Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsChrome Leads is a company purportedly involved in facilitating Google Grants, but reviews indicate a lack of delivery and communication. Negative feedback permeates their reviews, with 100% of reviewers expressing dissatisfaction due to unfulfilled services and communication issues, resulting in financial losses. It is advised to exercise caution when considering engagement with Chrome Leads.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
See all 1 projectsAlycom Business Solutions is a web development and SEO optimization company. Based on the reviews, the company has received 100% negative feedback. The reviewer cites poor project management, lack of responsiveness to client needs, and a significant decrease in website traffic as major issues, despite the development of a fast website.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr50 - 249Chittagong, Bangladesh
Services provided
Xceed Bangladesh Ltd is a web design company launched in 2008. The company offers Web Design and Search Engine Optimization.
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$5,000+Undisclosed2 - 9London, England
Services provided
Quechua Digital Advisory is a small London, England-based pay per click agency. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Newark, NJ
Services provided
Logo Design Office is a midsize graphic design company launched in 2019. Their team offers Graphic Design and Logo.
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$10,000+$50 - $99 / hr50 - 249Hyderabad, India
Services provided
BCC UNITED is a branding firm. The firm is headquartered in Hyderabad, India. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Pune, India
Services provided
Enayble is a midsize website development firm headquartered in Pune, India. Their services include Web Development and Advertising.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr50 - 249Noida, India
Services provided
Founded in 2017, Riziliant Technologies is a midsize Noida, India-based custom software development company. Their services include Custom Software Development and Other Digital Marketing.
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$1,000+< $25 / hr50 - 249Mumbai, India
Services provided
YourDailyTask is a Back Office Outsourcing company in Mumbai, India. Their services include Back Office Outsourcing and Accounting.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$5,000+$50 - $99 / hr50 - 249Bengaluru, India
Services provided
Weblogicks is a SEO agency based in Bengaluru, India. They focus on Search Engine Optimization and Web Design and were established in 2005.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
Services provided
SHARESOFT TECHNOLOGY is a software development company. Established in 2014, the team specializes in Custom Software Development and UX/UI Design.
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$1,000+< $25 / hrFreelancerLimerick, Ireland
Services provided
Digital Strategy company Digital Promotion was established in 2020. The team focuses on Digital Strategy and Search Engine Optimization and is in Limerick, Ireland.
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$1,000+$50 - $99 / hrFreelancerGlebe, Australia
Services provided
Launched in 2021, Chic IT is a Digital Strategy company. Based in Glebe, Australia, the team offers Digital Strategy and IT managed services.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsNodes Byte is a technology-driven company that partners with startups, enterprises, and growing businesses to build scalable digital solutions. We turn innovative ideas into powerful products that
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsIT Adroits specializes in website development, including complex integrations and custom functionalities for e-commerce stores. Clients appreciate their clear communication, expertise, and adherence to timelines, though some note a preference for Bitbucket over Github. The company is praised for its skillset and fair pricing, making them a reliable choice for intricate web development projects.
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UndisclosedUndisclosed2 - 9
Services provided
Webkeytechnologyltd is a small SEO services firm launched in 2019. Their team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Kaizen Koncept is a branding company. They provide Branding and Digital Strategy and were launched in 2019.
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$1,000+< $25 / hr2 - 9Jashore, Bangladesh
Services provided
DP SEO Agency is a Jashore, Bangladesh-based social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization and were established in 2019.
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$1,000+$25 - $49 / hr2 - 9Mexico City, Mexico
Services provided
In Mexico City, Mexico, Outsider Group is a graphic design agency. They offer Graphic Design and Branding and were launched in 2019.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Adrastichyperlink. Is a Digital Strategy company. They are located in London, England. Their team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Harrow, England
Services provided
Nesr Synergy is a Content Marketing company. In Harrow, England, the team focuses on Content Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Growth Abhi is a small New Delhi, India-based SEO services firm. The team focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Glasgow, Scotland
Services provided
Caesura Media is an Advertising company established in 2020. The firm focuses on Advertising and Video Production, and is small.
