Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$100 - $149 / hr2 - 9København, Denmark
Services provided
Launched in 2018, be-ahead is a small København, Denmark-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Audaz Brasil | USA is an Advertising company. The team is headquartered in Dracut, Massachusetts, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+Undisclosed2 - 9
Services provided
Advertising company ECM Media specializes in Advertising and Branding. They are located in Williams Bay, Wisconsin.
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Undisclosed$25 - $49 / hr2 - 9Plympton, MA
Services provided
Located in Plympton, Massachusetts, Rockhopper Media Group is a small social media marketing company. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
OFF LABEL is an Advertising company founded in 2022. Their team provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Royal Digi is an Advertising company. Their small team of employees is headquartered in New Delhi, India. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Albizco is an Advertising company. Founded in 2002, the company is based in karachi, Pakistan. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$1,000+Undisclosed2 - 9Barcelona, Spain
Services provided
Advertising company Plus Roi Media was founded in 2023. The team offers Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9
Services provided
Advertising company Dutch Influencer Agency was established in 2016. The firm offers Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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UndisclosedUndisclosed2 - 9
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Black Buck Design Studios is an Advertising company established in 2017. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Located in The Woodlands, Texas, KJ Marketing Group is an Advertising company. Established in 2020, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+$25 - $49 / hr2 - 9Tegucigalpa, Honduras
Services provided
Marketing Strategy company Helvetia Digital was launched in 2009. The small team offers Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Launched in 2013, Epikta LLC is an Advertising company. Their team provides Advertising and Branding.
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$1,000+$25 - $49 / hr250 - 999
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Target Media Digital is a social media marketing company. They offer Social Media Marketing and Sales Outsourcing and are headquartered in Canberra, Australia.
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$1,000+$50 - $99 / hr250 - 999
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AOMDisplays is an Advertising company. They focus on Advertising and Branding and are located in Lewes, Delaware.
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$1,000+$25 - $49 / hr250 - 999Svendborg, Denmark
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Advertising company Aqute Signs meet people was launched in 2015. The team specializes in Advertising and Branding and is headquartered in Svendborg, Denmark.
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$1,000+< $25 / hr250 - 999Birmingham, England
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Birmingham Packaging is an Advertising company. Headquartered in Birmingham, England, the firm was established in 2016. Their team focuses on Advertising and Branding.
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$1,000+< $25 / hr250 - 999
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In Sugar Land, Texas, Swyft Signs is an Advertising company. Established in 2016, the team offers Advertising and Branding.
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$1,000+Undisclosed10 - 49
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See all 1 projectsIgnite Neo offers expertise in User-Generated Content (UGC) and advertising campaign management, particularly effective on platforms like Instagram, TikTok, and Facebook. Reviews highlight their ability to develop engaging creative assets and manage campaigns that achieve significant reach and conversion rates, as demonstrated by a campaign that reached over 1 billion people with an 11% conversion rate. Clients commend their results-driven approach and efficient workflow.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Bayleaf Global Digital is a Digital Strategy company established in 2015. Their team specializes in Digital Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsBiz360 specializes in creating websites and offers additional services such as phone call systems and potential social media assistance. The feedback consistently highlights their personalized service, effective communication, and affordability. Clients appreciate the direct interaction with the owner and the company’s straightforward approach, leading to positive outcomes and customer satisfaction.
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$5,000+Undisclosed2 - 9
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Established in 2003, Stories That Work, Inc. Is a branding firm. The team specializes in Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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Atomic Studio is a branding agency. The team offers Branding and Email Marketing, and the company is headquartered in Los Angeles, California.
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$10,000+$150 - $199 / hr2 - 9Wheldrake, England
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Branding agency Popple Kharlamova was founded in 2012. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 2016, Hawk Digital Marketing is a Marketing Strategy company. The team provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Warrandyte, Australia
Services provided
Based in Warrandyte, Australia, Communovate is a Marketing Strategy company. They offer Marketing Strategy and Branding and were launched in 2002.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Bradshaw is a branding agency. Located in Phoenix, Arizona, the firm focuses on Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Jax Digital Marketing is a branding company. They are based in Jacksonville, Florida and have small team. Their team specializes in Branding and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9
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Poseek is a small branding agency based in Toronto, Canada and Hong Kong. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Web Marketing Solution is an Advertising company. Their team is headquartered in New Delhi, India and provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Ploiești, Romania
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SEO MARKETING SOLUTIONS is a SEO company. Located in Ploiești, Romania, the firm was established in 2016. Their team offers Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9
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RankMe1 is a small Market Research company. They provide Market Research and Advertising and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9Boise, ID
Services provided
Bäst Branding Agency is a small branding agency located in Boise, Idaho. Their services include Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
In Scottsdale, Arizona, GladDigital is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2018.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Caring Marketing is a public relations agency founded in 1992. Located in Columbus, Ohio, the team offers Public Relations and Marketing Strategy.
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$5,000+Undisclosed2 - 9North Vancouver, Canada
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Stanford & Turner Marketing Group is a media planning & buying agency. The firm is located in North Vancouver, Canada. Their team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9New Delhi, India
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AdoGain Technologies is a pay per click company. Founded in 2017, the firm is headquartered in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$150 - $199 / hr2 - 9Reykjavík, Iceland
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Key of Marketing is a branding agency. Launched in 2018, the team focuses on Branding and Social Media Marketing. The firm is headquartered in Reykjavík, Iceland.
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$1,000+$25 - $49 / hr2 - 9Hà Nội, Vietnam
Services provided
Vay tiền Nhanh Online is a small Marketing Strategy company. Launched in 2015, the team focuses on Marketing Strategy and Advertising.
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$1,000+$50 - $99 / hr2 - 9Overbrook, WV
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Folklore is a branding company established in 2019. The small team focuses on Branding and Public Relations.
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$1,000+Undisclosed2 - 9Halifax, Canada
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Launched in 2020, Puppetbrush, a small SEO services firm, is located in Halifax, Canada. Their services include Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9
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Established in 2017, Resgato is a small Salt Lake City, Utah-based Digital Strategy company. Their services include Digital Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Gronau (Westfalen), Germany
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Mix-Werbung.de is a small Gronau (Westfalen), Germany-based Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Gurugram, India
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PPC company Madan Digital is headquartered in Gurugram, India. Established in 2018, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Montreal, Canada
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In Montreal, Canada, Rubix Marketing is a Marketing Strategy company. They offer Marketing Strategy and Digital Strategy and were founded in 2017.
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$10,000+$150 - $199 / hr2 - 9Montréal, Canada
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Neomedias Agency is an Advertising company. Their team is located in Montréal, Canada. The agency specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Sevenoaks, England
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Fabbrica Media is a media planning and buying agency. The Sevenoaks, England-based firm was launched in 2011. Their services include Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr2 - 9Winston-Salem, NC
Services provided
Digital Energy Web Services is a small Winston-Salem, North Carolina-based Advertising company. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Norwich, England
Services provided
Mukai Digital, a SEO services firm, was launched in 2018. The firm offers Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$150 - $199 / hr2 - 9Welaka, FL
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Advertising company Rockstarr & Moon was established in 2010. The team specializes in Advertising and Direct Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.019.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.