Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Digital Marketing For Plumbers By Online Advantages is a Conversion Optimization company. Established in 2011, the agency offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Regina, Canada
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57Tech Solutions Inc. Is a small Regina, Canada-based Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9
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Digital Marketing Saskatoon is a small social media marketing company headquartered in Saskatoon, Canada. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Saskatoon, Canada
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AltX Media is a social media marketing agency established in 2024. Located in Saskatoon, Canada, the team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Hopkinton, MA
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Codify Automotive is an Advertising company located in Hopkinton, Massachusetts. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Rhodes, Australia
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Small Content Marketing company Huidge, is located in Rhodes, Australia and Shandong , China. The team offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Red Hill, Australia
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Marketing Foundations Pty Ltd, a branding firm, is in Red Hill, Australia. They focus on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9
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Launched in 2019, Digital Solutions Agency is a social media marketing agency. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Iconik Digital is a social media marketing company. They are located in Dubai, United Arab Emirates and have small team. Their services include Social Media Marketing and Affiliate Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9
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Vimoro Media Inc. Is a small Halifax, Canada-based social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Towson, MD
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DAASN is a social media marketing company. The agency is in Towson, Maryland. Their team specializes in Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
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3rd Eye Consulting is an Advertising company launched in 2021. The team focuses on Advertising and Conversion Optimization and is in Abu Dhabi, United Arab Emirates.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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E7 Cyber Digital Marketing is an Overland Park, Kansas-based social media marketing company. They offer Social Media Marketing and Conversion Optimization and were established in 2016.
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UndisclosedUndisclosed2 - 9Carmel, IN
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Longworth is a small Carmel, Indiana-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Orbital Lab is a branding firm. Launched in 2022, the team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Advertising company Ardenode Media specializes in Advertising and Marketing Strategy. They were launched in 2019.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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BlueStem is a social media marketing firm. Based in Dublin 2, Ireland, their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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Cian Murphy Digital is a social media marketing agency. They are in Dublin 2, Ireland, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Marketing-Kicks LLC is a small Email Marketing company headquartered in Lewes, Delaware. Their services include Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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MarketLeverage is a social media marketing agency established in 2001. The team offers Social Media Marketing and Affiliate Marketing and is based in Kansas City, Missouri.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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The Digital Surge is a social media marketing agency. The small Albuquerque, New Mexico-based team specializes in Social Media Marketing and Digital Strategy. The agency was established in 2024.
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UndisclosedUndisclosed2 - 9
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NextNow Digital is a Digital Strategy company. Established in 2020, the team offers Digital Strategy and Email Marketing. The agency is in Albuquerque, New Mexico.
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UndisclosedUndisclosed2 - 9Sioux City, IA
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BRIC Media Marketing Agency is a media planning & buying company established in 2022. The team focuses on Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Nexxgen Solutionz, LLC. Is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Affiliate Marketing. The company is in Casper, Wyoming.
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UndisclosedUndisclosed2 - 9Sheridan, WY
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Root Digital Network, LLC is an Affiliate Marketing company. They focus on Affiliate Marketing and Pay Per Click and were founded in 2019.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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Necula Designs is a small social media marketing firm established in 2018. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Dundee, OR
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Elucidate Marketing is a SEO agency. They offer Search Engine Optimization and Social Media Marketing and are based in Dundee, Oregon.
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UndisclosedUndisclosed2 - 9Frederick, MD
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Frederick Choice Digital is a small Frederick, Maryland-based branding firm. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Garner, NC
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FocusMetrics Marketing & Analytics is an Email Marketing company established in 2020. Their services include Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9City of London, England
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Blue Orange UK is a social media marketing firm. Founded in 2010, their team offers Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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RM9Brasil is a social media marketing firm. The company is in Curitiba, Brazil. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Divoted is an Athens, Greece-based social media marketing firm. Launched in 2019, the team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Wanchai, Hong Kong
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Digitment Limited is a Wanchai, Hong Kong-based social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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Meerkat is a small PR company in Prague, Czech Republic. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kraj Gornji, Croatia
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Social media marketing agency Kreativna Poslovna Rješenja offers Social Media Marketing and Content Marketing. They are located in Kraj Gornji, Croatia.
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UndisclosedUndisclosed2 - 9
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FindMyCustomer.ca, a small SEO agency, is located in Toronto, Canada. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Founded in 2016, Pitted Labs is a small Sandy, Utah-based Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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WeareLUMA is a social media marketing firm. Their small team is headquartered in Budapest, Hungary and offers Social Media Marketing and Search Engine Optimization. The agency was launched in 2021.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Maln Studio is an Audio Production company. Founded in 2010, the team focuses on Audio Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Founded in 1998, Top 10 SEO Sydney | Organic SEO Search Sydney is a social media marketing company. The firm offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, Australia
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Catalyst Content Pty Ltd, a branding firm, is headquartered in Richmond, Australia. Established in 2016, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Mankind Digital, a social media marketing company, was launched in 2020. In Melbourne, Australia, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Brookvale, Australia
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Established in 2000, Web Marketing Workshop Pty Ltd is a Conversion Optimization company. Located in Brookvale, Australia, the team focuses on Conversion Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kingsgrove, Australia
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Social media marketing agency Premium Advertising was launched in 2021. The company offers Social Media Marketing and Conversion Optimization, and is small.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
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L33t digital agency, a small social media marketing agency, is in Zagreb, Croatia. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
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Direct Marketing company Pehar Design is based in Zagreb, Croatia. They provide Direct Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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North Digital is a social media marketing agency launched in 2016. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Nicosia, Cyprus
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Public relations company easyDigital specializes in Public Relations and Social Media Marketing. They were founded in 1999.
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UndisclosedUndisclosed2 - 9Kallithea, Greece
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Social media marketing company External was established in 2010. The team specializes in Social Media Marketing and Search Engine Optimization and is in Kallithea, Greece.
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UndisclosedUndisclosed2 - 9Brighton, Australia
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Smart Letters is a Marketing Strategy company. The small Brighton, Australia-based team provides Marketing Strategy and Pay Per Click. The company was established in 2018.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.