Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed50 - 249Hong Kong, Hong Kong
Services provided
East Tech is a Hong Kong, Hong Kong-based web design agency. They provide Web Design and Branding.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
See all 1 projectsAlchemy Creative Co. was founded with one goal in mind, make your business digital marketing strategy easy to execute. Our team is dedicated to digital marketing day-in & day-out, and with no
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$5,000+$25 - $49 / hr2 - 9
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Small SEO company LaGranja, is headquartered in City of Panama, Panama. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
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MEPR Agency is an Advertising company launched in 2006. Headquartered in Nashville, Tennessee, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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BARD Advertising, an Advertising company, was launched in 1996. The small team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9
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Boyce-Mangin is a small Advertising company in San Francisco, California. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Lincoln, England
Services provided
Fill the Gap Marketing Ltd is an Advertising company. They are headquartered in and Lincoln, England. Their team specializes in Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
Services provided
Small Advertising company Axiomport, is based in Indianapolis, Indiana. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Paige Wolf Media & Public Relations is a Philadelphia, Pennsylvania-based public relations firm. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Endeavor Strategies is a Washington, District of Columbia-based Advertising company. They provide Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
Vintage Juice, an Advertising company, was established in 2003. Located in Alexandria, Virginia, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
The Cogency, a Marketing Strategy company, is located in London, England. Their services include Marketing Strategy and Media Planning & Buying.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 1999, Absolute PR and Marketing, a small public relations firm, is located in Exeter, England. Their services include Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Milton, England
Services provided
Touchpoint Digital is an Advertising company. Based in Milton, England, the team specializes in Advertising and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Aberdeen, Scotland
Services provided
Tricker PR, a small PR firm, is located in Aberdeen, Scotland. The team specializes in Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Small Advertising company Marccx Media, is in Brooklyn, New York. The team offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Dozen Digital is a New York, New York-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Leicester, England
Services provided
Sandstar Communications, an Advertising company, was founded in 2013. They provides Advertising and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
Established in 2013, Bowtie Media is a small San Francisco, California-based social media marketing agency. Their services include Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Marketing Strategy company Circuit Break provides Marketing Strategy and Branding. They are in Glasgow, Scotland and.
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$10,000+$150 - $199 / hr2 - 9
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AdSeo, a small Advertising company, is located in Verona, Italy. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Pay per click company Internet Marketing Team is in London, England. Established in 2004, the team specializes in Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Fuze SEO, LLC, an Advertising company, was launched in 2013. The agency offers Advertising and Marketing Strategy, and is small.
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$10,000+$150 - $199 / hr2 - 9Stevenage, England
Services provided
Media Alive is a media planning & buying company. The Stevenage, England-based company offers Media Planning & Buying and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
ESearch Marketing is a small San Diego, California-based Advertising company. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Based in San Francisco, California, Honeycomb Inbound Marketing is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
CPC Search, an Advertising company, was founded in 2005. The small team focuses on Advertising and Mobile & App Marketing.
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$5,000+$100 - $149 / hr2 - 9Cedar Rapids, IA
Services provided
Headquartered in Cedar Rapids, Iowa, early bird digital marketing is a small SEO company. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Canton, MA
Services provided
MarketSearch is an Advertising company in Canton, Massachusetts. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Jackanory is a branding company. The small London, England-based team provides Branding and Advertising. The agency was founded in 2014.
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$5,000+$100 - $149 / hr2 - 9Needham, MA
Services provided
Advertising company Lungfish Communications was founded in 1994. The team offers Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Southampton, England
Services provided
Headquartered in Southampton, England, Breeze People Ltd is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Them is a branding firm. They are based in London, England and have small team. Their services include Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
Services provided
Involve, LLC is an Advertising company. They were founded in 2010 and focus on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Denver, NC
Services provided
Devin Schumacher is a social media marketing firm. Their team is headquartered in Denver, North Carolina and focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
Services provided
SEO Savvy is an Advertising company. The Long Beach, California-based team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9West Palm Beach, FL
Services provided
Clever Maniacs is an Advertising company. Established in 2011, the company focuses on Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Cumming, GA
Services provided
Blue Fire SEO is a PPC agency. Their small team is located in Cumming, Georgia. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Crowd Siren, an Advertising company, was established in 2010. Headquartered in Las Vegas, Nevada, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Franklin, TN
Services provided
Harpeth Marketing is an Advertising company in Franklin, Tennessee. They provide Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9
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Headquartered in Krakow, Poland, Agencja SEO&SEM SUNSPOT is a SEO agency. They offer Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Cuyahoga Falls, OH
Services provided
Founded in 1991, Maddox Marketing Group is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Rīga, Latvia
Services provided
PR agency CREA Promotion was established in 2012. The small team focuses on Public Relations and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Sem Sector Online Marketing is a İstanbul, Türkiye-based Advertising company. Their services include Advertising and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
SEO company SEOportal.eu is headquartered in Rīga, Latvia. They provide Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
White Penguin Media is a social media marketing firm. Located in Rīga, Latvia, the team offers Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Princeps Advertising is a small Advertising company established in 1990. Their services include Advertising and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Legnano, Italy
Services provided
Cepar Digital Agency is a small Advertising company launched in 2012. Their services include Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
COMUNICAZIONE 2000 Srl is an Advertising company. Headquartered in Roma, Italy, the company was launched in 2000. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Milano, Italy
Services provided
Carla Mugnaini, a small public relations company, is in Milano, Italy. Their services include Public Relations and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.