Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Serino Coyne is an Advertising company. The team offers Advertising and Branding and is in New York, New York.
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Undisclosed< $25 / hrFreelancerLondon, England
Services provided
Advertising company Boost VA was launched in 2020. The company specializes in Advertising and Direct Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed50 - 249Accra, Ghana
Services provided
Advertiser & Publisher Solutions Ghana Ltd. Is an Accra, Ghana-based Advertising company. Founded in 2020, the team specializes in Advertising and Content Marketing.
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$10,000+$200 - $300 / hr50 - 249
Services provided
Techpro Alpha is a Morden, England-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
Redcarpet365 Ltd. Is a midsize Advertising company in Dhaka, Bangladesh. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Whitby, Canada
Services provided
Geekspeak Commerce is a Whitby, Canada-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Trillium Marketing is a small Advertising company headquartered in Christiansburg, Virginia. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249Budapest, Hungary
Services provided
Located in Budapest, Hungary, Mediator is an Advertising company. They focus on Advertising and Public Relations and were established in 2005.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Established in 2023, Christer Osterling, LLC is a Marketing Strategy company. The small team focuses on Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$25 - $49 / hrFreelancerWayanad,Kerala, India
Services provided
Shahanabanu is a Content Marketing company established in 2023. Located in Wayanad,Kerala, India, the team provides Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Franklin Acquisition Group is an Advertising company. Their midsize team of employees is in. Their team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hrFreelancerدبي, United Arab Emirates
Services provided
Houssam El Zein is an Advertising company. They are located in دبي, United Arab Emirates and have small team of experts. Their services include Advertising and Branding.
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$1,000+UndisclosedFreelancer
Services provided
AdvertVista is an Advertising company founded in 2024. The company specializes in Advertising and Social Media Marketing.
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Undisclosed$25 - $49 / hrFreelancer
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Established in 2016, Digitating is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249South Brisbane, Australia
Services provided
CitrusAd is a PPC company. They are based in South Brisbane, Australia and City of London, England. Their team provides Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Everybody Agency, a midsize Advertising company, is headquartered in London, England. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
Services provided
Yieldbird is an Advertising company. Located in Warszawa, Poland, their team offers Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
MMW Agency is a Market Research company. They are located in Los Angeles, California. Their team focuses on Market Research and Event Marketing.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
Services provided
Founded in 2013, ONE House is a Market Research company. The midsize team focuses on Market Research and Advertising.
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UndisclosedUndisclosed50 - 249Paris, France
Services provided
Steve is a Market Research company. The Paris, France-based firm was established in 2015. Their team specializes in Market Research and Branding.
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UndisclosedUndisclosed50 - 249Colorado Springs, CO
Services provided
Media planning & buying agency The Harman Media & Marketing Group is headquartered in Colorado Springs, Colorado. The team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed50 - 249Westport, CT
Services provided
Ferocious Digital is a social media marketing firm launched in 2009. The agency specializes in Social Media Marketing and Search Engine Optimization, and is midsize.
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UndisclosedUndisclosed50 - 249Napoli, Italy
Services provided
Merqurio Srl is a Marketing Strategy company. Based in Napoli, Italy, the company offers Marketing Strategy and Email Marketing.
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UndisclosedUndisclosed50 - 249Austin, TX
Services provided
Right Side Up is a social media marketing agency. They were launched in 2016 and offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Milano, Italy
Services provided
I MILLE is a branding agency established in 2004. The company focuses on Branding and UX/UI Design.
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UndisclosedUndisclosed50 - 249Madrid, Spain
Services provided
ROI UP Group, a midsize Advertising company, is based in Madrid, Spain and Ciudad de México, Mexico. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Dezeen is an Advertising company founded in 2006. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249London, England
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Vidsy is a social media marketing company established in 2015. The midsize team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed50 - 249London, England
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Advertising company BS&T Digital Limited was launched in 2013. The midsize team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Bon Air, VA
Services provided
Touchstorm is a SEO services firm. They were founded in 2007 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Denver, CO
Services provided
AZDS Interactive Group is an Advertising company founded in 2006. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Woodbridge Township, NJ
Services provided
Survyc is an Advertising company in Woodbridge Township, New Jersey. Launched in 2020, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New Haven, CT
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Established in 2010, The Janice Christopher Marketing Agency, a midsize Advertising company, is located in New Haven, Connecticut. Their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
AdRoll is an Advertising company. Their midsize team is headquartered in San Francisco, California and Dublin, Ireland. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerKozhikode, India
Services provided
Content Marketing company best freelance digital marketing strategist in calicut was launched in 2025. The team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Lehi, UT
Services provided
Gargle Dental Marketing is a SEO services firm. Established in 2018, the firm is based in Lehi, Utah. Their team offers Search Engine Optimization and Branding.
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UndisclosedUndisclosed50 - 249Linz, Austria
Services provided
Gruppe am Park GmbH - Creative Agency is a web design company. Based in Linz, Austria, the firm specializes in Web Design and Branding.
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UndisclosedUndisclosed50 - 249Paris, France
Services provided
LaPetiteGrosse is an Advertising company. They specialize in Advertising and Branding and are based in Paris, France.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Hanoi, Vietnam
Services provided
SAOKIM BRANDING, a branding firm, is located in Hanoi, Vietnam. The team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Founded in 2020, Awning home, a midsize Advertising company, is based in DELHI, India. Their team specializes in Advertising and Customs brokerage.
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$1,000+UndisclosedFreelancerAlgonquin, IL
Services provided
Stoymedia is an Advertising company launched in 2024. The firm offers Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancer
Services provided
Launched in 2025, Techiofy is a Direct Marketing company. The team provides Direct Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Established in 2020, Noble Publishing Hub is a branding agency. The team focuses on Branding and Advertising.
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$1,000+$150 - $199 / hrFreelancerChilliwack, Canada
Services provided
SEO agency Search Accelerated was launched in 2025. The team provides Search Engine Optimization and Advertising and is based in Chilliwack, Canada.
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UndisclosedUndisclosedFreelancer
Services provided
High DA Social Profile Backlink Creation, a Direct Marketing company, is based in Lalmonirhat, Bangladesh. They specialize in Direct Marketing and Advertising and were established in 2021.
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$1,000+< $25 / hrFreelancer
Services provided
Azen Marketing is an Advertising company. Their small team of employees is in Surat, India. Their team specializes in Advertising and Other Digital Marketing.
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$1,000+$50 - $99 / hrFreelancerCincinnati, OH
Services provided
Biointel is a small Advertising company established in 2022. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Ayoub kaddouri is a media planning and buying agency. They were established in 2025 and focus on Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Launched in 2021, wikaltek is an Advertising company. The team provides Advertising and Branding and is located in Tangier, Morocco.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.