Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed2 - 9
Services provided
Digiman is a small Advertising company launched in 2018. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
My Advisers, a small Advertising company, is in Champai Nagar, India. The team focuses on Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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Undisclosed$25 - $49 / hr2 - 9Kamionki, Poland
Services provided
Neogroup sp. Z o.o. Is an Advertising company. Their team is in Kamionki, Poland and focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Nampa, ID
Services provided
Advertising company Peppershock Media was established in 2003. The company specializes in Advertising and Graphic Design, and is small.
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$1,000+$50 - $99 / hr2 - 9Bolton, England
Services provided
Small PPC company Marble Media, is based in Bolton, England. The team provides Pay Per Click and Social Media Marketing.
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$25,000+$25 - $49 / hr2 - 9Atasehir, Türkiye
Services provided
Seo Kaos, a SEO company, was founded in 2018. The company provides Search Engine Optimization and Advertising, and is small.
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$1,000+$50 - $99 / hr2 - 9Ayer Itam, Malaysia
Services provided
Calvyn Lee - Digital Marketing Trainer is an Advertising company. Located in Ayer Itam, Malaysia, their team specializes in Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Small Advertising company Optimizon Amazon Agency, is in London, England and Swindon, England. The team focuses on Advertising and Business Consulting.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
BASE is a branding firm established in 2003. Headquartered in Hong Kong, Hong Kong and Ozolles, France, the team focuses on Branding and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Rockford, IL
Services provided
Heinzeroth Marketing Group is an Advertising company. The Rockford, Illinois-based firm was established in 1993. Their team specializes in Advertising and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Located in London, England, Hype Insight Ltd is an Advertising company. They specialize in Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$10,000+$200 - $300 / hr10 - 49San Clemente, CA
Services provided
Rareview® Creative Agency is a San Clemente, California-based web development firm. Their services include Web Development and Advertising.
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$1,000+$150 - $199 / hr2 - 9Hamburg, Germany
Services provided
SEO company SEO Hamburg 🥇 Search Engine Optimization and Expert - Elias Lange was founded in 2017. The team specializes in Search Engine Optimization and Advertising and is in Hamburg, Germany.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 2016, Hardt is a web design company. The team offers Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
ARK Digital is a small Advertising company located in Fayetteville, Arkansas. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Davie, FL
Services provided
Neocami Marketing and Design, an Advertising company, is located in Davie, Florida. Established in 2004, the team offers Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Mobile, AL
Services provided
Established in 2016, Craftshow Digital is an Advertising company. Headquartered in Mobile, Alabama, the team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Narrative Strategies is a midsize Washington, District of Columbia-based public relations firm. The team specializes in Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Beograd, Serbia
Services provided
Harryer is a Beograd, Serbia-based Advertising company. They focus on Advertising and Email Marketing and were launched in 2013.
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$5,000+$200 - $300 / hr2 - 9Longview, TX
Services provided
Launched in 2017, Starfish Ad Age is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
Services provided
Create Lines is an Advertising company. They provide Advertising and Branding and were founded in 2019. The company is based in İstanbul, Türkiye.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Launched in 2017, Steyla Digital is an Advertising company. Their team focuses on Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9Hyderabad, India
Services provided
In Hyderabad, India, Lotus Digital is an Advertising company. They focus on Advertising and Pay Per Click and were established in 2020.
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$1,000+Undisclosed2 - 9Colorado Springs, CO
Services provided
Established in 2021, Digital Rogers is a small Advertising company based in Colorado Springs, Colorado. Their team specializes in Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Histon, England
Services provided
In Histon, England, Data Rocks is an Advertising company. The team offers Advertising and Marketing Strategy.
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$5,000+$300+ / hr2 - 9Boca Raton, FL
Services provided
Tr3fecta Media, an Advertising company, was launched in 2015. The agency offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
Tech Touch Marketing is an Advertising company. The team specializes in Advertising and Search Engine Optimization, and the firm is headquartered in Huntington, West Virginia.
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$5,000+Undisclosed2 - 9Austin, TX
Services provided
Founded in 2016, Red Rat Media is an Advertising company. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Pasadena, CA
Services provided
Redirect Marketing Group is an Advertising company located in Pasadena, California. They offer Advertising and Marketing Strategy and were launched in 2007.
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UndisclosedUndisclosed2 - 9
Services provided
Mrcom is a Marketing Strategy company launched in 2017. The team offers Marketing Strategy and Advertising.
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$100,000+Undisclosed2 - 9
Services provided
Based in Topeka, Kansas, Phoenix Marketing Group is a media planning and buying agency. Established in 2021, the team provides Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr2 - 9Montevideo, Uruguay
Services provided
Advertising company Credo, Agencia de Publicidad was founded in 2020. The team specializes in Advertising and Branding and is in Montevideo, Uruguay.
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UndisclosedUndisclosed2 - 9
Services provided
Buzzer management, an Advertising company, is located in jakarta selatan, Indonesia. They specialize in Advertising and Branding and were launched in 2022.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Launched in 2019, Beyond Street Media is an Advertising company. The team offers Advertising and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Delawala Marketing is a SEO services firm. The Barrie, Canada-based agency was launched in 2026. Their services include Search Engine Optimization and Advertising.
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Undisclosed< $25 / hr2 - 9
Services provided
Marketing Pulse IT Solutions is a social media marketing company. The firm is in Delhi, India. Their team focuses on Social Media Marketing and Advertising.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
PHYGITAL AGENCY COMPANY LIMITED is an Advertising company. They are headquartered in Chiang Mai, Thailand. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Utrecht, Netherlands
Services provided
Familiar Agency is a branding company. The small Utrecht, Netherlands-based team focuses on Branding and Web Design. The agency was launched in 2023.
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UndisclosedUndisclosed2 - 9Provo, UT
Services provided
Adroit is a Marketing Strategy company. Founded in 2021, the firm is located in Provo, Utah. Their services include Marketing Strategy and Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49Cambridge, MA
Services provided
ALT TERRAIN is a small Cambridge, Massachusetts-based Event Marketing company. Their services include Event Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
StarPoint Consulting Group is a Marketing Strategy company. Their small team of employees is located in Chicago, Illinois. Their team specializes in Marketing Strategy and Branding.
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$1,000+$50 - $99 / hr2 - 9Round Rock, TX
Services provided
Hubsprint is a SEO company established in 2016. The team focuses on Search Engine Optimization and Advertising.
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$5,000+< $25 / hr2 - 9Chandigarh, India
Services provided
Affinity Media is an Advertising company. Their small team is in Chandigarh, India. Their services include Advertising and Affiliate Marketing.
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$1,000+$100 - $149 / hr2 - 9Shenzhen Shi, China
Services provided
ZEEYA Digital is a small social media marketing company established in 2019. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Fortitude Valley, Australia
Services provided
Established in 2014, Collaborative Media Group is a small social media marketing firm. Their team provides Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Lancaster, SC
Services provided
Based in Lancaster, South Carolina, Paton Digital is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New Orleans, LA
Services provided
Anchorclick, a Marketing Strategy company, was launched in 2024. The team offers Marketing Strategy and Advertising and is located in New Orleans, Louisiana.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Inverse Marketing is a branding agency. The company is headquartered in Chicago, Illinois. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Mount Digital - Digital Marketing Agency-Company Services in Gurgaon is an Advertising company established in 2019. The firm offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Tarpon Springs, FL
Services provided
Move Over Media is a small Advertising company. Launched in 2021, the team offers Advertising and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.