Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr10 - 49Ghaziabad, India
Services provided
Small SEO company SEO Agency India, is based in Ghaziabad, India. Their services include Search Engine Optimization and Other Digital Marketing.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Epic Content & Design LLP is a Digital Strategy company. They were launched in 2017, and their services include Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Goviral, an Advertising company, specialize in Advertising and Content Marketing. They were founded in 2018.
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$5,000+$50 - $99 / hr10 - 49Walnut, CA
Services provided
Sunshy Digital Media Agency is a PR company. They are in Walnut, California and Indore, India. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Indore, India
Services provided
Fllixx is a small Indore, India-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Digital Strategy company BlamGlam is in Mumbai, India. They provide Digital Strategy and Social Media Marketing and were launched in 2020.
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$1,000+$50 - $99 / hr10 - 49Richmond, England
Services provided
Small Digital Strategy company Enlybee, is based in Richmond, England. The team offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed10 - 49Quakers Hill, Australia
Services provided
LimeLight Galaxy is a website development company. Headquartered in Quakers Hill, Australia, the team provides Web Development and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Meta Vers Studios, a Digital Strategy company, is located in Canton, Georgia. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49
Services provided
TtechNova is an ERP consulting and SI company in Lahore, Pakistan. Established in 2023, the team specializes in ERP consulting and SI and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Kushub Media Solution Pvt Ltd, a small software development company, is based in Phillip, Australia and Haridwar, India. The team provides Custom Software Development and Mobile App Development.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Digi Booster, a branding agency, is in Dubai, United Arab Emirates. Launched in 2015, the team offers Branding and Market Research.
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$25,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
In Atlanta, Georgia, infinitee is a branding company. Their services include Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49Essendon, Australia
Services provided
PRO IT MELBOURNE, a Digital Strategy company, was founded in 2015. The firm offers Digital Strategy and Social Media Marketing, and is small.
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$5,000+Undisclosed10 - 49Richardson, TX
Services provided
Established in 2014, Mindtap Digital is a web design agency. In Richardson, Texas, the team specializes in Web Design and Web Development.
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$25,000+$150 - $199 / hr10 - 49Baton Rouge, LA
Services provided
Rockit Science Agency is an Advertising company. They were established in 2002 and provide Advertising and Branding.
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$5,000+< $25 / hr10 - 49Noida, India
Services provided
Sara Technologies Pvt. Ltd is a website development company. The company is in Orlando, Florida and Noida, India. Their services include Web Development and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49South Melbourne, Australia
Services provided
Web Marketing Guru is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click, and the company is based in South Melbourne, Australia and Sydney, Australia.
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$1,000+$100 - $149 / hr10 - 49Winston-Salem, NC
Services provided
ConversionMOXY is a SEO services firm. They offer Search Engine Optimization and Pay Per Click and were founded in 2011. The agency is based in Winston-Salem, North Carolina.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Vikasha Consulting is a branding firm founded in 2020. Their team offers Branding and Content Marketing.
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$10,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
Madvertising, an Advertising company, is located in Karachi, Pakistan. The team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
NEW DELHI SEO is a SEO services firm. They are located in New Delhi, India and have small team. They specialize in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Hollywood, FL
Services provided
Bullseye Strategy, a media planning and buying company, was established in 2009. The firm focuses on Media Planning & Buying and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249
Services provided
Web design agency Zeen Online IT Company is in Karachi, Pakistan. They specialize in Web Design and Web Development and were launched in 2005.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Bay Media Group is a small social media marketing company located in Tampa, Florida. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
See all 1 projectsParamInfo provides mobile app development services, specializing in iOS and Android platforms, with expertise in UX/UI design. Reviewers highlight the company's impressive skill, commitment, and passion for delivering quality products ahead of schedule. They are praised for their effective communication and ability to integrate seamlessly with client teams. Overall, their work receives positive feedback for its quality and performance.
