Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr10 - 49Montreal, Canada
Services provided
INexxus is a Digital Strategy company founded in 2008. The agency focuses on Digital Strategy and Email Marketing.
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$1,000+< $25 / hr10 - 49Milton, Canada
Services provided
Established in 2014, Caseo is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$25 - $49 / hr10 - 49Miami, FL
Services provided
Dinterweb is a Digital Strategy company headquartered in Miami, Florida. Their services include Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Advanced Marketing Strategies is an Advertising company. Established in 1987, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Hollywood, FL
Services provided
Idea180 is a Hollywood, Florida-based Content Marketing company. They focus on Content Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Birmingham, England
Services provided
Lightbox Digital is a small social media marketing company founded in 2005. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Optimal Targeting is a pay per click company. Their small team is headquartered in New York, New York. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr10 - 49Hamburg, Germany
Services provided
Founded in 2009, Lemundo is an e-commerce development firm. The agency specializes in E-Commerce Development and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
Antisocial Media Solutions, an Advertising company, provides Advertising and Social Media Marketing. The agency is in Vancouver, Canada.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr10 - 49Alamo Heights, TX
Services provided
JCE SEO Web Design & Internet Marketing is an UX company. The Alamo Heights, Texas-based firm was launched in 2008. Their team focuses on UX/UI Design and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Garston, England
Services provided
Established in 2006, Yoma is a small Content Marketing company in Garston, England and Warrington, England. Their team focuses on Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Buffalo, NY
Services provided
Tipping Point Communications, a small Content Marketing company, is based in Buffalo, New York and Rochester, New York. The team offers Content Marketing and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Santa Monica, CA
Services provided
Harmonica is a Content Marketing company. The team focuses on Content Marketing and Public Relations, and the firm is based in Santa Monica, California.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
Pinckney Marketing is a social media marketing agency launched in 2011. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Chicago, IL
Services provided
AdMark Digital, a social media marketing firm, was founded in 2012. The team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Tulsa, OK
Services provided
Create The Movement LLC is a Logo company. The Tulsa, Oklahoma-based company was established in 2013. Their team focuses on Logo and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Las Vegas, NV
Services provided
Social media marketing agency Levy Online is headquartered in Las Vegas, Nevada. They specialize in Social Media Marketing and Advertising and were established in 2010.
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$1,000+$100 - $149 / hr10 - 49Salt Lake City, UT
Services provided
Digital Strategy company Webtek Interactive was founded in 2010. The team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Ames, IA
Services provided
Established in 2000, Octadyne Systems, a small pay per click company, is in Ames, Iowa. Their team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Middlesbrough, England
Services provided
Established in 2012, Outrank is an e-commerce development firm. Located in Middlesbrough, England, the team focuses on E-Commerce Development and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Madrid, Spain
Services provided
September is an Advertising company. The Madrid, Spain-based firm was launched in 2013. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Zizzo Group is an Advertising company. The company is in Milwaukee, Wisconsin. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Founded in 2007, NXTFactor is a branding firm. Their services include Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Menomonie, WI
Services provided
Spencer Kinney | Menomonie Web Development Agency is a social media marketing firm. Their small team is in Menomonie, Wisconsin. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Prove is a Content Marketing company. The firm is based in Los Angeles, California. Their team focuses on Content Marketing and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49La Grange, IL
Services provided
RyTech LLC, a social media marketing firm, was established in 2012. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Hey, is an Advertising company. They are headquartered in Seattle, Washington and have small team. They focus on Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
Current360 is an Advertising company. Based in Louisville, Kentucky, the agency offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Styal, England
Services provided
IQ Media Group is a social media marketing firm. The team specializes in Social Media Marketing and Web Design, and the company is in Styal, England.
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$10,000+$150 - $199 / hr10 - 49Amsterdam, Netherlands
Services provided
RE-UP Agency is an Advertising company. Located in Amsterdam, Netherlands and London, England, their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Media, PA
Services provided
Allied Pixel is a video production agency. Based in Media, Pennsylvania, the firm specializes in Video Production and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Edinburgh, Scotland
Services provided
8 Million Stories is an Advertising company established in 2013. The small team focuses on Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
Services provided
Small branding company Fusion Marketing Partners, is headquartered in Colorado Springs, Colorado. The team offers Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Wixom, MI
Services provided
Smart Link Solutions is a web design agency. Located in Wixom, Michigan, their small team provides Web Design and Pay Per Click. The agency was launched in 1994.
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$5,000+$100 - $149 / hr10 - 49Olathe, KS
Services provided
Lure Creative, Inc. Is a SEO company. Based in Olathe, Kansas, their team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Olivette, MO
Services provided
In Olivette, Missouri, Clix is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
Established in 2002, Clockwork Agency, a small social media marketing company, is in Istanbul, Türkiye. Their team focuses on Social Media Marketing and Web Development.
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$1,000+$100 - $149 / hr10 - 49Linz, Austria
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SeoCon is a Content Marketing company. Headquartered in Linz, Austria, the agency was founded in 2013. Their team offers Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Stockholm, Sweden
Services provided
Launched in 2005, Agency V is a public relations agency. The team specializes in Public Relations and Branding.
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$5,000+Undisclosed10 - 49Surry Hills, Australia
Services provided
Circul8 is an UX agency. Their team is located in Surry Hills, Australia and focuses on UX/UI Design and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Established in 2016, Bammboo, a small branding firm, is headquartered in Amsterdam, Netherlands. Their team focuses on Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
SLAP Digital is a PPC agency in Paris, France. Founded in 2011, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Berlin, Germany
Services provided
Digitalagenten GmbH - Consulting Agentur für digitales Marketing is a SEO company. They focus on Search Engine Optimization and Digital Strategy and are based in Berlin, Germany.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Digital Strategy company Grow Digital Services Ltd was launched in 2012. The team specializes in Digital Strategy and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Grand Rapids, MI
Services provided
LEAD Marketing Agency is an Advertising company established in 2008. The small team offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Charleston, SC
Services provided
Email Marketing company The Modern Connection offers Email Marketing and Search Engine Optimization. They were established in 2009.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Rankdeck SEO, a SEO services firm, was founded in 2015. In Delhi, India, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Ulu Tiram, Malaysia
Services provided
IPrima Media, an e-commerce development company, was founded in 2012. The small team specializes in E-Commerce Development and Public Relations.
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UndisclosedUndisclosed10 - 49São Paulo , Brazil
Services provided
Agência Sabiá is an Advertising company. Located in São Paulo , Brazil, the agency was founded in 2008. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49AZI, Argentina
Services provided
Webmedia, a Digital Strategy company, is headquartered in AZI, Argentina. They provide Digital Strategy and Search Engine Optimization and were founded in 2005.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.