Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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Undisclosed$50 - $99 / hr10 - 49Staré Mesto, Slovakia
Services provided
Headquartered in Staré Mesto, Slovakia, Promiseo is a social media marketing company. Launched in 2009, the team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Everybody Likes Penguins is a small Advertising company established in 2007. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+Undisclosed10 - 49Bundoora, Australia
Services provided
Marketing Lab, a social media marketing agency, focus on Social Media Marketing and Search Engine Optimization. They were launched in 2013.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Exportarts GmbH, a social media marketing agency, is based in Kassel, Germany. They provide Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Work Medya is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing and are based in İstanbul, Türkiye.
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UndisclosedUndisclosed10 - 49
Services provided
INTRAG Internet Regional GmbH is a SEO company. The team provides Search Engine Optimization and Web Design and is located in Kiel, Germany.
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$50,000+$100 - $149 / hr10 - 49Lansdale, PA
Services provided
Brandwidth Solutions is a branding company. The company is in Lansdale, Pennsylvania and Everett, Massachusetts. Their team offers Branding and Public Relations.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr10 - 49
Services provided
BRANDORT is a branding firm. Located in Zell am Main, Germany, the firm focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Public relations firm Palm PR was founded in 2010. The agency focuses on Public Relations and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49València, Spain
Services provided
Idital is a social media marketing agency headquartered in València, Spain. Established in 2013, the team provides Social Media Marketing and Search Engine Optimization.
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$10,000+$300+ / hr10 - 49
Services provided
MarketDing is a social media marketing firm. Their small team is located in New York, New York. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Jai Veeru Creatives is a branding firm. The small New Delhi, India-based team offers Branding and Social Media Marketing. The firm was founded in 2018.
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$5,000+$100 - $149 / hr10 - 49Ramat Gan, Israel
Services provided
Founded in 2011, Topa Netvertising is a branding company. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Established in 2000, Comaxx BV is a small social media marketing firm. Their team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Way2DigitalMarketing is a Digital Strategy company founded in 2017. The small team offers Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Email Marketing company OnlineKarma offers Email Marketing and Pay Per Click. They are based in Toronto, Canada.
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$1,000+Undisclosed2 - 9Dallas, TX
Services provided
The Nix Company is a Marketing Strategy company. Established in 2018, the team offers Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Bukit Mertajam, Malaysia
Services provided
Win Makers Marketing is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and were launched in 2018.
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$5,000+$25 - $49 / hr2 - 9Silivri, Türkiye
Services provided
TR3 Ad & Software, a website development firm, was launched in 2012. The company provides Web Development and Graphic Design, and is small.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
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Small web development company TechVizen, is located in Mumbai, India. The team focuses on Web Development and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
UX Design Experts is an user experience agency. Their team is based in New Delhi, India and Minneapolis, Minnesota and specializes in UX/UI Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Pay per click company Web Digital Marketing specializes in Pay Per Click and Search Engine Optimization. They were founded in 2011.
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$1,000+< $25 / hr2 - 9Navi Mumbai, India
Services provided
Founded in 2019, DigitalYolks is a Digital Strategy company. The small team specializes in Digital Strategy and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Bhiwani, India
Services provided
Rankofy is a pay per click agency. Headquartered in Bhiwani, India, their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
MOHBILITY is a pay per click company launched in 2015. The small team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 99 Hills Road, England
Services provided
Origins of Motion is a video production company. In 9 Hills Road, England and Cranfield, England, the firm was established in 2015. Their team provides Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Amej Tech is a pay per click agency. Located in Croton-on-Hudson, New York, the agency focuses on Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Webaas.no is a small web design company. They focus on Web Design and Social Media Marketing and were launched in 2019.
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$1,000+$25 - $49 / hr10 - 49Prayagraj, India
Services provided
Based in Prayagraj, India and Prayagraj, India, Marketonic India is a social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$150 - $199 / hr10 - 49Warriewood, Australia
Services provided
The Marketing Syndicate Pty Ltd is a branding company. They provide Branding and Market Research and were founded in 2003.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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In New Delhi, India, MLabs Digital is a small social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
BOXmedia is a SEO company. Their small team is located in Leeds, England. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Dera Bassi, India
Services provided
See all 1 projectsWe are one of the Best Digital Marketing Service Company in Chandigarh, India. Our Company Builds Right Online Strategy With Qualified & Experienced Professionals. Our team of skilled
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Undisclosed$100 - $149 / hr2 - 9
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See all 1 projectsSocial Media Betreuung WACKER provides expert social media management services, focusing on resolving issues such as unblocking Google business profiles. Overall, clients commend the company for its competent staff, timely delivery, and effective problem-solving capabilities, leading to successful project outcomes and continued fruitful cooperation.
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$1,000+$50 - $99 / hr2 - 9Kolkata, India
Services provided
See all 1 projectsMeek Media offers comprehensive Digital Marketing services, including Social Media Marketing, Website Optimization, and Online Branding. The reviews consistently highlight their exceptional ability to enhance social media presence and drive website traffic, with clients particularly impressed by their proactive approach and dedication to exceeding expectations.
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$1,000+$25 - $49 / hr2 - 9CASABLANCA, Morocco
Services provided
See all 1 projectsOgince provides SEO and SEA services, effectively improving advertising and keyword ranking on Google. Client reviews highlight significant profit increases, notably a 500% increase for one client, and commend the company's disciplined approach and strong project management skills. Overall, clients report high satisfaction with Ogince's services and outcomes.
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$5,000+$25 - $49 / hr2 - 9
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HTC Web is a web development firm. The firm is in São Paulo, Brazil and. Their team offers Web Development and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
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Established in 2007, Richlyn Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Pasadena, CA
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Terminus Agency is a small Pasadena, California-based social media marketing agency. Their services include Social Media Marketing and Web Design.
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$5,000+Undisclosed2 - 9Toronto, Canada
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Wave Digital Media, a media planning & buying agency, was founded in 2013. The team offers Media Planning & Buying and Digital Strategy and is headquartered in Toronto, Canada.
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$5,000+$150 - $199 / hr2 - 9Melbourne, Australia
Services provided
Business Wilderness is a Content Marketing company. The Melbourne, Australia-based firm specializes in Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Say So Marketing is a SEO agency. Their team is headquartered in Las Vegas, Nevada. The company offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Redmond, WA
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Verti Group International is a Redmond, Washington-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Plantation, FL
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The Barton Organization is a SEO services firm. They are in Plantation, Florida. Their team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Social media marketing agency ADS Marketing Group provides Social Media Marketing and Logo. They were launched in 2010.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
ECart Atlanta is a small Digital Strategy company in Atlanta, Georgia. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bristol, England
Services provided
Ravenswood Media is a branding firm based in Bristol, England. The team offers Branding and Print Design.
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$1,000+$25 - $49 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
In Kuala Lumpur, Malaysia, Abundent is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
NOHAU is an Advertising company. They are located in Amsterdam, Netherlands, and their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
Established in 2007, Exordium GmbH is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.