Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr2 - 9Bodo, Norway
Services provided
Headquartered in Bodo, Norway, Mikalsen Utvikling is a small SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Ljubljana, Slovenia
Services provided
Wallflower Studios is a Digital Strategy company located in Ljubljana, Slovenia. The team focuses on Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr2 - 9Thane, India
Services provided
Social media marketing company SAWM - Digital Marketing Agency is in Thane, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Macon, GA
Services provided
BIGdeal Marketing Solutions LLC is a SEO company. Founded in 2014, the firm specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
In Ahmedabad, India, IMI Advertising is a small social media marketing company. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Brampton, Canada
Services provided
Soshell is a social media marketing agency. They focus on Social Media Marketing and Web Design and are located in Brampton, Canada.
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$1,000+< $25 / hr2 - 9Sarkhej-Okaf, India
Services provided
Digital Big Bull is a Digital Strategy company. The Sarkhej-Okaf, India-based agency was founded in 2018. Their team focuses on Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed2 - 9Halifax, England
Services provided
Cobra Contact is an Email Marketing company launched in 2021. The company provides Email Marketing and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9San Antonio, TX
Services provided
Digital Strategy company Trends Marketing Consulting was launched in 2022. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2019, Agence Web Marketing is a small SEO services firm in Marrakech, Morocco. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Web Logistics SRL is a web design agency. Launched in 2015, their team provides Web Design and Social Media Marketing.
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$5,000+Undisclosed2 - 9
Services provided
Dorchester Web Design is a social media marketing company based in Poundbury, England and Poundbury, England. Launched in 2021, the team provides Social Media Marketing and Search Engine
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Undisclosed< $25 / hr2 - 9Hyderabad, India
Services provided
RevoStop is a social media marketing agency. Their small team of employees is headquartered in Hyderabad, India. Their team focuses on Social Media Marketing and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Crown Agency, a social media marketing agency, is headquartered in Naples, Florida. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2023.
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$1,000+Undisclosed2 - 9Mumbai, India
Services provided
Marketing Grey is a SEO company located in Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Disseny Web Osona is a social media marketing firm established in 2011. The agency provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India, Kontrast Kreatives is a social media marketing firm. They provide Social Media Marketing and Ecommerce Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2020, Four X Studio is a small web design agency headquartered in Sahiwal, Pakistan. Their team specializes in Web Design and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Hamburg, Germany
Services provided
NETADS GmbH is a Digital Strategy company. Headquartered in Hamburg, Germany, the agency was founded in 2019. Their team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Based in Montevideo, Uruguay, IMAN Digital is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Tweaked SEM is a small Kitchener, Canada-based Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Manchester, England
Services provided
Founded in 2015, Get Pro Copy Ltd is a social media marketing agency. The small team focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Nexgen Local Marketing is a social media marketing agency. The team provides Social Media Marketing and Conversion Optimization, and the agency is based in Orlando, Florida.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Market Strat GbR is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Richmond, Australia
Services provided
Blufire is a social media marketing company. Established in 2023, the team provides Social Media Marketing and Conversion Optimization. The agency is in Richmond, Australia.
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UndisclosedUndisclosed2 - 9Vigo, Spain
Services provided
TuSEO360 is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization and is in Vigo, Spain and A Coruña, Spain.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Clear Point Communications is a PR firm. They are headquartered in Harrisburg, Pennsylvania and have small team. They provide Public Relations and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9
Services provided
ChimeHouse Media is a small Charlotte, North Carolina-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
Founded in 2015, Click n Call is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Auckland, New Zealand.
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$5,000+$300+ / hr2 - 9New York, NY
Services provided
PH Consulting & Media is an Advertising company. Headquartered in New York, New York and Garden City, New York, the agency focuses on Advertising and Media Planning & Buying.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2024, next4brand is a website development company. The agency provides Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2018, Tenlee Media is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsDeweca Studio specializes in website development, CRM systems, and various digital solutions, including data migration and process improvement. The overall feedback highlights their strong technical expertise, effective communication, and timely delivery, leading to increased sales, improved customer satisfaction, and operational efficiency. Clients appreciate their innovative approach and deep understanding of business needs.
