Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
AADVENTURE STUDIO is an Advertising company. They specialize in Advertising and Branding and are based in Addis Ababa, Ethiopia.
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UndisclosedUndisclosed2 - 9Bucharest, Romania
Services provided
GardenX is an Advertising company. Their small team is in Bucharest, Romania and offers Advertising and Branding. The firm was founded in 2017.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$1,000+$50 - $99 / hr2 - 9Valenzuela, Philippines
Services provided
Winsight Marketing, an Advertising company, is headquartered in Valenzuela, Philippines. They specialize in Advertising and Branding and were founded in 2010.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Aspire Digital Marketing is an Advertising company. The team focuses on Advertising and Social Media Marketing and is headquartered in Newcastle-upon-Tyne, England and London, England.
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$1,000+< $25 / hr2 - 9Kot Kapura, India
Services provided
Launched in 2020, Northside Media is an Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
MEGA INFUSION is an Affiliate Marketing company. Established in 2020, the firm is headquartered in New Delhi, India. Their team specializes in Affiliate Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+< $25 / hr2 - 9Barcelona, Spain
Services provided
ASTRONADS is a social media marketing firm. The agency is in Barcelona, Spain. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9Karachi, Pakistan
Services provided
Founded in 2022, Digital Checkmate, a small SEO services firm, is headquartered in Karachi, Pakistan and Karachi, Pakistan. Their services include Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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Undisclosed< $25 / hr2 - 9Opole, Poland
Services provided
REDMUSTANG is a small Advertising company founded in 2021. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 93, Canada
Services provided
Established in 2022, Plum Marketing Corp. Is a small Advertising company located in 3, Canada. Their team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+$100 - $149 / hr2 - 9Murrieta, CA
Services provided
Savvy Branding Group is a branding agency. They are located in Murrieta, California and have small team of experts. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Birmingham Marketing Company is an Advertising company. Launched in 2015, the agency is based in Birmingham, England. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Building Brand is an Advertising company. Their team is headquartered in Brisbane City, Australia and provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Tony's Creative Web Services, a Market Research company, was founded in 2018. Headquartered in Nanaimo, Canada, the team offers Market Research and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
DecentFish is a small Advertising company in Harlow, England. Their services include Advertising and Media Planning & Buying.
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$1,000+Undisclosed2 - 9Ulhasnagar, India
Services provided
Advertising company KILERO was launched in 2023. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Focus Digital Marketing SEO is based in Okolona, Mississippi and Okolona, Mississippi. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Based in Pune, India, Jaywant Diseno is a small social media marketing company. Their services include Social Media Marketing and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
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Island Digital is an Advertising company. The small Boca Raton, Florida-based team focuses on Advertising and Social Media Marketing. The agency was founded in 2023.
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Undisclosed$25 - $49 / hr2 - 9
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Jag Ads is an Advertising company. Located in Machakos, Kenya, their small team focuses on Advertising and Marketing Strategy. The agency was established in 2023.
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$1,000+< $25 / hr2 - 9Le Havre, France
Services provided
Rman Marketing is a social media marketing company based in Le Havre, France. Their services include Social Media Marketing and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Greenwich Engine is an Advertising company. Established in 2022, the company is headquartered in New York, New York. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
WebVales is an Advertising company headquartered in Indianapolis, Indiana. Founded in 2022, the team provides Advertising and Web Design.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Branding firm TEAEL was established in 2021. The company focuses on Branding and Advertising, and is small.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Growfy, a public relations agency, provide Public Relations and Advertising. They were launched in 2015.
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$10,000+$25 - $49 / hr2 - 9
Services provided
Big Bulls Marketing Agency is a Sahibzada Ajit Singh Nagar, India-based Advertising company. They focus on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Scale and Sword Advertising is a SEO services firm. Their team is headquartered in Wilmington, Delaware and offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Astoria, NY
Services provided
Design Diem, a branding agency, was established in 2021. The team offers Branding and Web Design and is located in Astoria, New York.
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$1,000+$50 - $99 / hr2 - 9Lillestrøm, Norway
Services provided
Adcomer AS is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is headquartered in Lillestrøm, Norway.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small social media marketing agency Apexa Digital LLC, is located in Las Vegas, Nevada. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
September Marketing is an Advertising company headquartered in Montréal, Canada. They offer Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Founded in 2021, LSC International Media is a social media marketing company. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Georgetown, KY
Services provided
PICS, LLC is a branding firm. Launched in 2007, the team offers Branding and Social Media Marketing. The company is located in Georgetown, Kentucky.
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$10,000+Undisclosed2 - 9West Palm Beach, FL
Services provided
Enfocal is an Advertising company headquartered in West Palm Beach, Florida and Northbrook, Illinois. They offer Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
AlphaMax Digital Services is a Luton, England-based Advertising company. They focus on Advertising and Search Engine Optimization and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small Advertising company OLVE Marketing, is headquartered in. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ikeja, Nigeria
Services provided
Launched in 2024, Just4Farm is a small Advertising company based in Ikeja, Nigeria. Their team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Fevive Digital is an Advertising company. In Rajshahi, Bangladesh, their small team provides Advertising and Social Media Marketing. The agency was launched in 2022.
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$1,000+$50 - $99 / hr2 - 9
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Harrison brand is a Content Marketing company. The firm is located in Pasig, Philippines and Pasig, Philippines. Their team provides Content Marketing and Affiliate Marketing.
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$5,000+$25 - $49 / hr2 - 9
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Branding company RedactUno was established in 2022. Located in London, England, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
In Bengaluru, India, Nexvea Communications LLP is an Advertising company. The team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Advertising company RockyCoast Agency, LLC is based in Brunswick, Maine. Their services include Advertising and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Advertising company Hoosier Digital Solutions is in. The team provides Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digital Donut Media, an Advertising company, is based in Bengaluru, India and Bengaluru, India. Their services include Advertising and Market Research.
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$5,000+Undisclosed2 - 9
Services provided
Lovant Media, an Advertising company, was launched in 2024. The company specializes in Advertising and Marketing Strategy, and is small.
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$1,000+< $25 / hr2 - 9Surat, India
Services provided
Digitics Marketing Agency is an Advertising company. Their team is headquartered in Surat, India and Rajkot, India and provides Advertising and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Overland Park, KS
Services provided
Ace Digital Marketing, an Advertising company, was established in 2024. The agency focuses on Advertising and Social Media Marketing, and is small.
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$10,000+$25 - $49 / hr2 - 9HaralukunteVillage, India
Services provided
11x Marketing, an Advertising company, was established in 2021. They offers Advertising and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Studio139, an Advertising company, is located in Sofia, Bulgaria. They provide Advertising and Social Media Marketing and were founded in 2023.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.