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$1,000+< $25 / hr2 - 9Iași, Romania
Services provided
Qreativ Design is a web design company. Founded in 2019, the firm is based in Iași, Romania. Their team focuses on Web Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Hosthub.pk, a social media marketing firm, was launched in 2019. The team specializes in Social Media Marketing and Web Design and is in Karachi, Pakistan.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
4Fixers.com is a Karachi, Pakistan-based social media marketing firm. They offer Social Media Marketing and Search Engine Optimization and were established in 2021.
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$1,000+$25 - $49 / hr2 - 9Cluj-Napoca, Romania
Services provided
Rewaxis Agency is a social media marketing firm. Located in Cluj-Napoca, Romania, their small team provides Social Media Marketing and Pay Per Click. The firm was established in 2020.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
Located in Nairobi, Kenya, BlueTick Marketing Kenya is a web design company. The team specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Stackto Media is an Advertising company. The team specializes in Advertising and Social Media Marketing, and the firm is located in Jaipur, India and London, England.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing agency The Blue Chick Digital Marketing was launched in 2021. The team focuses on Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Bravo VC Branding Agency, a branding firm, is located in Dubai, United Arab Emirates. The team offers Branding and Marketing Strategy.
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$5,000+Undisclosed2 - 9Middelburg, South Africa
Services provided
Tranquility Media, a social media marketing agency, is in Middelburg, South Africa. The team offers Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
Services provided
Kodeit is a social media marketing company. They are based in New Delhi, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
The One Branding is a social media marketing agency launched in 2021. The agency provides Social Media Marketing and Branding.
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Undisclosed$25 - $49 / hr2 - 9
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Creators Aura is a Dhaka, Bangladesh-based branding company. The team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Surabaya, Indonesia
Services provided
Branding company Jagoan Kreaitff specializes in Branding and Social Media Marketing. They were founded in 2024.
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Undisclosed< $25 / hr2 - 9
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Aarmax Media is a Digital Strategy company. Launched in 2024, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2023, Container Criativo is a small branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Jodhpur, India
Services provided
See all 2 projectsThe Growth Thrive offers Social Media Marketing services, including social media optimization and paid campaigns, as well as website development with e-commerce features. Clients commend the company for its professionalism, dedication to deadlines, and passion for work. The consistent positive feedback highlights their expertise in digital marketing and social media management, making them highly recommended for comprehensive digital solutions.
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$1,000+$100 - $149 / hr2 - 9Birmingham, AL
Services provided
MacMedia Web Developement is a website development company. Their small team of employees is headquartered in Birmingham, Alabama. Their team focuses on Web Development and Search Engine
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$1,000+$50 - $99 / hr10 - 49
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IT staff augmentation company Davzon Pvt Ltd was founded in 2008. The firm provides IT staff augmentation and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsIT SUPPORT AU Managed IT Services offers comprehensive managed IT solutions, including cybersecurity, Microsoft 365, infrastructure management, desktop support, data backup, and high service availability. The reviews reflect a positive overall experience, highlighting the company's reliability and proactive support, though some clients suggest improvements in communication and information sharing.
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UndisclosedUndisclosed2 - 9
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Small SEO company Building the Dream Duluth, is in Duluth, Minnesota. The team provides Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
CBK Digital Marketing, a SEO company, was established in 2020. They specializes in Search Engine Optimization and Web Design.
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$25,000+$100 - $149 / hr2 - 9Saint John, Canada
Services provided
DigiBenders Inc. Is a Saint John, Canada-based custom software development company. They focus on Custom Software Development and Mobile App Development and were established in 2021.
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$1,000+$25 - $49 / hr2 - 9Prague, Czech Republic
Services provided
Established in 2016, Simetrio Agency is a branding agency. The agency specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Headquartered in Сан Мигель, Mexico, Grupo Rivera Agencia de Marketing Digital is an Advertising company. They offer Advertising and Marketing Strategy and were launched in 2022.
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$1,000+$100 - $149 / hr2 - 9Royal Leamington Spa, England
Services provided
Branding firm Lark was launched in 2017. The team specializes in Branding and Graphic Design.
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$1,000+Undisclosed10 - 49Denham Court, Australia
Services provided
Echelon Digital Brand Strategy Pty. Ltd is a Digital Strategy company launched in 2015. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
Reussite Technologies Pvt. Ltd. , a SEO agency, was established in 2018. The team specializes in Search Engine Optimization and Digital Strategy and is based in Ghaziabad, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.