
Services provided
Daisy Digital Marketing is an Advertising company. Their small team of employees is in Matamata, New Zealand. Their team offers Advertising and Social Media Marketing.
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$1,000+$300+ / hr2 - 9Hollywood, FL
Services provided
Lumena Global Advisory LLC, an Advertising company, was established in 2024. They specializes in Advertising and Business Consulting.
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Undisclosed$300+ / hr2 - 9New York, NY
Services provided
Advertising company MYN North America is in New York, New York. Their services include Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Springfield, OH
Services provided
Launched in 2019, The Social Media Pros is a SEO company. Based in Springfield, Ohio, the team provides Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Killeen, TX
Services provided
Adventure Marketing LLC is an Advertising company. They were launched in 2021 and offer Advertising and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.