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UndisclosedUndisclosed10 - 49Canton, OH
Services provided
WRL Advertising is an Advertising company. Founded in 1952, the team provides Advertising and Branding. The agency is based in Canton, Ohio.
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$25,000+$100 - $149 / hr250 - 999
Services provided
Located in San Jose, California, WebConica is a midsize branding firm. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Tirupati, India
Services provided
See all 1 projectsYoungminds Technology Solutions Pvt Ltd specializes in website development and maintenance, offering services that align with budgetary constraints while providing good value. Their collaborative approach and effective teamwork have been highlighted as impressive, with timely delivery and increased website views as notable outcomes.
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$250,000+$300+ / hr50 - 249London, England
Services provided
See all 1 projectsParsBiz offers Social Media Marketing services, focusing on increasing brand awareness, customer engagement, and sales through strategic digital marketing efforts. The reviews highlight their effective project management and unique approach to online branding, emphasizing storytelling and emotional connections. While they deliver impressive results, some clients noted room for improvement in reporting detail and response times.
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$5,000+$25 - $49 / hr2 - 9Kelambakkam, India
Services provided
Pigtail Pundits is a Content Marketing company located in Kelambakkam, India and Kelambakkam, India. They specialize in Content Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Branding company Foxipop was founded in 2018. The firm offers Branding and Video Production.
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$5,000+$50 - $99 / hr2 - 9New Karu, Nigeria
Services provided
Located in New Karu, Nigeria, Inanstech is a small web design company. The team offers Web Design and Mobile & App Marketing.
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$5,000+$25 - $49 / hr50 - 249Ahmedabad, India
Services provided
See all 3 projectsBoost your brand visibility with The Pencil Advertising, a top-rated . We specialize in creating ROI-focused campaigns that combine SEO, Google Ads, Meta Ads, and marketplace marketing to deliver
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$1,000+$50 - $99 / hr50 - 249
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See all 2 projectsWelcome to Inticnia Global Services – Bangalore’s trusted partner in performance-driven digital marketing. We don’t just market brands — we craft lasting digital legacies.
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$1,000+$50 - $99 / hr50 - 249Dallas, TX
Services provided
See all 2 projectsLevel up your business and grow the profits with design & marketing strategies that reflect your organization's goals.
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$10,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
See all 1 projectsAmerican Web Development is a trusted US-based IT company delivering expert digital solutions. With years of experience, we specialize in custom software development, website design &
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsInfoLeadsData is a leading global B2B database provider, delivering accurate, verified data to enhance your email marketing and drive business growth. Our mission is to empower businesses
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Undisclosed$25 - $49 / hr50 - 249
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See all 1 projectsPulsePromote, Where We Turn Any Business From Being Invisible to Being Visible Top of Search engines like Google, Bing & Yahoo. PulsePromote is a leading digital marketing agency that
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsWebX Promoters is a leading digital marketing agency in Dubai, UAE, dedicated to helping businesses achieve their sales and growth objectives through innovative and customized marketing strategies.
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$5,000+$100 - $149 / hr50 - 249Ghaziabad, India
Services provided
See all 1 projectsBrandPipal is a full-service marketing and employer branding enterprise specializing in comprehensive, data-driven, and purpose-led strategies to help organizations build strong, impactful brands.
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$1,000+$50 - $99 / hr50 - 249Greater Noida, India
Services provided
See all 3 projectsMEGICODER PRIVATE LIMITED offers website development, SEO, and social media marketing services, particularly excelling in creating WordPress websites and optimizing digital presence. The reviews highlight a significant increase in site traffic and leads, praising the company for their collaborative approach, effective project management, and ability to deliver polished, user-friendly websites. Clients consistently appreciate their transparency, timely delivery, and strong understanding of client needs.
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Undisclosed$100 - $149 / hr50 - 249Toronto, Canada
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See all 1 projectsPowered by OutReach offers SEO optimization, Google and social media advertising, and marketing planning services. Reviews highlight their effectiveness in improving online presence and lead generation, with clients noting exceptional responsiveness and honesty regarding budget advice. Overall feedback is overwhelmingly positive with no notable areas for improvement.
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.