Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+< $25 / hr10 - 49Boothwyn, PA
Services provided
The Talent Output is an Advertising company launched in 2022. The agency focuses on Advertising and Branding, and is small.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Digital Resources Group is a social media marketing firm headquartered in Los Angeles, California. The team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr10 - 49
Services provided
Founders Arm is a social media marketing agency. The small San Francisco, California-based team provides Social Media Marketing and Call Center Services. The agency was launched in 2024.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
Services provided
Apple & Oranges is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were established in 2018. The company is based in Lucknow, India.
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UndisclosedUndisclosed10 - 49Ruston, LA
Services provided
Advertising company Zero Optimizer Agency was launched in 2022. Located in Ruston, Louisiana, the team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
DigiDream is a SEO company launched in 2021. Headquartered in Dubai, United Arab Emirates and Multan, Pakistan, the team specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Digital Zero Private Limited, a branding company, was founded in 2009. They specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49
Services provided
Avant business solutions is an Advertising company. Their small team is based in cairo, Egypt. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
TikVix is an Advertising company. In Taunsa sharif, Pakistan, their small team focuses on Advertising and Social Media Marketing. The agency was established in 2023.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$100,000+$200 - $300 / hr10 - 49Agra, India
Services provided
Intent Tale is a branding firm. Their small team of employees is headquartered in Agra, India and Ahmedabad, India. Their team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Soft TechOdes is a social media marketing company. They offer Social Media Marketing and Pay Per Click and were launched in 2018.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digblogs is a PPC agency. Based in Bhadreswar, India, the team specializes in Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Web scope digital media is a social media marketing company. Established in 2024, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Whitby, Canada
Services provided
Drive Growth Consulting Agency is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were established in 2022.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Established in 2019, Digidest IT Solution is a branding company. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Small Digital Strategy company Woo Rankers, is based in Miami, Florida. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
DigiMAG is a branding firm. They were established in 2020, and their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49West Melbourne, Australia
Services provided
Social media marketing company APWS Marketing specializes in Social Media Marketing and Email Marketing. They were launched in 2015.
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$1,000+< $25 / hr10 - 49Chittagong, Bangladesh
Services provided
MJ Social Marketing is a social media marketing agency. They are located in Chittagong, Bangladesh and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49cairo, Egypt
Services provided
Established in 2021, IMRSIV is a small social media marketing firm. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Founded in 2021, Elevatech Soluions is a social media marketing firm. The agency offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Branding agency Even Better Ads focuses on Branding and Public Relations. They were established in 2022.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Located in Chennai, India and Hyderabad, India, GoVaV is a small Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Surat, India
Services provided
In Surat, India, Riseon world is a branding firm. They offer Branding and Social Media Marketing and were founded in 2023.
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UndisclosedUndisclosed10 - 49
Services provided
WEBENIA is a social media marketing company. The Cairo, Egypt-based firm offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Social media marketing agency ClickZap Marketing Agency was established in 2023. The company focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Established in 2022, WebflowTechnologies is a social media marketing company. The small team specializes in Social Media Marketing and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Costa Mesa, CA
Services provided
DG Logika is a Digital Strategy company. Located in Costa Mesa, California, their small team provides Digital Strategy and Social Media Marketing. The agency was established in 2024.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Dede, a social media marketing agency, is headquartered in New York, New York and Toronto, Canada. Their services include Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
Services provided
Codesbizz Information Technology Private Limited is a social media marketing firm. Launched in 2024, their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Catenart Digital is a social media marketing agency. Based in Toronto, Canada, the agency was launched in 2017. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
WhoCameBy is a Market Research company. Their team is based in Chicago, Illinois. The firm focuses on Market Research and Media Planning & Buying.
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Undisclosed< $25 / hr10 - 49
Services provided
Social media marketing firm Digital Gorilla was launched in 2021. The agency provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Bengaluru, India
Services provided
Startyfy is a Bengaluru, India-based branding firm. They focus on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Corporate Care is a social media marketing company based in Dhaka, Bangladesh and New York, New York. Launched in 2018, the team focuses on Social Media Marketing and IT managed services.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
Services provided
Expert Rankers is a small social media marketing firm headquartered in Lahore, Pakistan. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Ponda, India
Services provided
ViralFeeds by Coderix is a social media marketing company headquartered in Ponda, India. Founded in 2019, the team specializes in Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Advertising company 63 Digital Marketing Agency is in Casablanca, Morocco and Rabat, Morocco. The team provides Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Strategy company Clibix is in Karachi, Pakistan. The team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Towson, MD
Services provided
Digital Strategy company Codisign was launched in 2016. The team provides Digital Strategy and Social Media Marketing and is headquartered in Towson, Maryland.
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$1,000+$100 - $149 / hr10 - 49Edison, NJ
Services provided
Social Mediastic is a branding company launched in 2011. The company focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Indore, India
Services provided
ApexAegiis is a branding agency launched in 2024. The team offers Branding and Social Media Marketing and is headquartered in Indore, India and Gwalior, India.
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$1,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
Branding agency eMotion Marketing was launched in 2024. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kozhikode, India
Services provided
RDW MEDIA INDIA - DIgital MArketing Agency is an Advertising company. Founded in 2022, the agency is in Kozhikode, India. Their team provides Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Hamilton, Canada
Services provided
Digitie Marketing is a Digital Strategy company. Founded in 2024, the firm is in Hamilton, Canada. Their team offers Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Melbourne, Australia
Services provided
Byte Digital Consulting Pty ltd, a social media marketing company, provides Social Media Marketing and Search Engine Optimization. The company is in Melbourne, Australia and Noida, India.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Brand Media Infotech is a social media marketing company. Their team is based in New Delhi, India. The agency focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
DIGI ALP, a Direct Marketing company, is based in Madharian Wala Kalar, Pakistan. Their services include Direct Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Metalogic Digital is a SEO agency. The agency is in Bengaluru, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Islamabad, Pakistan
Services provided
Launched in 2019, Acelancing is a video production agency. Headquartered in Islamabad, Pakistan, the team focuses on Video Production and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.