Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed2 - 9Basildon, England
Services provided
Focus Media Outdoor, an Advertising company, was founded in 2002. The team provides Advertising and Media Planning & Buying and is headquartered in Basildon, England.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Westend Digital is an Advertising company. Their small team is based in Werribee, Australia. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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Undisclosed$50 - $99 / hr2 - 9
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Based in Dublin, Ireland, MSVE is a SEO agency. Launched in 2019, the team offers Search Engine Optimization and Conversion Optimization.
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$10,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Branding agency SPANDA STUDIO is located in Gurugram, India. Launched in 2026, the team focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Based in Calgary, Canada, CanElite Consulting Corporation is a Marketing Strategy company. Founded in 2024, the team provides Marketing Strategy and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Based in Bsalim, Lebanon, Adchievers is an Advertising company. The team focuses on Advertising and Product Marketing.
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$5,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Advertising company Skillnuts Studios was established in 2016. The small team offers Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$150 - $199 / hr10 - 49Lake Forest, IL
Services provided
Marketing For Wellness is a small Advertising company. They provide Advertising and Branding and were founded in 2001.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Unmaada Creatives LLP is an Advertising company. In Bengaluru, India, their small team specializes in Advertising and Branding. The firm was launched in 2019.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$50 - $99 / hrFreelancerLos Angeles, CA
Services provided
Jabarri Marketing Agency is a small Advertising company located in Los Angeles, California and Kolkata, India. The team offers Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Decatur, GA
Services provided
Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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Undisclosed$50 - $99 / hr2 - 9Bratislava, Slovakia
Services provided
See all 1 projectsROI index is an online marketing agency focused on performance-driven digital marketing, Google Ads, PPC campaigns, SEO, Meta Ads, web analytics and AI Visibility. The agency helps companies,
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$1,000+$25 - $49 / hr2 - 9Chorzów, Poland
Services provided
Top Position is a Chorzów, Poland-based SEO company. Their services include Search Engine Optimization and Web Development.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Biscuit Bunker Ltd is a small SEO agency headquartered in London , England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
Shrewdd Marketing is a SEO agency. Their small team is in Leeds, England and focuses on Search Engine Optimization and Web Design. The agency was launched in 2003.
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$10,000+$150 - $199 / hr2 - 9Newbury, England
Services provided
Nine Four Ltd is a SEO services firm established in 2005. The team focuses on Search Engine Optimization and Web Design and is located in Newbury, England.
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$1,000+$50 - $99 / hr2 - 9Kendal, England
Services provided
Designworks is a SEO agency. Founded in 2007, the company is in Kendal, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Launched in 2013, RéanArt is a small London, England-based SEO services firm. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Andover, England
Services provided
WebKick is a SEO agency launched in 2009. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Peterborough, England
Services provided
Launched in 2004, T.Rex Design is a small Peterborough, England-based SEO company. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Social media marketing firm Pink Shark Marketing is in Los Angeles, California. They specialize in Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9Kimberley, England
Services provided
SEO agency Vitty is in Kimberley, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
SEO services firm Plus Two is headquartered in London, England. They offer Search Engine Optimization and Web Design and were founded in 2000.
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$10,000+$150 - $199 / hr2 - 9Leatherhead, England
Services provided
Established in 2007, Cude Design is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Established in 2003, Bearpaw Partners is a small Atlanta, Georgia-based Content Marketing company. Their team specializes in Content Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
The Website Company is a SEO company. Their team is based in Birmingham, England. The firm focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
Services provided
Founded in 2009, Hop & Jaunt is a SEO company. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Bartlett, TN
Services provided
Founded in 1979, Kelley & Associates Advertising, a small SEO company, is headquartered in Bartlett, Tennessee. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
Launched in 2016, Avenue is an Advertising company. The small team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Boise, ID
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Founded in 2003, Sagan Marketing, LLC is an Advertising company. The team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Southampton, England
Services provided
Advertising company Trade House Media is headquartered in Southampton, England. Their services include Advertising and Digital Strategy.
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$50,000+$50 - $99 / hr2 - 9
Services provided
OK is a small Golan, Israel-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Farnborough, England
Services provided
Established in 2011, SCS Marketing & PR is a Marketing Strategy company. The agency focuses on Marketing Strategy and Public Relations, and is small.
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$10,000+$50 - $99 / hr2 - 9Thessaloniki, Greece
Services provided
Business Mentor Greece is an Advertising company. They provide Advertising and Content Marketing and are located in Thessaloniki, Greece.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2022, Uncommon Agentur, a small Advertising company, is based in Miami Beach, Florida. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
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Concept Designs and Marketing is a small SEO company. Launched in 2014, the team focuses on Search Engine Optimization and Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49Bellevue, WA
Services provided
See all 2 projectsSeattle Advertising, Inc offers comprehensive services including SEO, content marketing, and design. Reviews highlight their expertise in Ads, Marketing, and Promotions, with a particular emphasis on content marketing and market success. Clients appreciate their effective project management and communication, though there is room for improvement in keyword search.
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$5,000+$100 - $149 / hr10 - 49Surry Hills, Australia
Services provided
Established in 2003, Digital Garden is a web design company. The team specializes in Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Catch NY is a small Advertising company established in 2010. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Advertising company Noise Digital was founded in 1998. In Vancouver, Canada and Toronto, Canada, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Bedford, Canada
Services provided
Revolve Branding, a branding firm, was founded in 1986. The team provides Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Altrincham, England
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Branding agency The iF Agency was founded in 2005. Located in Altrincham, England, the team provides Branding and Advertising.
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$1,000+$150 - $199 / hr10 - 49Phoenix, AZ
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CyberMark is an Advertising company. The Phoenix, Arizona-based agency provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Herndon, VA
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Headquartered in Herndon, Virginia and Miami, Florida, Tier10 is an Advertising company. Established in 2008, the team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49West Chester, PA
Services provided
Established in 1998, 20/10 Solutions is a web design company. The team focuses on Web Design and Advertising and is located in West Chester, Pennsylvania.
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$100,000+$150 - $199 / hr10 - 49Fort Worth, TX
Services provided
Advertising company Warren Douglas Advertising was launched in 1998. Based in Fort Worth, Texas, the team provides Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Services provided
Stylelabs Inc. Is a Calgary, Canada-based Advertising company. They offer Advertising and Branding and were founded in 2010.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
Services provided
PCR Agency is a small Advertising company founded in 2007. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Tempe, AZ
Services provided
Launched in 2012, Crawford and O'Brien LLC is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
Founded in 2014, Casual Astronaut is an Advertising company. The firm focuses on Advertising and Branding, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.