Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$50,000+$300+ / hr10 - 49
Services provided
Established in 2022, Indus Valley Publishers is a Content Marketing company. Their team offers Content Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
AurasLab LLC is an user experience design company. Based in Austin, Texas, their small team offers UX/UI Design and Branding. The company was launched in 2025.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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Undisclosed< $25 / hr10 - 49London, England
Services provided
Vdotech LTD is a web design agency. They are in London, England and have small team. They specialize in Web Design and Logo.
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UndisclosedUndisclosed10 - 49
Services provided
BizzJam is a branding company in. Launched in 2020, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2023, Poplr cult is a small Pantheeramkavu, India-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Scalup is a Performance Marketing company launched in 2020. In Srinagar, India, the team focuses on Performance Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
Established in 2012, Mite Technology is a social media marketing agency. In Abu Dhabi, United Arab Emirates, the team provides Social Media Marketing and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49Thiruparankundram, India
Services provided
Growsily, a small web design agency, is in Thiruparankundram, India. Their services include Web Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Lead Adopt, an Email Marketing company, was launched in 2020. The team focuses on Email Marketing and Social Media Marketing and is located in Joypurhat, Bangladesh.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+< $25 / hr10 - 49
Services provided
Comet Digital Marketing Bavdhan is a small social media marketing company founded in 2019. Their services include Social Media Marketing and Video Production.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Social media marketing agency Strategy Agency is located in Yerevan, Armenia. Their services include Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Dexport | German Marketing Agency is an Advertising company headquartered in Bunnik, Germany. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Beyond Vision Ltd, an Advertising company, specializes in Advertising and Marketing Strategy. The firm is headquartered in Lancaster, England.
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$1,000+< $25 / hr10 - 49Puducherry, India
Services provided
Trinite Digital is a social media marketing company in Puducherry, India. Founded in 2024, the team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Luton, England
Services provided
White Label Solutions is a SEO agency. Headquartered in Luton, England, their small team offers Search Engine Optimization and Pay Per Click. The agency was established in 2006.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Launched in 2020, Hauberk Consulting is a HR Outsourcing company. Their team specializes in HR Outsourcing and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Seattle, WA
Services provided
Bullseye Creative is an Advertising company. The team is based in Seattle, Washington, and their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Lucknow, India
Services provided
Launched in 2018, Confounding Solutions is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$200 - $300 / hr10 - 49Christchurch, New Zealand
Services provided
In Christchurch, New Zealand, Traction Marketing is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
Services provided
DIGITAL MARKETING UK is a SEO agency. Established in 2019, their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
Services provided
Marketing.net.pk │ Marketing Company in Pakistan is a Digital Strategy company. Their team is based in Rawalpindi, Pakistan and provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Brighton, MI
Services provided
Digital Strategy company Modern Digital Consulting offers Digital Strategy and Search Engine Optimization. They were founded in 2020.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Business Startup Services, a SEO services firm, was launched in 2019. The company offers Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Narayangonj, Bangladesh
Services provided
Founded in 2020, Shekh Digital Marketing is a small Advertising company in Narayangonj, Bangladesh. Their team offers Advertising and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Abuja, Nigeria
Services provided
Located in Abuja, Nigeria, Interbound Media Managers Ltd. Is a Conversion Optimization company. They offer Conversion Optimization and Search Engine Optimization and were founded in 2008.
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2019, Orbital Technologies is an e-commerce development firm. The team provides E-Commerce Development and Custom Software Development.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Devebyte, a SEO company, was founded in 2014. The team offers Search Engine Optimization and Content Marketing and is based in Edmonton, Canada.
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$1,000+$100 - $149 / hr2 - 9Santa Rosa, CA
Services provided
Web design company Fitz Designz is located in Santa Rosa, California. Their services include Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Washington, DC
Services provided
Logo Prime is a web design agency. They specialize in Web Design and Search Engine Optimization and are in Washington, District of Columbia.
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$1,000+< $25 / hr2 - 9Rishikesh, India
Services provided
Fox Maya is a SEO agency located in Rishikesh, India. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Walsoft is a mobile application development firm. The team provides Mobile App Development and Custom Software Development and is headquartered in New Delhi, India.
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$10,000+$50 - $99 / hr2 - 9Noida, India
Services provided
Techive online Solutions is a small Email Marketing company based in Noida, India. The team focuses on Email Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hr2 - 9Cluj-Napoca, Romania
Services provided
SRD-Media is a small SEO agency in Cluj-Napoca, Romania. Their services include Search Engine Optimization and Content Marketing.
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$25,000+$25 - $49 / hr2 - 9Szczecin, Poland
Services provided
Pro-Strony Internetowe i SEO, a graphic design agency, is in Szczecin, Poland. Their services include Graphic Design and Web Design.
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$5,000+$25 - $49 / hr2 - 9Miraflores, Peru
Services provided
Admira Creativos is a pay per click company. Their team is located in Miraflores, Peru and provides Pay Per Click and Content Marketing.
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$1,000+$100 - $149 / hrFreelancerSan Angelo, TX
Services provided
Digirevival Creative Agency, a small web design agency, is headquartered in San Angelo, Texas. Their services include Web Design and Graphic Design.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Based in Addis Ababa, Ethiopia, Benetsa Marketing and Communication is a Marketing Strategy company. Launched in 2020, the team offers Marketing Strategy and Digital Strategy.
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$1,000+Undisclosed10 - 49
Services provided
Rolibo is a small SEO services firm founded in 2014. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manchester, England
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Manchester Web Solutions is a Manchester, England-based SEO company. They provide Search Engine Optimization and Web Design and were founded in 2016.
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$1,000+< $25 / hr10 - 49Kyiv, Ukraine
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PR company WARTO is based in Kyiv, Ukraine. Founded in 2010, the team specializes in Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Sofia, Bulgaria
Services provided
Maksoft is a print design company. The Sofia, Bulgaria-based company provides Print Design and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Meerut, India
Services provided
Techdost Service Pvt Ltd is a small web design agency based in Meerut, India. The team focuses on Web Design and Product Design.
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$1,000+Undisclosed10 - 49Surry Hills, Australia
Services provided
Launched in 2016, Sinorbis is a SEO agency. The agency offers Search Engine Optimization and Web Development.
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$5,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
Founded in 2015, Ping Us , a small branding company, is located in Gurugram, India and Selma, California. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projects1 ASSIST - All-in 1 Assistant provides services in Social Media Management and customer support, enhancing online branding and digital marketing efforts. Clients commend their proficiency, affordable pricing, and exceptional dedication, highlighting their ability to significantly boost social media presence and reduce response times, thus increasing sales and enhancing company image across platforms.
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$1,000+$150 - $199 / hr10 - 49Dallas, TX
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Real News Public Relations is a public relations agency. Their team is located in Dallas, Texas and Austin, Texas and focuses on Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Pagespace, a web design agency, provide Web Design and Mobile App Development. They were established in 2022.
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$1,000+$50 - $99 / hr2 - 9Fort Smith, AR
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CyberSpyder Marketing Services is a web design agency. The firm is based in Fort Smith, Arkansas. Their team specializes in Web Design and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Casablanca, Morocco
Services provided
Africa Automotive Consulitng is a small Casablanca, Morocco-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
SEO Desires is a SEO company. Established in 2019, the team offers Search Engine Optimization and Content Marketing. The agency is based in Karachi, Pakistan.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.