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$1,000+$25 - $49 / hr2 - 9Multan, Pakistan
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Keybotix, a social media marketing firm, is located in Multan, Pakistan. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bartlett, TN
Services provided
See all 1 projectsCodeWithPower is a leading digital marketing agency based in Memphis, TN, dedicated to helping businesses thrive in the digital landscape. With over a decade of experience, we have earned a
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$1,000+$100 - $149 / hr2 - 9Winnipeg, Canada
Services provided
Only Nü is an Email Marketing company. Located in Winnipeg, Canada, the team provides Email Marketing and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
VERZ studio is a Digital Strategy company. Their small team is based in Atlanta, Georgia and focuses on Digital Strategy and Social Media Marketing. The company was founded in 2018.
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$1,000+$50 - $99 / hr2 - 9Pune, India
Services provided
In Pune, India, Glaze Media Works is a graphic design company. Their services include Graphic Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Ciudad de México, Mexico
Services provided
Content Marketing company Normandya offers Content Marketing and Digital Strategy. They are located in Ciudad de México, Mexico.
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$100,000+< $25 / hr2 - 9Pantoja, Dominican Republic
Services provided
MenteSEO - Marketing Agency is a small SEO services firm established in 2020. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
AK Digital is a SEO company. The Dhaka, Bangladesh-based agency was launched in 2020. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9İstanbul, Türkiye
Services provided
Headquartered in İstanbul, Türkiye, Pratikis Shopify E-Commerce Software Services & Installation is a small Digital Strategy company. The team offers Digital Strategy and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9Winthrop Harbor, IL
Services provided
Established in 2017, Your Leads Box is a social media marketing firm. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
MarketFlue is a social media marketing company. Their small team is based in New Delhi, India and specializes in Social Media Marketing and Search Engine Optimization. The firm was launched in 2021.
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$1,000+< $25 / hr2 - 9Brussels, Belgium
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Email Marketing company Customalytics was established in 2019. The team provides Email Marketing and Social Media Marketing and is based in Brussels, Belgium.
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$1,000+Undisclosed2 - 9
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HY MARKETING is a Seoul, South Korea-based social media marketing firm. The team specializes in Social Media Marketing and Advertising.
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Undisclosed< $25 / hr2 - 9
Services provided
In Delhi, India, Earthcon Digital is a branding firm. The team specializes in Branding and Social Media Marketing.
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$5,000+Undisclosed10 - 49
Services provided
See all 2 projectsCpool Digital Learning specializes in website design, graphic design, and SEO services. Reviews highlight their ability to understand client requirements, create aesthetically pleasing websites, and significantly boost customer engagement and traffic. Clients appreciate their responsive communication, dedication, and willingness to achieve project perfection.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsThe Web Bench offers professional website development services, including digital presentations and job application websites. Reviews highlight their open communication, genuine desire to help, and attention to client feedback. Clients reported satisfaction with the timely delivery and effective project management.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Freelancers HUB is a SEO agency. The Dhaka, Bangladesh-based firm was launched in 2015. Their team offers Search Engine Optimization and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Zorior is a small app development firm in Ahmedabad, India. The team provides Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Vexil Infotech is a small social media marketing firm launched in 2007. Their team specializes in Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49
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Social media marketing firm Popup was founded in 2021. The firm focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$5,000+$50 - $99 / hr2 - 9Mossley, England
Services provided
Project Opal is a social media marketing agency located in Mossley, England. The team offers Social Media Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Core Tech IT Services Pvt. Ltd. Is a small social media marketing company. They focus on Social Media Marketing and Email Marketing and were founded in 2014.
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$1,000+$100 - $149 / hr50 - 249Karachi, Pakistan
Services provided
See all 1 projectsAdvertlance specializes in frontend and backend development, excelling in creating applications like WeFely. The reviews highlight their transparent communication, timely delivery, and effective project management, which have resulted in successful project outcomes. Clients appreciate Advertlance's architectural skills and coding practices, making them a reliable partner for technical projects.
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$1,000+$25 - $49 / hr50 - 249Brooklyn, NY
Services provided
See all 1 projectsParamount Web Studios is recognized for providing comprehensive web design and ecommerce development services, including website design, responsive development, and SEO optimization. Client reviews highlight their exceptional ability to meet tight deadlines, enhance user engagement, and boost conversion rates, although there is a suggestion for more frequent communication updates throughout the project.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.