Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Located in Denver, Colorado, Heinrich Marketing is an Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Saint Charles, MO
Services provided
Thoughtprocess Interactive is an Advertising company. The company is located in Saint Charles, Missouri. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$5,000+$100 - $149 / hr10 - 49Lexington, KY
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BRAINBOX Intelligent Marketing, an Advertising company, was launched in 1999. The agency specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Southfield, MI
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The Sussman Agency is a Southfield, Michigan-based Advertising company. Their services include Advertising and Branding.
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$5,000+Undisclosed10 - 49Dayton, OH
Services provided
Web design agency Catapult Creative specializes in Web Design and Advertising. They were established in 2013.
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$10,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Guitar Pr & Communication Consultancy is a small Advertising company. They focus on Advertising and Digital Strategy and were established in 1990.
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$5,000+$100 - $149 / hr10 - 49Lyon, France
Services provided
Native Communications is a small Advertising company based in Lyon, France. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
BYD - Boost Your Digital is a Lisboa, Portugal-based Digital Strategy company. They specialize in Digital Strategy and Advertising and were launched in 2013.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
HERO Marketing, an Advertising company, was established in 2012. The firm focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$1,000+$100 - $149 / hr10 - 49Frisco, TX
Services provided
Media planning & buying agency The Ward Group, Inc. Is headquartered in Frisco, Texas and. They focus on Media Planning & Buying and Advertising and were established in 1985.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Belva Digital, an Advertising company, is located in Nairobi, Kenya. The team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Based in Birmingham, Alabama, Style Advertising is an Advertising company. They provide Advertising and Digital Strategy and were founded in 1970.
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UndisclosedUndisclosed10 - 49
Services provided
HenkinSchultz Creative Services is a small Advertising company established in 1991. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
In Cairo, Egypt, Eureka Digital is a small Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49St. John's, Canada
Services provided
Small Advertising company Ray Creative Agency, is in St. John's, Canada. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Morgantown, WV
Services provided
BlaineTurner Advertising is an Advertising company located in Morgantown, West Virginia. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Nixa, MO
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Founded in 1997, DL Media, Inc. Is an Advertising company. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Dayton, OH
Services provided
SEO company Wilderness Agency offers Search Engine Optimization and Pay Per Click. They were launched in 2016.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
Launched in 1996, BrandHive is a small Advertising company based in Salt Lake City, Utah. Their team provides Advertising and Branding.
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$5,000+Undisclosed10 - 49Spokane Valley, WA
Services provided
Advertising company Brand It Advertising is in Spokane Valley, Washington. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Saratoga Springs, NY
Services provided
Launched in 2011, SIX Marketing is an Advertising company. The agency focuses on Advertising and Event Marketing, and is small.
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UndisclosedUndisclosed10 - 49Logan, UT
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Duo Group, an Advertising company, is in Logan, Utah. They offer Advertising and Graphic Design and were launched in 2010.
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UndisclosedUndisclosed10 - 49Kent Town, Australia
Services provided
Established in 1983, Them Advertising is an Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
Headquartered in Minneapolis, Minnesota, Shinebox is an Advertising company. Established in 2010, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Madison, WI
Services provided
The Digital Ring is an Advertising company launched in 2015. The team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
CLC Agency is a Marketing Strategy company located in Pittsburgh, Pennsylvania. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
2TON is an Advertising company based in West Palm Beach, Florida and Delray Beach, Florida. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Blacklick, OH
Services provided
Smart 1 Marketing is an Advertising company. Their team is located in Blacklick, Ohio. The firm provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Bannerboy, a Digital Strategy company, provide Digital Strategy and Advertising. They were established in 2010.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Established in 2016, Seo Designs Private Limited is a small Delhi, India-based Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Ashmore, Australia
Services provided
Media Booth™ is an Advertising company. In Ashmore, Australia, their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
APartnership is an Advertising company launched in 1998. Their team offers Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Rawalpindi, Pakistan
Services provided
CyberX Studio is an Advertising company. Launched in 2017, the firm focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New Albany, OH
Services provided
Based in New Albany, Ohio, nxtConcepts, Ltd is an Advertising company. They focus on Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49Meerut, India
Services provided
Zytalinfo is a Marketing Strategy company founded in 2018. The firm provides Marketing Strategy and Web Development.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Noem9 Studio is a branding agency. Located in London, England and València, Spain, the agency was established in 2012. Their team provides Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Lumberton, TX
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Established in 1980, ChiroCandy Marketing, LLC is a small PPC agency. Their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr10 - 49St Albans, England
Services provided
OnBrand is a small Advertising company. They provide Advertising and Branding and were founded in 2001.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Pakistan Progressive Associates is an Advertising company. The company is headquartered in Lahore, Pakistan. Their services include Advertising and Market Research.
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$10,000+$25 - $49 / hr10 - 49
Services provided
AVR Web Consulting is a small Advertising company founded in 2015. Their services include Advertising and Other Marketing.
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UndisclosedUndisclosed10 - 49
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Websolutions.ca is an Advertising company located in Bathurst, Canada and Fredericton, Canada. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Tilkin Group LLC, an Advertising company, was launched in 2004. They offers Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49Brooklyn, NY
Services provided
Advertising company Tavern Agency was launched in 2022. The team specializes in Advertising and Branding.
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$5,000+Undisclosed10 - 49
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Push Button Creative Audio is an Audio Production company. The agency is located in Altamonte Springs, Florida. Their services include Audio Production and Branding.
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$25,000+$100 - $149 / hr10 - 49Walnut Creek, CA
Services provided
Wiki Professional Writing is an Advertising company. Their team is based in Walnut Creek, California. The company specializes in Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Gatineau, Canada
Services provided
Advertising company Creative TRND was founded in 2019. The small team specializes in Advertising and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Kraków, Poland
Services provided
Launched in 2018, Try Codnet is a small Kraków, Poland-based Advertising company. Their team offers Advertising and Custom Software Development.
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$1,000+$100 - $149 / hr10 - 49Aparecida de Goiânia, Brazil
Services provided
Launched in 2009, Opis Agência de Publicidade is an Advertising company. The team specializes in Advertising and Custom Software Development.
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UndisclosedUndisclosed50 - 249Long Beach, CA
Services provided
See all 1 projectsNestled in the vibrant heart of Long Beach, The Nation Publishers is a leading force in the literary world. Our dedicated team brings stories to fruition, offering a collaborative space for
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$100,000+$200 - $300 / hr50 - 249New York, NY
Services provided
SS+K, an Advertising company, is based in New York, New York. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.