Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$10,000+$100 - $149 / hr1,000 - 9,999Baltimore, MD
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TBC is an Advertising company. They are in Baltimore, Maryland and London, England. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999
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Taylormade Public Relations, a midsize Advertising company, is located in England. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is a multifaceted advertising agency offering services in marketing, media buying, and branding, tailored to enhance brand visibility and generate leads. The reviews present a 75% positive feedback rate, highlighting their strategic approach and strong project management. Notably, 60% of reviewers commend their responsiveness and adaptability, which are crucial in fast-paced advertising services. However, some concerns, such as communication lapses, were noted in negative reviews.
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$10,000+$150 - $199 / hr10 - 49Swansea, Wales
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Crunch Simply Digital is a small Advertising and Marketing Strategy company. Launched in 2007, the team provides Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49London, England
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St Luke's Communications Ltd is a small London, England-based Advertising and Marketing Strategy company. The team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Cirencester, England
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Clear B2B Marketing & PR is an Advertising company located in Cirencester, England. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr1,000 - 9,999New York, NY
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Based in New York, New York and London, England, RGA is a large Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
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Advertising and Marketing Strategy company Diamond AdvanEdge specializes in Advertising and Marketing Strategy. They were launched in 2012.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$10,000+$100 - $149 / hr1,000 - 9,999Chicago, IL
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Young & Rubicam Group is a social media marketing company. They were established in 1923, and their services include Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr50 - 249New York, NY
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Bayard Advertising is an Advertising company in New York, New York and Denver, Colorado. They provide Advertising and Branding and were founded in 1923.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$10,000+$150 - $199 / hr250 - 999London, England
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Based in London, England and Chicago, Illinois, Zeno is a midsize Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Boston, MA
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George P Johnson Experience Marketing is an Advertising company. The team provides Advertising and Branding and is in Boston, Massachusetts and San Francisco, California.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$10,000+$100 - $149 / hr250 - 999Boston, MA
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Located in Boston, Massachusetts and Los Angeles, California, MullenLowe U.S. Is a midsize public relations agency. Their services include Public Relations and Advertising.
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$10,000+$100 - $149 / hr1,000 - 9,999Boston, MA
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SapientNitro is an Advertising company. Their large team of employees is based in Boston, Massachusetts and Bengaluru, India. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
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Insight Creative Group is an Advertising company. They were founded in 2006, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr1,000 - 9,999Aurora, IL
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Chicago Tribune Media Group is a large Aurora, Illinois-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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Cyclone 42 is an Advertising company. The team provides Advertising and Branding and is in London, England.
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$5,000+$50 - $99 / hr10,000+New York, NY
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Omnicom is an Advertising company. They are in New York, New York and London, England, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr1,000 - 9,999Burlington, VT
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Dealer.com, an Advertising company, was launched in 1997. They provides Advertising and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999Berlin, Germany
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Glispa is a Mobile & App Marketing company founded in 2008. The company offers Mobile & App Marketing and Advertising.
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$1,000+$100 - $149 / hr50 - 249Boston, MA
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Established in 2009, Jana is a midsize Advertising and Mobile & App Marketing company. Their team offers Advertising and Mobile & App Marketing.
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$5,000+$100 - $149 / hr250 - 999Milwaukee, WI
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Midsize Advertising company Derse, is headquartered in Milwaukee, Wisconsin and Dallas, Texas. The team provides Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr250 - 999Louisville, KY
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IMC Licensing is a midsize Advertising company founded in 1997. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr250 - 999Louisville, KY
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Established in 1991, J&L Marketing, Inc. Is a midsize Louisville, Kentucky-based Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr1,000 - 9,999
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InnerWorkings is a Chicago, England-based Advertising company. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999San Francisco, CA
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YuMe by RhythmOne, an Advertising company, was launched in 2004. The firm offers Advertising and Marketing Strategy, and is midsize.
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$5,000+$100 - $149 / hr1,000 - 9,999Vancouver, Canada
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WSI Marketing Vancouver is an Advertising company established in 1995. The agency specializes in Advertising and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Nashville, TN
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Advertising company Parachute Media was founded in 2012. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Fort Worth, TX
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Simpli.fi, an Advertising company, is based in Fort Worth, Texas and Chicago, Illinois. They focus on Advertising and Digital Strategy and were established in 2010.
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$5,000+$100 - $149 / hr250 - 999Southfield, MI
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Media planning and buying agency Media Assembly provides Media Planning & Buying and Advertising. They are headquartered in Southfield, Michigan and.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Creative Dimensions is an Advertising company. Based in Cincinnati, Ohio, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999Castlefield, England
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Tangerine PR is a Castlefield, England-based Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London, England
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Varii Promotions is an Advertising company. The firm is based in London, England. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London , England
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VCCP is an Advertising company. Their midsize team is headquartered in London , England and Berlin, Germany and provides Advertising and Branding. The firm was launched in 2002.
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$10,000+$150 - $199 / hr250 - 999London, England
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Advertising company Ve Interactive was established in 2009. The team offers Advertising and Branding and is located in London, England and Bilbao, Spain.
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$5,000+$100 - $149 / hr250 - 999Southfield, MI
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The Mars Agency is an Advertising company located in Southfield, Michigan and Fayetteville, Arkansas. Their services include Advertising and E-Commerce Development.
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$5,000+$100 - $149 / hr50 - 249Birmingham, MI
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Detroit Trading Company is an Advertising company established in 2004. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
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Elevated Insights is a Market Research company. The company is based in Colorado Springs, Colorado. Their team provides Market Research and Advertising.
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$10,000+$150 - $199 / hr1,000 - 9,999London, England
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Wieden + Kennedy is an Advertising company. Based in London, England and Portland, Oregon, the company was established in 1982. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999London , England
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Advertising company The Engine Group specializes in Advertising and Branding. They are based in London , England and New York, New York.
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$10,000+$150 - $199 / hr10,000+London, England
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Advertising company Sapient Razorfish was founded in 1990. The company specializes in Advertising and Branding, and is large.
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$5,000+$100 - $149 / hr250 - 999Columbus, OH
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SBC Advertising is an Advertising company. They specialize in Advertising and Branding and were launched in 1969.
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$5,000+$100 - $149 / hr250 - 999Overland Park, KS
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Established in 1999, Intouch Solutions is an Advertising company. The midsize team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
VSBrooks Advertising is an Advertising and branding company. Located in Coral Gables, Florida, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
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Media planning & buying company VMLY&R was launched in 1923. Located in New York, New York and , the team specializes in Media Planning & Buying and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Sydney, Australia
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Host is an Advertising and public relations agency established in 1996. Their team specializes in Advertising and Public Relations.
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$10,000+$150 - $199 / hr250 - 999Sydney, Australia
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Y&R ANZ is an Advertising company. The Sydney, Australia-based company was founded in 1934. Their services include Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr250 - 999South Yarra, Australia
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CHE Proximity, a midsize Advertising and branding company, is in South Yarra, Australia and Narrabeen, Australia. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Alexandria, VA
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In Alexandria, Virginia and Chicago, Illinois, Purple Strategies is a public relations firm. They specialize in Public Relations and Advertising.
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$1,000+$25 - $49 / hr1,000 - 9,999Lainate, Italy
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Headquartered in Lainate, Italy, Altea 365 is a Back Office Outsourcing company. They provide Back Office Outsourcing and Advertising and were founded in 1993.
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$10,000+$150 - $199 / hr10 - 49Zagreb, Croatia
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Founded in 2013, Señor is a branding firm. The small team provides Branding and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
36.8/40.019.6/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.