Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr2 - 9
Services provided
Alpha Click is a web design agency. The India-based firm provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Digital Wiz Marketing is a small Las Vegas, Nevada-based Digital Strategy company. The team specializes in Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
In Grand Rapids, Michigan, Hypeline is a small Advertising company. The team specializes in Advertising and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Marco Media, a Digital Strategy company, was founded in 2012. The small team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Brooklyn, NY
Services provided
SocialWeber is a Content Marketing company. In Brooklyn, New York, the agency was established in 2013. Their services include Content Marketing and Market Research.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Mexico City, Mexico, Rinoceronte Agencia Digital is a small user experience design company. The team offers UX/UI Design and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Bevin Lane is a branding company established in 2017. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$100 - $149 / hr2 - 9Torrington, CT
Services provided
J2H Marketing is an Advertising company. Located in Torrington, Connecticut, the agency was founded in 2013. Their services include Advertising and Social Media Marketing.
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$5,000+$200 - $300 / hr2 - 9
Services provided
DoRevenue is a social media marketing company. Established in 2016, the firm is in Houston, Texas. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$5,000+Undisclosed2 - 9Crompond, NY
Services provided
Headquartered in Crompond, New York, Bash Web Consulting SEO is a SEO company. They specialize in Search Engine Optimization and Web Design and were launched in 2011.
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$1,000+Undisclosed2 - 9Edmonton, Canada
Services provided
Wood Buffalo Design is a SEO services firm. Launched in 2015, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Kirkland, WA
Services provided
TG Marketing Inc is a Digital Strategy company. They are located in Kirkland, Washington and and have small team of experts. Their services include Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
SEO agency BluHook was established in 2015. The small team specializes in Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Digital Strategy company Innova Design Studio was launched in 2015. Based in Woodinville, Washington, the team specializes in Digital Strategy and Logo.
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UndisclosedUndisclosed2 - 9Rīga, Latvia
Services provided
Based in Rīga, Latvia, Omarketing is a small PPC company. The team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Established in 2016, Black Box Studios is a branding firm. The team focuses on Branding and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Katwijk aan Zee, Netherlands
Services provided
2nd Chapter - Websites & Online Marketing, an Advertising company, is located in Katwijk aan Zee, Netherlands. The team specializes in Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Gunderson Marketing is a social media marketing agency. Located in Louisville, Kentucky, the firm was launched in 2007. Their services include Social Media Marketing and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Zürich, Switzerland
Services provided
Exsisto is a SEO services firm. Established in 2007, the company offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Lapu-Lapu City, Philippines
Services provided
Conversion Optimization company Web Solutions PH was established in 2016. The firm provides Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Branding agency PPC SPROUT is based in Jaipur, India. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Maracaibo, Venezuela
Services provided
Mobile & App Marketing company Web Marketing Venezuela is in Maracaibo, Venezuela. The team provides Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
DaDiex Design is a Caracas, Venezuela-based branding company. They offer Branding and E-Commerce Development and were founded in 2017.
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UndisclosedUndisclosed2 - 9Erbil, Iraq
Services provided
Canvas is a branding agency launched in 2016. The small team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
Services provided
Maxzion IT, an Advertising company, is headquartered in Dhaka, Bangladesh. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Panamá, Panama
Services provided
Dulce Romero is a branding company established in 2013. In Panamá, Panama, the team specializes in Branding and Graphic Design.
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$250,000+$100 - $149 / hr2 - 9Amman, Jordan
Services provided
Earth Branch is a Digital Strategy company. The firm is in Amman, Jordan. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
SHEEK MEDIA is a SEO agency. They are located in San Diego, California and have small team. Their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Amman, Jordan
Services provided
Located in Amman, Jordan, Ghanem Marketing is a small Digital Strategy company. Their services include Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Amman, Jordan
Services provided
Actior Creative Space is an Advertising company. They were established in 2012, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Barranquilla, Colombia
Services provided
Agencia Digital Colombia is a Barranquilla, Colombia-based web design company. The team specializes in Web Design and Digital Strategy.
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$1,000+Undisclosed2 - 9Hamilton, New Zealand
Services provided
Billion Audience is a social media marketing company. The Hamilton, New Zealand-based agency was established in 2022. Their team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Ciudad de México, Mexico
Services provided
Founded in 2017, Meteorit is a small web design company. Their team provides Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
WSI Digital Business is a Digital Strategy company. Their small team is located in Montevideo, Uruguay and provides Digital Strategy and Social Media Marketing. The company was founded in 2015.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Tahawal is a SEO services firm. The firm is headquartered in Dubai, United Arab Emirates. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Reds Digital Agencia, a small Digital Strategy company, is located in Mexico City, Mexico. The team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ajman, United Arab Emirates
Services provided
Hai Technologies LLC, a social media marketing company, was founded in 2010. The team specializes in Social Media Marketing and Web Design and is located in Ajman, United Arab Emirates.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
Content Marketing company Pryton Technologies is in Nairobi, Kenya and Nairobi, Kenya. Established in 2014, the team focuses on Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Chandigarh, India
Services provided
Orangeboxtechnologies is a Content Marketing company. Their team is headquartered in Chandigarh, India and specializes in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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716 Marketing LLC is a Content Marketing company based in Buffalo, New York. They offer Content Marketing and Search Engine Optimization and were established in 2015.
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Undisclosed$100 - $149 / hr2 - 9Corrales, NM
Services provided
The Content Refinery is a Content Marketing company headquartered in Corrales, New Mexico. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Data Megathos is a small Nigeria-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Charleston, SC
Services provided
Cuhlab Media, a small Content Marketing company, is based in Charleston, South Carolina. Their services include Content Marketing and Conversion Optimization.
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Undisclosed$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
Small Content Marketing company HARE, is headquartered in Zagreb, Croatia. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9
Services provided
The Content Canvas is a San Francisco, California-based branding agency. Established in 2015, the team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Curry Creative Media is a Content Marketing company. Founded in 2016, the firm offers Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Agencio is a small Conversion Optimization company. Founded in 2013, the team specializes in Conversion Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Estata Marketing is a social media marketing agency founded in 2018. Their services include Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Headquartered in Montréal, Canada, Slash Media Agency is a small Advertising company. The team specializes in Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Halffull Agency is a small web design company in Rajkot, India. The team focuses on Web Design and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.